TCG

The Chernin Group (TCG) is an independent media and investment firm founded in 2010 by Peter Chernin, a veteran in the media industry. Based in Los Angeles, TCG specializes in private equity investments across various sectors, including digital media, commerce, marketplaces, sports, gaming, consumer finance, and health and wellness. The firm operates as a Registered Investment Adviser (RIA) and focuses on opportunities in both the United States and Europe. Additionally, TCG has a dedicated arm, TCG Crypto, which engages in investment activities within the cryptocurrency space.

Luke Beatty

Partner

Jesse Jacobs

Co-Founder and Partner

Past deals in Sports

Men in Blazers

Series A in 2025
Men in Blazers is a U.S.-based media company specializing in soccer coverage. It produces engaging content, including podcasts and TV shows, focused on major international leagues like the Premier League and Champions League, as well as U.S. national teams and the National Women's Soccer League. The company is known for its unique blend of humor, emotion, intelligence, and pop culture references in its coverage.

Classic Football Company

Venture Round in 2024
Classic Football Company specializes in the retail of classic and vintage football apparel, catering to enthusiasts and collectors worldwide. The company offers a diverse selection of authentic, rare, and retro football shirts from various eras, providing a unique shopping experience for sports fans. By focusing on both new and used items, Classic Football Company serves as a prominent destination for those seeking distinctive pieces of football history.

Unrivaled Sports

Venture Round in 2024
Unrivaled Sports is a company dedicated to managing a diverse array of youth sports properties, focusing primarily on Baseball, Softball, Football, and Action Sports. Its mission is to empower young athletes by creating inclusive and accessible programming in communities across the nation. The company aims to provide world-class experiences and development opportunities that enable young athletes to excel in their chosen sports. By investing in future generations, Unrivaled Sports seeks to enhance the overall athletic experience and foster a supportive environment for youth engagement in sports.

Premier Lacrosse League

Series D in 2022
Premier Lacrosse League is a professional lacrosse organization in North America that aims to elevate the sport through a tour-based model. It features a roster of top players, showcasing the biggest stars in lacrosse and providing fans with an engaging entertainment experience. By operating a series of tournaments, the league seeks to bring lacrosse to a national audience, promoting its growth and popularity. In addition to its events, Premier Lacrosse League also sells sports-related apparel online, further connecting with its fanbase and enhancing the overall lacrosse experience.

Goldin Auctions

Venture Round in 2021
Goldin Auctions is the leading marketplace for trading cards, sports memorabilia, and other collectibles. Founder Ken Goldin has sold more than $1 billion in memorabilia from many of the biggest names in sports, history, and pop culture. The company routinely sets records for the most expensive trading cards and other memorabilia ever sold. Lifelong collectors and new hobbyists alike trust Goldin Auctions because the company professionally authenticates everything it sells.

The Action Network

Series B in 2019
The Action Network is a sports media start-up that builds products and creates content to inform and entertain the sports bettor

Premier Lacrosse League

Series A in 2019
Premier Lacrosse League is a professional lacrosse organization in North America that aims to elevate the sport through a tour-based model. It features a roster of top players, showcasing the biggest stars in lacrosse and providing fans with an engaging entertainment experience. By operating a series of tournaments, the league seeks to bring lacrosse to a national audience, promoting its growth and popularity. In addition to its events, Premier Lacrosse League also sells sports-related apparel online, further connecting with its fanbase and enhancing the overall lacrosse experience.

The Action Network

Series A in 2019
The Action Network is a sports media start-up that builds products and creates content to inform and entertain the sports bettor

The Athletic

Series C in 2018
The Athletic is an online media company founded in 2015 and headquartered in San Francisco, California, that specializes in providing in-depth sports coverage through a subscription-based platform. The company offers a web-based service that delivers comprehensive articles and updates on a range of sports, including basketball and football, without advertisements, pop-ups, or auto-play videos. This approach allows users to access authentic sports news and insights from skilled local and national journalists, creating a focused and immersive experience for sports enthusiasts.

