SOSV

SOSV is a global venture capital firm based in Princeton, New Jersey, founded in 1995. It specializes in early-stage investments, focusing on deep technology innovations that address human and planetary health. The firm operates startup development programs, notably HAX and IndieBio, which provide resources, facilities, and lab equipment to accelerate the growth of promising startups. SOSV supports companies from their inception through various funding stages, including seed and series A rounds, while offering ongoing assistance to help them scale and attract additional investors. By concentrating on revolutionary technologies and cross-border markets, particularly in Asia, SOSV aims to foster significant advancements that benefit humanity and the environment.

Hugh Bowen

Associate

Shawn Broderick

General Partner

Stephen Chambers

Partner

Westley Dang

Principal

Katie Hoffman

General Partner

Stephen McCann

CFO and General Partner

Carthach McCarthy

CFO

Paul Monaghan

Principal

Brian Murphy

Finance Director

Sean O'Sullivan

Managing General Partner and Founder

Eric Ramsay

Analyst

Sabriya Stukes Ph.D

Partner

Duncan Turner

General Partner

Past deals in Fruits and Vegetables

Farmshelf

Venture Round in 2024
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

Pricepally

Seed Round in 2023
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

EasyFresh Technologies

Seed Round in 2022
EasyFresh Technologies is an agri-tech startup focused on enhancing the supply chain for fresh produce. The company has developed a platform that connects farmers directly with retailers, serving as a mediator that simplifies the procurement and delivery process. By leveraging technology, EasyFresh Technologies engages farmers, improves the purchasing experience, and provides accurate price predictions. This approach allows clients to eliminate intermediaries and marketplaces, thereby streamlining the distribution of fresh produce from farms to shop owners.

Pricepally

Seed Round in 2022
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Paragon Pure

Seed Round in 2022
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

Pricepally

Seed Round in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Paragon Pure

Seed Round in 2021
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

Pricepally

Convertible Note in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Earnest Agriculture

Pre Seed Round in 2021
Earnest Agriculture collaborates with farmers to transform agricultural waste into innovative biofertilizers that enhance crop yields. By converting waste products such as manure and vegetable remnants, the company provides an eco-friendly solution that not only helps farmers manage their waste but also offers them a potential source of additional income. Utilizing a combination of composting, vermicomposting, and advanced microbial technologies, Earnest Agriculture develops proprietary fertilizers designed to improve soil quality, promote drought resistance, and suppress pathogens. This approach not only reduces the environmental impact of farming but also allows farmers to lower their input costs while increasing their productivity.

Kravve.co

Seed Round in 2020
Kravve.co is an e-commerce platform focused on offering healthy and natural groceries, including snacks, spreads, coffee beans, and meat products. The company aims to make quality food accessible to consumers, supporting their pursuit of a nutritious lifestyle. Additionally, Kravve.co empowers local individuals to earn a living by selling food and groceries from their homes, fostering a community-oriented marketplace that encourages customers to buy from local producers. This approach not only enhances access to wholesome food but also contributes to the economic well-being of the community.

Sweetie Pie Organics

Seed Round in 2019
Sweetie Pie Organics makes wholesome tasty snacks for toddlers. Their snacks are made from the finest quality organic produce. First, fruits and vegetables used in the Sweetie Pie snacks are grown on organic US farms. Then these fruits and veggies are freeze dried to preserve natural taste and then they are packed in recyclable packaging. During this process there is truly nothing added, which makes their snacks 100% fruits and veggies! Sweetie Pie Organics snacks are tasty and have a natural sweetness to them. They melt in your baby’s mouth, making it an exciting experience.

Paragon Pure

Seed Round in 2019
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

Green Blender

Seed Round in 2018
Green Blender is a smoothie delivery service. Each week, our members receive a smoothie box with original smoothie recipes, and all the pre-portioned ingredients and superfoods to make premium smoothies at home. Green Blender believes that to live a sustainably healthy lifestyle you have to indulge in your health, and do things that you love. Green Blender makes it fun and easy to start your day with a healthy decision.

Fruitcubed

Pre Seed Round in 2017
FruitCubed is a food company based in Cork, Ireland, that addresses food waste by transforming surplus and overripe fruits and vegetables into nutritious products. Founded in 2015, the company specializes in producing fruit-based flavored stock cubes designed to provide individuals with the nutritional benefits of fruits and vegetables. These stock cubes can be refrigerated and used for various culinary applications, allowing consumers to enjoy a refreshing and healthy addition to their meals while contributing to waste reduction.

Fruitcubed

Convertible Note in 2017
FruitCubed is a food company based in Cork, Ireland, that addresses food waste by transforming surplus and overripe fruits and vegetables into nutritious products. Founded in 2015, the company specializes in producing fruit-based flavored stock cubes designed to provide individuals with the nutritional benefits of fruits and vegetables. These stock cubes can be refrigerated and used for various culinary applications, allowing consumers to enjoy a refreshing and healthy addition to their meals while contributing to waste reduction.

