True Wealth Ventures

True Wealth Ventures is a venture capital firm established in 2015 and headquartered in Austin, Texas. The firm specializes in investing in seed-stage and early-stage startups, with a particular emphasis on women-led companies. Its investment focus spans clean technology, healthcare technology, consumer health, and sustainable products, all aimed at enhancing environmental and human health. True Wealth Ventures actively seeks to support innovative enterprises that align with its commitment to fostering positive societal impact through sustainable business practices.

Kerry Rupp

General Partner

Past deals in Fruits and Vegetables

Atlantic Sea Farms

Venture Round in 2025
Atlantic Sea Farms specializes in the production of fresh, sustainably farmed kelp, offering a healthy and domestic alternative to imported seaweed. The company focuses on creating innovative and appealing food products made from its seaweeds, which are never dried or dyed. Their kelp is used in a variety of culinary applications, ranging from appetizers to desserts, and is designed to be ready to serve straight out of the package. By providing fresh frozen kelp products to consumers, restaurants, and food service organizations, Atlantic Sea Farms aims to positively impact both public health and the marine ecosystem while supporting local fishing communities in Maine.

ReHarvest Provisions

Seed Round in 2022
Reharvest Provisions specializes in the production of plant-based smoothie pops that prioritize health and sustainability. The company utilizes surplus and imperfect produce, which would otherwise go to waste, to create nutrient- and fiber-dense blends. These smoothie pops incorporate a variety of fruits, vegetables, and superfoods, offering customers a nutritious and gut-friendly snack option. By focusing on the use of discarded and excess ingredients, Reharvest Provisions not only promotes healthy eating but also contributes to reducing food waste in the agricultural sector.

Atlantic Sea Farms

Series A in 2021
Atlantic Sea Farms specializes in the production of fresh, sustainably farmed kelp, offering a healthy and domestic alternative to imported seaweed. The company focuses on creating innovative and appealing food products made from its seaweeds, which are never dried or dyed. Their kelp is used in a variety of culinary applications, ranging from appetizers to desserts, and is designed to be ready to serve straight out of the package. By providing fresh frozen kelp products to consumers, restaurants, and food service organizations, Atlantic Sea Farms aims to positively impact both public health and the marine ecosystem while supporting local fishing communities in Maine.

reBLEND

Seed Round in 2019
reBLEND is an on-the-go smoothie company taking an innovative approach to combating food waste. It reBLEND is the operator of a food marketplace designed to reduce food waste. The company's marketplace sources imperfect produce from local farmers and retailers for local businesses by monetizing imperfect food and harvesting it with delicious and functional blends, enabling consumers to have affordable nutritious meals. It was founded in 2018 by Kathryn Bernell and is based in Denver, Colorado.

Ocean Approved

Venture Round in 2019
Ocean Approved, LLC is based in Portland, Oregon, and specializes in open-ocean kelp farming. Founded in 2006, the company offers frozen kelp products as a sustainable and healthy alternative to imported seaweed. Ocean Approved's focus on providing domestic, fresh, and nutritious options aligns with the increasing demand for locally sourced and environmentally friendly food products. The company's commitment to sustainability and nutrition positions it well within the growing market for healthy food alternatives.
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