Unpopular Ventures

Unpopular Ventures, founded in 2019 and based in Seattle, Washington, is a venture capital firm that focuses on investing in technology companies that are often overlooked by traditional investors. Since its inception, the firm has allocated $75 million across approximately 500 startups, demonstrating a commitment to identifying and supporting innovative ventures. Unpopular Ventures actively invests in 30 to 40 companies each quarter, although it may not consistently update its public investment records. The firm operates as a Registered Investment Adviser, emphasizing its dedication to guiding and nurturing emerging businesses in the tech landscape.

Peter Livingston

Founder + General Partner

Past deals in Peru

MegaBite Food

Seed Round in 2022
MegaBite is a multibrand cloud kitchen restaurant that operates premium gastronomic brands and sells them at midrange prices to middle class of LATAM. We receive orders only through digital channels that integrated with our kitchen software and hardware and operate out of rented, ready to use dark-kitchens. Our modular growth model makes us ultrascalable, like no other restaurant business model before: We can open a new kitchen with 10x to 20x less CAPEX and 6 to 9 times faster than a comparable traditional restaurant that can sell the same amount of orders. We currently operate in Mexico and Peru and have been growing at an average of 30% MoM in our 13 months since start of operations.

Foodology

Series A in 2021
Foodology specializes in delivery-focused digital restaurant brands, primarily operating through cloud kitchens in Latin America. The company manages over 80 kitchens across Colombia, Mexico, Brazil, and Peru, allowing it to efficiently scale its restaurant concepts. By leveraging technology and infrastructure, Foodology's virtual brands can quickly adapt and expand their offerings while minimizing setup costs. This innovative approach aims to enhance the food processing experience and optimize operations within the kitchen, ultimately streamlining the growth of its restaurant brands.

99 Minutos

Series B in 2021
99 minutos is a last-mile logistics disruptor for LatAm's burgeoning e-commerce space. The company enables enterprise e-commerce clients to reliably same-day deliver products at low cost - a first for the region. Currently operating in Mexico, Chile, Colombia, and Peru. The company was founded in 2014 by Alexis Patjane and is headquartered in Mexico City, Mexico.

Foodology

Convertible Note in 2020
Foodology specializes in delivery-focused digital restaurant brands, primarily operating through cloud kitchens in Latin America. The company manages over 80 kitchens across Colombia, Mexico, Brazil, and Peru, allowing it to efficiently scale its restaurant concepts. By leveraging technology and infrastructure, Foodology's virtual brands can quickly adapt and expand their offerings while minimizing setup costs. This innovative approach aims to enhance the food processing experience and optimize operations within the kitchen, ultimately streamlining the growth of its restaurant brands.

99 Minutos

Series A in 2020
99 minutos is a last-mile logistics disruptor for LatAm's burgeoning e-commerce space. The company enables enterprise e-commerce clients to reliably same-day deliver products at low cost - a first for the region. Currently operating in Mexico, Chile, Colombia, and Peru. The company was founded in 2014 by Alexis Patjane and is headquartered in Mexico City, Mexico.

MegaBite Food

MegaBite is a multibrand cloud kitchen restaurant that operates premium gastronomic brands and sells them at midrange prices to middle class of LATAM. We receive orders only through digital channels that integrated with our kitchen software and hardware and operate out of rented, ready to use dark-kitchens. Our modular growth model makes us ultrascalable, like no other restaurant business model before: We can open a new kitchen with 10x to 20x less CAPEX and 6 to 9 times faster than a comparable traditional restaurant that can sell the same amount of orders. We currently operate in Mexico and Peru and have been growing at an average of 30% MoM in our 13 months since start of operations.
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