Triangle Tweener Fund
Triangle Tweener Fund, established in 2021 and based in Raleigh, North Carolina, is a venture capital firm focused on investing in early-stage, high-technology startups within the Triangle area, which includes Raleigh, Durham, and surrounding regions. The firm aims to build a comprehensive index of private company investments that meet its specific 'Tweener List' criteria, targeting promising ventures at a critical stage of their development. By concentrating on seed and early-stage investments, Triangle Tweener Fund seeks to support the growth of innovative companies that have the potential to contribute significantly to the local economy and the tech landscape.
Past deals in Mobile Advertising
Kevel
Series C in 2024
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
Sift Media
Seed Round in 2023
Sift Media, Inc., based in Durham, North Carolina, specializes in developing automated bidding software for mobile advertisement opportunities within real-time auction exchanges. Founded in 2015, the company utilizes advanced artificial intelligence and machine learning algorithms to optimize mobile advertising campaigns. Sift Media processes over 50 billion mobile ad requests daily, enabling it to hyper-target app install advertisements effectively. Its platform is designed to enhance campaign performance by optimizing conversion rates and click-to-install times, while also providing features for whitelisting and blacklisting specific app bundles. To date, Sift Media has served over 40 billion mobile ads and facilitated more than 25 million app installs for a diverse range of advertisers.
Kevel
Series C in 2023
Kevel is a company that specializes in the development of ad-serving APIs aimed at assisting developers in building server-side ad platforms. Its suite of APIs offers access to a wide range of ad-serving features and decision-making tools, facilitating seamless native promotions. Additionally, Kevel's solutions enable the easy integration of first-party data, enhancing revenue potential and ad relevance. By providing these resources, Kevel empowers developers to create customized ad servers efficiently and effectively.
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