Sorenson Capital

Sorenson Capital is a prominent venture capital firm that specializes in investing in early and growth-stage B2B software companies, primarily within the cybersecurity, application, developer tools, computing infrastructure, and analytics, machine learning, and artificial intelligence sectors. With over $1.6 billion in assets under management, the firm is composed of experienced entrepreneurs, industry executives, and investment professionals dedicated to supporting entrepreneurs at various stages of their business journey. Sorenson Capital aims to accelerate revenue growth and enhance product leadership for its portfolio companies, which include notable names such as Amplitude, BambooHR, Bridgecrew, Couchbase, Fastly, Harness, and Socure. The firm operates from offices in Lehi, Utah, and Palo Alto, California, and is committed to partnering with innovators across the United States.

Brady Broadbent

Partner

Burke Davis

Partner

Ken Elefant

Partner, Palo Alto VC Unit

Tim Layton

Partner

Mark Ludwig

Partner

Ron Mika

Founder and Partner

Vidya Raman

Partner

Rob Rueckert

Partner

Luke Sorenson

Partner

Past deals in Search Engine Optimization

Lily AI

Series B in 2024
Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

Lily AI

Venture Round in 2022
Lily AI is a developer of an e-commerce product discovery platform that enhances the sales capabilities of brands and retailers. The platform integrates customer-centric product attributes into various components of the e-commerce ecosystem, including site search engines, recommendation systems, and SEO/SEM functionalities. By improving on-site search and personalized product discovery, Lily AI supports retailers in the fashion, home, and beauty sectors, leading to significant increases in traffic, conversion rates, revenue, and brand loyalty. Headquartered in Mountain View, California, the company is backed by venture capital.

Omniture

Venture Round in 2006
Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.

Omniture

Secondary Market in 2006
Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.
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