Threshold Ventures

Threshold Ventures is a venture capital firm based in Menlo Park, California. It pursues a high-conviction, early-stage investment strategy and partners with entrepreneurs to build technology-driven companies in consumer, enterprise, and healthcare sectors. The firm provides venture and growth capital to technology companies and has historical ties to the broader Draper Fisher Jurvetson network. Threshold focuses on supporting early-stage ventures across software, consumer, and healthcare technologies, and seeks to back innovative teams aiming to reach market leadership.

Mark Bailey

Co-Founder and Partner

William (Bill) Bryant

General Partner

Chirag Chotalia

Partner

Rob Ciechowski

Associate

Katie Evans

Associate

Past deals in Marketing

Motion

Series B in 2024
Motion creates platform that combines visual content with performance metrics to help growth teams improve their creative strategy.

Freshpaint

Series B in 2024
Freshpaint is a data platform that specializes in collecting and analyzing customer data to enhance marketing efforts. The company’s software allows for seamless integration of customer data from websites and applications into various marketing and analytics tools, enabling teams to automate the collection of behavioral data, such as clicks and page views. This automation reduces the workload on engineering teams, allowing them to concentrate on product development. Freshpaint's platform aids product, data, and growth teams in accessing the insights needed to improve user engagement and retention. Co-founded by Michael Malis and Steven Fitzsimmons, Freshpaint aims to streamline the management of customer data for more effective marketing strategies.

Front

Series D in 2022
Front is a communication hub that centralizes customer interactions across various digital channels to enhance relationship management. The platform focuses on streamlining conversations by integrating collaboration tools and contextual data from multiple systems, allowing teams to provide timely, accurate, and personalized communications. Over 7,500 businesses, including notable names like Shopify, Airbnb, and Hulu, utilize Front to improve their customer engagement. The company's multi-channel inbox platform specializes in consolidating communication, facilitating internal discussions, and incorporating social features, thus enabling users to chat effectively and save time. By placing customer conversations at the forefront, Front empowers organizations to build stronger relationships through each interaction.

Outreach

Series E in 2019
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

BentoBox

Series B in 2019
BentoBox CMS Inc. is a New York-based company that specializes in developing a mobile operations platform tailored for restaurants. Founded in August 2013 by Krystle Mobayeni and Pierre Drescher, BentoBox automates various tasks for restaurants, including menu updates, social media management, private event promotions, and gift card sales. Its platform enhances the restaurant's online presence by offering features such as search engine optimization, social media and newsletter sign-up, and one-click reservations. By focusing on direct interactions between restaurants and their guests, BentoBox aims to eliminate reliance on third-party services, thereby allowing restaurants to drive high-margin revenue through their own websites. The company's tools are designed to improve operational efficiency while empowering restaurants to strengthen their customer relationships and maximize profits.

Outreach

Series D in 2018
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Front

Series B in 2018
Front is a communication hub that centralizes customer interactions across various digital channels to enhance relationship management. The platform focuses on streamlining conversations by integrating collaboration tools and contextual data from multiple systems, allowing teams to provide timely, accurate, and personalized communications. Over 7,500 businesses, including notable names like Shopify, Airbnb, and Hulu, utilize Front to improve their customer engagement. The company's multi-channel inbox platform specializes in consolidating communication, facilitating internal discussions, and incorporating social features, thus enabling users to chat effectively and save time. By placing customer conversations at the forefront, Front empowers organizations to build stronger relationships through each interaction.

Outreach

Series C in 2017
Outreach is a sales engagement platform that helps organizations manage and optimize interactions across email, voice, and social channels throughout the customer lifecycle. The platform uses machine learning to guide sales representatives to take the right actions, automate repetitive tasks, and personalize communications while tracking sales activity and performance. It supports account-based, outbound, and inbound sales, as well as sequence and task management, email and activity tracking, and insights that analyze buyer sentiment to optimize content and sequences in real time. By integrating automated alerts, collaboration features, and performance analytics, Outreach aims to increase the volume of qualified meetings and improve the efficiency and effectiveness of customer-facing teams.

Anaplan

Series E in 2016
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

RevX

Venture Round in 2015
RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Anaplan

Series D in 2014
Anaplan, Inc. offers a cloud-based connected planning platform that enables organizations to unify disparate data structures across various business functions, including finance, sales, supply chain, marketing, human resources, and operations. Founded in 2008 and headquartered in San Francisco, Anaplan provides its services through a subscription model, allowing users to access its platform over the Internet. The company focuses on enhancing decision-making and collaboration within organizations by delivering business planning and performance management solutions from a single hub. In addition to its core platform, Anaplan offers professional services, including consulting, implementation, training, and planning transformation advisory services. With operations in multiple countries and a network of expert partners, Anaplan supports large and fast-growing organizations in streamlining their planning processes and making informed decisions.

