Treat AI
Seed Round in 2023
Treat AI is a customer acquisition platform designed for e-commerce brands, providing a comprehensive database that enables businesses to manage customer interactions and behaviors effectively. The platform consolidates customer data into a unified view, allowing marketers to access individual customer profiles and analyze their activities. Utilizing artificial intelligence, Treat generates personalized videos, images, and content tailored to specific customers. This capability empowers brands to experiment with targeted marketing strategies and quickly identify customer segments based on real-time behavior, ultimately enhancing customer engagement and driving sales.
Mercantile
Venture Round in 2022
Mercantile is a financial services provider that specializes in offering premium credit card products tailored for small and medium-sized businesses. Its services are designed to empower these businesses, enabling them to compete with larger corporations by monetizing client payables. By providing high-margin revenue opportunities through program dividends, Mercantile helps small businesses enhance their resilience and financial capabilities in a competitive market. The company focuses on delivering innovative credit solutions that support the growth and sustainability of its clients.
OpenStore
Series A in 2021
Ingenyes has a new business model in web hosting. It provides free web hosting, then 'clips the ticket' on ancillary services provided by partners such as SEO specialists, web designers, and ecommerce platforms. The company is building a global apps store of services from web partners and connects them to small businesses via its free web hosting service.
Spiketrap
Seed Round in 2020
Spiketrap Inc. is a San Francisco-based company that specializes in developing an artificial intelligence-driven platform designed to analyze customer behavior. Founded in 2016, Spiketrap provides businesses with tools to collect, store, and visualize user-generated content from across the internet. The platform enables organizations to monitor and assess audience conversations, facilitating data-driven decision-making in areas such as marketing, business intelligence, and content creation. By leveraging real-time data analytics, Spiketrap helps clients understand audience dynamics and improve their strategic initiatives, ultimately reducing risk and enhancing returns.
Census is a leading data activation platform that utilizes Reverse ETL technology to transform data warehouses into central hubs for marketing and business operations. By facilitating the synchronization of customer data with essential tools, Census enables organizations to take actionable steps without the need for custom scripts or extensive engineering resources. The platform is utilized by numerous modern companies to enhance various outcomes, including personalized marketing for millions of users, significant improvements in sales productivity, and drastic reductions in customer support response times. Census focuses on aligning sales and marketing teams by sharing audience data effectively, allowing businesses to leverage and distribute product information where it is most needed.
Aesthetic
Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
Flowcode
Seed Round in 2019
Flowcode is a leading provider of direct-to-consumer services that facilitates direct connections between consumers and brands. The company specializes in creating user-friendly experiences that enhance brand awareness and drive conversions. Flowcode offers various tools, including first-party data collection, geo-reporting capabilities, mobile-first landing pages, and API integrations, all designed to optimize the customer acquisition journey. By leveraging technology, Flowcode enables clients to effectively manage customer relationships, empowering them to accelerate their business growth and maintain direct control over their customer interactions.
Aesthetic
Seed Round in 2018
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.
JetFuel
Seed Round in 2018
JetFuel is an influencer driven app promotion service.
SelfMade, Inc. is a technology company based in New York that specializes in empowering individuals and brands to enhance their presence on social media through professional photo editing and strategic support. Founded in 2015, SelfMade operates a members-only app that utilizes artificial intelligence and proprietary technology to connect users with professional image editors and social media strategists. This platform allows users to transform their photos according to their brand identity and style, while also providing tools to develop growth strategies and manage posting schedules. By democratizing access to high-quality image editing and social media expertise, SelfMade enables clients to build compelling brands and expand their online following effectively and affordably.
People.ai
Series A in 2017
People.ai is an artificial intelligence platform based in San Francisco that focuses on enhancing enterprise revenue operations through automation and predictive analytics. Its solution captures customer contacts, activity, and engagement data to provide actionable insights for sales, marketing, and customer success teams. The platform empowers sales leaders by offering comprehensive visibility into sales activities, enabling effective team management and revenue growth. Additionally, it delivers sales performance analytics, personalized coaching, and pipeline reviews. Marketers benefit from People.ai by gaining clear visibility into customer interactions, allowing for better-targeted campaigns and enhanced return on investment. Furthermore, customer success teams utilize the platform to engage effectively with clients, aligning their activities with the right opportunities and managing support costs efficiently. Overall, People.ai leverages advanced AI technology to transform business activities and drive predictable growth for its clients.
