Unpopular Ventures

Founded in 2019 and headquartered in San Francisco, Unpopular Ventures is a venture capital firm that invests in technology companies. Since its inception, it has invested $75 million across approximately 500 startups, supporting innovative ventures such as Zepto, Jeeves, and Yassir.

Peter Livingston

General Partner

Sergii Zhuk

Venture Partner

Past deals in Publishing

Unvale

Pre Seed Round in 2024
Unvale is a rapidly expanding social platform designed for creatives. It facilitates the development of stories, helps users grow an audience, and enables self-publishing. The platform's core feature is an online character management system, allowing creators to build detailed profiles for their characters, fostering connections with others, and aiding in the transformation of ideas into published stories.

Bookshelved

Seed Round in 2023
Bookshelved is a Social book reading platform that allows readers to discuss and find the next book to read.

Matter

Series A in 2021
Matter is a United States-based company that offers a social reading app designed to enhance the discovery and consumption of articles, blogs, and newsletters. By providing a platform that curates and organizes content, Matter aims to help users find high-quality information more efficiently. The app focuses on improving the reading experience by allowing users to engage with a diverse array of written material, facilitating a more informed and connected audience.

Banjo Robinson

Seed Round in 2021
Banjo Robinson operates a subscription-based platform that delivers monthly letters from a magical globetrotting cat, Banjo Robinson, to children. It partners with bestselling children's authors to create content and has expanded to a format that combines a children's book and a plush toy that invites real-life responses, breaking the fourth wall. The program is designed to spark reading and writing, particularly for reluctant writers, by gamifying penmanship and blending screen-free, multidisciplinary learning with imaginative play. Targeting children aged 4-9, it emphasizes social-emotional learning, geography, language learning, culture, and creativity, while offering a mass-market, affordable option. The company has sent 120,000 letters to children in 41 countries and envisions foreign language editions and English language learning expansions in Europe, South America, and Asia. Banjo Robinson operates as a privately owned venture, with representation across books, television, and licensing.

The Juggernaut

Seed Round in 2020
Founded in 2018, The Juggernaut is a digital media publication that focuses on well-reported stories about South Asia and South Asians. It offers a subscription-based service covering diverse topics such as tech, culture, politics, and business, providing insights into the current developments in the Asian region.

The Juggernaut

Seed Round in 2019
Founded in 2018, The Juggernaut is a digital media publication that focuses on well-reported stories about South Asia and South Asians. It offers a subscription-based service covering diverse topics such as tech, culture, politics, and business, providing insights into the current developments in the Asian region.
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