SOSV

SOSV, established in 1995 and headquartered in Princeton, New Jersey, is a global venture capital firm specializing in early-stage investments. It focuses on deep tech innovations in the health and environmental sectors, supporting founders with breakthrough technologies through its HAX and IndieBio startup development programs. SOSV provides resources, facilities, and lab equipment to accelerate product development and scale, with a track record of helping its portfolio companies secure subsequent funding rounds led by top-tier investors.

Hugh Bowen

Associate

Navin Danapal

Director, South East Asia

Weichang Ge

Analyst

Bradford Higgins

Venture Partner

Katie Hoffman

General Partner

Mohan Iyer

General Partner

Benjamin Joffe

Partner

Ji Ke

Partner

Stephen McCann

CFO and General Partner

Carthach McCarthy

CFO

Paul Monaghan

Principal

Brian Murphy

Finance Director

Eric Ramsay

Analyst

Sabriya Stukes Ph.D

Partner

Past deals in Fruits and Vegetables

Farmshelf

Venture Round in 2024
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

Pricepally

Seed Round in 2023
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Fashol

Pre Seed Round in 2023
Fashol is a technology-driven agriculture startup that facilitates direct market access for farmers while offering smallholder retailers an efficient last-mile delivery service. The company focuses on enhancing the food supply chain by sourcing fresh produce directly from farmers and delivering it to retailers. This approach ensures that consumers receive traceable and safe food products, while also creating a cost-effective supply chain that minimizes complexity, time, and expense. By connecting farmers with markets and streamlining logistics, Fashol aims to empower agricultural communities and improve the overall efficiency of food distribution.

EasyFresh Technologies

Seed Round in 2022
EasyFresh Technologies is an agri-tech startup focused on enhancing the supply chain for fresh produce. The company has developed a platform that connects farmers directly with retailers, serving as a mediator that simplifies the procurement and delivery process. By leveraging technology, EasyFresh Technologies engages farmers, improves the purchasing experience, and provides accurate price predictions. This approach allows clients to eliminate intermediaries and marketplaces, thereby streamlining the distribution of fresh produce from farms to shop owners.

Pricepally

Seed Round in 2022
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Paragon Pure

Seed Round in 2022
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

LiveKuna

Series A in 2021
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

Pricepally

Seed Round in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

Paragon Pure

Seed Round in 2021
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

Pricepally

Convertible Note in 2021
Pricepally is a digital food cooperative that connects consumers directly with local farmers and wholesalers, focusing on making fresh, high-quality food more affordable and accessible in African cities. By facilitating bulk purchases, Pricepally allows individuals and businesses to buy and share food items, ensuring they receive products that are cheaper and fresher than traditional retail options. The platform harnesses collective buying power to provide significant value for money, promoting a more sustainable food supply chain while supporting local agriculture.

LiveKuna

Convertible Note in 2021
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

Earnest Agriculture

Pre Seed Round in 2021
Earnest Agriculture collaborates with farmers to transform agricultural waste into innovative biofertilizers that enhance crop yields. By converting waste products such as manure and vegetable remnants, the company provides an eco-friendly solution that not only helps farmers manage their waste but also offers them a potential source of additional income. Utilizing a combination of composting, vermicomposting, and advanced microbial technologies, Earnest Agriculture develops proprietary fertilizers designed to improve soil quality, promote drought resistance, and suppress pathogens. This approach not only reduces the environmental impact of farming but also allows farmers to lower their input costs while increasing their productivity.

Farmshelf

Convertible Note in 2021
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

Kravve.co

Seed Round in 2020
Kravve.co is an e-commerce platform focused on offering healthy and natural groceries, including snacks, spreads, coffee beans, and meat products. The company aims to make quality food accessible to consumers, supporting their pursuit of a nutritious lifestyle. Additionally, Kravve.co empowers local individuals to earn a living by selling food and groceries from their homes, fostering a community-oriented marketplace that encourages customers to buy from local producers. This approach not only enhances access to wholesome food but also contributes to the economic well-being of the community.

Sweetie Pie Organics

Seed Round in 2019
Sweetie Pie Organics specializes in producing wholesome snacks for toddlers and organic food products for new mothers. The company sources its fruits and vegetables from organic farms in the United States, ensuring high-quality ingredients. These produce items are then freeze-dried to retain their natural flavors and packed in recyclable materials. Sweetie Pie Organics prides itself on offering snacks made entirely from fruits and vegetables, with no additives, resulting in a product that is both nutritious and appealing to young children. Additionally, the company provides a range of USDA organic products that are non-GMO, gluten-free, and free from artificial flavors and preservatives, catering to the dietary needs of new mothers as well.

Paragon Pure

Seed Round in 2019
Paragon Pure is a food company focused on developing natural ingredients that cater to contemporary dietary needs. The firm specializes in producing a healthy and sustainable structured fat and flavor system derived from upcycled rice bran, particularly for use in alternative proteins. By leveraging expertise in flavor encapsulation, process engineering, and physical chemistry, Paragon Pure aims to create genuine ingredients that deliver natural flavors, colors, and nutrients in wholesome foods. This approach enables consumers to fully enjoy the diverse flavors of various spices while adhering to healthier eating practices.