Maker is a content marketing platform that enables businesses to enhance their digital experiences through an integrated suite of design, web-publishing, and analytics tools. Founded in 2011 and headquartered in San Francisco, California, Maker's platform allows marketers and designers to create, publish, and optimize rich content for various site elements, including landing pages, product pages, and blog posts, without the need for coding or development costs. The company serves a diverse clientele, including notable brands such as Sony, Square, and Diesel, helping them to improve engagement, conversion rates, and overall revenue growth.
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Amplify.ai
Seed Round in 2017
Amplify.ai is a developer of a conversational marketing and engagement platform that empowers marketing and support teams with advanced AI technology for authentic conversations. The platform facilitates natural language engagement throughout the customer journey, enabling brands to generate feature-rich bots quickly and effectively. Amplify.ai has successfully managed over 2.5 billion engagements with more than 175 million consumers globally, providing tools that drive real conversations and actionable outcomes across various industries.
People.ai
Seed Round in 2016
People.ai is an artificial intelligence platform based in San Francisco that focuses on enhancing enterprise revenue operations through automation and predictive analytics. Its solution captures customer contacts, activity, and engagement data to provide actionable insights for sales, marketing, and customer success teams. The platform empowers sales leaders by offering comprehensive visibility into sales activities, enabling effective team management and revenue growth. Additionally, it delivers sales performance analytics, personalized coaching, and pipeline reviews. Marketers benefit from People.ai by gaining clear visibility into customer interactions, allowing for better-targeted campaigns and enhanced return on investment. Furthermore, customer success teams utilize the platform to engage effectively with clients, aligning their activities with the right opportunities and managing support costs efficiently. Overall, People.ai leverages advanced AI technology to transform business activities and drive predictable growth for its clients.
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
Apollo.io is a prominent go-to-market solution provider for revenue teams, catering to a diverse clientele that includes over 500,000 companies and millions of users worldwide, ranging from emerging startups to large enterprises. Founded in 2015, the company has rapidly established itself as a leader in the SaaS sector, raising approximately $250 million and achieving a valuation of $1.6 billion. Apollo.io’s platform offers sales and marketing teams access to verified contact data for over 210 million B2B contacts and 35 million companies. It equips users with tools to engage and convert prospects efficiently, streamlining the outreach process. By providing accurate contact information and an integrated platform for customer engagement, Apollo.io enhances revenue generation, fosters opportunities, and improves sales effectiveness for organizations.
SelfMade
Seed Round in 2016
SelfMade, Inc. is a technology company based in New York that specializes in empowering individuals and brands to enhance their presence on social media through professional photo editing and strategic support. Founded in 2015, SelfMade operates a members-only app that utilizes artificial intelligence and proprietary technology to connect users with professional image editors and social media strategists. This platform allows users to transform their photos according to their brand identity and style, while also providing tools to develop growth strategies and manage posting schedules. By democratizing access to high-quality image editing and social media expertise, SelfMade enables clients to build compelling brands and expand their online following effectively and affordably.
Sendbloom
Seed Round in 2015
Sendbloom is a sales automation platform designed to assist inside sales representatives and sales development representatives (SDRs) in efficiently prospecting, segmenting, and nurturing target accounts. The platform focuses on creating hyper-targeted email campaigns, which enable users to generate personalized and automated email cadences. By leveraging data-driven strategies, Sendbloom aims to increase the number of qualified opportunities for its clients while reducing the time and costs associated with the sales process.
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.
Vertical Mass
Seed Round in 2014
Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.
Simon Data
Seed Round in 2013
Simon Data, Inc. is a Brooklyn-based company that specializes in developing a performance marketing platform, which includes a customer data platform designed to empower marketers in creating sophisticated client segmentations. Founded in 2013, Simon Data's platform enables organizations to enhance their personalization capabilities without the necessity for extensive customized data infrastructure. This innovative approach allows brands to deliver exceptional customer experiences across various channels by providing solutions for data ingestion, a personalization engine, multichannel automation, advanced experimentation support, and cohort-based funnel analysis. Originally known as Radico, Inc., the company rebranded to Simon Data, Inc. in November 2013.
