Third Prime

Third Prime Capital is a New York-based venture capital firm established in 2016, with additional offices in Mount Pleasant, South Carolina and Nashville. The firm specializes in investing in seed and early-stage companies, primarily within the consumer, real estate services, and media sectors. Third Prime typically invests amounts ranging from $250,000 to $3 million, focusing on private companies. The firm employs a diversified investment strategy to support exceptional entrepreneurs in building transformative businesses.

Wes Barton

General Partner

Wesley W. Barton

Co-Founder and General Partner

Wes Barton

Managing Partner

Keith Hamlin

Managing Partner

Christian Kaczmarczyk

Principal

Michael Kim

General Partner

Owen Lu

Associate

Marc Murphy

Investor

Benji Rosenblatt

Senior Associate

Past deals in Credits and Lending

Yellow Card

Series B in 2022
Yellow Card Financial, LLC operates an online cryptocurrency trading platform that facilitates the buying and selling of Bitcoin and other cryptocurrencies without the need for a bank account. Founded in 2016 and headquartered in Chamblee, Georgia, the company offers a range of services including over-the-counter cryptocurrency trading, payment solutions, and currency exchange. Additionally, Yellow Card provides gift cards for cryptocurrency, aiming to transform the traditional remittance market in Nigeria and other countries. The company also has physical locations in Nigeria, Tanzania, Cameroon, Kenya, and South Africa, enhancing its accessibility for customers seeking to engage in cryptocurrency transactions.

FairPlay

Series A in 2022
Developer of a fairness consideration platform designed for fair lending compliance. The company's platform automates the fair lending analysis, and decision-making systems, also optimizing the decision model to embed fairness by reducing algorithmic bias, enabling clients to increase both fairness and profits.

Rigor

Seed Round in 2022
Rigor decentralizes lending and coordinates payment flows with construction logistics.

January

Series A in 2022
Debtsy is building and enforcing trust in consumer finance. Borrowers in delinquency and default face harassment, hidden fees, and harmed credit scores. Creditors lose out on recoveries, expose themselves to compliance and operational risks, and compromise the trust on which their relationships with borrowers are built. Debtsy is designed from the ground up to utilize technology to provide a more streamlined, compliant, and effective resolution process for borrowers and creditors alike.

LoanStreet

Series B in 2022
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

Paywatch

Seed Round in 2022
Developer of an earned wage access platform designed to offer low-cost financing directly to employees. The company's platform acts as a bridge for workers to access low-cost credit from major financial institutions that would normally be out of their reach, enabling employees to lead a healthy financial lifestyle.

Kafene

Series A in 2021
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

FairPlay

Seed Round in 2021
Developer of a fairness consideration platform designed for fair lending compliance. The company's platform automates the fair lending analysis, and decision-making systems, also optimizing the decision model to embed fairness by reducing algorithmic bias, enabling clients to increase both fairness and profits.

Rize

Series A in 2021
Rize builds customer-centric financial applications for fintechs, incumbents, and non-financial brands. Our patent-pending Synthetic Account technology seamlessly integrates checking, saving, and individual brokerage with one flexible platform.

Yellow Card

Series A in 2021
Yellow Card Financial, LLC operates an online cryptocurrency trading platform that facilitates the buying and selling of Bitcoin and other cryptocurrencies without the need for a bank account. Founded in 2016 and headquartered in Chamblee, Georgia, the company offers a range of services including over-the-counter cryptocurrency trading, payment solutions, and currency exchange. Additionally, Yellow Card provides gift cards for cryptocurrency, aiming to transform the traditional remittance market in Nigeria and other countries. The company also has physical locations in Nigeria, Tanzania, Cameroon, Kenya, and South Africa, enhancing its accessibility for customers seeking to engage in cryptocurrency transactions.

