Sonoma Brands II

Sonoma Brands, established in 2015 and based in Sonoma, California, is a private equity firm specializing in growth equity and early-stage investments. It focuses on consumer-facing sectors such as food and beverage, beauty, personal care, wellness, pet, home and lifestyle, and consumer services. The firm typically invests between $5 million to $30 million in companies with revenues of at least $5 million, seeking minority or majority stakes and a board seat. Sonoma Brands aims to partner with innovative founders building enduring consumer brands.