Create Wellness
Series A in 2024
Create Wellness specializes in the production and sale of creatine monohydrate gummies, a unique offering in the health and wellness market. These gummies are designed to be taken daily, with each gummy containing 1.5g of creatine, aiming to improve focus, strength, and endurance. The product is vegan, gluten-free, and non-GMO, catering to a wide range of dietary preferences. Create Wellness is committed to reversing the stigma around creatine use by providing a convenient, pure, and effective form of creatine supplementation. The company operates online, offering monthly supplies of their product to customers seeking to enhance their fitness and wellness routines.
HealthifyMe
Series D in 2023
HealthifyMe is a mobile and web-based health and fitness platform that helps users achieve fitness and weight management goals by tracking calories, nutrition, and physical activity. The app allows users to monitor weight, set healthy targets, and share data with nutritionists and fitness professionals for expert guidance. It features an AI-powered fitness coach that uses automated analytics to analyze food intake and activity, delivering personalized recommendations and progress insights. Founded in 2012 by doctors, nutritionists, and fitness trainers, HealthifyMe is based in Bangalore, India. In addition to consumer tools, the platform supports corporate wellness by offering online fitness consultations and tailored health programs for organizations.
Thesis offers personalized brain supplements that cater to all types of brains. They create potent nutritional compounds to improve mental function and provide individualized suggestions depending on their customers' goals and brain chemistry.
Thesis offers personalized brain supplements that cater to all types of brains. They create potent nutritional compounds to improve mental function and provide individualized suggestions depending on their customers' goals and brain chemistry.
HealthifyMe
Series C in 2021
HealthifyMe is a mobile and web-based health and fitness platform that helps users achieve fitness and weight management goals by tracking calories, nutrition, and physical activity. The app allows users to monitor weight, set healthy targets, and share data with nutritionists and fitness professionals for expert guidance. It features an AI-powered fitness coach that uses automated analytics to analyze food intake and activity, delivering personalized recommendations and progress insights. Founded in 2012 by doctors, nutritionists, and fitness trainers, HealthifyMe is based in Bangalore, India. In addition to consumer tools, the platform supports corporate wellness by offering online fitness consultations and tailored health programs for organizations.
The Nue Co. Ltd. is a London-based company that specializes in producing nutritional supplements made from organic ingredients. Established in 2016, The Nue Co. focuses on creating products such as vitamins, milk protein, plant protein, magnesium, prebiotics, and probiotics, with an emphasis on traceability and quality. The company's formulation approach is rooted in simplicity and creativity, utilizing powerful organic foods rich in specific nutrients rather than artificial additives. Their supplements are free from toxic preservatives, flavorings, and sweeteners, ensuring that every ingredient is responsibly sourced and clinically validated. Additionally, The Nue Co. operates an online subscription platform for product distribution, while prioritizing environmentally friendly practices by limiting plastic packaging and striving to reduce their carbon footprint. Their mission is to provide science-backed supplements that promote overall health and wellness.
SunBasket
Series E in 2019
SunBasket is a meal kit delivery service that focuses on providing healthy, organic ingredients and personalized recipes directly to consumers' homes. The company offers a variety of meal options, including Paleo, Gluten-Free, and Vegetarian plans, allowing customers to select meals each week or follow a curated menu. By sourcing organic and sustainable ingredients from numerous farms, ranches, and fishermen, SunBasket ensures the quality of its offerings, which include non-GMO produce, antibiotic and hormone-free meats, and sustainably sourced seafood. This approach not only simplifies meal planning and shopping but also encourages customers to prepare delicious and nutritious meals while promoting a healthier lifestyle.
Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.
SunBasket
Series C in 2017
SunBasket is a meal kit delivery service that focuses on providing healthy, organic ingredients and personalized recipes directly to consumers' homes. The company offers a variety of meal options, including Paleo, Gluten-Free, and Vegetarian plans, allowing customers to select meals each week or follow a curated menu. By sourcing organic and sustainable ingredients from numerous farms, ranches, and fishermen, SunBasket ensures the quality of its offerings, which include non-GMO produce, antibiotic and hormone-free meats, and sustainably sourced seafood. This approach not only simplifies meal planning and shopping but also encourages customers to prepare delicious and nutritious meals while promoting a healthier lifestyle.
Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.
Yummly is a digital recipe platform founded in 2009 and headquartered in Redwood City, California. It allows users to search for recipes based on various criteria, including ingredients, dietary restrictions, allergies, nutrition, and cuisine. The platform utilizes patented technology and proprietary data to offer personalized recipe recommendations and features helpful tools and videos, enhancing the user experience for food enthusiasts. With its app available on multiple devices, including iPhone, iPad, Android, and Windows, Yummly aims to simplify the process of finding and sharing recipes, catering to diverse tastes and occasions.
SNOG
Venture Round in 2012
SNOG is a brand that produces frozen flavored yogurts marketed as fat-free desserts. Its yogurts are made with organic yogurt and organic milk and are sweetened with agave nectar, a natural sweetener with a low glycemic index. The products are offered with a range of toppings, including fruits, seeds, nuts, and cookies, providing variety while keeping fat content low and calories negligible. The line emphasizes beneficial probiotics and other nutritional components typical of yogurt, appealing to health-conscious consumers seeking indulgent yet lighter dessert options.
Yummly is a digital recipe platform founded in 2009 and headquartered in Redwood City, California. It allows users to search for recipes based on various criteria, including ingredients, dietary restrictions, allergies, nutrition, and cuisine. The platform utilizes patented technology and proprietary data to offer personalized recipe recommendations and features helpful tools and videos, enhancing the user experience for food enthusiasts. With its app available on multiple devices, including iPhone, iPad, Android, and Windows, Yummly aims to simplify the process of finding and sharing recipes, catering to diverse tastes and occasions.
Froosh specializes in producing fruit smoothies and drinks, focusing on incorporating a high volume of fruit into their products. The company develops its own recipes, ensuring that each smoothie is made from freshly squeezed, pressed, or mashed fruit, and is packaged in glass bottles and paper cans. Froosh emphasizes a commitment to health by avoiding the use of preservatives, sugar, or concentrates, delivering a product that solely consists of natural fruit. This approach aims to make it easier for consumers to include more fruit in their diets and lead healthier lifestyles.
Attune Foods
Series B in 2007
Attune Foods, Inc. is a producer of organic snacks headquartered in San Francisco, California, with a focus on probiotic wellness products. Founded in 2006, the company offers a diverse range of wellness bars in multiple flavors, including dark chocolate, mint chocolate, blueberry vanilla, and chewy options such as chocolate peanut butter and mango peach. In addition to wellness bars, Attune Foods also provides granolas featuring chocolate or yogurt chips, muesli, cereals, and graham crackers. The company's mission is to support customers in their pursuit of healthy eating through customizable food options.
Brand New Brands
Series A in 2005
Brand New Brands is a groundbreaking new company that brings together the entrepreneurial spirit of a start-up and the resources of an established corporation to create new foods and beverages that promote health and wellness.
Brand New Brands uses a portfolio-based incubator model to develop and market the highest potential new functional food business opportunities for the U.S. marketplace. Core to their approach is the commitment to create food and beverage products that are efficacious (by medical standards), honest and transparent in their claims, and satisfying to eat or drink. By vetting and assessing the potential of scores of new product concepts, they take the most promising opportunities and fuse them with talented, passionate and proven entrepreneurial teams who turn ideas into thriving new ventures.
They focus their efforts and resources by innovating “category-creating” brand platforms that are capable of crossing over from niche markets to the mainstream in three to five years. They only pursue opportunities where they can claim distinct competitive advantages over large food companies through IP, brand creation or non-traditional distribution. Their strategy is to take the most promising new nutritional technologies and deliver them to the marketplace through great-tasting products with engaging “lifestyle” brands that educate and attract loyal customers and progressive retail partners. They take opportunities to market that are likely to scale quickly due to the convergence of scientific advances, consumer readiness and media attention.