St. Cloud Capital

Planet Fitness, founded in 1992 in Dover, New Hampshire, is a leading franchisor and operator of fitness centers with over 1,000 locations across the United States, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic. The company aims to enhance people's lives by providing a high-quality fitness experience in a welcoming and non-intimidating environment, which it brands as the Judgement Free Zone®. Planet Fitness operates through three main segments: franchising, corporate-owned stores, and equipment sales. The franchising segment encompasses its operations in various countries, while the corporate-owned stores segment focuses on its directly operated locations in the U.S. and Canada. Additionally, the equipment segment involves selling fitness equipment to franchisee-owned stores. A significant portion of the company's revenue is derived from its corporate-owned stores, and more than 90% of its locations are independently owned and operated.