Ulu Ventures

Ulu Ventures is a Palo Alto, California-based seed and early-stage venture capital firm that backs technology-driven startups across the United States. Founded in 2008, it focuses on internet-enabled consumer and business services and a broad range of sectors including EdTech, FinTech, healthcare, sustainability, enterprise IT, SaaS, IoT, digital media, mobile, agtech, and marketplaces. The firm emphasizes backing diverse entrepreneurial teams and typically engages in co-investments with other investors to pursue meaningful exits. It is described as the first Latina-led venture fund in Silicon Valley and is among the larger seed-focused vehicles in the region.

Andrea Bogarin

Senior Associate

Kathy Chen

Partner

Kevin Hoffberg

Venture Partner

Clint Korver Ph.D

Co-Founder and Managing Director

Stephen Malinak

Venture Partner

Steve Reale

Venture Partner

Miriam Rivera

Managing Director

Maria Salamanca

Partner

Nancy Torres

Partner

David White

Venture Partner

Past deals in Personal Finance

Cenoa

Seed Round in 2023
Cenoa is a financial technology company that offers a borderless superwallet application aimed at enhancing access to dollar-based products in emerging markets. The platform allows users to buy dollars at real exchange rates and convert their assets into digital assets seamlessly. Cenoa's service is designed to be secure and user-friendly, with no associated fees, enabling customers to earn fair yields on their investments. Users can withdraw their funds at any time, providing flexibility and convenience in managing their financial assets.

OCHO

Series B in 2022
OCHO is an auto insurance provider focused on affordable, fair, and credit-building coverage. The company offers auto insurance with zero down payments and lower premiums, and provides options that reduce security deposits for rent and eliminate deposits for utilities, enabling customers to secure assets at a low and fair price. By combining accessible pricing with credit-building benefits, OCHO serves customers who may have limited credit histories while simplifying the path to vehicle protection and related assets.

Snowball Wealth

Pre Seed Round in 2022
Snowball Wealth, Inc. is a financial management company based in San Mateo, California, founded in 2018. It specializes in providing personalized guidance for student loans and broader financial planning, focusing on debt management, retirement, and investment strategies. The company has developed a mobile platform that combines community engagement, social challenges, and AI-driven planning to assist users in addressing financial challenges. By fostering an open dialogue around debt, income, and investing, Snowball Wealth aims to alleviate the stigma associated with these topics. Its innovative approach empowers individuals to make informed financial decisions, manage their student debt effectively, and build generational wealth through tailored advice and resources.

Ugami

Seed Round in 2022
Ugami is a developer of a financial mobile application that offers financial rewards services specifically tailored for gamers. The platform allows users to earn points through virtual card purchases made with debit and credit cards, which can be redeemed in its store for a variety of gaming-related items, such as merchandise, digital goods, hardware, and software. Additionally, users can gain preferred access to exclusive game sessions and esports events. Ugami aims to enhance the gaming experience by enabling players to earn rewards while also providing tools for personal finance education and safe fund management.

Onuu

Seed Round in 2022
Onuu is a financial technology company founded in 2021 and headquartered in Austin, Texas. It develops a SaaS-based financial platform designed to promote financial stability for individuals who lack access to essential financial products. The platform offers personalized life insurance, savings, and credit card solutions, along with a tailored financial literacy experience and digital guidance for each member. By focusing on financial security and education, Onuu aims to empower users to achieve greater financial independence and resilience.

Landed

Series B in 2021
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

OCHO

Seed Round in 2021
OCHO is an auto insurance provider focused on affordable, fair, and credit-building coverage. The company offers auto insurance with zero down payments and lower premiums, and provides options that reduce security deposits for rent and eliminate deposits for utilities, enabling customers to secure assets at a low and fair price. By combining accessible pricing with credit-building benefits, OCHO serves customers who may have limited credit histories while simplifying the path to vehicle protection and related assets.

TomoCredit

Seed Round in 2021
Founded in 2018, TomoCredit is a fintech company based in San Francisco. It offers an AI-powered platform designed for millennials and small business owners to build credit history and qualify for loans using alternative data sources. The company provides a smart credit card and a mobile application for account management.

SALT

Seed Round in 2021
SALT is an app that helps women bring intuition back to money.

TomoCredit

Seed Round in 2020
Founded in 2018, TomoCredit is a fintech company based in San Francisco. It offers an AI-powered platform designed for millennials and small business owners to build credit history and qualify for loans using alternative data sources. The company provides a smart credit card and a mobile application for account management.

Snowball Wealth

Seed Round in 2019
Snowball Wealth, Inc. is a financial management company based in San Mateo, California, founded in 2018. It specializes in providing personalized guidance for student loans and broader financial planning, focusing on debt management, retirement, and investment strategies. The company has developed a mobile platform that combines community engagement, social challenges, and AI-driven planning to assist users in addressing financial challenges. By fostering an open dialogue around debt, income, and investing, Snowball Wealth aims to alleviate the stigma associated with these topics. Its innovative approach empowers individuals to make informed financial decisions, manage their student debt effectively, and build generational wealth through tailored advice and resources.

Landed

Series A in 2019
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Landed

Seed Round in 2018
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

EarnUp

Series A in 2017
EarnUp Inc. is a fintech company based in San Francisco, California, that focuses on automating loan payments for consumers. Established in 2013, EarnUp's platform is designed to assist over 200 million Americans with debt by intelligently managing their financial obligations, including home mortgages, student loans, auto loans, and personal loans. The service allows users to set aside small amounts of money when financially feasible, which are then used to make loan payments on their behalf. By synchronizing micro-payments with users' income and lifestyle, EarnUp aims to streamline the debt repayment process and help individuals regain control over their finances, ultimately enabling them to pay off their debts more efficiently.

Landed

Seed Round in 2017
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Landed

Seed Round in 2016
Landed, Inc. is a financial services company based in San Francisco that assists essential professionals, particularly in education and healthcare, in purchasing homes and achieving financial stability within their communities. Founded in 2015, Landed provides debt-free financing options, allowing homebuyers to receive funds in exchange for a share of their home's value upon refinancing or selling. The company collaborates with schools, employers, and affinity networks to establish and manage down payment support funds, facilitating access to homeownership for teachers, school staff, and other professionals. Additionally, Landed offers personalized support through a dedicated team, including partner agents and homebuying experts, to help clients navigate their home-buying options and provide education on the process.

Juntos

Seed Round in 2013
Juntos Finanzas, Inc. was founded in 2010 out of the Stanford d.school with a mission to build digital mobile tools that create financial stability for low-income consumers. Our products empower individuals to take control of their financial lives and achieve their dreams. Today, we serve low-income consumers in emerging markets who are entering financial institutions for the first time: banking, insurance, loans, etc. By partnering with banks, we distribute our products to this new market, increasing account activity, boosting deposits, and creating the foundation of financial security.

SoFi

Series A in 2011
SoFi is a San Francisco–based financial services company offering lending, banking, and wealth management products designed to help individuals borrow, save, spend, and invest. Its offerings include personal loans, MBA and student loan refinancing, mortgages, checking and savings accounts, and credit cards, as well as investment and retirement planning services. The company also provides small business financing as part of its product suite. By combining digital tools with traditional financial services, SoFi targets early-stage professionals seeking to manage debt, build savings, and pursue long-term financial goals.
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