Farmshelf

Seed Round in 2019
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

LiveKuna

Convertible Note in 2018
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

Green Blender

Seed Round in 2018
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

LiveKuna

Convertible Note in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

LiveKuna

Seed Round in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

LiveKuna

Convertible Note in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

LiveKuna

Seed Round in 2017
LiveKuna is a vertically-integrated superfood company that collaborates directly with Ecuadorian farmers to produce organic food products aimed at enhancing health through nutrition. The company focuses on three primary ingredients: chia seeds, quinoa, and rice, which are known for their health benefits, including antioxidant properties and anti-inflammatory effects. These ingredients are often blended with probiotics, allowing LiveKuna to offer a range of nutritious food and snack items. By prioritizing quality and sustainability, LiveKuna provides customers with accessible options that support a clean diet and promote a healthy lifestyle.

Fruitcubed

Pre Seed Round in 2017
FruitCubed is a food company based in Cork, Ireland, that addresses food waste by transforming surplus and overripe fruits and vegetables into nutritious products. Founded in 2015, the company specializes in producing fruit-based flavored stock cubes designed to provide individuals with the nutritional benefits of fruits and vegetables. These stock cubes can be refrigerated and used for various culinary applications, allowing consumers to enjoy a refreshing and healthy addition to their meals while contributing to waste reduction.

Fruitcubed

Convertible Note in 2017
FruitCubed is a food company based in Cork, Ireland, that addresses food waste by transforming surplus and overripe fruits and vegetables into nutritious products. Founded in 2015, the company specializes in producing fruit-based flavored stock cubes designed to provide individuals with the nutritional benefits of fruits and vegetables. These stock cubes can be refrigerated and used for various culinary applications, allowing consumers to enjoy a refreshing and healthy addition to their meals while contributing to waste reduction.

Green Blender

Seed Round in 2016
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

Farmshelf

Pre Seed Round in 2016
Farmshelf Corp. is a Brooklyn-based company founded in 2015 that specializes in designing and managing modular urban farms. The company offers an automated indoor farming solution that allows customers, including homes and restaurants, to grow a variety of fruits and vegetables. Farmshelf's compact, bookcase-sized farms can produce significant amounts of fresh produce weekly, growing food three times faster than traditional farming methods while using 90 percent less water. The hydroponic system automatically manages watering and nutrient delivery, providing analytics on plant growth to enhance efficiency. This innovative approach aims to reduce packaging, pesticides, and food waste, enabling users to cultivate fresh produce right where they live or work.

The Banana Chronicle

Seed Round in 2016
The Banana Chronicle is a startup based in Guayaquil, Ecuador, specializing in the development of tissue culture and transformation protocols for banana varieties. The company is dedicated to enhancing the resistance of commercial banana species to fungal blights and infections, a critical concern in the banana industry. By utilizing advanced biotechnology, The Banana Chronicle provides clients with the means to cultivate resilient banana varieties, thereby addressing significant agricultural challenges and ensuring the sustainability of banana production.

Wakati

Seed Round in 2015
Wakati is a technology company focused on enhancing the shelf life of fruits and vegetables for smallholder farmers in developing countries. Their solar-powered device utilizes a small 3-watt solar panel to create a sterilized micro-climate that significantly extends the storage life of crops. This innovation addresses the pressing issue of food waste, as nearly 50% of produce is lost due to inadequate storage solutions in less developed regions. By providing affordable and sustainable technology, Wakati aims to empower farmers, reduce food waste, and improve living conditions by enabling longer storage periods for their harvests.

Green Blender

Seed Round in 2015
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

UGo Smoothies

Convertible Note in 2015
UGo Smoothies Incorporated, founded in 2015 and based in New York, specializes in manufacturing automated smoothie vending machines. These innovative machines blend frozen fruits and vegetables to create custom smoothies, providing a convenient option for health-conscious consumers. Designed for low overhead and minimal space requirements, UGo's machines can be deployed in various locations, including cafes and schools. The company also focuses on developing self-cleaning countertop models that can store fresh ingredients, enabling food distributors and commercial kitchens to offer all-natural smoothies with enhanced automation. UGo Smoothies aims to make healthy options more accessible and convenient for everyone.

Nextdoorganics

Venture Round in 2015
Nextdoorganics, Inc. is a food distribution company based in Brooklyn, New York, founded in 2011. The company focuses on sourcing organic products from urban farmers and food makers, emphasizing support for new and activist producers. It offers a range of local organic vegetables, fruits, meats, dry goods, and small-batch items, which are delivered or made available for pick-up on a weekly basis for its members in Brooklyn and Manhattan. Orders typically range from $20 to $50, allowing customers to hold or modify their orders online. Nextdoorganics also engages its community through a weekly newsletter and social media platforms, encouraging members to explore new foods and recipes.