Piqora

Series A in 2014
Piqora, formerly known as Pinfluencer, specializes in providing an enterprise marketing and analytics suite tailored for visual, interest-based networks such as Pinterest, Instagram, and Tumblr. The company offers a range of tools including visual analytics, customer relationship management (CRM), and content management systems (CMS) that assist marketers in scoring images, measuring return on investment (ROI) from visual networks, and engaging with customers and influencers. Piqora's advanced analytics technology utilizes image recognition and hashtag parsing to deliver insights into website performance, competitor analysis, and content effectiveness. The platform also integrates with other enterprise systems like Google Analytics to monitor image conversion funnels and provides social e-commerce analytics. Piqora serves a variety of prominent brands, including Crate and Barrel, Etsy, and Fossil. The company is comprised of a small team with backgrounds from major tech firms.

NinthDecimal

Venture Round in 2013
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Yub

Venture Round in 2013
Yub is an innovative company based in Mountain View, California, recognized as the world’s first offline affiliate network. It empowers retailers and restaurants by allowing them to seamlessly track consumer interactions from online engagement to actual purchases. By leveraging the online affiliate model, Yub facilitates significant in-store sales growth without requiring merchants to undertake any integration or upgrades. The platform provides straightforward offers for consumers, aiming to transform the way brick-and-mortar establishments attract and engage shoppers.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

4INFO

Venture Round in 2013
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Retailigence

Series B in 2013
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

SugarCRM

Venture Round in 2012
SugarCRM is a global provider of customer relationship management software offering an open-source CRM platform for sales, service, marketing and IT. It serves sectors including manufacturing, financial services, insurance, consulting and professional services and supports a range of applications such as campaign management, opportunity tracking, account management, sales forecasting, customer support, product extensions and training. Founded in 2004 and headquartered in Cupertino, California, SugarCRM maintains offices worldwide to serve customers in many countries and languages, emphasizing a user-friendly experience across roles and enabling stronger customer relationships and data-driven decision making.

4INFO

Venture Round in 2011
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Banyan Branch

Series A in 2011
Banyan Branch is a specialized agency focused on social media marketing. It assists businesses across various sectors such as tech, consumer services, retail, and pharma by developing comprehensive strategies that align with clients' objectives. The company offers end-to-end marketing services, encompassing strategy, creative content, execution, and analytics to enhance productivity through effective social media utilization.

Retailigence

Series A in 2011
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

NinthDecimal

Venture Round in 2011
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Retailigence

Seed Round in 2010
Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

NinthDecimal

Debt Financing in 2010
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

TargetCast Networks

Series B in 2009
TargetCast Networks is a digital advertising company that specializes in reaching away-from-home television viewers in public venues, such as restaurants and entertainment locations. The company utilizes its patented TargetCaster device to establish an IPTV public space network that merges the broad appeal of television with the precision and adaptability of internet advertising. This allows venue operators to create and display customized promotional messages directly on television screens, effectively promoting featured products and introducing new offerings tailored to their specific audiences. Through this innovative approach, TargetCast Networks enhances the advertising experience for both advertisers and venue operators, facilitating targeted marketing in high-traffic environments.

NearbyNow

Venture Round in 2009
NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

ThinkVine

Series B in 2009
ThinkVine Corporation is a Cincinnati-based company that specializes in developing advanced marketing planning, attribution, forecasting, and optimization solutions for marketers and analysts. Established in 2000, ThinkVine offers a technology platform that enables businesses to enhance their marketing effectiveness across various channels, including online, offline, digital, and traditional media. The company's proprietary analytics and software tools help clients, particularly in sectors such as consumer packaged goods, retail, financial services, travel and entertainment, and household goods, to identify the impact of marketing on sales and optimize their budgeting strategies. With a focus on improving return on investment, ThinkVine's solutions have demonstrated the ability to increase marketing-driven sales significantly for major brands. As of 2016, ThinkVine operates as a subsidiary of Ignite Marketing Analytics.

4INFO

Venture Round in 2009
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Stiki Digital

Series A in 2008
Stiki Digital enables companies to offer digital content as promotional gifts and point of sales rewards.

Pressmart

Series A in 2008
Pressmart is a developer of a global content distribution platform that specializes in publishing electronic editions of journals, newspapers, and magazines. The company offers a versatile solution that allows publications to be distributed across multiple channels, including web, mobile, RSS, podcasts, blogs, search engines, article directories, and social networking sites. By transforming static online replicas into interactive mediums, Pressmart enhances the reading experience with features such as podcasts, blogs, opinion polls, and online shopping. The platform is designed to provide customizable and integrated revenue and cost-saving capabilities, ensuring that readers can access knowledge anytime and anywhere while fostering community interaction through collaboration with Web 2.0 services.

