SV Angel

SV Angel is a San Francisco-based angel investment group founded in 1992 that focuses on supporting entrepreneurs in the software-centric consumer and enterprise sectors across the United States. The organization assists founders at crucial stages of their business development by providing strategic advice, financing, and support for mergers and acquisitions. Unlike traditional venture capital firms that typically invest in a limited number of companies annually, SV Angel is known for its high volume of investments, often exceeding 100 companies each year. By leveraging its extensive network, SV Angel aims to help startups build sustainable and enduring companies.

Ashvin Bachireddy

Managing Partner

Topher Conway

Managing Partner

Robert Pollak

Partner

Past deals in Marketing

Treat AI

Seed Round in 2023
Treat is a startup that uses artificial intelligence to generate personalized photo products.

Mercantile

Venture Round in 2022
Mercantile offers premium credit card services specifically designed for small and medium-sized businesses. By providing these financial products, the company aims to empower business owners to compete effectively against larger corporations. Mercantile's credit cards not only help businesses manage their payables, but also create new high-margin revenue opportunities through program dividends. This focus on enhancing the financial resilience of smaller enterprises positions Mercantile as a valuable partner in a market predominantly governed by larger players.

OpenStore

Series A in 2021
Ingenyes has a new business model in web hosting. It provides free web hosting, then 'clips the ticket' on ancillary services provided by partners such as SEO specialists, web designers, and ecommerce platforms. The company is building a global apps store of services from web partners and connects them to small businesses via its free web hosting service.

Spiketrap

Seed Round in 2020
Spiketrap Inc. is a San Francisco-based company that develops an artificial intelligence-driven platform focused on analyzing customer behavior through user-generated content. Founded in 2016, Spiketrap's solutions help organizations monitor and measure online discussions, allowing businesses to make informed decisions across various areas, including marketing, business intelligence, and sales. By providing data analytics and visualization tools, Spiketrap enables clients to understand audience dynamics and improve their development strategies. The platform is designed to enhance decision-making processes by offering insights into real-time conversations, ultimately helping businesses reduce risk and increase returns.

Census

Seed Round in 2020
Census is a data activation platform that specializes in synchronizing data warehouses with customer relationship management and operational tools. By utilizing Reverse ETL technology, Census enables businesses to transform their data into actionable insights without the need for custom scripts or significant engineering resources. This functionality allows marketing and sales teams to access and utilize reliable customer data effectively. Numerous companies, such as Fivetran, Canva, Sonos, and Figma, leverage Census to enhance their operations, leading to significant improvements like personalized marketing for millions of users, a tenfold increase in sales productivity, and a substantial reduction in support response times. Through its platform, Census aims to facilitate better decision-making and operational efficiency for its clients.

Aesthetic

Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Flowcode

Seed Round in 2019
Flowcode is a leading provider of QR code solutions that facilitate direct connections between consumers and brands. It specializes in offering tools that convert offline interactions into online engagements, enhancing brand awareness and customer conversion. The company's services include first-party data collection, advanced geo-reporting, mobile-first landing pages, and API integrations. By leveraging technology, Flowcode enables clients to streamline customer acquisition and manage customer data effectively, allowing businesses to gain greater control over their customer relationships and accelerate growth.

JetFuel

Seed Round in 2018
JetFuel is an influencer driven app promotion service.

Dyspatch

Series A in 2017
Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email strategy and execution, while helping establish consistency in both branding and legal compliance across multiple teams, departments, and business units.

SelfMade

Series A in 2017
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

Zenreach

Series C in 2017
Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Amplify.ai

Seed Round in 2017
Amplify.ai is a developer of a conversational marketing and engagement platform that empowers marketing and support teams with advanced AI technology for authentic interactions. The platform facilitates natural language engagement throughout the customer journey, enabling enterprises to create feature-rich bots efficiently. With a focus on delivering meaningful conversations, Amplify.ai has successfully managed over 2.5 billion engagements with more than 175 million consumers globally, serving a diverse range of industries.

