Strand Equity
Strand Equity is a private equity firm founded in 2012 and based in Los Angeles, California. The firm focuses on investing in growth-stage companies within the consumer sector, specifically targeting industries such as retail, residential services, healthcare services, and business services. By concentrating on these sectors, Strand Equity aims to facilitate profitable business management and foster the expansion of its portfolio companies.
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Omair Chaudhry
Vice President
Past deals in Adult
Hello Cake
Series B in 2024
Hello Cake, Inc., established in 2018 and headquartered in Calabasas, California, is a manufacturer and retailer of premium sexual health products. The company specializes in moisturizing lubricants designed for both men and women, sold exclusively online. Hello Cake's product line aims to enhance sexual wellness and pleasure, with offerings including prescription medication, supplements, cleansing wipes, and devices. All products are inspired by real couples and extensively tested across diverse preferences prior to launch. The company formerly operated under the name Cake For Men, Inc., but rebranded as Hello Cake in April 2020 to better reflect its expanded product range for both men and women.
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