Upfront V

Upfront Ventures, established in 1996, is a Santa Monica-based venture capital firm focusing on early-stage technology investments. It primarily invests in companies across North America, with a significant portion of its capital allocated to the Southern California ecosystem, including Los Angeles, San Francisco, and San Diego. The firm also considers opportunities in Europe and occasionally in other continents. Upfront Ventures invests in a broad range of technology sectors, including digital content, Ad-Tech, retail innovation, financial services, mobile, big data, software, and consumer goods, among others. It typically invests between $0.5 million and $15 million in seed rounds and between $2 million and $5 million in Series A rounds, reserving follow-on capital for future financing needs. The firm takes a board seat in its portfolio companies and has backed notable startups such as Ring, TrueCar, and Maker Studios.

Greg Bettinelli

Board Partner

Julien Etaix

Investment Manager

Kobie Fuller

General Partner

Nick Kim

Partner

Stuart Lander

General Partner

Aditi Maliwal

Partner

Pierre Morin

General Partner

Jacques Sisteron

Partner

Kesar Varma

Partner

Peter Zakin

Partner

Kevin Zhang

Partner

Past deals in Gibraltar

Wave Crest

Series B in 2010
Wave Crest Holdings Limited is a prepaid card program management firm based in Gibraltar that specializes in payment processing solutions. The company operates an eMoney platform designed for the development and integration of various prepaid card programs, including gaming payout cards, payroll cards, corporate cards, government cards, money transfer cards, and gift cards. Wave Crest also offers comprehensive services such as program design and implementation, total program management, cardholder services, as well as card distribution and marketing. It serves a diverse clientele, including corporate and government entities, both locally in Gibraltar and internationally. Additionally, Wave Crest is recognized as a principal issuer with MasterCard Europe and Visa International, allowing it to provide customized payment technologies to meet specific client needs.
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