Zenreach

Series B in 2016
Zenreach, Inc. is a San Francisco-based company that provides online marketing solutions aimed at improving customer acquisition and lifetime value for businesses with physical locations. Founded in 2011, Zenreach developed Walk-Through Marketing to integrate digital marketing with in-store outcomes. Their Zenreach Engage platform automatically tracks customer visits, creating and updating detailed customer profiles. Additionally, Zenreach Attract enhances advertising effectiveness by targeting audiences based on existing customer data, reportedly improving ad performance by four times. The company measures success through its proprietary Walk-Through Rate™, which indicates when an individual exposed to an advertisement subsequently visits a location. Zenreach serves a diverse clientele, including thousands of independent merchants and well-known brands.

Apollo.io

Seed Round in 2016
Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

Reserve

Venture Round in 2016
Reserve Media, Inc. offers a digital dining concierge service that connects restaurants with diners, enhancing the overall dining experience. Founded in 2013 and headquartered in New York City, with additional offices in Los Angeles, San Francisco, and Boston, Reserve provides a platform that allows customers to discover restaurants, make reservations, and enjoy personalized services. For restaurant partners, the platform reduces reservation cancellations, enhances customer relationship management, and provides actionable insights to improve business operations. With a mission to become the preferred booking method for all reservations, Reserve has established partnerships with many prominent restaurateurs. The service is accessible through a mobile application available on both iOS and Android devices. In 2018, Reserve Media, Inc. became a subsidiary of Resy Network, Inc.

SelfMade

Seed Round in 2016
SelfMade is a venture backed start-up located in downtown Manhattan. They work at the intersection of technology and digital art, empowering individuals and brands to grow their business through social media. Their members' only app uses AI and proprietary technology to connect members with professional image editors and social strategists -- allowing them to build a powerful brand at an affordable price. SelfMade is democratizing an experience once reserved for celebrities and brands.

Pinterest

Series G in 2015
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Sendbloom

Seed Round in 2015
Sendbloom is a sales automation platform that assists inside sales representatives and sales development representatives (SDRs) in prospecting, segmenting, and nurturing target accounts. The platform enables users to create hyper-targeted email campaigns, facilitating the generation of personalized and automated email cadences. By leveraging data-driven insights, Sendbloom enhances the efficiency of sales processes, allowing clients to achieve more qualified opportunities per representative while reducing time and costs associated with traditional sales methods.

Pinterest

Series F in 2014
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Clique

Series A in 2014
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.

Dyspatch

Seed Round in 2014
Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email strategy and execution, while helping establish consistency in both branding and legal compliance across multiple teams, departments, and business units.

Vertical Mass

Seed Round in 2014
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Simon Data

Seed Round in 2013
Simon Data, Inc. is a company that specializes in developing and distributing a performance marketing platform designed to enhance customer engagement. Founded in 2013 and based in Brooklyn, New York, Simon Data provides a customer data platform that enables marketers to create complex customer segments and deliver personalized experiences. Its solutions include data ingestion, a personalization engine, multichannel automation, advanced experimentation support, and cohort-based funnel analysis. The platform's innovative approach allows organizations to implement personalization capabilities without the necessity of extensive customized data infrastructure, making it easier for brands to provide exceptional customer experiences globally.

Aisle50

Series A in 2013
Aisle50 sells offers grocery deals that are bought on the Web and redeemed at traditional grocery stores. The Aisle50 program usually works with retailers' loyalty card systems, although a loyalty card isn't necessary for a retailer to participate. What Aisle50 does for different parties: Food Manufacturers: Get 40% lift, 50%+ incrementality and pay-for-performance marketing. Retailers: Get thousands of extra trips and 24% bigger baskets. Consumers: Get bigger grocery deals than can be found elsewhere

Vungle

Series A in 2013
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

DailyLook

Seed Round in 2013
DailyLook, Inc. is an online fashion retailer based in Los Angeles, California, specializing in a curated selection of women's clothing, shoes, bags, and accessories. Founded in 1998, the company offers a diverse range of products, including blazers, dresses, denim, footwear, and various accessories, catering to different styles such as Boho, casual, and classic. DailyLook aims to enhance the shopping experience by providing a premium personal styling service, where professional stylists select outfits tailored to individual preferences, body shapes, and lifestyles. Customers receive a box of curated fashion items at home, allowing them to try on the pieces before purchasing, with the convenience of free shipping for both delivery and returns.

