Story Ventures

WaystoCap Sarl is a B2B online marketplace based in Casablanca, Morocco, that facilitates trade among businesses in Africa. Founded in 2014, the platform enables merchants to buy and sell a wide range of products across various sectors, including food and beverage, household appliances, hygiene and cosmetics, textiles, and industrial tools. WaystoCap goes beyond product discovery by connecting businesses with essential services such as trade financing, insurance, and logistics, thereby enhancing the overall trading experience. By ensuring payment security and managing shipments, WaystoCap helps buyers find competitive products while allowing suppliers to access new markets in a secure environment. The company aims to bridge infrastructure gaps and foster trust in African trade, contributing to the growth of the continent's commerce.