Unpopular Ventures

Unpopular Ventures, founded in 2019 and based in Seattle, Washington, is a venture capital firm that focuses on investing in technology companies that are often overlooked by traditional investors. Since its inception, the firm has allocated $75 million across approximately 500 startups, demonstrating a commitment to identifying and supporting innovative ventures. Unpopular Ventures actively invests in 30 to 40 companies each quarter, although it may not consistently update its public investment records. The firm operates as a Registered Investment Adviser, emphasizing its dedication to guiding and nurturing emerging businesses in the tech landscape.

Peter Livingston

Founder + General Partner

Past deals in Trading Platform

Global Predictions

Seed Round in 2024
Global Predictions is a financial technology company founded by a team with extensive experience at Bridgewater, leveraging artificial intelligence to deliver investment insights and financial advice. The company has developed a proprietary Economic Insights Engine that powers its fintech solutions, making them accessible to millions through their API and tailored insights. Their flagship product, PortfolioPilot.com, serves as a personal AI financial advisor for individuals, managing over $30 billion in assets. The platform is designed to offer personalized recommendations and guidance for investment portfolio management, helping users navigate economic shifts effectively.

Liquid Diamonds

Seed Round in 2024
Liquid Diamonds is a New York City-based startup that provides a business-to-business online trading platform for diamond sourcing. The company aims to enhance the confidence of buying teams in the diamond and jewelry sectors by leveraging technology and data. Their platform facilitates a global exchange for diamonds, offering features such as commodity exchange and clearing and settlement services. This enables wholesale traders and jewelers to effectively manage and increase their inventory. With a team consisting of graduates from prestigious institutions such as the University of Virginia and the Indian Institute of Technology, and supported by Techstars and prominent investors, Liquid Diamonds is well-positioned to make a significant impact in the diamond industry. Additionally, the company has a team located in Mumbai, which further strengthens its connections within the global diamond market.

Hapi

Seed Round in 2023
Hapi is a stock trading app tailored for consumers in Latin America, offering a platform that aims to democratize access to the stock market. It allows users to register quickly, transfer funds for investment, and trade stocks and exchange-traded funds (ETFs) in real-time without incurring any commissions or minimum investment requirements. In addition to traditional stock trading, Hapi has expanded its services to include the ability to buy, hold, and sell cryptocurrencies. With a focus on simplicity and ease of use, Hapi seeks to empower individuals to manage their investments and track their returns effectively.

Yumari

Pre Seed Round in 2023
Yumari is an online marketplace that connects wholesale sellers with buyers, facilitating international trade. The platform provides sellers with enhanced visibility and simplifies logistics, allowing manufacturers to broaden their reach to both national and international markets. Additionally, Yumari offers features such as real-time tax calculations and secure payment processing for international transactions, ensuring a seamless experience for all users. Through these services, Yumari aims to empower wholesale manufacturers to expand their businesses globally.

Finvest

Seed Round in 2023
Finvest is a financial services company focused on providing accessible tools for money management that are typically available only to the ultra-wealthy. The company aims to democratize financial optimization by offering a platform that allows users to trade government securities, specifically U.S. treasury bills. By partnering with a brokerage firm, Finvest facilitates the purchasing, managing, and selling of these government bills, enabling everyday investors to optimize their finances. Through its services, Finvest seeks to empower individuals by giving them the resources and support needed to enhance their financial well-being across spending, saving, and investing.

Hapi

Seed Round in 2022
Hapi is a stock trading app tailored for consumers in Latin America, offering a platform that aims to democratize access to the stock market. It allows users to register quickly, transfer funds for investment, and trade stocks and exchange-traded funds (ETFs) in real-time without incurring any commissions or minimum investment requirements. In addition to traditional stock trading, Hapi has expanded its services to include the ability to buy, hold, and sell cryptocurrencies. With a focus on simplicity and ease of use, Hapi seeks to empower individuals to manage their investments and track their returns effectively.

Novig

Seed Round in 2022
Novig operates a high-frequency, commission-free sports betting exchange that allows users to bet directly against each other or the market. By providing a platform where bettors can engage with friends and track their performance, Novig eliminates the need for traditional sportsbooks. This model enhances user experience by offering a more direct and interactive approach to sports betting.

Rio

Venture Round in 2022
Rio is a cryptocurrency platform founded in 2022 that enables users to buy and sell cryptocurrencies efficiently. The service allows transactions to be completed in five minutes or less, utilizing various payment methods such as cash, credit cards, and bank transfers. Rio's platform not only offers wallets for direct cryptocurrency purchases but also facilitates the acquisition of tokens for NFTs. Additionally, the company provides APIs that can be easily integrated into existing applications, streamlining the transaction process for users.

Swan Bitcoin

Series A in 2021
Swan Bitcoin is a platform that simplifies the process of purchasing Bitcoin through automated savings plans. Users can link their bank accounts and set up regular purchases—weekly, monthly, or aligned with their paychecks—starting with as little as $5. This approach allows for a consistent investment strategy that buys more Bitcoin when prices are lower and less when prices are higher, making it easier for individuals to build their cryptocurrency savings over time. The service provides secure storage options for Bitcoin, either delivered directly to users' wallets or held with a licensed and regulated custodian. Swan Bitcoin aims to protect wealth by offering a hedge against inflation, as Bitcoin's fixed supply contrasts with the diminishing purchasing power of traditional currencies.

Supercede

Seed Round in 2021
Supercede is an independent reinsurance technology company that provides a digital ecosystem for stakeholders in the reinsurance industry, including cedents, brokers, and reinsurers. Its platform is designed to enhance the traditional value chain by facilitating efficient communication and collaboration among users, without replacing existing roles. The company offers a data-centric, global trading platform that includes an intuitive placement system and advanced analytics solutions. This platform allows brokers to effectively market risks to a worldwide audience of underwriters, who can easily search for opportunities that align with their growth objectives. Supercede also optimizes the reinsurance lifecycle by streamlining data capture, deal execution, and ongoing administration. Through features such as group chat, rapid file sharing, and interconnected workflow tools, Supercede aims to improve the overall efficiency and effectiveness of reinsurance transactions.

GamerPay

Seed Round in 2021
GamerPay is an online marketplace that facilitates the trading of gaming skins and in-game assets, providing a secure environment for users to buy and sell digital items. The platform allows gamers to make and browse offers, enabling seamless transactions while minimizing the risk of monetary loss. It is free for sellers to use, while buyers incur a nominal fee of 5% on their purchases. This business model aims to enhance the trading experience for gamers, ensuring that they can own and exchange digital assets with confidence.
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