Threshold Ventures

RevX is a technology company based in Bengaluru, India, specializing in mobile advertising solutions that assist marketers in acquiring, engaging, and retaining application users. The company offers a suite of products, including a Dynamic Product Ads engine that creates personalized advertisements based on user behavior, and an Optimization Engine that leverages predictive analytics to meet specific advertising goals. Additionally, RevX provides a Self-Serve Interface for marketers to manage their campaigns, alongside rich analytics and real-time product recommendations tailored to user preferences. By focusing on programmatic media buying and data-driven strategies, RevX supports app businesses in enhancing user engagement and accelerating revenue growth. The company is recognized for its innovative technology and data science capabilities, making it a valuable partner for app marketers in both established and emerging mobile markets. RevX is a subsidiary of Affle International Pte Ltd and operates through twelve offices worldwide.

Campanja AB is a Stockholm-based company that specializes in providing advanced search engine marketing solutions for online advertisers. Founded in 2009, it develops a software platform that integrates real-time decision-making and business dynamics to enhance the effectiveness of search engine marketing. Campanja offers innovative bid management solutions that utilize high-frequency bidding, real-time tracking, and predictive modeling to optimize advertising spend and improve return on investment. The company's technology-driven approach, bolstered by expertise in artificial intelligence and historical keyword search trends, enables clients to maximize the potential of their online advertising efforts. As of August 2015, Campanja operates as a subsidiary of 24/7 Customer (Financial Services) Limited.

PubMatic provides a cloud-based platform enabling real-time programmatic advertising transactions globally. Its solutions include PubMatic Cloud, openwrap (header bidding), SDK for in-app header bidding, media buyer console, RTB technologies, digital ad inventory, and audience data transaction tools. Supporting various ad formats across devices, PubMatic processes nearly one trillion ad impressions monthly. Headquartered in Redwood City, California, with global offices and data centers, it facilitates meaningful connections between consumers, content, and brands.

Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Yub is an innovative company based in Mountain View, California, recognized as the world’s first offline affiliate network. It empowers retailers and restaurants by allowing them to seamlessly track consumer interactions from online engagement to actual purchases. By leveraging the online affiliate model, Yub facilitates significant in-store sales growth without requiring merchants to undertake any integration or upgrades. The platform provides straightforward offers for consumers, aiming to transform the way brick-and-mortar establishments attract and engage shoppers.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

Virool, Inc. is a video advertising platform that specializes in native video advertising for brand marketers. Founded in 2011 and headquartered in San Francisco, with additional offices in New York, St. Petersburg, Toronto, and Los Angeles, Virool allows brands to host videos, design campaigns, target specific audiences, and analyze results online. The platform serves both advertisers and publishers, offering a supply-side solution for publishers to optimize revenue and a programmatic distribution system for advertisers to enhance brand impact. Virool's technology empowers clients to engage audiences effectively through mobile devices and social media, utilizing programmatic strategies to ensure that video content reaches the right viewers at the right time. Over its history, Virool has facilitated video promotion for over 30,000 global advertisers, including major brands such as Coca-Cola and Disney, and has partnered with more than 100,000 online and mobile publisher properties.

PulsePoint is a data and technology company focused on providing programmatic solutions tailored for healthcare organizations. The company aims to enhance the personalization of information and improve health outcomes through its advanced advertising technology platform. By leveraging programmatic automation, PulsePoint interprets complex customer journey signals, facilitating a better understanding of the connections between relevance and engagement. This capability allows healthcare organizations to deliver personalized health information efficiently and effectively. Through its suite of tools, PulsePoint empowers clients to activate health options seamlessly, fostering meaningful connections with consumers and healthcare professionals while enhancing the overall delivery of care and support.

Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

PubMatic provides a cloud-based platform enabling real-time programmatic advertising transactions globally. Its solutions include PubMatic Cloud, openwrap (header bidding), SDK for in-app header bidding, media buyer console, RTB technologies, digital ad inventory, and audience data transaction tools. Supporting various ad formats across devices, PubMatic processes nearly one trillion ad impressions monthly. Headquartered in Redwood City, California, with global offices and data centers, it facilitates meaningful connections between consumers, content, and brands.

