Upfront Ventures
Upfront Ventures is a California-based early-stage venture capital firm focused on seed and Series A rounds for technology-led startups. Founded in 1996 and headquartered in Santa Monica with an additional office in Los Angeles, the firm backs companies across software, SaaS, fintech, health tech, AI, consumer internet, gaming, hardware, and related sectors. It pursues opportunities primarily in North America with a concentration in Southern California and also considers investments in Europe and other regions. Typical checks range from 0.5 million to 15 million in seed rounds and 2 million to 5 million in Series A rounds, reserving capital for follow-ons and often taking a board seat in portfolio companies. Upfront has supported notable founders and startups across technology sectors, including Ring, TrueCar, Bird, Maker Studios, GOAT, Apeel Sciences, thredUP, Invoca, and Kyriba, reflecting a long-term partner approach to building scalable businesses.
Top Stages
Past deals in Gibraltar
Wave Crest
Series B in 2010
Wave Crest Holdings Limited is a prepaid card program management firm based in Gibraltar that specializes in payment processing solutions. The company develops and manages an eMoney platform that allows for the creation, integration, and operation of various prepaid card programs. Wave Crest offers a diverse range of card types, including gaming payout cards, payroll cards, corporate cards, government cards, money transfer cards, gift cards, and mobile payment solutions. In addition to card program management, the company provides services such as design and implementation, total program management, cardholder services, and marketing. As a principal issuer with MasterCard Europe and Visa International, Wave Crest serves both corporate and government clients in Gibraltar and internationally, focusing on delivering tailored and innovative payment technologies.
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