Toro

Seed Round in 2013
Toro is built by Red Hot Labs in San Francisco, California, the team behind Farmville and Castleville for Facebook. Founded in March of 2012, Toro/ Red Hot Labs is a group of former app developers and product managers now focused on arming app developers of today with the tools they always wished they had. Toro's mission is to bring best-in-class mobile marketing to everyone. We accomplish this by guiding app companies through the process of setting up and optimizing marketing campaigns. All of our marketing plans run on the Facebook advertising platform.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

LeadGenius

Seed Round in 2012
LeadGenius, Inc. is a lead generation and outreach company that serves businesses, nonprofits, development organizations, and researchers both in the United States and internationally. Founded in 2011 and based in Berkeley, California, LeadGenius specializes in producing targeted lists of leads and customers through comprehensive customer research. The company enhances lead quality by auditing and enriching data, ensuring accurate and up-to-date contact information. Additionally, LeadGenius qualifies leads by assessing their viability and conducts follow-ups via email and phone. Their end-to-end sales solution allows organizations to effectively generate, qualify, and convert leads, making it easier for sales teams to scale their efforts. The company was previously known as MobileWorks, Inc.

Clique

Seed Round in 2012
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.

Vungle

Seed Round in 2012
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.

Moat

Series B in 2012
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Dojo

Seed Round in 2012
Dojo helps Facebook fan page administrators to create sweepstakes, bonus coupons, welcome tabs, and more.

Aisle50

Venture Round in 2012
Aisle50 sells offers grocery deals that are bought on the Web and redeemed at traditional grocery stores. The Aisle50 program usually works with retailers' loyalty card systems, although a loyalty card isn't necessary for a retailer to participate. What Aisle50 does for different parties: Food Manufacturers: Get 40% lift, 50%+ incrementality and pay-for-performance marketing. Retailers: Get thousands of extra trips and 24% bigger baskets. Consumers: Get bigger grocery deals than can be found elsewhere

RJMetrics

Debt Financing in 2012
RJMetrics is a developer of cloud-based business intelligence software that addresses the analytical challenges faced by high-growth online businesses. It consolidates data from various sources, including e-commerce platforms, marketing systems, and customer relationship management tools, which are often siloed and difficult to analyze. The platform offers an intuitive user interface that enables users to explore and act on their data effectively. By providing a comprehensive view of the customer life-cycle and actionable insights, RJMetrics equips businesses to make informed, data-driven decisions.

Percolate

Seed Round in 2011
Percolate is a content marketing platform that enhances global marketing visibility and collaboration for brands. It offers a comprehensive suite of web and mobile marketing tools that streamline governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and storytelling, Percolate enables marketers to effectively manage complex marketing programs and integrated campaigns. This functionality allows organizations to gain control and agility, ensuring that personalized content is aligned with customer interactions across various teams and locations.

Vidyard

Seed Round in 2011
Vidyard is a video platform designed to assist businesses in enhancing communication and driving revenue through online video. Founded in 2011 and headquartered in Kitchener, Ontario, Vidyard goes beyond simple video hosting and management by enabling organizations to engage viewers more effectively, track individual viewing activities, and convert those views into actionable outcomes. The platform supports businesses in creating interactive and personalized video experiences, helping them expand their content usage and ultimately turn viewers into customers. Major global companies, including Honeywell, LinkedIn, and Citibank, utilize Vidyard to enhance their video content strategies.

Fullscreen

Seed Round in 2011
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

Swrve

Seed Round in 2011
Swrve Inc. is a mobile marketing automation and customer engagement platform that helps enterprises enhance customer interaction and monetization through tailored mobile experiences. Founded in 2009 and headquartered in San Francisco, California, Swrve provides an integrated platform that encompasses various mobile engagement features, including push and SMS messaging, in-app messaging, email notifications, and artificial intelligence-driven analytics. Its solutions facilitate the collection and analysis of crucial engagement metrics, allowing businesses to optimize their marketing strategies through A/B testing and real-time segmentation. Swrve serves a diverse range of industries, including airlines, hospitality, media, finance, gaming, telecommunications, and retail. With additional offices in Dublin, London, Irvine, and Sydney, Swrve has established itself as a key player in the mobile engagement marketing sector, continuously innovating to meet the evolving needs of its clients.