Vastrm, Inc., founded in 2010 and based in Burlingame, California, specializes in made-to-order sportswear for men. The company offers a range of customizable apparel, including hoodies, track jackets, mock neck pullovers, tailored polos, shirts, T-shirts, and other lightweight layering pieces. Vastrm caters to corporate clients and individual customers through its online store, providing products in various fabrics, colors, detailing, and sizes. The company also offers a home try-on program for clients and private-label services for retailers. Vastrm's platform allows customers to design their own apparel by selecting different trims and styles, ensuring a perfect fit for unique body types.
Aisle50, Inc. is a Chicago-based company founded in 2011 that operates a web portal providing discounted grocery offers to consumers, which can be redeemed at participating retailers. As a subsidiary of Groupon, Aisle50 connects food manufacturers with consumers by offering digital deals that are purchased online and then redeemed at traditional grocery stores. The program is compatible with retailers' loyalty card systems, although participation does not require one. Aisle50 aims to enhance the shopping experience by delivering significant benefits: food manufacturers can achieve substantial sales lifts and incrementality, retailers attract additional customer visits and increase basket sizes, while consumers enjoy greater discounts on grocery purchases than typically available.
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.
DailyLook
Seed Round in 2013
DailyLook, Inc. is an online fashion retailer based in Los Angeles, California, specializing in providing a premium personal styling experience for women. Founded in 1998, the company offers a diverse range of clothing, including blazers, dresses, jackets, leggings, and tops, as well as shoes and accessories like bags and jewelry. DailyLook's service focuses on curating stylish outfits tailored to individual body shapes, preferences, and lifestyles, allowing customers to try on selected pieces at home. With a straightforward process of purchasing items they love and returning the rest, DailyLook aims to simplify the shopping experience while promoting self-expression and confidence through fashion.
Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.
Amaze Software
Series A in 2013
Amaze Software is a platform designed to assist creators, influencers, and makers in transforming their ideas into marketable products without the complications of traditional commerce. The company offers a no-code design software tool that facilitates product design and social commerce integrations, enabling users to monetize their brands effectively. By minimizing download friction, Amaze Software allows for the creation of engaging mobile, tablet, and website experiences that can be accessed instantly through advertisements, social media, or email campaigns. This approach empowers brands to optimize their advertising efforts and strengthen their connections with consumers, allowing creators to concentrate on their passions while streamlining the sales process.
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.
Nomi is an omni-channel marketing platform designed to enhance customer engagement for retailers. By analyzing and optimizing the return on investment from offline marketing and store operations, Nomi quantifies the effectiveness of marketing campaigns in driving foot traffic and assesses customer lifetime value. The platform helps retailers evaluate how well stores convert visitors into buyers, identify underperforming staff, and measure the impact of training and management investments on customer behavior. Nomi offers a comprehensive view of the customer conversion funnel, enabling retailers to predict store performance and diagnose operational issues proactively. Founded in September 2012 by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek, the company is headquartered in New York, United States.
Tubular Labs
Series A in 2012
Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.
Perfect Audience
Seed Round in 2012
Perfect Audience is a retargeting platform that specializes in helping businesses reconnect with lost customers and boost sales through targeted advertising. The company provides a user-friendly software-as-a-service (SaaS) application that enables advertisers to effectively retarget audiences across various online channels, including websites, Facebook, and Twitter. In addition to retargeting capabilities, the platform measures the impact of ad views and clicks on conversions and revenue, allowing clients to assess the effectiveness of their advertising efforts. By integrating with popular applications such as Facebook and Shopify, Perfect Audience empowers businesses to enhance their marketing strategies and ultimately increase revenue.
Booshaka
Seed Round in 2012
Booshaka Inc. is a marketing technology company based in Redwood City, California, that provides a word of mouth marketing platform tailored for the social web. Founded in 2010, the company offers a suite of tools designed to help marketers analyze customer interactions and optimize engagement through various data sources, including social media, email databases, and mobile applications. Booshaka's primary product enables Facebook marketers to gain insights into their audience, recognize engaged fans, and identify trending content and keywords. This functionality allows businesses to enhance their marketing campaigns and improve customer experiences. In 2015, Booshaka became a subsidiary of Sprinklr Inc., further expanding its capabilities in the marketing automation landscape.