Alliance of American Football

Seed Round in 2018
The Alliance of American Football (AAF) is a professional football league that aims to provide engaging entertainment for fans. Comprising eight teams, each with a roster of fifty players, the league conducts ten regular-season matches. Games are streamed live through an application, allowing fans to enjoy real-time action. The AAF also focuses on supporting players in their post-football careers by offering comprehensive bonuses, ensuring a pathway for athletes beyond their time on the field. By prioritizing both the spectator experience and player welfare, the AAF seeks to carve out a distinctive niche in professional American football.

The Athletic

Series B in 2018
The Athletic is an online media company founded in 2015 and headquartered in San Francisco, California, that specializes in providing in-depth sports coverage through a subscription-based platform. The company offers a web-based service that delivers comprehensive articles and updates on a range of sports, including basketball and football, without advertisements, pop-ups, or auto-play videos. This approach allows users to access authentic sports news and insights from skilled local and national journalists, creating a focused and immersive experience for sports enthusiasts.

Barstool Sports

Venture Round in 2018
Barstool Sports, Inc. is a digital media company based in Milton, Massachusetts, that operates a sports blogging website and delivers a wide array of content across multiple platforms, including web, podcasts, radio, video, and social media. Founded in 2003, Barstool Sports focuses on sports, comedy, and pop culture, creating engaging content that resonates with a dedicated audience. In addition to its digital offerings, the company sells a variety of branded merchandise, including apparel and accessories for both men and women. As of January 2016, Barstool Sports operates as a subsidiary of The Chernin Group, LLC. Through its diverse content and products, Barstool Sports aims to provide its audience with timely updates and entertainment related to sports and lifestyle.

The Athletic

Series A in 2017
The Athletic is an online media company founded in 2015 and headquartered in San Francisco, California, that specializes in providing in-depth sports coverage through a subscription-based platform. The company offers a web-based service that delivers comprehensive articles and updates on a range of sports, including basketball and football, without advertisements, pop-ups, or auto-play videos. This approach allows users to access authentic sports news and insights from skilled local and national journalists, creating a focused and immersive experience for sports enthusiasts.

Stadium Goods

Series A in 2017
Stadium Goods is an online marketplace specializing in the retail of premium sneakers and streetwear apparel, catering to a global audience. Founded in 2015 by John McPheters and Jed Stiller, the company operates both an e-commerce platform and a physical store located in Soho, New York City. By curating a selection of authentic footwear and apparel for men, women, and children, Stadium Goods aims to provide a comprehensive shopping experience for sneaker enthusiasts. The company became a subsidiary of Farfetch Limited in 2019, further enhancing its market presence and operational capabilities.

Barstool Sports

Acquisition in 2016
Barstool Sports, Inc. is a digital media company based in Milton, Massachusetts, that operates a sports blogging website and delivers a wide array of content across multiple platforms, including web, podcasts, radio, video, and social media. Founded in 2003, Barstool Sports focuses on sports, comedy, and pop culture, creating engaging content that resonates with a dedicated audience. In addition to its digital offerings, the company sells a variety of branded merchandise, including apparel and accessories for both men and women. As of January 2016, Barstool Sports operates as a subsidiary of The Chernin Group, LLC. Through its diverse content and products, Barstool Sports aims to provide its audience with timely updates and entertainment related to sports and lifestyle.

DRAFT

Series A in 2015
Draft is a daily fantasy sports company that focuses on providing a simplified and enjoyable experience for players. Unlike traditional salary cap formats, Draft allows users to engage in snake drafts, similar to those conducted at the beginning of season-long fantasy leagues, but these drafts are quick and can last for just one day or week. The platform aims to create a fair and straightforward environment, enhancing players' chances of winning significantly compared to other major competitors. Draft was acquired by Paddy Power Betfair in 2017 and has been recognized for its user-friendly mobile applications, catering to fantasy sports enthusiasts seeking an engaging and accessible way to play for real money.

Unrivaled Sports

Unrivaled Sports is a company dedicated to managing a diverse array of youth sports properties, focusing primarily on Baseball, Softball, Football, and Action Sports. Its mission is to empower young athletes by creating inclusive and accessible programming in communities across the nation. The company aims to provide world-class experiences and development opportunities that enable young athletes to excel in their chosen sports. By investing in future generations, Unrivaled Sports seeks to enhance the overall athletic experience and foster a supportive environment for youth engagement in sports.
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