Moat

Series A in 2011
Moat, Inc. develops analytics solutions tailored for brand advertisers and publishers, focusing on measuring customer attention and advertising effectiveness. Its flagship product, Moat Analytics, serves as an attention measurement platform that offers insights into ad campaigns and website inventory. Additionally, Moat Pro provides real-time ad intelligence, allowing users to visualize relationships between brands, publishers, and programmatic platforms, while offering brand alerts and prospecting reports. Moat also features a dedicated ad search engine that enables users to search for display ads, discover new advertisers, and access creative resources. This centralized ad search utilizes a specialized web crawler to index ads for easy retrieval. Established in 2007 and based in New York, Moat operates internationally and is a subsidiary of Oracle Corporation.

Pinterest

Series A in 2011
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.

Offermatic

Series A in 2011
Offermatic is a free service that matches offers to you based on what you buy. Offers are loaded onto your credit or debit cards so they're always with you when you're ready to use them, and you can save money without dealing with coupons or vouchers.

Style for Hire

Seed Round in 2011
Style for Hire is a national network of trained and certified personal stylists who bring affordable in-home wardrobe advice and shopping assistance to customers. Celebrity stylist Stacy London, from TLC's What Not to Wear, is co-founder, spokesperson, and Stylist-in-Chief.

Factual

Series A in 2010
Factual is the location data company the world’s most valuable brands and tech companies trust to understand and intelligently grow their businesses. Factual provides product and engineering teams, marketers and data analysts access to the world’s most trusted, accurate and comprehensive data on places and people worldwide, transforming products, advertising and businesses with data that puts everything in context.

Vox Media

Series C in 2010
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.

Bitly

Series B in 2010
Bitly, Inc. is a link management platform that enables businesses to efficiently manage, shorten, and optimize their links across various channels. Founded in 2008 and headquartered in New York, with additional offices in San Francisco and Denver, Bitly offers tools for tracking link performance, gathering audience insights, and measuring the effectiveness of marketing campaigns. The platform supports branded links that enhance brand visibility and employs HTTP 301 redirects, allowing companies to use custom domains for shortened links. By providing a comprehensive solution for omnichannel campaign tracking, Bitly helps brands improve customer engagement and optimize their marketing strategies. The company serves a global clientele through a network of representatives and offers browser plug-ins and software applications for easy access to its services.

Shopkick

Series B in 2010
Engage. Reward. Delight. For millions of users, Shopkick helps consumers connect and engage with the brands, products, and experiences everyday in a rewarding and delightful manner. Here at Shopkick, we work to transcend the consumers’ physical and digital day by creating a personalized experience which rewards behavior and drives incrementality for our partners. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. Some of our leading brand and retail partners include Best Buy, Clorox, GSK, Georgia Pacific, Nestle, TJ Maxx and Unilever, amongst many others. Shopkicks’ mission is to create a seamless experience through every channel or device. The outcome? Shopping experiences are now engaging, rewarding, and delightful while simultaneously providing our brand and retail clients with innovative, impactful targeting capabilities and data insights. Shopkick creates a unique and fun shopping experience which is fueled by “kicks” (Shopkicks’ own currency). Shoppers are rewarded with kicks in a multitude of ways; from the comfort of their home, browsing content, watching videos to walking into stores, engaging with products at-shelf, and making purchases, both online and offline. Shopkick truly rewards its users for shopping anytime, anywhere. Based in Redwood City, California, Shopkick, a Trax Company, was founded in 2009 and has grown from five people in a basement to a vibrant community of engineers, designers, product managers, content curators, and partnership managers. Shopkick is available for free in the App Store and Google Play.

Open Places

Seed Round in 2010
Open Places is a company that creates an open network of publication-quality information about various locations, aiming to promote neighborhoods, towns, and regions through the contributions of writers and photographers globally. It develops social content platforms for iOS and Android, harnessing the passion of travelers and locals while integrating mobile actions with social media platforms. The company also offers the Trazzler application, which helps users discover nearby places and engage with editors to highlight locations of interest. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with editorial teams, and build their professional portfolios. The organization serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and other approved entities. Founded in 2008 and based in San Francisco, Open Places was previously known as Trazzler, Inc.

