TELUS

Optable offers a data collaboration and clean room platform for the advertising ecosystem, designed to govern, connect, and activate audience data while preserving privacy. The end-to-end solution integrates with ad delivery systems to enable secure activation and allows campaigns to be deployed directly from a clean room. It enables frictionless collaboration and interoperability so advertisers, publishers, and data companies can safely onboard, compare, and leverage audience data with any partner. The platform supports a decentralized approach to addressability and privacy-preserving methods for people-based targeting, providing secure data sharing and activation across partners.