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.
Zenreach
Venture Round in 2012
Zenreach, Inc., founded in 2012 and based in San Francisco, California, specializes in online marketing solutions tailored for businesses with physical locations. The company's flagship product, Walk-Through Marketing, integrates digital marketing efforts with in-store results to enhance customer acquisition and lifetime value. Zenreach Engage tracks customer visits and builds detailed customer profiles, while Zenreach Attract optimizes ad performance by targeting audiences based on a business's best customers. The effectiveness of these campaigns is measured using the Walk-Through Rate™, a proprietary metric that indicates when someone exposed to an ad visits a location. Zenreach serves thousands of independent merchants and notable brands such as Peet’s Coffee, Ruth’s Chris, and BCBG Max Azria.
LeadGenius
Seed Round in 2012
LeadGenius, Inc. is a lead generation and outreach company that serves businesses, development organizations, nonprofits, and researchers in the United States and globally. Founded in 2011 and based in Berkeley, California, LeadGenius offers a comprehensive suite of services that includes customer research to create lead lists, data enrichment to ensure accuracy, and lead qualification to identify viable prospects. The company employs advanced software to streamline the sales process, automating the delivery of accurate contact information and essential data points. This enables organizations to effectively generate, qualify, and convert leads, thus enhancing their overall sales efforts. LeadGenius was previously known as MobileWorks, Inc.
Vungle, Inc. operates a performance marketing platform focused on in-app video advertisements for mobile businesses, advertisers, and publishers globally. Founded in 2011 and headquartered in San Francisco, California, with additional offices in major cities including London, Berlin, Beijing, Seoul, Tokyo, and Singapore, Vungle aims to connect advertisers with high-value users through engaging video ads. The company provides a range of services, including creative and lifetime value (LTV) optimization technologies, programmatic buying solutions for agencies, and mobile attribution tools that help users assess the effectiveness of their ad campaigns. By leveraging its innovative technologies and insights, Vungle allows publishers to monetize their applications effectively while delivering high-definition video ads to target audiences.
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.
Dojo helps Facebook fan page administrators to create sweepstakes, bonus coupons, welcome tabs, and more.
Endorse is a mobile offline marketing platform designed for consumer product companies, enabling them to connect with shoppers on an individual level. The company allows consumers to earn rewards for their loyalty to favorite brands, effectively closing the online-to-offline purchase loop. By utilizing item-level receipt data, Endorse provides personalized offers tailored to consumers' purchase histories and social media profiles. This approach helps brands enhance their marketing strategies and engage customers more effectively, ultimately driving proven retail sales in physical stores.
Aisle50
Venture Round in 2012
Aisle50, Inc. is a Chicago-based company founded in 2011 that operates a web portal providing discounted grocery offers to consumers, which can be redeemed at participating retailers. As a subsidiary of Groupon, Aisle50 connects food manufacturers with consumers by offering digital deals that are purchased online and then redeemed at traditional grocery stores. The program is compatible with retailers' loyalty card systems, although participation does not require one. Aisle50 aims to enhance the shopping experience by delivering significant benefits: food manufacturers can achieve substantial sales lifts and incrementality, retailers attract additional customer visits and increase basket sizes, while consumers enjoy greater discounts on grocery purchases than typically available.
RJMetrics
Debt Financing in 2012
RJMetrics is a provider of business intelligence software that addresses the analytical challenges faced by high-growth online businesses. By consolidating data from various sources such as backend databases, marketing platforms, CRM systems, and e-commerce systems, RJMetrics creates a unified cloud-based data warehouse. This platform offers users an intuitive interface for exploring their data, enabling them to gain actionable insights into customer life-cycles and optimize their operations. The company's service is designed to facilitate data-driven decision-making by providing a comprehensive view of business metrics, ultimately helping organizations manage and analyze their scattered data more effectively.