Loyalty Lab

Venture Round in 2010
Loyalty Lab, Inc. specializes in customer relationship management (CRM) solutions, offering a comprehensive CRM suite designed as a software-as-a-service. This web-based platform caters primarily to online travel retailers and service companies, enabling them to manage loyalty programs, email messaging, promotions, incentives, and campaign management efficiently. Founded in 2003 and headquartered in San Francisco, California, Loyalty Lab was previously known as InStorecard, Inc. The company's services aim to enhance customer engagement and loyalty through integrated marketing solutions.

TellApart

Series A in 2010
TellApart, Inc. operates a personalized predictive marketing platform that enables retailers to enhance customer experiences and drive sales through data-driven marketing strategies. The platform integrates customer data from both online and offline sources to create comprehensive profiles, allowing for personalized messaging across various digital channels, including display ads, social media, and email. TellApart's services include identity network solutions, predictive engines to assist customers in product discovery, and self-learning algorithms for optimizing marketing efforts. The company's technology supports initiatives such as cross-device retargeting and audience targeting, effectively delivering relevant advertisements to consumers in real-time. Established in 2009 and headquartered in San Francisco, California, TellApart has successfully generated significant revenue for prominent retail brands and operates as a subsidiary of Twitter, Inc. since 2015.

UberMedia

Series A in 2010
UberMedia’s diverse suite of products process billions of social, demographic, and location signals daily to understand and influence modern consumers with the most accurate business decision science. Targeted mobile advertising campaigns reach beyond generic visibility to solve real-world business objectives, including customer conquests, improved in-store visits, and increased sales. UberMedia delivers dynamic advertising solutions for Fortune 500 companies across retail, automotive, entertainment, and consumer markets. Recognized as a pioneer in targeted mobile advertising, UberMedia was listed as Fast Company’s “50 Most Innovative Companies” and The Wall Street Journal’s Top “50 Startups.” UberMedia is headquartered in Pasadena, CA as a network company of Idealab, a world-renowned operator of leading technology businesses. For more information, visit www.ubermedia.com.

Groupon

Series B in 2009
Groupon operates online local commerce marketplaces that connect consumers with merchants by offering discounted goods and services in North America and internationally. The company provides a wide array of deals, including those related to events, health and wellness, food and drink, home and garden, automotive services, and travel options such as hotels and airfare. Groupon also features various consumer products, including electronics and apparel, available through its platform. It allows customers to browse and purchase deals via websites, mobile applications, emails, and social media. Merchants benefit from customizable deal campaigns and payment processing solutions. Groupon generates its revenue primarily through commissions from transactions conducted on its platform, including sales made through digital coupons. Headquartered in Chicago, Illinois, Groupon has been active since 2008, evolving from its original name, ThePoint.com, Inc.

Inadco

Series A in 2009
Inadco, Inc. operates a digital advertising platform that specializes in cost-per-lead (CPL) and display advertising for both advertisers and publishers. Founded in 2008 and based in Palo Alto, California, Inadco's platform facilitates two-way communication between marketers and consumers, allowing for seamless interactions. The platform enables advertisers to create CPL campaigns and purchase media on a CPL basis, while publishers can sell their advertising inventory similarly. By utilizing advancements in audience targeting, ad serving, data processing, and analytics, Inadco simplifies the complexities associated with buying and scaling CPL advertising, ensuring that consumers can provide their information without navigating away from the website or application they are using.

TellApart

Seed Round in 2009
TellApart, Inc. operates a personalized predictive marketing platform that enables retailers to enhance customer experiences and drive sales through data-driven marketing strategies. The platform integrates customer data from both online and offline sources to create comprehensive profiles, allowing for personalized messaging across various digital channels, including display ads, social media, and email. TellApart's services include identity network solutions, predictive engines to assist customers in product discovery, and self-learning algorithms for optimizing marketing efforts. The company's technology supports initiatives such as cross-device retargeting and audience targeting, effectively delivering relevant advertisements to consumers in real-time. Established in 2009 and headquartered in San Francisco, California, TellApart has successfully generated significant revenue for prominent retail brands and operates as a subsidiary of Twitter, Inc. since 2015.

