True Ventures

True Ventures, established in 2005, is a prominent venture capital firm based in Palo Alto, California, with an additional office in San Francisco. The firm specializes in early-stage technology investments, focusing on seed and Series A financing. True Ventures invests in a broad range of sectors, including commerce, consumer, hardware, health, and infrastructure technologies, as well as emerging markets such as e-commerce, mobile, and software services. The firm typically invests between $0.25 million and $3 million per round, aiming for a stake of approximately 20%. With over $3.8 billion under management and a team of over 40 professionals, True Ventures has supported more than 350 companies, creating over 85,000 jobs worldwide. The firm was recognized as Venture Firm of the Year by the National Venture Capital Association in 2018.

Caroline Ciaramitaro

Associate

Gus Coldebella

Partner

Sahiti Enjeti

Associate

Ulrike Kellmereit

CFO

Om Malik

Partner

Fiona McCarthy

Principal

Michael Montano

Venture Partner

John O'Connell

Senior Associate

Natasha Sharma

Principal

James Stewart

COO and Partner

Priscilla Tyler

Vice President

Christiaan Vorkink

Vice President

Ann Weiss

Partner

Past deals in Wearables

Ditto

Series B in 2025
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, accurate, and vivid recommendations for eyewear, enhancing the shopping experience. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that facilitates real-time data synchronization among devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to diverse industries such as point-of-sale systems, aviation, and industrial operations, aiming to improve operational efficiency and reliability.

Ditto

Series A in 2023
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, accurate, and vivid recommendations for eyewear, enhancing the shopping experience. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that facilitates real-time data synchronization among devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to diverse industries such as point-of-sale systems, aviation, and industrial operations, aiming to improve operational efficiency and reliability.

Feelmore Labs

Debt Financing in 2022
Feelmore Labs is a health and wellness technology company based in New York City, focused on developing innovative non-invasive wearable devices aimed at enhancing well-being. The company's products are designed to train and tune the nervous system by modulating the insula, a deep brain region that controls emotional responses. This approach helps users achieve a sense of calm, reduces stress and anxiety, and ultimately improves sleep patterns. By pioneering a new category of medical and consumer devices, Feelmore Labs seeks to transform how individuals experience and manage their health and wellness.

Ditto

Seed Round in 2021
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, accurate, and vivid recommendations for eyewear, enhancing the shopping experience. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that facilitates real-time data synchronization among devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to diverse industries such as point-of-sale systems, aviation, and industrial operations, aiming to improve operational efficiency and reliability.

Hatch

Series B in 2020
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Feelmore Labs

Series B in 2019
Feelmore Labs is a health and wellness technology company based in New York City, focused on developing innovative non-invasive wearable devices aimed at enhancing well-being. The company's products are designed to train and tune the nervous system by modulating the insula, a deep brain region that controls emotional responses. This approach helps users achieve a sense of calm, reduces stress and anxiety, and ultimately improves sleep patterns. By pioneering a new category of medical and consumer devices, Feelmore Labs seeks to transform how individuals experience and manage their health and wellness.

Neosensory

Series A in 2019
Neosensory, Inc. is a company that specializes in developing wearable devices aimed at enhancing sensory perception for individuals. Founded in 2015 and based in San Mateo, California, Neosensory offers products such as Buzz, which utilizes vision-to-touch sensory substitution technology to assist blind individuals. The company focuses on transmitting various data streams to the brain through the sense of touch, leveraging the skin's potential for information delivery. Their innovative approach includes building hearing assistive technology that allows users to perceive sound through vibrations on the skin. Neosensory also provides a companion application for its products, enhancing the user experience and accessibility of information.

Hatch

Series A in 2018
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Piavita

Series A in 2018
Piavita AG, founded in 2016 and headquartered in Zurich, Switzerland, specializes in developing advanced technology for the veterinary industry. The company has created a compact, matchbox-sized wearable device that accurately measures vital medical data from pets, including horses, without the need for clipping fur or extensive preparation. This innovative system is complemented by a web-based application that enables real-time monitoring and historical tracking of vital signs, improving the diagnostic capabilities available to veterinarians. By providing reliable insights into pet health and facilitating better communication between pet owners and veterinary professionals, Piavita aims to lead the digital transformation of veterinary care, addressing the gaps in current veterinary practices and enhancing the overall wellbeing of animals.

