TSG Consumer

TSG Consumer Partners is a private equity firm established in 1987 and headquartered in Larkspur, California. The firm specializes in investments within the branded consumer sector, focusing on a diverse range of categories that include food, beverage, beauty, personal care, household products, apparel and accessories, and e-commerce. TSG Consumer Partners aims to support growth in consumer-focused companies, leveraging its expertise to enhance brand value and market presence. As a Registered Investment Adviser, the firm combines strategic investment with operational support to foster innovation and development within its portfolio.

Laura Bozzo

Associate

Parker Brown

Vice President

William Cooling

Managing Director

Dan Costello

Managing Director

Alex DiFelice

Vice President

Jessica Duran

Managing Director, CFO

Chuck Esserman

CEO and Founder

Alec Fogarty

Principal

Corine Freiha

Associate

Randy Friedman

Associate

Ally Gillman

Associate

Alex Gilmore

Senior Vice President

Gaurish Gwalani

Senior Associate

Margo Hays

Managing Director, Digital Strategy

Karina Hooda

Associate

Jessica Horick

Associate

Carol Hu

Associate

Blythe Jack

Managing Director

Michael Layman

Managing Director

Ale Mendoza

Vice President

Jennifer Baxter Moser

Managing Director

Hadley Mullin

SENIOR Managing Director

Jamie O'Hara

President

Christian Pavlakos

Senior Associate

Kelly Pease

Senior Vice President

Jordan Phelan

Senior Associate

Beth Pickens

Managing Director

Joshua Ronson

Vice President

Rob Wagner

Associate

Phoebe Wallwork

Senior Associate

Colin Welch

Partner

51 past transactions

Thrive Pet Healthcare

Debt Financing in 2025
Thrive Pet Healthcare offers routine wellness, emergency and speciality care, surgery, boarding, and grooming services for pets.

Summer Fridays

Secondary Market in 2024
Summer Fridays offers face moisturizer that contains pumpkin and apricot seed powder.

Trinity Solar

Private Equity Round in 2023
Trinity Solar is an energy company specializing in the design and integration of solar electric systems in the Northeast. It offers a range of services, including site evaluation, financial modeling, system design, installation, commissioning, project financing, monitoring, and maintenance. By providing high-performing and cost-effective solar solutions, Trinity Solar helps homeowners reduce their monthly electricity bills by generating their own power. The company employs fully trained and licensed staff for installations, all overseen by experienced onsite supervisors, ensuring quality and reliability in their service delivery. Trinity Solar aims to address energy needs while promoting environmental responsibility and contributing to a sustainable future.

Radiance Holdings

Acquisition in 2022
Radiance Holdings offers business opportunities to entrepreneurs. They bring these opportunities to their owners through creative and strategic alignment and collaboration.

Wrench Group

Private Equity Round in 2022
The Wrench Group offers home maintenance and repair services specializing in heating, ventilation and air conditioning, plumbing and electrical services. The Company is marketed via four regional brands – Abacus, Berkeys, Coolray, and Parker & Sons – which collectively serve over 140,000 customers in the Houston, Dallas, Atlanta, and Phoenix metropolitan areas. The Companies have each developed strong reputations in their respective regions with brands that date back to the 1960s.

Cadogan Tate Group

Acquisition in 2022
Cadogan Tate Group Limited is a specialist logistics company based in London, United Kingdom, established in 1977. It provides comprehensive moving and storage solutions for personal possessions, commercial assets, fine art, and valuable furnishings. The company serves a diverse clientele, including individuals, businesses, auction houses, galleries, collectors, and interior designers, offering services that encompass home, international, and business relocations. Cadogan Tate also specializes in art logistics, which includes packing, shipping, customs coordination, installation, and art storage. Additionally, the company supports interior designers with services such as collection management, storage, online inventory, and installation. Cadogan Tate Group operates additional offices and storage facilities in Paris, the Côte d’Azur, New York, and Los Angeles.

