True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm investing in early-stage technology startups. With over $3 billion under management, they focus on seed and Series A financing across sectors like commerce, consumer, hardware, health, and infrastructure technologies.

Puneet Agarwal

Partner

Phil Black

Investor

Jon Callaghan

Managing Partner

Caroline Ciaramitaro

Associate

Gus Coldebella JD

Partner

Tony Conrad

Partner

Adam D'Augelli

Partner

Sahiti Enjeti

Analyst

Amy Errett

Partner

Ulrike Kellmereit

CFO

Om Malik

Partner

Fiona McCarthy

Principal

Michael Montano

Venture Partner

John O'Connell

Analyst

Kevin Rose

Partner

Toni Schneider

Partner

Natasha Sharma

Senior Associate

Rohit Sharma

Partner

James Stewart

COO and Partner

Priscilla Tyler

Senior Associate

Jeff Veen

Partner

Christiaan Vorkink

Vice President

Ann Weiss

Venture Partner

Ariel Winton

Principal

Past deals in Wearables

Ditto

Series B in 2025
Ditto is a technology company delivering consumer-facing and enterprise software solutions that combine augmented reality, machine learning, and mobile-edge capabilities. It offers an eyewear personalization platform for retailers, brands, and eye care professionals that uses facial data and style preferences to provide precise fit recommendations and realistic virtual try-ons. In addition, Ditto develops an edge-native mobile database and connectivity platform that maintains operations across varying network conditions, enabling real-time data synchronization through peer-to-peer and mesh networks without relying on cloud services. The platform targets industries such as point-of-sale, aviation, industrial operations, and restaurants to improve operational resilience. By combining AR-based shopping experiences with resilient edge computing, Ditto helps retailers and other enterprises deliver personalized customer experiences and maintain mission-critical systems online where connectivity is limited or unreliable.

Ditto

Series A in 2023
Ditto is a technology company delivering consumer-facing and enterprise software solutions that combine augmented reality, machine learning, and mobile-edge capabilities. It offers an eyewear personalization platform for retailers, brands, and eye care professionals that uses facial data and style preferences to provide precise fit recommendations and realistic virtual try-ons. In addition, Ditto develops an edge-native mobile database and connectivity platform that maintains operations across varying network conditions, enabling real-time data synchronization through peer-to-peer and mesh networks without relying on cloud services. The platform targets industries such as point-of-sale, aviation, industrial operations, and restaurants to improve operational resilience. By combining AR-based shopping experiences with resilient edge computing, Ditto helps retailers and other enterprises deliver personalized customer experiences and maintain mission-critical systems online where connectivity is limited or unreliable.

Feelmore Labs

Debt Financing in 2022
Feelmore Labs is a health and wellness technology company based in New York City, focused on developing innovative non-invasive wearable devices aimed at enhancing well-being. The company's products are designed to train and tune the nervous system by modulating the insula, a deep brain region that controls emotional responses. This approach helps users achieve a sense of calm, reduces stress and anxiety, and ultimately improves sleep patterns. By pioneering a new category of medical and consumer devices, Feelmore Labs seeks to transform how individuals experience and manage their health and wellness.

Ditto

Seed Round in 2021
Ditto is a technology company delivering consumer-facing and enterprise software solutions that combine augmented reality, machine learning, and mobile-edge capabilities. It offers an eyewear personalization platform for retailers, brands, and eye care professionals that uses facial data and style preferences to provide precise fit recommendations and realistic virtual try-ons. In addition, Ditto develops an edge-native mobile database and connectivity platform that maintains operations across varying network conditions, enabling real-time data synchronization through peer-to-peer and mesh networks without relying on cloud services. The platform targets industries such as point-of-sale, aviation, industrial operations, and restaurants to improve operational resilience. By combining AR-based shopping experiences with resilient edge computing, Ditto helps retailers and other enterprises deliver personalized customer experiences and maintain mission-critical systems online where connectivity is limited or unreliable.

