Sorenson Capital

GuideCX, Inc. is a company that specializes in client onboarding and project implementation software, designed to facilitate a smooth transition between sales and implementation processes. Founded in 2017 and based in Draper, Utah, GuideCX serves a variety of industries, including software as a service (SaaS), automotive, education, finance, and health. The platform enables users to automate tasks, view project statuses, and communicate updates effectively, providing a transparent experience for clients. With over 300,000 successful onboarding projects completed, GuideCX emphasizes engagement and efficiency, offering customizable templates and purpose-built integrations that enhance user experience. The platform is designed for easy integration with existing customer relationship management systems and includes robust reporting features to help manage customer expectations and improve overall project outcomes.

Podium, Inc. is a software company based in Provo, Utah, that provides a customer communication platform designed to help businesses manage online reviews and enhance customer interactions at a local level. Founded in 2013, the platform allows users to collect and respond to reviews from various sites such as Google and Facebook, right at the moment of transaction. It offers features for interaction management, enabling businesses to communicate effectively with leads, customers, and team members through messaging. Podium's system aggregates and analyzes customer reviews, helping organizations improve their online reputation, gain insights into customer preferences, and influence purchase decisions through user-generated content.

GuideCX, Inc. is a company that specializes in client onboarding and project implementation software, designed to facilitate a smooth transition between sales and implementation processes. Founded in 2017 and based in Draper, Utah, GuideCX serves a variety of industries, including software as a service (SaaS), automotive, education, finance, and health. The platform enables users to automate tasks, view project statuses, and communicate updates effectively, providing a transparent experience for clients. With over 300,000 successful onboarding projects completed, GuideCX emphasizes engagement and efficiency, offering customizable templates and purpose-built integrations that enhance user experience. The platform is designed for easy integration with existing customer relationship management systems and includes robust reporting features to help manage customer expectations and improve overall project outcomes.

Jolt is a Utah-based company specializing in operations and employee management software designed to enhance accountability and performance in various industries. Its platform includes tools for smart checklists, employee scheduling, time and attendance tracking, custom labeling, and environmental monitoring. The software is particularly beneficial for sectors such as restaurant chains, amusement parks, healthcare facilities, and manufacturing plants. Notable clients include McDonald's, LEGOLAND, Chick-fil-A, Chevron, The Bellagio, and 7-Eleven. Jolt's solutions also incorporate hardware integrations, such as printers and temperature probes, which support digital food safety and compliance. By streamlining daily operations, Jolt enables businesses to improve efficiency and adapt to their operational needs effectively.

Cream, Inc., operating as Cream Analytics, is a software company based in American Fork, Utah, that specializes in developing enterprise resource planning solutions. Founded in 2018, the company provides a suite of tools designed to enhance business performance through process automation, actionable insights, and board reporting. Cream Analytics focuses on delivering context for financial health by offering data analytics software that enables enterprises to optimize their go-to-market strategies and financial metrics. Their services include benchmarking and automated reporting, which assist organizations in making informed decisions to improve their overall performance.

ExpertVoice is a provider of an online marketing platform used to connect brands with influencers. Its platform helps brands easily find, educate and reward trusted influencers, create deals, and discounts for the advocates to try the products that enable brands to drive more sales with the help of expert recommendations from retail sales associates and respected category professionals. ExpertVoice was founded in 2004 and is headquartered in Salt Lake City, Utah.

Pluralsight, Inc. is a cloud-based technology skills platform headquartered in Farmington, Utah, that offers comprehensive learning solutions for software developers, IT administrators, and creative professionals. Founded in 2004, the company provides an extensive library of over 3,000 expert-authored courses, along with skill assessments, directed learning paths, and interactive content to facilitate technology skills development. Pluralsight serves customers in more than 150 countries, enabling organizations to align around digital initiatives, enhance workforce capabilities, and adapt to evolving industry demands. Additionally, the platform includes Pluralsight Flow, which offers technology leaders analytical insights into workflow patterns, helping to measure and improve software development productivity. Through its offerings, Pluralsight aims to democratize professional technology learning and equip individuals and businesses with the skills necessary to succeed in a competitive landscape.

Zarbee's, Inc. specializes in the manufacture and sale of cough and throat relief products, immune support items, and vitamins and supplements for both children and adults. Founded in 2007 and headquartered in Draper, Utah, the company provides its products through various retail and online channels. Zarbee's is known for its commitment to natural health solutions and offers clinically proven health tips and advice for families. Additionally, it maintains a location in Greenwich, Connecticut. As of September 2018, Zarbee's operates as a subsidiary of Johnson & Johnson Consumer Inc.

