Unpopular Ventures

Founded in 2019 and headquartered in San Francisco, Unpopular Ventures is a venture capital firm that invests in technology companies. Since its inception, it has invested $75 million across approximately 500 startups, supporting innovative ventures such as Zepto, Jeeves, and Yassir.

Peter Livingston

General Partner

Sergii Zhuk

Venture Partner

Past deals in Series J

Loadsmart

Funding Round in 2022
Loadsmart is a logistics technology company that provides an online platform for shippers and carriers to quote, book, and track freight. The platform aims to move freight quickly and efficiently by offering real-time quotes, automated pricing, and streamlined shipper-carrier interactions. By leveraging technology and logistics data, Loadsmart seeks to optimize pricing, booking, and shipment visibility, delivering transparent, reliable freight services to shippers and carriers. Founded in 2014, the company is based in Chicago, Illinois.
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