Strike New Media Limited engages in providing online advertising services. The company was incorporated in 2010 and is based in London, United Kingdom.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria is a software platform that enables publishers worldwide to manage and monetize their digital video inventory. It offers real-time analytics, data-driven decisioning tools, and optimization solutions for publishers' ad yield.

Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Retailigence Corporation is a technology company that specializes in an online-to-offline marketing platform aimed at enhancing in-store product sales. Founded in 2009 and based in Redwood City, California, Retailigence offers a software-as-a-service (SaaS) solution that employs machine learning to optimize various retail functions, including store clustering, assortment optimization, in-store monitoring, and customer segmentation. The company's adPOP Engine provides a robust application programming interface that integrates data into programmatic advertising, facilitating location-based user experiences across mobile and digital platforms. Additionally, Retailigence delivers a mobile application that displays local store-level product availability and acts as a central data distribution point for retailers, brands, and marketing solutions. The company serves a diverse clientele, including advertising solutions providers, application developers, and brick-and-mortar retailers. Retailigence operates as a subsidiary of ShopAdvisor, Inc., and has formed a strategic partnership with Gimbal, Inc.

LiveMedia Pvt Ltd. operates a Captive Audience Network in India, featuring a substantial installation of LCD screens in various environments where people with identifiable demographics gather. Since its incorporation in 2006 and based in New Delhi, the company has strategically positioned its screens in locations such as restaurants, coffee shops, pubs, lounges, corporate cafeterias, BPOs, gyms, salons, educational institutions, and hospitals. The content displayed on these screens focuses on entertainment and information, effectively engaging the audience while offering advertisers a targeted platform to reach potential customers. With a network encompassing over 2,900 locations and 6,000 screens across 80 cities and towns, LiveMedia addresses more than 60 million footfalls each month, making it one of the largest networks of its kind in India.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

Telaria is a software platform that enables publishers worldwide to manage and monetize their digital video inventory. It offers real-time analytics, data-driven decisioning tools, and optimization solutions for publishers' ad yield.

Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

PubMatic provides a cloud-based platform enabling real-time programmatic advertising transactions globally. Its solutions include PubMatic Cloud, openwrap (header bidding), SDK for in-app header bidding, media buyer console, RTB technologies, digital ad inventory, and audience data transaction tools. Supporting various ad formats across devices, PubMatic processes nearly one trillion ad impressions monthly. Headquartered in Redwood City, California, with global offices and data centers, it facilitates meaningful connections between consumers, content, and brands.

Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

TargetCast Networks is a digital advertising company that specializes in reaching away-from-home television viewers in public venues, such as restaurants and entertainment locations. The company utilizes its patented TargetCaster device to establish an IPTV public space network that merges the broad appeal of television with the precision and adaptability of internet advertising. This allows venue operators to create and display customized promotional messages directly on television screens, effectively promoting featured products and introducing new offerings tailored to their specific audiences. Through this innovative approach, TargetCast Networks enhances the advertising experience for both advertisers and venue operators, facilitating targeted marketing in high-traffic environments.

iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.

NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

PubMatic provides a cloud-based platform enabling real-time programmatic advertising transactions globally. Its solutions include PubMatic Cloud, openwrap (header bidding), SDK for in-app header bidding, media buyer console, RTB technologies, digital ad inventory, and audience data transaction tools. Supporting various ad formats across devices, PubMatic processes nearly one trillion ad impressions monthly. Headquartered in Redwood City, California, with global offices and data centers, it facilitates meaningful connections between consumers, content, and brands.

AdMob is a mobile advertising network that enables app developers to monetize and promote their mobile and tablet apps through ads. It offers discovery, branding, and monetization solutions for the mobile Web, including support for mobile sites, a Mobile Analytics solution that provides traffic and usage insights to inform decisions, and a Mobile Metrics Report that tracks trends in the mobile ecosystem.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Eventful is a leading digital media company focused on the online ecosystem of local events and entertainment. With over 20 million users, it provides a platform for individuals to discover and engage with various happenings in their communities. The company's unique "Demand it!" feature allows fans to influence the content and location of entertainment and live events, making it a valuable tool for music promoters, film studios, and ticketing companies. Eventful's proprietary technologies encompass a broad range of services, including a comprehensive content management system, a recommendation engine, and a self-service premium listing platform. These tools enable national marketers to enhance local awareness and drive attendance, while thousands of digital publishers utilize Eventful's resources to enrich their local event content. Through its innovative approach, Eventful establishes itself as a pivotal player in the event discovery landscape.

Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

ContextWeb is an advertising company founded in 2000 and based in New York, New York. It specializes in providing real-time contextual advertising solutions that help marketers and publishers attract larger audiences. By utilizing context to identify relevant keywords, ContextWeb enables advertisers to effectively match their ads with the appropriate content. The company's services also include tools for tracking audience engagement in real time, allowing clients to leverage valuable data points to enhance customer interaction and increase revenue. In 2011, ContextWeb was acquired by PulsePoint, expanding its capabilities in the digital advertising space.

Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

AdXpose is the leader in digital advertising analytics solutions. The company's SaaS technology provides advertisers and publishers with greater transparency and confidence in the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness. AdXpose is headquartered in Seattle, WA, with offices in New York City, and is backed by Draper Fischer Jurvetson and Ignition Partners

Yield Software is a provider of Internet marketing software designed for advertisers and digital media agencies. The company specializes in delivering a comprehensive suite of web marketing solutions that automate, simplify, and optimize online marketing processes. Its offerings include search engine optimization, which enhances web pages for better visibility, and search engine marketing, which involves evaluating keywords, ads, and bids to maximize effectiveness. Additionally, Yield Software provides pay-per-click campaign management and landing page optimization solutions. By integrating various marketing tools into a single web-based system, the company aims to help users save time, reduce costs, drive increased website traffic, and improve conversion rates, ultimately leading to higher revenues.

Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

mBeat Media, Inc. (“mBeat“) is a leading service provider in the emerging digital media industry. The founding team's deep domain knowledge, is providing premium SMS mobile content aggregation and distribution (ringtones and wallpaper) services and content, primarily focused on the urban market. Through the leadership of its experienced management team has it's many subscribers, using direct-to-consumer advertising via prominent African-American targeted publications and television stations. mBeat was among the first companies to enter the mobile market and developed some of the earliest commercially availible SMS and WAP applications in the US market. The company currently offers downloadable ringtones, wallpaper images, games, and chat services. mBeat markets its services through direct response advertising through it’s flagship brand, UrbMob, www.urbmob.com, and numerous affiliate networks and partners in web, wap, TV, print, radio, and on carrier decks.

CafeMedia is a rapidly growing digital media company focused on creating content that resonates with women from diverse backgrounds and experiences. The company engages a monthly audience of 90 million users through its owned and operated properties, a blogger network, and various social media platforms. By producing shareable content, CafeMedia aims to connect with its audience and reflect their unique journeys and perspectives.

Akimbo is a white label video solution. It includes an advertising system and "supports multiple business models including ad-supported, transactional, subscription, download-to-own, download-to-burn, pay-per-minute, gift cards and account credits."

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm. The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."

Nottingham Technology, Ltd. is a manufacturer based in Beijing, China, specializing in light scattering light guiding plates and a range of PMMA (acrylics) and polystyrene sheets. Founded in 2002, the company produces products under the Luxacryl brand, primarily targeting markets such as advertisement, illumination, decoration, and electronic instruments. Nottingham Technology's offerings include plastic products that serve as essential components for public signs, advertisement panels, and decorative applications, allowing clients to create effective visual displays and accessories.

Komli Media is a prominent media technology company in the Asia Pacific region, specializing in digital advertising solutions for marketers, agencies, and publishers. The company offers a comprehensive advertisement network platform that utilizes advanced technology for lead acquisition, audience targeting, and rich media. Additionally, it focuses on online audience measurement and brand impact assessment. Komli Media is dedicated to simplifying and enhancing the transparency of advertising through next-generation platforms that harness the capabilities of programmatic buying across display, mobile, social, and video channels.

PubMatic provides a cloud-based platform enabling real-time programmatic advertising transactions globally. Its solutions include PubMatic Cloud, openwrap (header bidding), SDK for in-app header bidding, media buyer console, RTB technologies, digital ad inventory, and audience data transaction tools. Supporting various ad formats across devices, PubMatic processes nearly one trillion ad impressions monthly. Headquartered in Redwood City, California, with global offices and data centers, it facilitates meaningful connections between consumers, content, and brands.

