Techstart Ventures

Parsley Box Ltd. is a UK-based company that specializes in delivering ready meals directly to consumers aged 60 and over, a demographic often referred to as Baby Boomers+. Founded in 2017 and located in Livingston, the company focuses on providing meals that do not require refrigeration or freezing, making them convenient for independent living. Parsley Box offers a core range of over 60 single portion-sized meals that encompass various cuisines, catering to diverse tastes and dietary needs. In addition to meals, the company also provides a selection of wines, spirits, cakes, desserts, and gift options, such as chocolates, further enhancing the dining experience for its customers. The mission of Parsley Box is to promote ease and enjoyment in mealtimes, supporting the independence of its clientele.

Product Guru Ltd operates a product discovery platform in the United Kingdom, connecting product suppliers with retail buyers. Founded in 2018 and based in Glasgow, the company enables suppliers across various categories, including fast-moving consumer goods, home, gift, and travel, to showcase their offerings effectively. Retail buyers benefit from the platform by reviewing and comparing products, which facilitates informed purchasing decisions. The company also provides support services to enhance the experience for both suppliers and buyers. In an evolving retail sector where small, specialized suppliers are increasingly driving innovation, Product Guru addresses the challenges buyers face in evaluating a diverse range of product options.

Machine Labs Limited is a software development company based in Edinburgh, Scotland, founded in 2018. It specializes in creating data-driven marketing solutions that leverage machine learning to enhance advertising effectiveness and database marketing. The company's software aims to optimize marketing campaigns by ensuring that consumers receive relevant offers at the right time, thus enabling businesses to target interested audiences more effectively. Additionally, Machine Labs provides comprehensive resources for users, including marketing training, documentation, and a help center. With a focus on small and medium-sized enterprises, the company offers an accessible online platform that eliminates the need for complex sales processes, allowing users to test its automation and analysis tools for free within a defined limit.

Visible Capital Limited is a technology company based in Edinburgh, United Kingdom, that specializes in developing a platform for wealth management. Established in 2018, the company focuses on enhancing the efficiency of financial advisors by leveraging open banking and the Second Payment Services Directive (PSD2). Its platform enables wealth managers, pension providers, and independent financial advisers to access clients' financial data in real time, facilitating smoother onboarding processes and ensuring compliance. By automating information collection, Visible Capital's services improve customer engagement, reduce operational friction, and provide accurate insights, ultimately allowing financial advisors to deliver quicker and more informed advice to their clients.

Machine Labs Limited is a software development company based in Edinburgh, Scotland, founded in 2018. It specializes in creating data-driven marketing solutions that leverage machine learning to enhance advertising effectiveness and database marketing. The company's software aims to optimize marketing campaigns by ensuring that consumers receive relevant offers at the right time, thus enabling businesses to target interested audiences more effectively. Additionally, Machine Labs provides comprehensive resources for users, including marketing training, documentation, and a help center. With a focus on small and medium-sized enterprises, the company offers an accessible online platform that eliminates the need for complex sales processes, allowing users to test its automation and analysis tools for free within a defined limit.