Hatch

Series B in 2020
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Feelmore Labs

Series B in 2019
Feelmore Labs is a health and wellness technology company based in New York City, focused on developing innovative non-invasive wearable devices aimed at enhancing well-being. The company's products are designed to train and tune the nervous system by modulating the insula, a deep brain region that controls emotional responses. This approach helps users achieve a sense of calm, reduces stress and anxiety, and ultimately improves sleep patterns. By pioneering a new category of medical and consumer devices, Feelmore Labs seeks to transform how individuals experience and manage their health and wellness.

Neosensory

Series A in 2019
Neosensory, Inc. is a company that specializes in developing wearable devices aimed at enhancing sensory perception for individuals. Founded in 2015 and based in San Mateo, California, Neosensory offers products such as Buzz, which utilizes vision-to-touch sensory substitution technology to assist blind individuals. The company focuses on transmitting various data streams to the brain through the sense of touch, leveraging the skin's potential for information delivery. Their innovative approach includes building hearing assistive technology that allows users to perceive sound through vibrations on the skin. Neosensory also provides a companion application for its products, enhancing the user experience and accessibility of information.

Hatch

Series A in 2018
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Piavita

Series A in 2018
Piavita AG, founded in 2016 and headquartered in Zurich, Switzerland, specializes in developing advanced technology for the veterinary industry. The company has created a compact, matchbox-sized wearable device that accurately measures vital medical data from pets, including horses, without the need for clipping fur or extensive preparation. This innovative system is complemented by a web-based application that enables real-time monitoring and historical tracking of vital signs, improving the diagnostic capabilities available to veterinarians. By providing reliable insights into pet health and facilitating better communication between pet owners and veterinary professionals, Piavita aims to lead the digital transformation of veterinary care, addressing the gaps in current veterinary practices and enhancing the overall wellbeing of animals.

Hatch

Series A in 2017
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Athos

Series C in 2015
Athos develops smart fitness apparel that monitors biosignals during workouts. It translates this data into actionable insights for athletes and coaches, enhancing training efficiency and performance.

Hatch

Series A in 2015
Hatch, Inc., founded in 2014 and based in Menlo Park, California, specializes in designing and developing sleep products aimed at promoting healthy sleep habits for users of all ages. The company's product line includes Hatch Grow, which tracks a baby's weight gain, feeding amounts, and diaper changes, as well as Hatch Rest, Rest+, and Hatch Restore, devices that incorporate smart lighting and soothing sleep sounds. Hatch's innovative approach to sleep solutions has benefited over a million individuals, making it easier for families to achieve restful nights. Additionally, Hatch operates as a curated marketplace, connecting professional makers and independent designers with buyers, allowing for the customization and personalization of products to meet unique needs.

Everywear Games

Venture Round in 2015
Everywear Games, established in 2014, specializes in creating adventure games exclusively for the Apple Watch. Founded by industry veterans from renowned studios like Remedy, Digital Chocolate, and Rovio, the company pioneered smartwatch gaming. Their flagship title, Runeblade, has garnered global acclaim and consistently tops gaming charts.

Sano

Seed Round in 2015
Sano is focused on developing a small, wearable sensor capable of continuously capturing and transmitting blood chemistry data to various devices. The company is creating a transdermal biosensor patch that measures interstitial fluid in the skin's outer layer, enabling continuous glucose monitoring. This technology is complemented by a mobile application that empowers users to make informed decisions regarding their diet and exercise. By liberating blood chemistry data to a third-party development and analytical platform, Sano aims to enhance individual health management and promote healthier lifestyle choices.

Gyroscope Innovations

Angel Round in 2015
Gyroscope Innovations, Inc. is a San Francisco-based company that focuses on developing a personal data tracking application designed to enhance health management. Founded in 2014 by Anand Sharma, the application generates personalized profiles for users by aggregating data from smartphones, wearables, and other connected accounts. This innovative platform allows individuals to monitor various health metrics, such as weight and overall well-being, by consolidating information from multiple sources. Additionally, the application facilitates the sharing of this personal data with other users, promoting a collaborative approach to health tracking and improvement.