Gingersoft Media operates mGinger, an innovative opt-in permission-based mobile marketing platform based in India. The company specializes in delivering targeted advertisements to consumers who have voluntarily registered for the service. During registration, users specify their commercial interests, preferred frequency of ads, convenient time slots for receiving them, and demographic details. This personalized approach allows mGinger to send advertisements tailored to individual preferences, including offers, deals, discounts, vouchers, and news, all delivered via SMS. Additionally, consumers benefit from monetary incentives for each ad they receive, as well as for ads received through their referrals, extending up to two levels. This model not only engages consumers effectively but also fosters a network-driven advertising ecosystem.

CafeMedia is a rapidly growing digital media company focused on creating content that resonates with women from diverse backgrounds and experiences. The company engages a monthly audience of 90 million users through its owned and operated properties, a blogger network, and various social media platforms. By producing shareable content, CafeMedia aims to connect with its audience and reflect their unique journeys and perspectives.

Jaxtr, Inc. is a social communications company based in Mountain View, California, founded in 2005. The company offers a range of services that integrate global calling, SMS, and social networking. Jaxtr initially gained attention with its VOIP widget, which allows users to receive calls while keeping their personal phone numbers private. It provides users with free local numbers to bypass expensive international charges and charges a nominal fee for connections to mobile phones. Additionally, Jaxtr operates Cafe Jaxtr, a social network designed for users to connect and discuss shared interests, while also offering free global SMS to enhance user engagement. The company differentiates itself from competitors by enabling calls from any phone, including mobile and landline, without requiring software downloads or Internet access. As of June 2009, Jaxtr operates as a subsidiary of Sabse Technologies Inc.

Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Jaxtr, Inc. is a social communications company based in Mountain View, California, founded in 2005. The company offers a range of services that integrate global calling, SMS, and social networking. Jaxtr initially gained attention with its VOIP widget, which allows users to receive calls while keeping their personal phone numbers private. It provides users with free local numbers to bypass expensive international charges and charges a nominal fee for connections to mobile phones. Additionally, Jaxtr operates Cafe Jaxtr, a social network designed for users to connect and discuss shared interests, while also offering free global SMS to enhance user engagement. The company differentiates itself from competitors by enabling calls from any phone, including mobile and landline, without requiring software downloads or Internet access. As of June 2009, Jaxtr operates as a subsidiary of Sabse Technologies Inc.

IZEA operates an online marketplace connecting brands with influential content creators. These creators range from bloggers to celebrities, producing unique content like long-form text, videos, photos, and status updates for brands.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

CTS Media (Click To See Media) is a Sequoia-backed instream online video advertising network. It serves ads at the beginning, middle or end of any video programming. As of January 2008 the company has over 100 partner video publishers and remains the largest ad provider in China.

NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Flurry, Inc. is a mobile application analytics and advertising platform that assists businesses in understanding and monetizing user interactions with their mobile applications. Founded in 2005 and headquartered in San Francisco, Flurry offers a comprehensive suite of products, including Flurry Analytics, which tracks consumer behavior across over 400,000 applications, providing insights into audience engagement and retention. The platform also features AppSpot for ad serving, AppCircle for audience building, Flurry Personas for targeted marketing, and Flurry Marketplace for streamlined access to advertisers. With more than 125,000 companies utilizing its services, Flurry handles over 1 billion end-user sessions monthly across various devices, including iOS, Android, and Windows Phone. Flurry is a subsidiary of Yahoo! Inc. as of 2014.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Ripple TV operates a national network of digital advertising screens targeting the areas of extended leisure time for people on-the-go. Ripple TV’s national network consists of thousands of screens located in places such as coffee shops, bookstores, and other high-traffic specialty retail locations for people who like to hang out and happen to have some attention to spare. Ripple TV was launched in 2006 and is headquartered in El Segundo, California.