Percolate
Seed Round in 2011
Percolate is a provider of a content marketing platform that enhances global marketing visibility and collaboration. The company's software integrates various marketing functions, including governance, planning, content creation, audience acquisition, customer management, and analytics. By uniting brand narratives, data, and customer interactions, Percolate empowers marketers to effectively build and manage complex marketing programs. This enables brands to efficiently organize integrated campaigns and deliver personalized content, ensuring that marketing efforts are aligned with customer engagement across all platforms and locations. With a focus on increasing productivity and driving sales, Percolate facilitates comprehensive control and agility for marketing teams.
Vidyard
Seed Round in 2011
Vidyard is a video platform based in Kitchener, Ontario, that enables businesses to enhance their communications and drive revenue through the strategic use of online videos. Founded in 2011, the company goes beyond basic video hosting and management by providing tools that increase viewer engagement, track individual viewing activities, and facilitate actionable insights from video interactions. Vidyard's platform empowers organizations to create interactive and personalized video experiences, helping them to effectively convert viewers into customers. Prominent global companies, including Honeywell, McKesson, Lenovo, LinkedIn, and Citibank, utilize Vidyard to support their video content strategies and enhance their marketing efforts.
Fullscreen
Seed Round in 2011
Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.
Baby.com.br is a prominent e-commerce retailer specializing in baby products in Brazil. The platform offers a wide range of items, including toys, strollers, diapers, furniture, and clothing. Established as Brazil's leading baby products e-commerce company, it has received notable accolades, being named Startup of the Year in 2012 by Pequenas Empresas Grandes Negocios and recognized as one of the Top 10 Startups of 2011 by Forbes.com. The company has garnered investment from several notable venture capital firms, reflecting its strong position in the market and potential for growth.
Swrve Inc., established in 2009, specializes in mobile marketing automation, engagement, and customer relationship management. Headquartered in San Francisco with offices in Dublin, London, Irvine, and Sydney, the company provides an integrated platform supporting various aspects of mobile engagement, retention, and monetization. Swrve's solutions include push and SMS messaging, in-app messaging, email and web push notifications, OTT messaging, AI-driven cross-channel experiences, customer data segmentation, and A/B testing. Serving diverse industries such as airlines, hospitality, media, finance, gaming, telecom, e-marketplaces, and retail, Swrve helps enterprises enhance customer engagement and monetization by delivering personalized mobile experiences.
Sift Limited, established in 1996, is a digital media solutions provider headquartered in Bristol, UK, with offices in Dublin, Ireland, and the United States. The company offers online business consultancy and services to various organizations, including member bodies, not-for-profits, publishers, and corporates. Sift's portfolio comprises nine online business communities, such as AccountingWEB and BusinessCloud9, and it organizes related face-to-face business events. Additionally, Sift provides PracticeWEB, a SaaS platform for UK accounting firms, and SiftGroups, which offers hosted online community solutions to publishers, corporates, and public sector bodies. Since 2011, Sift has expanded its services to include digital trust and safety solutions, helping over 34,000 sites and apps prevent fraud and build customer trust.
Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.
Offermatic
Series A in 2011
Offermatic is a free service that matches offers to you based on what you buy. Offers are loaded onto your credit or debit cards so they're always with you when you're ready to use them, and you can save money without dealing with coupons or vouchers.
Crowdbooster
Seed Round in 2011
Crowdbooster is an internet company that specializes in social analytics software aimed at enhancing social media marketing strategies. The platform allows advertisers and content creators to transact in sponsored content, while also providing tools to measure and optimize their marketing efforts. By equipping marketers with actionable insights, Crowdbooster enables them to make informed decisions regarding their content sharing practices, ensuring they connect effectively with their target audiences.
Factual Inc. is a location data company that specializes in providing accurate and comprehensive data for mobile advertising, developers, and enterprise solutions. Founded in 2007 and headquartered in Los Angeles, California, with additional offices in New York and Shanghai, Factual offers various services, including local business and point of interest data through APIs, geofencing capabilities for targeted advertising, and a UPC-centric dataset for consumer packaged goods. The company also features Geotag, a reverse geocoder designed for high-volume geotagging. Factual's platform supports product and engineering teams, marketers, and data analysts by enabling them to build digital products and execute impactful marketing strategies based on reliable location data. As of April 2020, Factual operates as a subsidiary of Foursquare Labs, Inc.