Rough Country

Acquisition in 2021
Rough Country, LLC, headquartered in Dyersburg, Tennessee, is a leading manufacturer and marketer of aftermarket suspension systems and off-road accessories. Established in 1986, the company provides a comprehensive range of products, including suspension lift kits, leveling lift kits, body lift kits, and various accessories for trucks and Jeeps. Their offerings also encompass lighting solutions, wheels, tires, and performance parts, among others. Rough Country is known for its commitment to customer satisfaction, offering same-day shipping, a 90-day satisfaction guarantee, and a lifetime replacement warranty. With a product portfolio that covers approximately 90% of truck and Jeep models on the road, the company continues to be a significant player in the off-road industry, catering to a dedicated enthusiast customer base through both online sales and authorized dealers.

Scopely

Series E in 2020
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

American Technologies

Private Equity Round in 2020
American Technologies is a family-operated business that specializes in restoration, environmental, and reconstruction services. They provide comprehensive recovery services to address environmental hazards, mitigate damage following natural and man-made disasters, and fully restore built structures and their contents.

Revolut

Series D in 2020
Revolut Limited is a financial services company based in London, UK, that offers a comprehensive mobile application for users to manage their finances. Founded in 2013, the platform enables currency exchange at interbank rates, money transfers via social networks, and multi-currency spending through a debit card. Initially focused on prepaid cards and currency exchange, Revolut has expanded its services to include cryptocurrency and stock trading, as well as various insurance products, such as phone and travel insurance. The app facilitates live exchange rate comparisons, direct bank transfers, and expense tracking, helping both individuals and businesses improve their financial health and gain better control over their finances. Operating in numerous countries worldwide, Revolut is recognized for its user-friendly approach to modern banking.

Robinhood

Series F in 2020
Robinhood Financial LLC is an online and mobile application-based discount stock brokerage that caters to self-directed investors. Founded in 2012 and headquartered in Menlo Park, California, the company offers commission-free trading in stocks, options, exchange-traded funds, and cryptocurrencies. It aims to democratize access to financial markets, encouraging users to manage their finances and invest through its user-friendly platform. Robinhood provides various services, including cryptocurrency trading, dividend reinvestment, fractional shares, and recurring investments. The firm generates revenue by routing user orders to market makers for execution, enabling a modern financial services platform supported by proprietary technology. Robinhood operates as a subsidiary of Robinhood Markets, Inc.

Joe Hudson’s Collision Centers

Acquisition in 2019
Joe Hudson’s Collision Centers are state of the art auto body repair shops dedicated to providing customers with outstanding customer service and a quality repair experience.

Dutch Bros

Private Equity Round in 2018
Dutch Bros is a rapidly growing operator and franchisor of drive-thru coffee shops that specializes in hand-crafted beverages. Founded in Grants Pass, Oregon, the company started with a simple espresso machine and has expanded its offerings to include a diverse range of customizable hot and cold drinks. These beverages encompass a variety of espresso-based options, cold brew coffee, proprietary energy drinks, tea, lemonade, and smoothies, catering to a wide customer base. Dutch Bros operates through two primary segments: company-operated shops and franchising, allowing for both direct management and expansion through partnerships.

Privé Revaux

Private Equity Round in 2018
Privé Revaux Eyewear was built on a shared passion for style and quality with the goal of making it accessible in ways never seen until now. Serial entrepreneur David Schottenstein took aim at disrupting the eyewear market, and he enlisted an elite team around him to ensure the brand’s success. With the help of celebrity visionaries Jamie Foxx, Hailee Steinfeld, Ashley Benson, as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn, they’ve done just that. Rob and Mariel bring unmatched celebrity styling expertise (Jennifer Lopez, Emily Ratajkowski, Cara Delevingne, Gwen Stefani) along with design prowess working with world renowned luxury brands to assure Privé Revaux’s premium quality. With over 100 handcrafted and polarized designer frames, each costing $29.95, Privé Revaux Eyewear is a purveyor of quality goods at a great value. Each of the 100+ Privé styles is named to evoke a persona, from The Artist and The Socialite, to The Boss and The Godfather, all to show that everyone can be anyone when you reframe yourself with Privé Revaux. Our Mission: We believe everyone should have access to high-quality, beautifully designed eyewear at an affordable price, because sunglasses are an expression of personal style. But personal style isn’t just one look or mood - it’s born from a fluid combination of attitudes and choices. That's why Privé Revaux facilitates self-expression for every side of you, with sunglasses that always instill confidence inside and out. We have established our first brick and mortar flagship location in what’s known as the cubes at 140 West 42nd Street, between Avenue of the Americas and Broadway. Privé Revaux officially opened its doors on Thursday, Nov. 9, in 5,396 square feet. David Abrams of RKF represented the eye line in its deal that runs through March — but may be extended. "It's a pop to perm,"​ Abrams said. "The activity on the street along with the foot traffic is incredible."​ Jennifer Lopez and Lilly Collins, have been spotted wearing Privé shades. Two of the brand’s famous partners, Hailee Steinfeld and Ashley Benson, also helped promote them.