Meebo is a consumer internet company based in Mountain View, California, that specializes in enhancing user engagement across the web through an advertising-supported embedded social media platform. Launched in September 2005 by Sandy Jen, Seth Sternberg, and Elaine Wherry, Meebo's flagship product, the Meebo Bar, is integrated into various websites, allowing publishers and advertisers to weave content engagement and brand experiences into users' online interactions. The platform enables users to share pictures, videos, websites, and articles across multiple social networks, including Twitter and Facebook, while also providing insights into the performance of their shared content. Meebo has expanded its operations to six offices across major U.S. cities, including San Francisco, New York, Chicago, Atlanta, and Los Angeles, and aims to connect people and facilitate real-time communication through a simple, user-friendly solution.

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

IZEA operates an online marketplace connecting brands with influential content creators. These creators range from bloggers to celebrities, producing unique content like long-form text, videos, photos, and status updates for brands.

ContextWeb is an advertising company founded in 2000 and based in New York, New York. It specializes in providing real-time contextual advertising solutions that help marketers and publishers attract larger audiences. By utilizing context to identify relevant keywords, ContextWeb enables advertisers to effectively match their ads with the appropriate content. The company's services also include tools for tracking audience engagement in real time, allowing clients to leverage valuable data points to enhance customer interaction and increase revenue. In 2011, ContextWeb was acquired by PulsePoint, expanding its capabilities in the digital advertising space.

Eventful is a leading digital media company focused on the online ecosystem of local events and entertainment. With over 20 million users, it provides a platform for individuals to discover and engage with various happenings in their communities. The company's unique "Demand it!" feature allows fans to influence the content and location of entertainment and live events, making it a valuable tool for music promoters, film studios, and ticketing companies. Eventful's proprietary technologies encompass a broad range of services, including a comprehensive content management system, a recommendation engine, and a self-service premium listing platform. These tools enable national marketers to enhance local awareness and drive attendance, while thousands of digital publishers utilize Eventful's resources to enrich their local event content. Through its innovative approach, Eventful establishes itself as a pivotal player in the event discovery landscape.

NearbyNow is a company that specializes in developing mobile shopping applications designed to help consumers locate products in their size at nearby retailers. The platform serves a diverse range of clients, including well-known magazines like Cosmopolitan and GQ, alongside major brands such as Nike and Estee Lauder. NearbyNow's technology enables users to search local store inventories via the Internet or mobile phones, offering information on a wide variety of products, including baby items, home goods, and fashion accessories. The company boasts impressive engagement metrics, featuring a click-through rate of 28% and a conversion-to-purchase rate of 5.8%, positioning it as a leader in the mobile shopping sector. Additionally, brands and retailers can access a robust ad network to promote multimedia advertisements, reaching over 2 million mobile shoppers.

Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

ContextWeb is an advertising company founded in 2000 and based in New York, New York. It specializes in providing real-time contextual advertising solutions that help marketers and publishers attract larger audiences. By utilizing context to identify relevant keywords, ContextWeb enables advertisers to effectively match their ads with the appropriate content. The company's services also include tools for tracking audience engagement in real time, allowing clients to leverage valuable data points to enhance customer interaction and increase revenue. In 2011, ContextWeb was acquired by PulsePoint, expanding its capabilities in the digital advertising space.

4INFO, Inc. is an identity and activation solutions company specializing in mobile technology and audience targeting for national brand advertisers. Founded in 2004 and headquartered in San Mateo, California, with additional offices in New York, Los Angeles, Chicago, and Boston, 4INFO addresses the mobile attribution challenge by providing tools to measure sales lift at the cash register. The company's flagship product, Bullseye ID, connects consumer data with a vast network of devices, allowing for precise targeting across multiple platforms. Their AdHaven platform combines a mobile ad server, audience and data management, and analytics to facilitate advanced targeting and measurable results. 4INFO partners with leading data providers to enhance its offerings, enabling advertisers to leverage comprehensive consumer insights. The company has experienced significant growth, serving major brands across various industries, including consumer packaged goods, retail, and automotive. With a commitment to data privacy, 4INFO employs robust security measures to protect consumer information while ensuring effective ad targeting.