UGo Smoothies

Seed Round in 2015
UGo Smoothies Incorporated, founded in 2015 and based in New York, specializes in manufacturing automated smoothie vending machines. These innovative machines blend frozen fruits and vegetables to create custom smoothies, providing a convenient option for health-conscious consumers. Designed for low overhead and minimal space requirements, UGo's machines can be deployed in various locations, including cafes and schools. The company also focuses on developing self-cleaning countertop models that can store fresh ingredients, enabling food distributors and commercial kitchens to offer all-natural smoothies with enhanced automation. UGo Smoothies aims to make healthy options more accessible and convenient for everyone.

Sian's Plan

Convertible Note in 2014
Sian's Plan makes healthy eating convenient. They're up early, in bed late and in between it's go go go. Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this. ✷Target Market✷ Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this market once resources allow. ✷Key stats✷ ◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit. ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012. ✷Business model✷ Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m. Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan. ✷Team✷ Vincent is the hands on CEO described as 'one of London's hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition. ✷Market✷ Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015. ✷Latest member review✷ Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".

Nextdoorganics

Seed Round in 2014
Nextdoorganics, Inc. is a food distribution company based in Brooklyn, New York, founded in 2011. The company focuses on sourcing organic products from urban farmers and food makers, emphasizing support for new and activist producers. It offers a range of local organic vegetables, fruits, meats, dry goods, and small-batch items, which are delivered or made available for pick-up on a weekly basis for its members in Brooklyn and Manhattan. Orders typically range from $20 to $50, allowing customers to hold or modify their orders online. Nextdoorganics also engages its community through a weekly newsletter and social media platforms, encouraging members to explore new foods and recipes.

Agrilicious.com

Seed Round in 2014
Agrilicious.com is an online platform that serves as a marketplace connecting consumers with local food producers, including farmers, restaurants, and grocery delivery services. Established in 2013 and based in Bothell, Washington, Agrilicious facilitates the buying and selling of organic and handmade goods, promoting a closer connection between families and farmers. The platform encourages collaboration and communication among various stakeholders in the food industry, including educators and advocates, to share ideas and support local agriculture. By increasing visibility for farmers and providing consumers with access to fresh, all-natural foods, Agrilicious contributes to the growing movement for sustainable and local food sourcing.

Green Blender

Seed Round in 2014
Green Blender, Inc. is a smoothie delivery service founded in 2015 and based in Long Island City, New York. The company offers a subscription-based model where members receive weekly smoothie boxes containing pre-portioned ingredients, superfoods, and original recipes, allowing them to easily prepare premium smoothies at home. Green Blender aims to promote a sustainable and healthy lifestyle by making the process of starting the day with nutritious choices enjoyable and straightforward.

Greenease

Seed Round in 2014
Greenease LLC is a mobile application that connects consumers with restaurants, cafes, and grocers that prioritize sourcing from local and sustainable farms. Founded in 2013 and based in Washington, D.C., the app is currently available on iOS in New York City and Washington, D.C. Greenease allows users to discover a variety of food options, including free-range, vegetarian, organic, and sustainably harvested seafood. The platform lists participating businesses for free, requiring them only to provide information about their farm sources, enabling consumers to learn about the origins of their food while dining out.

Sian's Plan

Seed Round in 2014
Sian's Plan makes healthy eating convenient. They're up early, in bed late and in between it's go go go. Throw a couple of kids into the equation and where is the time for healthy food? All of a sudden it becomes very difficult for you to take care of what matters most to you, keeping yourself and your family healthy. Sian's Plan solves this. ✷Target Market✷ Their target market are young professional/busy mums with one or more school going children. They are technology savvy, using the internet daily and spend on average £100 per weekly shop. Young professionals are a secondary market showing organic growth and They intend to expand into this market once resources allow. ✷Key stats✷ ◇ Average time spent by an active member is 4 min on recipes, 4 min on meal planning and 4 min on grocery list per visit. ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally" in 2012. ✷Business model✷ Primary – Subscriptions: Subscribers pay either £4.99/m and £9.99/m. Secondary – Affiliate commission: Supermarkets pay between £5 and £8 per new purchasing sign up and between 25p and £1 per transaction originating from Sian’s Plan. ✷Team✷ Vincent is the hands on CEO described as 'one of London's hottest culinary entreprenuers' by The Guardian. Sian is the expert who embodies the home cook. Fiona brings vast experience in operations and business development from her managerial position in Deloitte. Glyn Britton (Albion London) advises on marketing, Colin Mitchell (ex-CTO Tesco diets) on tech and Sian Porter (spokeswoman for the British Dietetic Association) on nutrition. ✷Market✷ Currently focused on the UK they are perfectly positioned to scale to the US and Australia where current angels are based. The Mama Market is $2.1 Trillion Strong and growing (Forbes). 19.5 million households in the UK alone engage in some sort of menu planning and with 44% of us shopping online for groceries, sales are expected to be £9.6bn by 2015. ✷Latest member review✷ Hi Sian, thank you guys!! You ve really helped me out, with 2 young boys and little culinary imagination it's [Sian's Plan] amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly £9.99 package and in her own words "I have recommended it to a lot of other mums!".
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