Vox Media
Series C in 2010
Vox Media is a prominent media company that specializes in creating, publishing, and distributing online content tailored to young adults globally. Founded in 2012, it operates a diverse portfolio of brands, including SB Nation, which focuses on sports and fan communities; The Verge, a technology publication; Polygon, aimed at adult gamers; Vox.com, which covers news and interests; Eater, centered on food and dining; Racked, which focuses on shopping, beauty, and fashion; Curbed, dedicated to real estate and home; and Re/code, a tech business publication. Additionally, Vox Media encompasses Vox Creative, a division that develops marketing narratives for brands, and offers advertising services through Vox Advertising and the Concert advertising solution. Headquartered in Washington, D.C., with offices in New York City, Vox Media is committed to sustainable editorial practices and responsible industry leadership.
Bitly, Inc. is a link management platform that enhances brand visibility and marketing effectiveness by enabling businesses to shorten, brand, and optimize links across various channels. Founded in 2008 and headquartered in New York, with additional offices in San Francisco and Denver, Bitly provides tools for tracking individual link analytics, audience intelligence, and campaign performance in a consolidated environment. The platform utilizes HTTP 301 redirects, enabling companies to create custom domain links while leveraging Bitly's analytics capabilities. This functionality supports brands in measuring their marketing efforts and improving customer experiences through features like mobile deep linking and omnichannel campaign tracking. With a global customer base, Bitly aims to deliver greater transparency and data ownership across diverse user interactions.
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.
Magnetic Media Online, Inc. is a digital marketing and artificial intelligence company that provides a comprehensive advertising platform for enterprises, brands, and agencies. It specializes in data-driven advertising solutions, enabling marketers to effectively find, retain, and re-engage customers across various channels and devices. The company's offerings include a media buying platform, audience targeting through AI-optimized strategies, and capabilities for video, connected television, native, and cross-device advertising. Magnetic leverages extensive data sources, including purchase intent data from over 450,000 partner sites and insights from more than 250 million shopping profiles, to deliver targeted and effective programmatic campaigns. Founded in 2008 and headquartered in New York City, Magnetic has established a presence in multiple U.S. cities as well as in Europe and Canada, reflecting its commitment to serving a diverse clientele across various verticals.
Open Places
Seed Round in 2010
Open Places is a company that develops an open network of high-quality information about various locations, curated by writers and photographers globally. This platform promotes neighborhoods, towns, and regions, fostering a connection between travelers and locals. Open Places creates social content platforms for iOS and Android, which engage users by leveraging mobile actions linked to social media, while also building email and push notification lists for targeted communications. The company offers the Trazzler application, allowing users to discover nearby places and collaborate with editors on editorial content. Open Places provides opportunities for writers and photographers to receive assignments, collaborate with professionals, win awards, and enhance their portfolios. The company serves a diverse range of clients, including nonprofits, public radio stations, parks, schools, tourism bureaus, and various approved organizations. Incorporated in 2008 and headquartered in San Francisco, California, Open Places was previously known as Trazzler, Inc.
Loyalty Lab
Venture Round in 2010
Loyalty Lab, Inc. is a company that specializes in customer relationship management (CRM) solutions, offering a comprehensive CRM suite designed as a software-as-a-service. Founded in 2003 and headquartered in San Francisco, California, Loyalty Lab provides a web-based platform that enables online travel retailers and service companies to manage loyalty programs effectively. The company's integrated offerings include email messaging, promotions and incentives management, and campaign management solutions, all aimed at enhancing marketing efforts and customer engagement. Previously known as InStorecard, Inc., Loyalty Lab continues to focus on delivering innovative CRM solutions to its clients.
TellApart
Series A in 2010
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.
UberMedia
Series A in 2010
UberMedia is a technology company headquartered in Pasadena, California, that specializes in targeted mobile advertising. It processes billions of social, demographic, and location signals daily to provide businesses with insights that enhance decision-making and consumer engagement. By delivering dynamic advertising solutions, UberMedia helps Fortune 500 companies across various sectors, including retail, automotive, entertainment, and consumer markets, achieve specific business goals such as increasing customer visits and boosting sales. The company is recognized as a pioneer in its field and has received accolades for its innovative approach.