Octane

Series D in 2021
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Kafene

Series A in 2021
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

BlockFi

Series D in 2021
BlockFi, Inc. is a financial services company focused on providing wealth management products for cryptocurrency investors. Established in 2017 and headquartered in New York, it offers a range of services including the BlockFi Interest Account, which allows clients to earn interest on their holdings of Bitcoin, Ether, and Gemini Dollar. The company also facilitates secured loans in U.S. dollars, backed by clients' cryptocurrency assets, thereby enhancing liquidity in the blockchain asset market. In addition to lending and interest-earning accounts, BlockFi provides a trading platform for exchanging various cryptocurrency pairs and offers services tailored for institutional clients. By holding clients' digital assets with a registered custodian, BlockFi aims to deliver transparency and efficiency in digital financial markets. The company's mission is to address the evolving needs of both individual and institutional investors in the cryptocurrency space.

BlockFi

Series D in 2021
BlockFi, Inc. is a financial services company focused on providing wealth management products for cryptocurrency investors. Established in 2017 and headquartered in New York, it offers a range of services including the BlockFi Interest Account, which allows clients to earn interest on their holdings of Bitcoin, Ether, and Gemini Dollar. The company also facilitates secured loans in U.S. dollars, backed by clients' cryptocurrency assets, thereby enhancing liquidity in the blockchain asset market. In addition to lending and interest-earning accounts, BlockFi provides a trading platform for exchanging various cryptocurrency pairs and offers services tailored for institutional clients. By holding clients' digital assets with a registered custodian, BlockFi aims to deliver transparency and efficiency in digital financial markets. The company's mission is to address the evolving needs of both individual and institutional investors in the cryptocurrency space.

Spruce

Series B in 2020
Spruce Holdings Inc. provides title insurance, coordination, escrow, and recording services for real estate companies and mortgage lenders through its software. It operates as a third party that helps to coordinate transactions between homeowners and their lenders or real estate institutions. The company was founded in 2016 and is based in New York, New York with hub locations in Plano, Texas; Las Vegas, Nevada; and Santa Barbara, California.

Octane

Series C in 2019
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Naborly

Seed Round in 2019
Naborly is a technology company that provides an AI-driven platform designed to assist landlords and tenants in managing the rental process more effectively. The platform offers comprehensive tenant screening services, allowing landlords to securely verify tenant identities, incomes, and employment histories. It features an inclusive credit bureau that provides free credit reports and facilitates criminal background checks, streamlining the tenant selection process. In addition to tenant screening, Naborly offers lease protection insurance and low-interest payday lending, aimed at supporting tenants during financial hardships. This combination of services is intended to alleviate the challenges associated with evictions and promote a smoother rental experience for both landlords and tenants.

Climb

Series A in 2019
Climb Credit, Inc. is a student lending platform founded in 2014 and based in New York City. The company specializes in providing educational loans to U.S. citizens and permanent residents, focusing on accessibility, affordability, and accountability in career development. Climb partners with a variety of educational institutions that offer programs aimed at enhancing graduates' earning potential, including fields such as cybersecurity, data science, culinary arts, and aviation. By identifying schools with a proven track record of improving student outcomes, Climb offers tailored financing options designed to meet the specific needs of individuals seeking to advance their careers, regardless of their credit history. This approach ensures that students have the resources necessary to pursue their career ambitions and successfully navigate an evolving job market.

Kafene

Seed Round in 2019
Kafene is a startup focused on providing flexible payment solutions to consumers, particularly those who may face difficulties with traditional debt products. The company offers a range of financing options for various products, including furniture, appliances, electronics, musical instruments, and jewelry. Kafene's innovative approach allows consumers to return items without incurring residual debt if they can no longer make payments, promoting financial freedom. The platform leverages advanced technology, including app-based point-of-sale systems and artificial intelligence for underwriting, to deliver near-instantaneous approval and payment capabilities. This enables Kafene to serve a wide customer base across the full credit spectrum, facilitating access to essential goods while maintaining a commitment to responsible lending practices.

Piecewise

Venture Round in 2019
Piecewise is a New York-based company founded in 2016 that specializes in a budgeting application aimed at assisting student debt borrowers in managing and repaying their loans. Utilizing machine learning, the platform helps users save money and avoid default by offering various mobile-based repayment options. Students can pay down their loans using spare change from daily purchases, send lump sums from their phones, or cash out their Venmo balances towards their debts. Additionally, Piecewise collaborates with financial institutions to enhance the management of student loan portfolios and improve the affordability of repayment plans, thereby empowering borrowers to take control of their financial futures.