Eventful is a leading digital media company focused on the online ecosystem of local events and entertainment. With over 20 million users, it provides a platform for individuals to discover and engage with various happenings in their communities. The company's unique "Demand it!" feature allows fans to influence the content and location of entertainment and live events, making it a valuable tool for music promoters, film studios, and ticketing companies. Eventful's proprietary technologies encompass a broad range of services, including a comprehensive content management system, a recommendation engine, and a self-service premium listing platform. These tools enable national marketers to enhance local awareness and drive attendance, while thousands of digital publishers utilize Eventful's resources to enrich their local event content. Through its innovative approach, Eventful establishes itself as a pivotal player in the event discovery landscape.

Technorati, Inc., founded in 2002 and based in San Francisco, California, is a technology company that specializes in building advertising platforms designed to enhance programmatic revenues for high-level publishing firms. The company's primary offering includes an advanced advertising platform that leverages real-time market insights and technology to optimize digital advertising interactions across a publisher network. Additionally, Technorati provides Contango, a technology platform that supports publishers by aggregating and managing demand partnerships in real time. As of February 26, 2016, Technorati operates as a subsidiary of Synacor.

Massive operates a prominent in-game advertising network that allows advertisers to engage with a large, unified gaming audience in real time across various platforms. Founded to enhance the advertising experience within video games, Massive enables publishers to monetize their content while maintaining the integrity and enjoyment of the gaming experience. The company has established itself as a leader in the field of in-game advertising since its acquisition by Microsoft in 2006.

Akimbo is a white label video solution. It includes an advertising system and "supports multiple business models including ad-supported, transactional, subscription, download-to-own, download-to-burn, pay-per-minute, gift cards and account credits."

ContextWeb is an advertising company founded in 2000 and based in New York, New York. It specializes in providing real-time contextual advertising solutions that help marketers and publishers attract larger audiences. By utilizing context to identify relevant keywords, ContextWeb enables advertisers to effectively match their ads with the appropriate content. The company's services also include tools for tracking audience engagement in real time, allowing clients to leverage valuable data points to enhance customer interaction and increase revenue. In 2011, ContextWeb was acquired by PulsePoint, expanding its capabilities in the digital advertising space.

Focus Media Holding Limited is a prominent digital media company based in Central, Hong Kong, specializing in out-of-home advertising through a diverse array of platforms. The company operates an extensive network of liquid crystal display (LCD) screens and other advertising formats strategically located in high-traffic areas, including malls, hotels, and residential buildings. Its offerings encompass video media in commercial buildings, digital displays in stores, advertising in elevators, and large outdoor LED screens, as well as traditional billboards and cinema advertising. With a significant presence across approximately 112 cities in China, Focus Media has established a vast network that includes over 172,000 digital displays, more than 505,000 traditional poster frames, and extensive cinema partnerships. The company is known for its innovative business models and targeted audience segmentation, making it a key player in the media advertising industry.

Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

Amazing Media operates and develops web marketing and advertising technology solutions. It allows users to buy, sell, or interact with advertisements without leaving the site they’re on. Amazing Media lets bands promote their music, allows consumers to purchase items or bid in auctions directly within the ad, and enables advertisers to conduct surveys and offer coupons seamlessly.

RealNames is an online platform founded in 1996 by Keith Teare, headquartered in San Carlos, California, with additional offices in New York City, London, Hamburg, Tokyo, and Seoul. The company specializes in providing email naming solutions and a navigation system designed to simplify internet use. Its flagship offering is the RealNames system, which allows users to navigate the web using keywords instead of traditional URLs, enhancing the browsing experience. RealNames' products cater to a diverse clientele, including companies of various sizes, advertising agencies, internet service providers, online services, search engines, and directory services. The platform also features an ad-free email solution compatible with popular email programs as well as web and mobile applications.

RealNames is an online platform founded in 1996 by Keith Teare, headquartered in San Carlos, California, with additional offices in New York City, London, Hamburg, Tokyo, and Seoul. The company specializes in providing email naming solutions and a navigation system designed to simplify internet use. Its flagship offering is the RealNames system, which allows users to navigate the web using keywords instead of traditional URLs, enhancing the browsing experience. RealNames' products cater to a diverse clientele, including companies of various sizes, advertising agencies, internet service providers, online services, search engines, and directory services. The platform also features an ad-free email solution compatible with popular email programs as well as web and mobile applications.