CitizenNet
Seed Round in 2010
CitizenNet, Inc. is a technology company based in Beverly Hills, California, founded in 2008. It specializes in providing tools for real-time social media analytics and advertising, leveraging a semantic platform that aggregates and filters social content from platforms like Twitter and Facebook. The company's offerings include Social Streams, which capture and moderate real-time social activity, content analytics to monitor sentiment and trending topics, user analytics to gather insights on social interactions, and outreach tools to connect with potential customers. CitizenNet employs advanced natural language processing and semantic analysis to enhance ad targeting and optimize social media advertising performance. The company serves a diverse range of clients across various sectors, including e-commerce, education, entertainment, consumer packaged goods, and retail, drawing on a team with extensive experience from leading technology and advertising firms. As of early 2017, CitizenNet operates as a subsidiary of Condé Nast.
Inadco, Inc. operates an innovative online advertising platform that specializes in cost-per-lead (CPL) and display advertising, catering to both advertisers and publishers. Founded in 2008 and based in Palo Alto, California, Inadco's platform facilitates the creation, serving, and hosting of lead forms within advertisements, allowing advertisers to develop CPL campaigns and purchase media on a CPL basis. The company enhances digital advertising by enabling effective two-way communication between marketers and consumers across desktop and mobile environments. By leveraging advanced audience targeting, ad serving, data processing, and analytics, Inadco simplifies the complexities of CPL advertising, enabling consumers to share their information with advertisers seamlessly while engaging with content on various websites and applications.
TellApart
Seed Round in 2009
TellApart, Inc. is a company that specializes in personalized predictive marketing, providing a platform designed to enhance customer engagement and drive sales for retailers. Founded in 2009 and based in San Francisco, California, TellApart's offerings include an identity network service that amalgamates online and offline data to create comprehensive customer profiles, as well as a predictive engine that assists shoppers in discovering relevant products. The platform enables personalized marketing across various digital channels, including display ads, social media, and email, ensuring that retailers can deliver tailored messages in real-time. TellApart's solutions encompass cross-device and native advertisement retargeting, audience targeting, and promotions, significantly contributing to increased revenue for numerous prominent retail brands. As of 2015, TellApart operates as a subsidiary of Twitter, Inc.
Shopkick is a shopping reward application designed to enhance the consumer shopping experience by offering rewards for various activities, including shopping, dining, and engaging with brands. Users earn "kicks," the app's proprietary currency, by participating in different activities such as watching videos, browsing content, and making purchases, both online and in physical stores. The app aims to create a personalized and engaging shopping journey, allowing users to enjoy rewards simply for walking into stores. Shopkick partners with numerous well-known brands and retailers, providing them with valuable consumer engagement insights and targeting capabilities. Founded in 2009 and based in Redwood City, California, Shopkick has evolved into a prominent platform that enhances the interaction between consumers and brands while rewarding users for their everyday shopping activities. The app is available for free on both the App Store and Google Play.
CoTweet is a business front-end for Twitter, enabling companies to engage in proactive marketing and response-oriented customer service activities. On March 2, 2010 CoTweet was acquired by ExactTarget.
Topsy Labs
Venture Round in 2009
Topsy Labs is a social analytics company that specializes in real-time analysis of public conversations on social media. It operates the world's only comprehensive index of the public social web, allowing organizations to access instant insights into various business questions. Topsy's services are utilized by major marketing, news, entertainment, and financial entities to track breaking news, assess customer satisfaction, evaluate TV programming responses, and gauge political sentiment. Many leading brands rely on Topsy as their social dashboard to monitor trending topics and predict future events. The company is headquartered in San Francisco and is supported by notable investors.
StumbleUpon
Series A in 2009
StumbleUpon is a content discovery platform designed to help users find new and interesting web and mobile content tailored to their preferences. With a user base exceeding 25 million, the platform allows individuals to share their favorite webpages, submit ratings and reviews, and receive personalized recommendations. StumbleUpon also offers a Paid Discovery service, utilized by over 80,000 brands and marketers to promote their products and services effectively. By combining user engagement with innovative content curation, StumbleUpon aims to enhance the online experience, making it easier for users to explore a diverse range of information and entertainment.