Narrative

Series B in 2014
Narrative AB specializes in innovative wearable cameras that facilitate the automatic capture of photographs and videos. The flagship product, the Narrative Clip, is a compact camera that can be clipped onto clothing, allowing users to effortlessly document their experiences without the need for manual operation. Accompanied by a mobile app, the device organizes, analyzes, and shares images, enabling users to revisit their most significant moments. The app supports both Android and iPhone devices, allowing for easy transfer of photos to personal Narrative Libraries in the cloud and sharing via social media platforms. Founded in 2012, Narrative is headquartered in Linköping, Sweden, with additional offices in Stockholm, Lund, and San Francisco. The company was previously known as Memoto AB before rebranding in 2013.

Athos

Series B in 2014
Athos develops smart fitness apparel that monitors biosignals during workouts. It translates this data into actionable insights for athletes and coaches, enhancing training efficiency and performance.

Valencell

Series C in 2014
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Narrative

Series A in 2013
Narrative AB specializes in innovative wearable cameras that facilitate the automatic capture of photographs and videos. The flagship product, the Narrative Clip, is a compact camera that can be clipped onto clothing, allowing users to effortlessly document their experiences without the need for manual operation. Accompanied by a mobile app, the device organizes, analyzes, and shares images, enabling users to revisit their most significant moments. The app supports both Android and iPhone devices, allowing for easy transfer of photos to personal Narrative Libraries in the cloud and sharing via social media platforms. Founded in 2012, Narrative is headquartered in Linköping, Sweden, with additional offices in Stockholm, Lund, and San Francisco. The company was previously known as Memoto AB before rebranding in 2013.

Fitbit

Series D in 2013
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Sano

Seed Round in 2013
Sano is focused on developing a small, wearable sensor capable of continuously capturing and transmitting blood chemistry data to various devices. The company is creating a transdermal biosensor patch that measures interstitial fluid in the skin's outer layer, enabling continuous glucose monitoring. This technology is complemented by a mobile application that empowers users to make informed decisions regarding their diet and exercise. By liberating blood chemistry data to a third-party development and analytical platform, Sano aims to enhance individual health management and promote healthier lifestyle choices.

Fitbit

Series C in 2012
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Valencell

Series B in 2011
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Fitbit

Series B in 2010
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.

Valencell

Series A in 2010
Valencell, Inc. specializes in mobile health and fitness monitoring technology, focusing on the development of high-accuracy biometric sensor systems. Founded in 2006 and based in Raleigh, North Carolina, the company offers its proprietary PerformTek technology, which allows users to monitor various personal biometrics including heart rate, distance, and calories burned through devices such as earbuds, armbands, and wristbands. Additionally, Valencell provides its Benchmark line of turn-key biometric sensor systems, which can be integrated into a wide range of products by consumer electronics manufacturers, sports brands, and medical device makers. The company has established partnerships with prominent industry players, including HUAWEI, Sony, and Bose, allowing for the widespread use of its solutions in wearables and hearables, catering to diverse users engaged in varied activities.

Fitbit

Series A in 2008
Fitbit is a company focused on promoting healthier lifestyles through its digital health and fitness devices. It develops the Fitbit Tracker, a compact wireless wearable sensor that automatically monitors various aspects of a user's activities, including calories burned, sleep quality, steps taken, and distance traveled. This device continuously collects data while worn throughout the day, which is then wirelessly uploaded to a dedicated website. Users can access their information to track progress toward personal health goals, engage with a motivational interface, and share achievements with friends, family, and co-workers. Additionally, the platform allows users to manually log nutrition, weight, and other health metrics, providing a comprehensive overview of their well-being. By automating health data collection and offering an engaging user experience, Fitbit aims to simplify the journey toward a healthier lifestyle.
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