Sonoma Brands Capital

Sonoma Brands Capital is a private equity growth investment firm established in 2015 and located in Sonoma, California. The firm focuses on investing in early-stage and growth equity companies within the consumer economy, specifically in sectors such as food and beverage, beauty, personal care, wellness, pet products, home and lifestyle, and consumer services. Sonoma Brands typically invests between $5 million and $30 million in companies with revenues of at least $5 million, seeking both minority and majority stakes. The firm aims to collaborate with innovative founders to help develop enduring brands in both physical and digital markets, often preferring to secure a board seat in its portfolio companies to provide strategic guidance.

Kevin Murphy

Managing Director

Brian Bustamante-Nicholson

Managing Director

Past deals in Beverages

Bachan's

Series A in 2022
Bachan is a food and beverage company that specializes in producing traditional Japanese barbecue sauce. Founded in 2019 by Justin Gill, the company offers a cold-filled, non-pasteurized sauce that contains no preservatives or artificial flavorings. Bachan's barbecue sauce is crafted using high-quality ingredients, including real mirin, Japan-brewed non-GMO soy sauce, organic ginger, garlic, and green onion. This versatile sauce can be utilized as a marinade for meat, fish, vegetables, and rice, or enjoyed as a dip for various foods such as sausages and fries. By focusing on authentic Japanese flavors, Bachan aims to provide consumers with a genuine taste of tradition through its umami-rich offerings.

Avaline

Seed Round in 2020
Avaline is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, including white and rosé varieties, that are crafted from organic grapes and free from synthetic additives. Avaline's wines are made using plant-based ingredients and do not contain any unwanted extras, such as isinglass or eggs, catering to consumers seeking unadulterated and sugar-free options. Through its commitment to quality and transparency, Avaline offers a selection of wines that emphasize natural goodness.

Milk Bar

Series B in 2019
Milk Bar Inc. is a New York-based bakery chain founded in 2009, known for its innovative dessert offerings. The company specializes in a unique menu that includes signature items such as crack pie, compost cookies, and cereal milk soft serve. Milk Bar is recognized for its distinctive approach to ice cream and cakes, notably featuring cereal milk ice cream and cakes with unfrosted sides. In addition to its retail operations, the bakery also provides classes, wedding services, and catering options, catering to a variety of customer needs while ensuring an accessible price point for its creative bakery products.

Vintage Wine Estates

Series A in 2018
Vintage Wine Estates is a privately held wine company comprised of a consortium of vintner families with extensive experience in the wine industry. The company owns a diverse collection of winery estates and brands, including Clos Pegase Winery, Cosentino Winery, Girard Winery, B.R. Cohn Winery, Swanson Vineyards, Viansa Sonoma, Windsor Vineyards, Cameron Hughes, Firesteed, and several others. Vintage Wine Estates is dedicated to producing high-quality wines and providing exceptional customer experiences across its wineries located in Napa, Sonoma, California's Central Coast, Oregon, and Washington State. The brand portfolio also features exclusive labels such as Middle Sister, Tall Dark Stranger, Pro-mis-Q-ous, Monogamy, Girl & Dragon, and Purple Cowboy, reflecting a commitment to craftsmanship and innovation in winemaking.

Hu Kitchen

Series A in 2018
A bit groggy, run-down, and over-caffeinated. Even though they were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - they weren’t really thriving. So Jordan, their co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on their health, and where potentially harmful things are hiding in their food supply.

Smashmallow

Venture Round in 2018
Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.
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