Bitly, Inc. is a link management platform that enhances brand visibility and marketing effectiveness by enabling businesses to shorten, brand, and optimize links across various channels. Founded in 2008 and headquartered in New York, with additional offices in San Francisco and Denver, Bitly provides tools for tracking individual link analytics, audience intelligence, and campaign performance in a consolidated environment. The platform utilizes HTTP 301 redirects, enabling companies to create custom domain links while leveraging Bitly's analytics capabilities. This functionality supports brands in measuring their marketing efforts and improving customer experiences through features like mobile deep linking and omnichannel campaign tracking. With a global customer base, Bitly aims to deliver greater transparency and data ownership across diverse user interactions.
AdReady, a division of CPXi, specializes in providing a comprehensive programmatic display advertising platform tailored for mid-size to large advertisers and agencies. The company integrates the efficiency and precision of programmatic display with innovative creative solutions, enhancing the effectiveness of marketing campaigns. AdReady's platform facilitates campaign creation and management for advertisers, while also assisting publishers with advertisement operations, trafficking, and billing. By collaborating with leading demand sources, major display publishers, and advanced data providers, AdReady ensures that display advertising is accessible to a wide range of marketers, agencies, and publishers, thereby maximizing marketing budgets and return on investment.
SnapTell is a provider of mobile marketing solutions that focuses on enhancing consumer engagement through innovative technology. The company offers a highly customizable platform that enables marketers to deploy mobile marketing campaigns efficiently. Its flagship Snap.Send.Get solution allows consumers to access marketing content and product information seamlessly while on the go, thereby increasing brand awareness and driving conversions. Additionally, SnapTell provides visual product search technology through a mobile application that enables users to take pictures of in-store products and compare prices across different locations. This image recognition-based service caters to a wide range of clients, including brands, agencies, content owners, publishers, retailers, and operators, positioning SnapTell as a key player in the mobile marketing landscape.
YuMe, Inc. is a digital video brand advertising company that provides solutions for advertisers to reach targeted audiences across various internet-connected devices. Founded in 2004 and headquartered in Redwood City, California, with additional offices globally, YuMe specializes in programmatic brand advertising that enhances brand favorability and drives sales. The company offers a technology platform designed to simplify the complexities of delivering effective digital video advertising campaigns. It also provides software for monetizing professionally-produced content and applications for digital media properties. By matching relevant audiences through partnerships with digital media properties, YuMe enables advertisers to effectively connect with their target demographics. In 2018, YuMe became a subsidiary of RhythmOne plc.
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.
Meta is a social technology company that facilitates connections among individuals, communities, and businesses. Originally founded as Facebook in 2004 by Mark Zuckerberg in Menlo Park, California, the company rebranded to Meta on October 28, 2021, to reflect its broader focus beyond social networking. Meta operates various applications and services, positioning itself as a leader in the social media landscape, with over 1.32 billion monthly active users. The company has continuously evolved, integrating features that enhance user engagement and community building. Meta's strategic initiatives also include partnerships aimed at advancing marketing and commercial efforts in the digital and mobile sectors. As it explores new technologies, including virtual and augmented realities, Meta aims to redefine how people interact and share experiences online.
ExactTarget
Series A in 2004
ExactTarget is a provider of on-demand email marketing software solutions, specializing in enhancing customer engagement through targeted communication. The company offers a suite of marketing applications that allow clients to send critical business messages and event-triggered communications, ultimately aimed at increasing sales and optimizing marketing investments. In addition to its core software, ExactTarget provides integrated solutions designed for platforms like AppExchange and Microsoft Dynamics CRM. The company's focus on one-to-one marketing applications enables businesses to build and strengthen customer relationships effectively.
Topica
Venture Round in 2000
Topica has been helping thousands of satisfied customers use email marketing to grow and improve their businesses - with no software required. Their pay-as-you-go online application allows you to: Grow your list of subscribers with signup forms for your website. Create a professional eye-catching HTML newsletter and send it out to a targeted audience. Deliver your emails. Our service is backed by whitelisting, feedback loops and reputation monitoring.