Unpopular Ventures

Unpopular Ventures, founded in 2019 and based in Seattle, Washington, is a venture capital firm that focuses on investing in technology companies that are often overlooked by traditional investors. Since its inception, the firm has allocated $75 million across approximately 500 startups, demonstrating a commitment to identifying and supporting innovative ventures. Unpopular Ventures actively invests in 30 to 40 companies each quarter, although it may not consistently update its public investment records. The firm operates as a Registered Investment Adviser, emphasizing its dedication to guiding and nurturing emerging businesses in the tech landscape.

Peter Livingston

Founder + General Partner

Past deals in Ride Sharing

Treepz

Seed Round in 2023
Treepz is a transportation technology company that aims to improve commuting in Africa. Founded in 2019 and headquartered in Ontario, Canada, it operates in Nigeria, Ghana, Uganda, and Kenya. The company offers a transport-hailing application that provides users with access to various modes of transport, including vehicles, buses, and licensed drivers. This app enables users to book reliable and comfortable trips for daily, inter-city, or corporate commutes with ease. Additionally, Treepz incorporates features such as vehicle assistants and e-wallet payments, allowing for fast and convenient real-time transactions. By leveraging technology, Treepz seeks to create a safer and more efficient transportation system for its users across the continent.

Yassir

Series B in 2022
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Treepz

Seed Round in 2022
Treepz is a transportation technology company that aims to improve commuting in Africa. Founded in 2019 and headquartered in Ontario, Canada, it operates in Nigeria, Ghana, Uganda, and Kenya. The company offers a transport-hailing application that provides users with access to various modes of transport, including vehicles, buses, and licensed drivers. This app enables users to book reliable and comfortable trips for daily, inter-city, or corporate commutes with ease. Additionally, Treepz incorporates features such as vehicle assistants and e-wallet payments, allowing for fast and convenient real-time transactions. By leveraging technology, Treepz seeks to create a safer and more efficient transportation system for its users across the continent.

Yassir

Series A in 2021
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Yassir

Venture Round in 2020
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Picap

Seed Round in 2020
Picap Inc. is a Colombian mobility platform that specializes in mototaxi and ride-hailing services. Founded in 2016 and headquartered in Bogotá, the company connects passengers seeking transportation with motorcycle and car owners looking to earn extra income. Picap operates in 13 cities across Colombia, including major urban centers such as Medellín, Bucaramanga, and Cartagena. In addition to its ride-hailing services, Picap also offers logistics solutions, providing businesses with dedicated fleets and warehousing services to facilitate the transport and delivery of goods. This dual focus allows Picap to cater to both individual riders and corporate clients, enhancing its role in the transportation and logistics sectors.

Airlift Technologies

Series A in 2019
Founded in 2019, Airlift is on a mission to build a world of self-empowerment using technology-backed logistics solutions that enable safe, reliable and affordable access to necessities. Airlift scaled Pakistan's largest decentralized transportation network to change the way people move, shifting away from private vehicles towards shared mobility and affordable mass transport. In 2020, Airlift diversified into last-mile delivery through Airlift Express, delivering essentials across households in 30 minutes across Lahore, Karachi, Islamabad and Rawalpindi. Airlift Express spans across food supplies, household supplies, pharmacy, stationery, pet food, fresh fruits and vegetables, small electronics and more. On this mission to enable self-empowerment in the region, Airlift is backed by First Round Capital and has recently raised over $24m in financing.

Yassir

Seed Round in 2019
Yassir is a leading super app based in Algiers, Algeria, that offers a range of on-demand services, including ride-hailing, food delivery, and financial services. Founded in 2016, Yassir has developed a mobile application that allows users to book drivers at any time and place, along with options for ordering food and groceries. The company operates in 45 cities across multiple countries and aims to enhance daily services through its technology-driven platform. Recently, Yassir has expanded its offerings to include digital payment solutions, enabling users to pay, save, and borrow online, thereby contributing to the digital economy in the region. With significant backing from notable investors, Yassir is focused on creating a marketplace that meets various consumer needs while embedding social values in its operations.

Picap

Seed Round in 2019
Picap Inc. is a Colombian mobility platform that specializes in mototaxi and ride-hailing services. Founded in 2016 and headquartered in Bogotá, the company connects passengers seeking transportation with motorcycle and car owners looking to earn extra income. Picap operates in 13 cities across Colombia, including major urban centers such as Medellín, Bucaramanga, and Cartagena. In addition to its ride-hailing services, Picap also offers logistics solutions, providing businesses with dedicated fleets and warehousing services to facilitate the transport and delivery of goods. This dual focus allows Picap to cater to both individual riders and corporate clients, enhancing its role in the transportation and logistics sectors.
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