Sunshine Fitness

Acquisition in 2017
Sunshine Fitness is the owner and operator of Planet Fitness gyms, the fastest-growing health club franchise in the United States. It still holds true to the original mission of enhancing people's lives by providing a high-quality experience in a welcoming, non-intimidating environment known as the Judgement Free Zone®.

Huda Beauty

Private Equity Round in 2017
Huda Beauty LLC, founded in 2013 by makeup artist Huda Kattan and her sisters Alya and Mona Kattan, is a prominent global cosmetics brand based in Dubai, United Arab Emirates. Initially gaining fame for its line of false lashes, the brand has since expanded its product offerings to include foundations, eyeshadow palettes, lip products, and a variety of beauty accessories. Huda Beauty is recognized for its innovative and high-quality products, characterized by bold colors and inclusive shade ranges that appeal to a diverse audience. The brand has effectively leveraged social media and Huda Kattan's influential presence to establish itself as a major player in the beauty industry, inspiring millions of customers worldwide.

Nuun Hydration

Private Equity Round in 2017
Nuun is a sports company that makes and sells sports drinks that helps you stay hydrated. Nuun is packed with electrolytes, clean ingredients, and is low in calories and sugar. Nuun and company is based in Seattle, Washington, United States.

Lucky Vitamin

Acquisition in 2017
luckyvitamin provides vitamins, nutritional supplements, health, natural products, herbs, sports nutrition, e-commerce, organics, wellness, nutrition, retail, environment, wellness, and healthy choices.For inquiries contact email and phone number are available on their website..

BrewDog

Private Equity Round in 2017
BrewDog is a craft beer brewery based in Scotland that produces bottled and canned beers in a variety of styles. Back in 2007, James and Martin said sayonara to industrially brewed lagers and stuffy ales and – after brewing their first batch of beer in James' garage – set about making hardcore beers full time. Both only 24 at the time, James and Martin leased a building, got some scary bank loans and spent all their money on stainless steel. Luckily the gamble paid off and after just three years, BrewDog has managed to kick-start the UK craft beer revolution and with wave upon wave of cool, contemporary and progressive beers continues to challenge perceptions of beer and brewing the world over.

The Duckhorn Portfolio

Acquisition in 2016
The Duckhorn Portfolio is a prominent wine producer based in Napa Valley, renowned for its luxury and ultra-luxury wines. The company encompasses several esteemed winery brands, including Duckhorn Vineyards, Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera, Kosta Browne, Greenwing, and Postmark. It specializes in a variety of wines, particularly Cabernet Sauvignon, Merlot, and Sauvignon Blanc, focusing on quality and consistency by sourcing grapes from distinguished vineyards. The Duckhorn Portfolio generates revenue through both wholesale and direct-to-consumer channels, supplying California retailers, restaurants, and international distributors. Additionally, the company offers wine tasting experiences, showcasing the region's hospitality and enhancing customer engagement.

Canyon Bicycles

Private Equity Round in 2016
Canyon Bicycles GmbH is a direct-to-consumer manufacturer and retailer based in Koblenz, Germany, specializing in high-quality bicycles and related products. Founded in 1985 and formerly known as Radsport Arnold GmbH, the company designs, engineers, and assembles a diverse range of bikes, including road, mountain, triathlon, gravity, urban, and fitness models. In addition to bicycles, Canyon Bicycles offers a wide selection of components, such as brake pads, chain devices, and pedals, as well as various accessories like bike locks, care products, and navigation tools. The company also provides apparel, including casual wear, helmets, and specialized cycling shoes. Focused on promoting sustainable transportation, Canyon Bicycles sells its products exclusively online, making quality cycling gear accessible to a global audience.

