Ulu Ventures

Ulu Ventures is a venture capital firm founded in 2008 and based in Palo Alto, California. Specializing in seed-stage and early-stage investments, the firm focuses on technology-enabled services, particularly in sectors such as educational technology, legal informatics, and various internet industries. Ulu Ventures targets investments in internet-enabled consumer and business services, digital media, mobile applications, and financial technology, among others. The firm often collaborates with other investors to make cumulative investments ranging from $500,000 to $1 million. It aims to invest primarily in the San Francisco Bay Area and seeks opportunities with viable exit strategies in subsequent funding stages. Ulu Ventures is notable for being the first Latina-led venture fund in Silicon Valley and is committed to reducing investment risk through a structured decision-making process.

Kathy Chen

Partner

Kevin Hoffberg

Venture Partner

Clint Korver

Co-Founder and Managing Director

Stephen Malinak

Venture Partner

Maria Salamanca

Partner

Nancy Torres

Partner

Miriam Rivera

Co-Founder, CEO and Managing Director

Past deals in Personal Finance

OCHO

Series B in 2022
OCHO is a provider of insurance services focused on delivering affordable and fair auto insurance that supports credit building. The company offers policies with no down payments and reduced premiums, making it easier for customers to manage their finances. Additionally, OCHO's offerings include lower security deposits for renting and the elimination of deposits for utility services, allowing users to secure their assets at a competitive price. This approach aims to enhance financial accessibility for individuals while promoting responsible financial management.

Snowball Wealth

Pre Seed Round in 2022
Snowball Wealth, Inc. is a financial management platform based in San Mateo, California, that provides tailored guidance for managing student loans and other financial challenges. Established in 2018, the company focuses on helping individuals navigate debt, retirement, and investments through personalized analysis and recommendations. Its mobile app features a community-driven approach that encourages open discussions about debt and financial planning while also offering AI-driven tools to create customized plans for users. By addressing the complexities of student debt and providing insights on refinancing options, Snowball Wealth aims to empower individuals to effectively manage their finances, build generational wealth, and achieve their financial goals.

Ugami

Seed Round in 2022
Ugami is a developer of a financial mobile application that offers financial rewards services tailored for gamers. The platform allows users to earn points through gameplay, which can be redeemed for various rewards such as gaming merchandise, digital goods, and exclusive access to esports events. Additionally, Ugami facilitates virtual card purchases via debit and credit cards, enabling users to accumulate points while managing their finances effectively. By integrating gaming with personal finance education, Ugami aims to enhance the gaming experience while promoting financial literacy among its users.

Future Family

Series B in 2022
Future Family, Inc. is a subscription-based fertility company founded in 2016 and located in San Francisco, California. The company provides comprehensive fertility services, including personalized fertility planning, clinic matching, and access to a dedicated nurse concierge. Its offerings encompass on-demand medical support, guided care, and a digital health platform that facilitates clinic visits, procedures, laboratory tests, and medications. Additionally, Future Family offers customized financing plans for fertility procedures such as in vitro fertilization (IVF) and egg freezing, ensuring that individuals and couples can navigate their fertility journeys with financial assistance and expert support.

OCHO

Seed Round in 2021
OCHO is a provider of insurance services focused on delivering affordable and fair auto insurance that supports credit building. The company offers policies with no down payments and reduced premiums, making it easier for customers to manage their finances. Additionally, OCHO's offerings include lower security deposits for renting and the elimination of deposits for utility services, allowing users to secure their assets at a competitive price. This approach aims to enhance financial accessibility for individuals while promoting responsible financial management.

Backer

Venture Round in 2021
Backer is a prominent fintech company specializing in 529 college savings plans, aimed at simplifying the process of saving for education. The company offers an investment platform that enables families to create college savings plans efficiently. Its user-friendly interface allows family and friends to contribute easily, promoting a collaborative approach to education savings. Backer's innovative mobile app enhances the experience further, facilitating tax-free investment opportunities for parents and families. The company has established crucial technology partnerships with various 529 programs, which contribute to its high enrollment conversion rates and distinguish it in the market.