Yield Software

Series B in 2008
Yield Software is a provider of Internet marketing software designed for advertisers and digital media agencies. The company specializes in delivering a comprehensive suite of web marketing solutions that automate, simplify, and optimize online marketing processes. Its offerings include search engine optimization, which enhances web pages for better visibility, and search engine marketing, which involves evaluating keywords, ads, and bids to maximize effectiveness. Additionally, Yield Software provides pay-per-click campaign management and landing page optimization solutions. By integrating various marketing tools into a single web-based system, the company aims to help users save time, reduce costs, drive increased website traffic, and improve conversion rates, ultimately leading to higher revenues.

mBeat Media

Angel Round in 2008
mBeat Media, Inc. (“mBeat“) is a leading service provider in the emerging digital media industry. The founding team's deep domain knowledge, is providing premium SMS mobile content aggregation and distribution (ringtones and wallpaper) services and content, primarily focused on the urban market. Through the leadership of its experienced management team has it's many subscribers, using direct-to-consumer advertising via prominent African-American targeted publications and television stations. mBeat was among the first companies to enter the mobile market and developed some of the earliest commercially availible SMS and WAP applications in the US market. The company currently offers downloadable ringtones, wallpaper images, games, and chat services. mBeat markets its services through direct response advertising through it’s flagship brand, UrbMob, www.urbmob.com, and numerous affiliate networks and partners in web, wap, TV, print, radio, and on carrier decks.

SugarCRM

Series D in 2008
SugarCRM is a global provider of customer relationship management software offering an open-source CRM platform for sales, service, marketing and IT. It serves sectors including manufacturing, financial services, insurance, consulting and professional services and supports a range of applications such as campaign management, opportunity tracking, account management, sales forecasting, customer support, product extensions and training. Founded in 2004 and headquartered in Cupertino, California, SugarCRM maintains offices worldwide to serve customers in many countries and languages, emphasizing a user-friendly experience across roles and enabling stronger customer relationships and data-driven decision making.

Gingersoft Media

Venture Round in 2007
Gingersoft Media operates mGinger, an innovative opt-in permission-based mobile marketing platform based in India. The company specializes in delivering targeted advertisements to consumers who have voluntarily registered for the service. During registration, users specify their commercial interests, preferred frequency of ads, convenient time slots for receiving them, and demographic details. This personalized approach allows mGinger to send advertisements tailored to individual preferences, including offers, deals, discounts, vouchers, and news, all delivered via SMS. Additionally, consumers benefit from monetary incentives for each ad they receive, as well as for ads received through their referrals, extending up to two levels. This model not only engages consumers effectively but also fosters a network-driven advertising ecosystem.

4INFO

Series D in 2007
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

NearbyNow

Venture Round in 2007
NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

NearbyNow

Series A in 2006
NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

NinthDecimal

Series A in 2006
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

SugarCRM

Series C in 2005
SugarCRM is a global provider of customer relationship management software offering an open-source CRM platform for sales, service, marketing and IT. It serves sectors including manufacturing, financial services, insurance, consulting and professional services and supports a range of applications such as campaign management, opportunity tracking, account management, sales forecasting, customer support, product extensions and training. Founded in 2004 and headquartered in Cupertino, California, SugarCRM maintains offices worldwide to serve customers in many countries and languages, emphasizing a user-friendly experience across roles and enabling stronger customer relationships and data-driven decision making.

4INFO

Series C in 2005
4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

SugarCRM

Series B in 2005
SugarCRM is a global provider of customer relationship management software offering an open-source CRM platform for sales, service, marketing and IT. It serves sectors including manufacturing, financial services, insurance, consulting and professional services and supports a range of applications such as campaign management, opportunity tracking, account management, sales forecasting, customer support, product extensions and training. Founded in 2004 and headquartered in Cupertino, California, SugarCRM maintains offices worldwide to serve customers in many countries and languages, emphasizing a user-friendly experience across roles and enabling stronger customer relationships and data-driven decision making.

SugarCRM

Series A in 2004
SugarCRM is a global provider of customer relationship management software offering an open-source CRM platform for sales, service, marketing and IT. It serves sectors including manufacturing, financial services, insurance, consulting and professional services and supports a range of applications such as campaign management, opportunity tracking, account management, sales forecasting, customer support, product extensions and training. Founded in 2004 and headquartered in Cupertino, California, SugarCRM maintains offices worldwide to serve customers in many countries and languages, emphasizing a user-friendly experience across roles and enabling stronger customer relationships and data-driven decision making.