Backcountry

Acquisition in 2015
Backcountry is an online retailer that specializes in outdoor gear and apparel, catering to a diverse array of outdoor enthusiasts. The company offers a comprehensive selection of products for various activities, including hiking, skiing, snowboarding, camping, mountain biking, and climbing. Backcountry is recognized for its high-quality equipment and customer-focused service, providing essential gear such as jackets, tops, swimwear, and footwear. By prioritizing safety and comfort, Backcountry enables its customers to confidently engage in their preferred outdoor adventures.

Power Stop

Acquisition in 2015
Power Stop, LLC is an automotive company based in Bedford Park, Illinois, that specializes in manufacturing and distributing braking systems for various vehicles, including cars, trucks, SUVs, and performance vehicles. Founded in 1997, the company offers a comprehensive range of products such as brake kits, caliper kits, brake pads, rotors, calipers, brake shoes, and pad wear sensors. Power Stop is known for its 1-Click Brake Kit, which consolidates all necessary components for replacing front and rear brakes, catering to both DIY and professional installers. The company's products are distributed through a network of retailers across Europe, North America, South America, the Middle East, and Africa, as well as through online platforms.

Revolve Group

Private Equity Round in 2014
REVOLVE is an online retail platform specializing in clothing, accessories, and shoes for women, men, and children. Founded in 2003 by Michael Mente, the company is headquartered in Cerritos, California. REVOLVE operates through its main marketplace and FWRD, offering a curated selection of products from various brands and designers. The platform is designed to cater to modern consumers, emphasizing mobile commerce and influencer marketing while targeting an aspirational yet attainable luxury market. In 2023, REVOLVE reported net sales of $1.1 billion, positioning itself as a significant player in the e-commerce sector. Approximately 20% of its sales come from private-label offerings, highlighting its strategy to enhance brand differentiation and consumer loyalty. The company also provides shipping and delivery services, improving customer accessibility to its extensive product range.

Alterna Haircare

Acquisition in 2013
Alterna Haircare is a cosmetics company specializing in hair care products.

Planet Fitness

Private Equity Round in 2013
Founded in 1992 in Dover, N.H., Planet Fitness (NYSE: PLNT) is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,000 locations in 47 states, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic, Planet Fitness' mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.

Neurobrands LLC. (drink neuro)

Acquisition in 2012
Neurobrands is a food & beverages company that provides dietary supplements and natural spring water.

PAIGE

Acquisition in 2012
Born in Los Angeles in 2004, PAIGE combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. PAIGE’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at PAIGE boutiques in Los Angeles and New York and over 80 countries worldwide.

Kenra Professional

Acquisition in 2011
Kenra Professional is a consumer goods company focused on hair care and styling products. The company manufactures and markets a diverse range of hair care items, including shampoos, conditioners, styling agents, and hairsprays. These products are designed to address various hair types and concerns, such as color-treated, curly, and dry or damaged hair. Kenra Professional aims to provide effective solutions for cleansing, conditioning, and styling hair, helping customers remove dirt, oil, and product buildup while leaving their hair feeling soft and hydrated.

elf Cosmetics

Private Equity Round in 2011
elf Cosmetics is a New York City-based supplier of cosmetics.

DenTek Oral Care

Acquisition in 2010
DenTek Oral Care is a leading manufacturer of innovative oral health products based in Maryville, Tennessee. The company specializes in a wide range of items designed to promote dental hygiene, including floss picks, interdental brush cleaners, disposable dental picks, tongue cleaners, and dental guards for nighttime bruxism. DenTek's products are available in over 30 countries and can be found in major retail stores across the United States, such as Walmart, Target, Walgreens, CVS, Rite Aid, and Kroger. The company is dedicated to enhancing oral care through its diverse product offerings.

Popchips

Private Equity Round in 2008
Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.