Hatch

Series A in 2017
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Athos

Series C in 2015
Athos is a fitness technology company dedicated to enhancing athletic performance. It manufactures patented smart fitness apparel that monitors biosignals during workouts, transmitting this data to a companion software application. This system provides coaches and athletes with actionable insights about training load and movement quality, based on personalized muscle activity data, enabling more effective and efficient training.

Hatch

Series A in 2015
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Everywear Games

Venture Round in 2015
Everywear Games, established in 2014, specializes in creating adventure games exclusively for the Apple Watch. Founded by industry veterans from renowned studios like Remedy, Digital Chocolate, and Rovio, the company pioneered smartwatch gaming. Their flagship title, Runeblade, has garnered global acclaim and consistently tops gaming charts.

Sano

Seed Round in 2015
Sano is focused on developing a small, wearable sensor capable of continuously capturing and transmitting blood chemistry data to various devices. The company is creating a transdermal biosensor patch that measures interstitial fluid in the skin's outer layer, enabling continuous glucose monitoring. This technology is complemented by a mobile application that empowers users to make informed decisions regarding their diet and exercise. By liberating blood chemistry data to a third-party development and analytical platform, Sano aims to enhance individual health management and promote healthier lifestyle choices.

Gyroscope Innovations

Angel Round in 2015
Gyroscope Innovations, Inc. is a San Francisco-based company that focuses on developing a personal data tracking application designed to enhance health management. Founded in 2014 by Anand Sharma, the application generates personalized profiles for users by aggregating data from smartphones, wearables, and other connected accounts. This innovative platform allows individuals to monitor various health metrics, such as weight and overall well-being, by consolidating information from multiple sources. Additionally, the application facilitates the sharing of this personal data with other users, promoting a collaborative approach to health tracking and improvement.

Narrative

Series B in 2014
Narrative AB specializes in innovative wearable cameras that facilitate the automatic capture of photographs and videos. The flagship product, the Narrative Clip, is a compact camera that can be clipped onto clothing, allowing users to effortlessly document their experiences without the need for manual operation. Accompanied by a mobile app, the device organizes, analyzes, and shares images, enabling users to revisit their most significant moments. The app supports both Android and iPhone devices, allowing for easy transfer of photos to personal Narrative Libraries in the cloud and sharing via social media platforms. Founded in 2012, Narrative is headquartered in Linköping, Sweden, with additional offices in Stockholm, Lund, and San Francisco. The company was previously known as Memoto AB before rebranding in 2013.

Athos

Series B in 2014
Athos is a fitness technology company dedicated to enhancing athletic performance. It manufactures patented smart fitness apparel that monitors biosignals during workouts, transmitting this data to a companion software application. This system provides coaches and athletes with actionable insights about training load and movement quality, based on personalized muscle activity data, enabling more effective and efficient training.

Valencell

Series C in 2014
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Narrative

Series A in 2013
Narrative AB specializes in innovative wearable cameras that facilitate the automatic capture of photographs and videos. The flagship product, the Narrative Clip, is a compact camera that can be clipped onto clothing, allowing users to effortlessly document their experiences without the need for manual operation. Accompanied by a mobile app, the device organizes, analyzes, and shares images, enabling users to revisit their most significant moments. The app supports both Android and iPhone devices, allowing for easy transfer of photos to personal Narrative Libraries in the cloud and sharing via social media platforms. Founded in 2012, Narrative is headquartered in Linköping, Sweden, with additional offices in Stockholm, Lund, and San Francisco. The company was previously known as Memoto AB before rebranding in 2013.

Fitbit

Series D in 2013
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Sano

Seed Round in 2013
Sano is focused on developing a small, wearable sensor capable of continuously capturing and transmitting blood chemistry data to various devices. The company is creating a transdermal biosensor patch that measures interstitial fluid in the skin's outer layer, enabling continuous glucose monitoring. This technology is complemented by a mobile application that empowers users to make informed decisions regarding their diet and exercise. By liberating blood chemistry data to a third-party development and analytical platform, Sano aims to enhance individual health management and promote healthier lifestyle choices.

Fitbit

Series C in 2012
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Valencell

Series B in 2011
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Fitbit

Series B in 2010
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Valencell

Series A in 2010
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Fitbit

Series A in 2008
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.
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