Massive

Series B in 2004
Massive operates a prominent in-game advertising network that allows advertisers to engage with a large, unified gaming audience in real time across various platforms. Founded to enhance the advertising experience within video games, Massive enables publishers to monetize their content while maintaining the integrity and enjoyment of the gaming experience. The company has established itself as a leader in the field of in-game advertising since its acquisition by Microsoft in 2006.

Homestead Technologies

Series E in 2002
Homestead Technologies is a company based in Menlo Park, California, specializing in website and e-commerce site creation, marketing, and hosting services tailored for small businesses, non-profits, and individuals. Founded in 1996, it offers a comprehensive suite of services that includes website and online store design software, web hosting, domain registration, and ongoing customer support. Additionally, Homestead Technologies provides search engine optimization services, which encompass key phrase selection, web page optimization, strategic link-building, and online tracking and reporting. The company helps clients establish an online presence by creating websites, facilitating the setup of online listings, and managing search engine advertisements. Its extensive expertise in website creation positions it within a competitive landscape that includes various notable providers. Homestead Technologies operates as a subsidiary of Endurance International Group Holdings, Inc.

Homestead Technologies

Venture Round in 2002
Homestead Technologies is a company based in Menlo Park, California, specializing in website and e-commerce site creation, marketing, and hosting services tailored for small businesses, non-profits, and individuals. Founded in 1996, it offers a comprehensive suite of services that includes website and online store design software, web hosting, domain registration, and ongoing customer support. Additionally, Homestead Technologies provides search engine optimization services, which encompass key phrase selection, web page optimization, strategic link-building, and online tracking and reporting. The company helps clients establish an online presence by creating websites, facilitating the setup of online listings, and managing search engine advertisements. Its extensive expertise in website creation positions it within a competitive landscape that includes various notable providers. Homestead Technologies operates as a subsidiary of Endurance International Group Holdings, Inc.

Annuncio Software

Venture Round in 2000
Annuncio Software is an IT-based marketing company that provides customer interaction software and services. The company offers a suite of e-marketing applications that allows business users to define, automate, and, analyze personalized marketing campaigns and merchandising programs. Annuncio Software was founded by Maurizio Gianola and is headquartered in Mountain View, California.

Amazing Media

Series B in 2000
Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

Homestead Technologies

Venture Round in 2000
Homestead Technologies is a company based in Menlo Park, California, specializing in website and e-commerce site creation, marketing, and hosting services tailored for small businesses, non-profits, and individuals. Founded in 1996, it offers a comprehensive suite of services that includes website and online store design software, web hosting, domain registration, and ongoing customer support. Additionally, Homestead Technologies provides search engine optimization services, which encompass key phrase selection, web page optimization, strategic link-building, and online tracking and reporting. The company helps clients establish an online presence by creating websites, facilitating the setup of online listings, and managing search engine advertisements. Its extensive expertise in website creation positions it within a competitive landscape that includes various notable providers. Homestead Technologies operates as a subsidiary of Endurance International Group Holdings, Inc.

Amazing Media

Series A in 1999
Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

Homestead Technologies

Series B in 1999
Homestead Technologies is a company based in Menlo Park, California, specializing in website and e-commerce site creation, marketing, and hosting services tailored for small businesses, non-profits, and individuals. Founded in 1996, it offers a comprehensive suite of services that includes website and online store design software, web hosting, domain registration, and ongoing customer support. Additionally, Homestead Technologies provides search engine optimization services, which encompass key phrase selection, web page optimization, strategic link-building, and online tracking and reporting. The company helps clients establish an online presence by creating websites, facilitating the setup of online listings, and managing search engine advertisements. Its extensive expertise in website creation positions it within a competitive landscape that includes various notable providers. Homestead Technologies operates as a subsidiary of Endurance International Group Holdings, Inc.

Homestead Technologies

Series A in 1998
Homestead Technologies is a company based in Menlo Park, California, specializing in website and e-commerce site creation, marketing, and hosting services tailored for small businesses, non-profits, and individuals. Founded in 1996, it offers a comprehensive suite of services that includes website and online store design software, web hosting, domain registration, and ongoing customer support. Additionally, Homestead Technologies provides search engine optimization services, which encompass key phrase selection, web page optimization, strategic link-building, and online tracking and reporting. The company helps clients establish an online presence by creating websites, facilitating the setup of online listings, and managing search engine advertisements. Its extensive expertise in website creation positions it within a competitive landscape that includes various notable providers. Homestead Technologies operates as a subsidiary of Endurance International Group Holdings, Inc.
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