True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm investing in early-stage technology startups. With over $3 billion under management, they focus on seed and Series A financing across sectors like commerce, consumer, hardware, health, and infrastructure technologies.

Puneet Agarwal

Phil Black

Investor

Jon Callaghan

Managing Partner

Caroline Ciaramitaro

Associate

Gus Coldebella JD

Partner

Past deals in Music

Endel

Series B in 2022
Endel is a cross-platform audio ecosystem that specializes in creating personalized, sound-based adaptive environments aimed at enhancing focus and relaxation. The company employs a core algorithm that incorporates elements such as circadian rhythms, pentatonic scales, and sound masking. By adapting to various inputs like time, weather, heart rate, and location, Endel's platform generates tailored soundscapes that help users improve their productivity and cognitive functions. Founded by a small team of artists, developers, and scientists, Endel has built on a foundation of previous digital projects, including the award-winning children's app series, BUBL. Established in 2018, Endel emerged from the Techstars Music Accelerator program.

Yousician

Series B in 2021
Yousician is the largest music educator globally, boasting over 25 million users. The company specializes in advanced music learning software that provides real-time feedback for users learning to play instruments such as guitar and piano. Its innovative audio technology can recognize both acoustic and electric guitars without requiring additional equipment. Yousician's platform combines engaging game-like features with structured exercises, making the learning experience enjoyable and motivating. In addition to its main service, Yousician also develops the guitar tuner app Guitar Tuna. The company has received multiple international accolades, recognizing its contributions to music education and technology. Yousician is driven by the mission to make musicality as accessible as literacy, aiming to transform how people learn and engage with music.

Endel

Series A in 2020
Endel is a cross-platform audio ecosystem that specializes in creating personalized, sound-based adaptive environments aimed at enhancing focus and relaxation. The company employs a core algorithm that incorporates elements such as circadian rhythms, pentatonic scales, and sound masking. By adapting to various inputs like time, weather, heart rate, and location, Endel's platform generates tailored soundscapes that help users improve their productivity and cognitive functions. Founded by a small team of artists, developers, and scientists, Endel has built on a foundation of previous digital projects, including the award-winning children's app series, BUBL. Established in 2018, Endel emerged from the Techstars Music Accelerator program.

Splice

Series C in 2019
Splice is a New York-based platform for music creators that combines a large catalog of licensed samples with AI-powered tools to accelerate sound discovery and inspiration. It enables music creation, collaboration, and cloud-based storage of project files, and offers a rent-to-own marketplace for plugins and digital audio workstations. Splice provides content used by broadcasters, independent films, and commercials, helping musicians produce and share music efficiently. Through its combination of samples, AI-assisted features, and collaboration capabilities, the company aims to empower creators by making professional-grade tools and resources more accessible.

Splice

Series B in 2017
Splice is a New York-based platform for music creators that combines a large catalog of licensed samples with AI-powered tools to accelerate sound discovery and inspiration. It enables music creation, collaboration, and cloud-based storage of project files, and offers a rent-to-own marketplace for plugins and digital audio workstations. Splice provides content used by broadcasters, independent films, and commercials, helping musicians produce and share music efficiently. Through its combination of samples, AI-assisted features, and collaboration capabilities, the company aims to empower creators by making professional-grade tools and resources more accessible.

Splice

Series A in 2014
Splice is a New York-based platform for music creators that combines a large catalog of licensed samples with AI-powered tools to accelerate sound discovery and inspiration. It enables music creation, collaboration, and cloud-based storage of project files, and offers a rent-to-own marketplace for plugins and digital audio workstations. Splice provides content used by broadcasters, independent films, and commercials, helping musicians produce and share music efficiently. Through its combination of samples, AI-assisted features, and collaboration capabilities, the company aims to empower creators by making professional-grade tools and resources more accessible.