Shopkick

Series A in 2009
Engage. Reward. Delight. For millions of users, Shopkick helps consumers connect and engage with the brands, products, and experiences everyday in a rewarding and delightful manner. Here at Shopkick, we work to transcend the consumers’ physical and digital day by creating a personalized experience which rewards behavior and drives incrementality for our partners. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. Some of our leading brand and retail partners include Best Buy, Clorox, GSK, Georgia Pacific, Nestle, TJ Maxx and Unilever, amongst many others. Shopkicks’ mission is to create a seamless experience through every channel or device. The outcome? Shopping experiences are now engaging, rewarding, and delightful while simultaneously providing our brand and retail clients with innovative, impactful targeting capabilities and data insights. Shopkick creates a unique and fun shopping experience which is fueled by “kicks” (Shopkicks’ own currency). Shoppers are rewarded with kicks in a multitude of ways; from the comfort of their home, browsing content, watching videos to walking into stores, engaging with products at-shelf, and making purchases, both online and offline. Shopkick truly rewards its users for shopping anytime, anywhere. Based in Redwood City, California, Shopkick, a Trax Company, was founded in 2009 and has grown from five people in a basement to a vibrant community of engineers, designers, product managers, content curators, and partnership managers. Shopkick is available for free in the App Store and Google Play.

CoTweet

Series A in 2009
CoTweet is a business front-end for Twitter, enabling companies to engage in proactive marketing and response-oriented customer service activities. On March 2, 2010 CoTweet was acquired by ExactTarget.

StumbleUpon

Series A in 2009
StumbleUpon is a content discovery platform that helps users find new and interesting web and mobile content tailored to their preferences. With over 25 million users, the service allows individuals to explore, share, and provide ratings and reviews on various web pages. Additionally, StumbleUpon offers a Paid Discovery platform that enables brands, publishers, and marketers to promote their stories and products to a broader audience. By recommending personalized content, StumbleUpon aims to inform, entertain, and surprise its users while facilitating engagement with a diverse range of online material.

Bitly

Series A in 2009
Bitly, Inc. is a link management platform that enables businesses to efficiently manage, shorten, and optimize their links across various channels. Founded in 2008 and headquartered in New York, with additional offices in San Francisco and Denver, Bitly offers tools for tracking link performance, gathering audience insights, and measuring the effectiveness of marketing campaigns. The platform supports branded links that enhance brand visibility and employs HTTP 301 redirects, allowing companies to use custom domains for shortened links. By providing a comprehensive solution for omnichannel campaign tracking, Bitly helps brands improve customer engagement and optimize their marketing strategies. The company serves a global clientele through a network of representatives and offers browser plug-ins and software applications for easy access to its services.

AppNexus

Seed Round in 2007
AppNexus Inc. is a technology company that specializes in a cloud-based platform designed to enhance programmatic online advertising. Founded in 2007 and headquartered in New York City, the company provides tools for both advertisers and publishers to maximize campaign performance and revenue. Its offerings include a comprehensive digital advertising delivery platform, the AppNexus Publisher Suite for ad serving and campaign management, and PriceCheck, a header bidding solution for various ad formats. AppNexus also features an application platform that allows third-party vendors and existing clients to develop customized features. By leveraging data and machine learning, AppNexus aims to optimize the real-time buying and selling of digital advertising, catering to the needs of marketers, agencies, and publishers. The company operates as a subsidiary of Xandr, Inc., with additional offices located in the United States and internationally.

AdReady

Series A in 2007
AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform that caters to mid-size and large advertisers and agencies. The platform combines efficient programmatic display capabilities with creative execution, enabling clients to maximize their marketing budgets and return on investment. AdReady assists advertisers and agencies in campaign creation and management, while also supporting publishers in handling advertisement operations, trafficking, and billing. By partnering with leading demand sources, large display publishers, and innovative data providers, AdReady makes display advertising accessible to a wide range of marketers and agencies, enhancing their advertising effectiveness.

Vitrue

Seed Round in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

ExactTarget

Series A in 2004
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.

Topica

Venture Round in 2000
Topica has been helping thousands of satisfied customers use email marketing to grow and improve their businesses - with no software required. Their pay-as-you-go online application allows you to: Grow your list of subscribers with signup forms for your website. Create a professional eye-catching HTML newsletter and send it out to a targeted audience. Deliver your emails. Our service is backed by whitelisting, feedback loops and reputation monitoring.
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