Workfront, Inc. specializes in cloud-based enterprise work management solutions aimed at enhancing productivity and collaboration among marketing, IT, and other teams. Its flagship product, Workfront Enterprise Work Cloud, provides a centralized platform for managing and collaborating on various projects throughout the work lifecycle, effectively reducing reliance on excessive email and meetings. Additionally, Workfront Fusion enables integration with common business applications, further streamlining workflows. The company caters to a diverse clientele, including marketing teams, creative agencies, and corporate organizations, offering tailored solutions for project management, corporate application development, and new product initiatives. Beyond software, Workfront also provides consulting, education, and support services to ensure client success. Founded in 2001 and based in Lehi, Utah, Workfront operates data centers in Ireland, Germany, and the United States. In 2015, it rebranded from AtTask, Inc. and is currently a subsidiary of Adobe Inc.

Wilson Electronics, LLC specializes in designing and manufacturing cell phone signal boosters, antennas, and cellular accessories that enhance communication across various settings, including mobile, indoor, marine, and machine-to-machine applications. The company offers products under the weBoost and WilsonPro brands, catering to both consumer and enterprise markets. Its consumer solutions provide improved cellular coverage for homes, small businesses, and vehicles, while the WilsonPro brand focuses on commercial applications and carrier networks. Key products include the Pro Signal Meter, which detects and measures cellular signals, and in-vehicle boosters like Drive Reach OTR and Drive Reach RV, which ensure connectivity in trucks, RVs, and off-road vehicles. Wilson Electronics markets its products through authorized resellers and is headquartered in St. George, Utah. The company was incorporated in 2013 and aims to eliminate dead zones and enhance voice and data quality for users worldwide.

Suncrest Solar, Inc., operating as Suncrest Solar Energy, specializes in selling and installing rooftop solar systems primarily for residential customers in California and nearby regions. Established in 2013 and headquartered in Salt Lake City, Utah, the company maintains office locations in several California cities, including Ontario, Tustin, San Diego, San Jose, Fresno, and Sacramento, as well as in Columbia, South Carolina. Suncrest Solar focuses on providing clean electricity at a low cost, enabling homeowners to generate a significant portion of their power needs through solar energy harnessed from panels installed on their roofs.

TruHearing Inc. provides discounted digital hearing aids and instruments to plan members, their families, and extended families through contracted health plans and enrolled employer groups. The company was founded in 2003 and is based in West Jordan, Utah.

BambooHR LLC provides an online human resources software platform designed for small and medium-sized businesses that have outgrown traditional methods, such as spreadsheets, for managing employee information. Founded in 2008 and based in Lindon, Utah, the company offers a cloud-based solution that includes an applicant tracking system, employee database software, and a comprehensive human resource information and management system. These tools enable businesses with 50 to 500 employees to efficiently manage and process essential employee data. Additionally, BambooHR offers a mobile application for easy access to employee information and provides Bamboo Payroll, an online payroll solution to streamline payroll processes.

Imagine Learning, Inc. is an education technology company based in Provo, Utah, that specializes in developing language and literacy solutions for elementary students both in the United States and internationally. Founded in 2004, the company provides a range of educational software programs, including Imagine Learning, which features interactive activities, videos, and games designed to enhance literacy skills. Its offerings also include Imagine Learning v14, which ensures device compatibility and provides reporting tools, and Imagine Learning Cloud, a web-based platform for teachers and administrators that includes interactive data tools. Additionally, Imagine Learning Español focuses on building literacy and language proficiency in Spanish for pre-K and kindergarten students. Through these innovative solutions, Imagine Learning aims to support educators in driving student growth and improving learning outcomes.

Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.

Omniture is an online business optimization software company based in Orem, Utah. It offers a comprehensive product suite known as the Omniture Online Marketing Suite, which includes advanced web analytics, segmentation tools, search marketing solutions, and optimization applications. Key components of their services include SiteCatalyst for analytics, Discover for data exploration, and Data Warehouse for data management. Additionally, Omniture provides SearchCenter for search marketing and Advanced Testing and Targeting tools, such as Offermatica and TouchClarity, to enhance marketing performance. The company also features a marketing integration platform called Genesis, allowing for seamless data integration across various marketing channels. To enhance customer accessibility, Omniture offers an iPhone application that enables users to monitor their account statistics remotely.