Island Oasis

Acquisition in 2008
In 1984 Island Oasis revolutionized the frozen drink market with the introduction of the first all-natural strawberry daiquiri mix. Since then, the Boston-based company has created a vibrant product line that includes frozen & shelf-stable fruit purees, coffee blends, nutrients for goal-specific drinks, and a line of custom blenders and ice shaving equipment that allows customers to create frozen beverages at the push of a button. Customers are unleashing their drink-making creativity, mixing their ingredients into cocktails, smoothies, iced teas, lemonades, and on-the-rocks drinks. Their Barista and Fuel product lines are tailored to the burgeoning coffee shop and fitness center markets, respectively. They also collaborate with leaders in the food & beverage industry to create proprietary lines of beverages from

Pevonia International

Acquisition in 2008
Pevonia International is a health and wellness company specializing in natural skincare solutions. The company offers a range of cosmetics and skincare products that are cruelty-free and packaged in environmentally friendly materials, including post-consumer recyclable or reusable options. Pevonia's products are distributed to premium spas and professional aestheticians around the globe, emphasizing quality and sustainability in their offerings.

Arthur Dogswell

Acquisition in 2008
Dogswell is a Pet supply store selling nutritious ingredients & supplements in Los Angeles, California.

Muscle Milk

Private Equity Round in 2007
Muscle Milk has a range of protein products that feature the nutrients your active lifestyle demands.

Smashbox Cosmatics

Acquisition in 2006
Smashbox Cosmetics is an online marketplace that provides a wide range of makeup items for individuals. Smashbox Cosmetics offers products for face, eyes, lips and cheeks, travel, gifts, accessories, palettes, and kits. It also provides its users with various palettes such as cover shot palettes, always on gel liners, and master class palettes. The company also offers eGift Cards that arrives to its users through email and at checkout they can type in their gift card number and pin to redeem. Smashbox Cosmetics was launched in 1996 and the company is located in the United States. It is acquired by Estee Lauder Companies on May 17, 2010.

PureOlogy Research

Acquisition in 2004
At Pureology, it is their mission to provide the professional hair colourist and their clients the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment while delivering longer lasting hair colour guaranteed.

Meguiar’s

Acquisition in 2003
For over 100 years, Meguiar’s Inc. has been providing Car Crazy people with specialized state-of-the-art formulations for making the appearance of cars “show car perfect.” Chosen by 20 out of 24 “Best of Class” winners at the 2008 Pebble Beach Concours d’Elegance, Meguiar’s provides highly specialized products for every automotive surface, including paint, wheels, tires, and interiors. As part of its passionate support for the car hobby, Meguiar’s sponsors more than 11,000 car shows globally and produces Meguiar’s Car Crazy Television and Radio that represent car enthusiasts worldwide.

Glaceau

Venture Round in 2003
Glaceau manufactures and distributes various lines of enhanced water. Its product portfolio is comprised of vitaminwater, fruitwater, smartwater, and vitaminenergy. Glaceau focuses on providing its users with products that are free of sodium and artificial ingredients. It was founded in 1996 and is headquartered in New York, United States. Glaceau is subsidiary of The Coca-Cola Company.

Alexia Foods

Acquisition in 2003
Alexia Foods Inc. is a privately held natural food company known for its leadership in the natural frozen potato market. The company specializes in producing a variety of frozen food products, including potato items such as oven fries, waffle fries, and hashed browns, as well as appetizers and artisan breads. Its diverse product lineup features items like chicken nuggets, pizza snacks, and various dipping sauces. Alexia Foods markets its offerings primarily through grocery stores across the United States, focusing on all-natural and organic options to cater to health-conscious consumers.

Don Miguel Mexican Foods

Acquisition in 2002
Don Miguel Foods Corp. specializes in the manufacturing and marketing of branded frozen and refrigerated Mexican food products. The company offers a diverse range of authentic Mexican appetizers, snacks, and ready-to-eat meals, including entrees and dinners. Its products are distributed through various channels, including convenience stores, vending machines, and retail grocery outlets, making them accessible to a wide consumer base.

Garden of Eatin

Acquisition in 1998
Garden of Eatin is a manufacturer and producer of natural tortilla chips with organic corn and no genetically engineered ingredients. The company was founded by Al Jacobson in 1971.

Famous Amos

Acquisition in 1988
Famous Amos is a food company that manufactures chocolate chip cookies. The company offers chocolate flavors such as Belgian Chocolate Chips, Philippine Coconut and White Chocolate Chip, and Mediterranean Hazelnut and Chocolate Chip.

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