TomoCredit

Seed Round in 2021
TomoCredit LLC is a financial technology company based in San Francisco, California, that focuses on providing credit solutions for individuals with no credit history or score, particularly targeting Millennials and immigrant populations. Founded in 2018, the company uses alternative data sources analyzed through a proprietary algorithm to assess creditworthiness, allowing users to build their credit and qualify for loans. TomoCredit's product includes a digital credit card that not only helps users establish credit but also offers the opportunity to earn rewards in cryptocurrency. Additionally, the company provides a mobile application that facilitates account management and enhances user engagement. The founding team, comprised of professionals with backgrounds from notable organizations such as Coinbase and Google, aims to address the challenges faced by foreign nationals in obtaining credit.

TomoCredit

Seed Round in 2020
TomoCredit LLC is a financial technology company based in San Francisco, California, that focuses on providing credit solutions for individuals with no credit history or score, particularly targeting Millennials and immigrant populations. Founded in 2018, the company uses alternative data sources analyzed through a proprietary algorithm to assess creditworthiness, allowing users to build their credit and qualify for loans. TomoCredit's product includes a digital credit card that not only helps users establish credit but also offers the opportunity to earn rewards in cryptocurrency. Additionally, the company provides a mobile application that facilitates account management and enhances user engagement. The founding team, comprised of professionals with backgrounds from notable organizations such as Coinbase and Google, aims to address the challenges faced by foreign nationals in obtaining credit.

Snowball Wealth

Seed Round in 2019
Snowball Wealth, Inc. is a financial management platform based in San Mateo, California, that provides tailored guidance for managing student loans and other financial challenges. Established in 2018, the company focuses on helping individuals navigate debt, retirement, and investments through personalized analysis and recommendations. Its mobile app features a community-driven approach that encourages open discussions about debt and financial planning while also offering AI-driven tools to create customized plans for users. By addressing the complexities of student debt and providing insights on refinancing options, Snowball Wealth aims to empower individuals to effectively manage their finances, build generational wealth, and achieve their financial goals.

Backer

Pre Seed Round in 2019
Backer is a prominent fintech company specializing in 529 college savings plans, aimed at simplifying the process of saving for education. The company offers an investment platform that enables families to create college savings plans efficiently. Its user-friendly interface allows family and friends to contribute easily, promoting a collaborative approach to education savings. Backer's innovative mobile app enhances the experience further, facilitating tax-free investment opportunities for parents and families. The company has established crucial technology partnerships with various 529 programs, which contribute to its high enrollment conversion rates and distinguish it in the market.

Future Family

Series A in 2018
Future Family, Inc. is a subscription-based fertility company founded in 2016 and located in San Francisco, California. The company provides comprehensive fertility services, including personalized fertility planning, clinic matching, and access to a dedicated nurse concierge. Its offerings encompass on-demand medical support, guided care, and a digital health platform that facilitates clinic visits, procedures, laboratory tests, and medications. Additionally, Future Family offers customized financing plans for fertility procedures such as in vitro fertilization (IVF) and egg freezing, ensuring that individuals and couples can navigate their fertility journeys with financial assistance and expert support.

EarnUp

Series A in 2017
EarnUp Inc. is a fintech company based in San Francisco, California, that focuses on automating loan payments for consumers. Established in 2013, EarnUp's platform is designed to assist over 200 million Americans managing various types of debt, including home mortgages, student loans, auto loans, and personal loans. The platform allows users to set aside small amounts of money when they can afford it, which are then allocated for loan payments, helping users pay off their debts more efficiently. By syncing micro-payments with individual income and automating savings in real-time, EarnUp aims to alleviate the stress of financial management and empower users to take control of their financial situations.

Juntos

Seed Round in 2013
Juntos Finanzas, Inc. was founded in 2010 out of the Stanford d.school with a mission to build digital mobile tools that create financial stability for low-income consumers. Our products empower individuals to take control of their financial lives and achieve their dreams. Today, we serve low-income consumers in emerging markets who are entering financial institutions for the first time: banking, insurance, loans, etc. By partnering with banks, we distribute our products to this new market, increasing account activity, boosting deposits, and creating the foundation of financial security.
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