Crossfader

Venture Round in 2014
Crossfader is an innovative music mashup application that empowers users to effortlessly mix and match existing songs. Designed to make anyone a DJ in seconds, the platform facilitates the discovery and sharing of unique remixes within a vibrant community. By enabling users to create their own mashups, Crossfader enhances the music experience and fosters collaboration among music enthusiasts worldwide.

Splice

Seed Round in 2013
Splice is a New York-based platform for music creators that combines a large catalog of licensed samples with AI-powered tools to accelerate sound discovery and inspiration. It enables music creation, collaboration, and cloud-based storage of project files, and offers a rent-to-own marketplace for plugins and digital audio workstations. Splice provides content used by broadcasters, independent films, and commercials, helping musicians produce and share music efficiently. Through its combination of samples, AI-assisted features, and collaboration capabilities, the company aims to empower creators by making professional-grade tools and resources more accessible.

TastemakerX

Series B in 2013
TastemakerX is a music-discovery platform that enables users to explore, listen to, and share their musical tastes online. By curating artist collections, users can discover new music through the engagement of their peers, similar to the experience of browsing in a record store. The platform integrates with various streaming services, allowing users to interact with their favorite artists across multiple channels. Launched in September 2013, TastemakerX aims to make music discovery enjoyable and accessible, drawing inspiration from the passionate recommendations of DJs, music critics, and friends. Through its mobile application, TastemakerX fosters a vibrant community of music lovers who can easily share and enjoy music together.

Crossfader

Seed Round in 2013
Crossfader is an innovative music mashup application that empowers users to effortlessly mix and match existing songs. Designed to make anyone a DJ in seconds, the platform facilitates the discovery and sharing of unique remixes within a vibrant community. By enabling users to create their own mashups, Crossfader enhances the music experience and fosters collaboration among music enthusiasts worldwide.

Crossfader

Venture Round in 2012
Crossfader is an innovative music mashup application that empowers users to effortlessly mix and match existing songs. Designed to make anyone a DJ in seconds, the platform facilitates the discovery and sharing of unique remixes within a vibrant community. By enabling users to create their own mashups, Crossfader enhances the music experience and fosters collaboration among music enthusiasts worldwide.

TastemakerX

Series A in 2012
TastemakerX is a music-discovery platform that enables users to explore, listen to, and share their musical tastes online. By curating artist collections, users can discover new music through the engagement of their peers, similar to the experience of browsing in a record store. The platform integrates with various streaming services, allowing users to interact with their favorite artists across multiple channels. Launched in September 2013, TastemakerX aims to make music discovery enjoyable and accessible, drawing inspiration from the passionate recommendations of DJs, music critics, and friends. Through its mobile application, TastemakerX fosters a vibrant community of music lovers who can easily share and enjoy music together.

Yousician

Seed Round in 2012
Yousician is the largest music educator globally, boasting over 25 million users. The company specializes in advanced music learning software that provides real-time feedback for users learning to play instruments such as guitar and piano. Its innovative audio technology can recognize both acoustic and electric guitars without requiring additional equipment. Yousician's platform combines engaging game-like features with structured exercises, making the learning experience enjoyable and motivating. In addition to its main service, Yousician also develops the guitar tuner app Guitar Tuna. The company has received multiple international accolades, recognizing its contributions to music education and technology. Yousician is driven by the mission to make musicality as accessible as literacy, aiming to transform how people learn and engage with music.

Bandcamp

Series A in 2010
Bandcamp is a music publishing platform that enables musicians to host their homepages and distribute their music. The platform allows artists to stream full tracks and albums, interact with their fanbase, and manage their music sales. It offers features such as fanbase management, digital distribution, and access to real-time statistics, which help artists understand their audience better. Users can discover, purchase, and stream music, as well as follow their favorite artists and build wish lists. Bandcamp fosters a community where music enthusiasts can explore collections and connect with like-minded fans, thereby enhancing the overall experience of music discovery and appreciation.
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