Green Blender

Seed Round in 2016
Green Blender is a smoothie delivery service. Each week, our members receive a smoothie box with original smoothie recipes, and all the pre-portioned ingredients and superfoods to make premium smoothies at home. Green Blender believes that to live a sustainably healthy lifestyle you have to indulge in your health, and do things that you love. Green Blender makes it fun and easy to start your day with a healthy decision.

Farmshelf

Pre Seed Round in 2016
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

Green Blender

Seed Round in 2015
Green Blender is a smoothie delivery service. Each week, our members receive a smoothie box with original smoothie recipes, and all the pre-portioned ingredients and superfoods to make premium smoothies at home. Green Blender believes that to live a sustainably healthy lifestyle you have to indulge in your health, and do things that you love. Green Blender makes it fun and easy to start your day with a healthy decision.

UGo Smoothies

Convertible Note in 2015
UGo Smoothies Incorporated, founded in 2015 and based in New York, specializes in manufacturing automated smoothie vending machines. These innovative machines blend frozen fruits and vegetables to create custom smoothies, providing a convenient option for health-conscious consumers. Designed for low overhead and minimal space requirements, UGo's machines can be deployed in various locations, including cafes and schools. The company also focuses on developing self-cleaning countertop models that can store fresh ingredients, enabling food distributors and commercial kitchens to offer all-natural smoothies with enhanced automation. UGo Smoothies aims to make healthy options more accessible and convenient for everyone.

UGo Smoothies

Seed Round in 2015
UGo Smoothies Incorporated, founded in 2015 and based in New York, specializes in manufacturing automated smoothie vending machines. These innovative machines blend frozen fruits and vegetables to create custom smoothies, providing a convenient option for health-conscious consumers. Designed for low overhead and minimal space requirements, UGo's machines can be deployed in various locations, including cafes and schools. The company also focuses on developing self-cleaning countertop models that can store fresh ingredients, enabling food distributors and commercial kitchens to offer all-natural smoothies with enhanced automation. UGo Smoothies aims to make healthy options more accessible and convenient for everyone.

Sian's Plan

Convertible Note in 2014
Sian's Plan makes healthy eating convenient. They're up early, in bed late and in between it's go go go. Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this. ✷Target Market✷ Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this market once resources allow. ✷Key stats✷ ◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit. ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012. ✷Business model✷ Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m. Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan. ✷Team✷ Vincent is the hands on CEO described as 'one of London's hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition. ✷Market✷ Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015. ✷Latest member review✷ Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".

Nextdoorganics

Seed Round in 2014
They have a strong commitment to sourcing from new, young, urban, and activist farmers and food makers. They find local organic vegetables, fruits, meats, dry goods, and small-batch items and pack them year round into weekly pick-up or delivery orders for Nextdoorganics members in Brooklyn & Manhattan. Main packages are $20-50/order; hold any order; change settings online; get inspired to try new foods and recipes with their weekly newsletter, Pinterest recipe boards, and Facebook and Twitter accounts.

Agrilicious.com

Seed Round in 2014
First-of-its-Kind National Destination and Marketplace For All Things Local Food and Handmade Goods. Agrilicious.com is at the heart of the food movement providing an exciting way to participate in the local food experience while expanding the family-to-farmer connection. A resource for all things local food – individuals, families, farmers, restaurants, grocery and meal delivery services, distributers, educators and experts all come together through Agrilicious to share ideas, connect, and make a difference!

Green Blender

Seed Round in 2014
Green Blender is a smoothie delivery service. Each week, our members receive a smoothie box with original smoothie recipes, and all the pre-portioned ingredients and superfoods to make premium smoothies at home. Green Blender believes that to live a sustainably healthy lifestyle you have to indulge in your health, and do things that you love. Green Blender makes it fun and easy to start your day with a healthy decision.

Greenease

Seed Round in 2014
Greenease LLC is a mobile application that connects consumers with restaurants, cafes, and grocers that prioritize sourcing from local and sustainable farms. Founded in 2013 and based in Washington, D.C., the app is currently available on iOS in New York City and Washington, D.C. Greenease allows users to discover a variety of food options, including free-range, vegetarian, organic, and sustainably harvested seafood. The platform lists participating businesses for free, requiring them only to provide information about their farm sources, enabling consumers to learn about the origins of their food while dining out.

Sian's Plan

Seed Round in 2014
Sian's Plan makes healthy eating convenient. They're up early, in bed late and in between it's go go go. Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this. ✷Target Market✷ Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this market once resources allow. ✷Key stats✷ ◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit. ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012. ✷Business model✷ Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m. Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan. ✷Team✷ Vincent is the hands on CEO described as 'one of London's hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition. ✷Market✷ Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015. ✷Latest member review✷ Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".
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