Petal

Series B in 2019
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Rize

Seed Round in 2018
Rize builds customer-centric financial applications for fintechs, incumbents, and non-financial brands. Our patent-pending Synthetic Account technology seamlessly integrates checking, saving, and individual brokerage with one flexible platform.

LoanStreet

Series A in 2018
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

January

Seed Round in 2018
Debtsy is building and enforcing trust in consumer finance. Borrowers in delinquency and default face harassment, hidden fees, and harmed credit scores. Creditors lose out on recoveries, expose themselves to compliance and operational risks, and compromise the trust on which their relationships with borrowers are built. Debtsy is designed from the ground up to utilize technology to provide a more streamlined, compliant, and effective resolution process for borrowers and creditors alike.

Petal

Series A in 2018
Petal Card, Inc. is a credit card company focused on providing financial access to individuals without traditional credit histories, such as students and immigrants. Founded in 2015 and based in New York, the company utilizes machine learning to analyze users' digital financial records, allowing for cash flow underwriting as an alternative to conventional credit scoring. This innovative approach enables Petal to offer higher credit limits and lower rates compared to competing credit cards. The company's flagship product, the Petal Visa, is designed to promote responsible spending and credit-building, accompanied by a user-friendly digital application for managing payments. Petal aims to make credit more honest, simple, and accessible, fostering a financial environment that encourages users to succeed.

Spruce

Series A in 2017
Spruce Holdings Inc. provides title insurance, coordination, escrow, and recording services for real estate companies and mortgage lenders through its software. It operates as a third party that helps to coordinate transactions between homeowners and their lenders or real estate institutions. The company was founded in 2016 and is based in New York, New York with hub locations in Plano, Texas; Las Vegas, Nevada; and Santa Barbara, California.

LoanStreet

Seed Round in 2016
LoanStreet Inc. operates an integrated, online platform that streamlines the process of sharing, managing, and originating loans for credit unions, banks, and direct lenders. It offers LoanStreet that provides access to a nationwide network of lenders and investors, track the performance of their loan portfolio, and more grow and diversify their balance sheet. The company’s LoanStreet provides real-time reporting, standardized agreements, balance sheet management, and automated reporting. The company was founded in 2013 and is based in New York, New York.

Octane

Series A in 2016
Octane Lending, Inc. operates an online lending platform that connects automobile dealers with customers seeking financing. Founded in 2013 and headquartered in New York, the company aims to streamline the vehicle purchasing process, particularly in the fast-paced $21 billion Powersports market. Octane facilitates the submission of credit applications to multiple lenders, including both prime and sub-prime options, and enhances sales of backend products through automated insurance estimates and warranty offerings. By leveraging innovative underwriting and credit products, Octane provides instant and frictionless financing options via its in-house lender, Roadrunner Financial. The platform not only assists consumers in securing loans but also supports dealers by routing customers to partner dealerships for efficient transactions and offering comprehensive loan servicing throughout the financing journey. Through its editorial brands, Octane reaches millions of enthusiasts, helping them connect with their passions while simplifying the financing experience.

Jingle Punks

Series A in 2010
Jingle Punks Music, LLC is a music licensing company based in New York, specializing in providing pre-cleared music for use in television, film, advertising, and new media productions across the United States and Canada. Founded in 2008, the company offers a vast library of over 15,000 pre-licensed music cues, making it one of the fastest-growing production music libraries in the industry. Jingle Punks serves a diverse clientele, including major networks such as NBC, CBS, and Viacom, as well as numerous advertising campaigns for well-known brands like Nike and Geico. The company's proprietary search and delivery tool, known as the Jingle Player, allows users to efficiently search, organize, and download music tailored to their specific needs. This tool combines algorithmic categorization with human tagging to ensure that each piece of music is accurately classified according to its sound and contextual relevance, enhancing the user experience and facilitating the music selection process for clients. Jingle Punks Music operates as a subsidiary of Ole Media Management, L.P. since 2015.
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