Sonoma Brands Capital

Sonoma Brands Capital is a private equity growth investment firm established in 2015 and located in Sonoma, California. The firm focuses on investing in early-stage and growth equity companies within the consumer economy, specifically in sectors such as food and beverage, beauty, personal care, wellness, pet products, home and lifestyle, and consumer services. Sonoma Brands typically invests between $5 million and $30 million in companies with revenues of at least $5 million, seeking both minority and majority stakes. The firm aims to collaborate with innovative founders to help develop enduring brands in both physical and digital markets, often preferring to secure a board seat in its portfolio companies to provide strategic guidance.

Kevin Murphy

Managing Director

Brian Bustamante-Nicholson

Managing Director

27 past transactions

Bachan's

Series A in 2022
Bachan is a food and beverage company that specializes in producing traditional Japanese barbecue sauce. Founded in 2019 by Justin Gill, the company offers a cold-filled, non-pasteurized sauce that contains no preservatives or artificial flavorings. Bachan's barbecue sauce is crafted using high-quality ingredients, including real mirin, Japan-brewed non-GMO soy sauce, organic ginger, garlic, and green onion. This versatile sauce can be utilized as a marinade for meat, fish, vegetables, and rice, or enjoyed as a dip for various foods such as sausages and fries. By focusing on authentic Japanese flavors, Bachan aims to provide consumers with a genuine taste of tradition through its umami-rich offerings.

MERIT Beauty

Series A in 2021
MERIT Beauty is a cosmetic brand company that offers luxury skincare products. The company was founded in 2021 by Katherine Power and is headquartered in Los Angeles, California, United States.

Mixlab

Series A in 2021
Mixlab, Inc. is a veterinary pharmacy based in New York, specializing in compounded medications and wellness products for pets. Founded in 2017, the company tailors medication ingredients, strengths, forms, and flavors to meet the specific needs of animals. By offering personalized medications, Mixlab enables pet owners to ensure their pets receive the appropriate care. The company also provides fast delivery services, allowing customers to receive their orders the next day. Through its focus on customization and convenience, Mixlab aims to enhance the health and well-being of pets.

Mixlab

Series A in 2021
Mixlab, Inc. is a veterinary pharmacy based in New York, specializing in compounded medications and wellness products for pets. Founded in 2017, the company tailors medication ingredients, strengths, forms, and flavors to meet the specific needs of animals. By offering personalized medications, Mixlab enables pet owners to ensure their pets receive the appropriate care. The company also provides fast delivery services, allowing customers to receive their orders the next day. Through its focus on customization and convenience, Mixlab aims to enhance the health and well-being of pets.

Made by Nacho

Seed Round in 2021
Made by Nacho is an e-commerce company founded in 2019 and based in New York, specializing in premium cat food and products designed exclusively for felines. The company offers a range of healthy and flavorful options, including wet and dry cat food, as well as snacks made from high-quality ingredients such as cage-free chicken, grass-fed beef, and sustainably sourced salmon. With a focus on providing natural vitamins and minerals, Made by Nacho aims to cater to the diverse palates of cats while addressing their specific health needs.

Chefs Cut Real Jerky

Private Equity Round in 2020
The quality and taste of your favorite steakhouse, in a bag. Chef's Cut is a high-protein, low-fat snack that's a cut above.

Chefs Cut Real Jerky

Acquisition in 2020
The quality and taste of your favorite steakhouse, in a bag. Chef's Cut is a high-protein, low-fat snack that's a cut above.

KRAVE Jerky

Private Equity Round in 2020
KRAVE Jerky is a producer of culinary-style meat and protein snacks headquartered in Sonoma, California. Founded in 2009, the company aims to elevate the jerky experience by offering an all-natural alternative to traditional, processed products. KRAVE's offerings include jerky made from natural beef, pork, and turkey, as well as a variety of meat cuts, pork rinds, and plant-based jerky. The brand emphasizes premium flavor profiles and healthier attributes, setting itself apart in a category that has historically been dominated by less appealing options.

KRAVE Jerky

Acquisition in 2020
KRAVE Jerky is a producer of culinary-style meat and protein snacks headquartered in Sonoma, California. Founded in 2009, the company aims to elevate the jerky experience by offering an all-natural alternative to traditional, processed products. KRAVE's offerings include jerky made from natural beef, pork, and turkey, as well as a variety of meat cuts, pork rinds, and plant-based jerky. The brand emphasizes premium flavor profiles and healthier attributes, setting itself apart in a category that has historically been dominated by less appealing options.

Avaline

Seed Round in 2020
Avaline is an organic wine label based in Burbank, California, founded in 2019. The company specializes in producing and distributing clean wines, including white and rosé varieties, that are crafted from organic grapes and free from synthetic additives. Avaline's wines are made using plant-based ingredients and do not contain any unwanted extras, such as isinglass or eggs, catering to consumers seeking unadulterated and sugar-free options. Through its commitment to quality and transparency, Avaline offers a selection of wines that emphasize natural goodness.

MERIT Beauty

Venture Round in 2020
MERIT Beauty is a cosmetic brand company that offers luxury skincare products. The company was founded in 2021 by Katherine Power and is headquartered in Los Angeles, California, United States.

Versed

Series A in 2019
Versed is a skincare company founded in 2018 and based in West Hollywood, California. The brand focuses on delivering clean, affordable skincare products through both retail and direct-to-consumer channels. Versed emphasizes the use of safe ingredients in effective formulations, offering a range of products such as serums, toners, and facial cleansers without harmful additives or excessive packaging. By combining community-driven development with retail expertise, Versed aims to create and promote the next generation of beauty brands, ensuring accessibility to personalized skincare solutions without the conventional markups typically associated with the industry.

Beekeeper's Naturals

Series A in 2019
Beekeeper's Naturals Inc. is a natural health product company based in Toronto, Canada, specializing in health products derived from beehives. Founded in 2014, the company focuses on providing high-quality superfoods and remedies, including throat spray, brain fuel, honey, and cough syrup. These products are designed to address a range of modern health issues such as brain fog, chronic stress, poor sleep, and throat discomfort. By offering plant-based adaptogens and clean alternatives, Beekeeper's Naturals aims to reinvent the traditional medicine cabinet and promote holistic health solutions.

Milk Bar

Series B in 2019
Milk Bar Inc. is a New York-based bakery chain founded in 2009, known for its innovative dessert offerings. The company specializes in a unique menu that includes signature items such as crack pie, compost cookies, and cereal milk soft serve. Milk Bar is recognized for its distinctive approach to ice cream and cakes, notably featuring cereal milk ice cream and cakes with unfrosted sides. In addition to its retail operations, the bakery also provides classes, wedding services, and catering options, catering to a variety of customer needs while ensuring an accessible price point for its creative bakery products.

HUM Nutrition

Series B in 2019
HUM Nutrition Inc is a company based in West Hollywood, California, that manufactures and sells a range of vitamins and supplements aimed at improving skin, hair, nails, and supporting weight loss. Founded in 2012, HUM Nutrition focuses on clean and natural products that undergo rigorous testing for potency and purity. The company offers solutions for issues such as dry skin, anti-aging, blemishes, and detoxification. In addition to its product line, HUM Nutrition provides an online platform that connects consumers with nutrition experts, facilitating access to quality nutritional guidance and products. The brand has gained popularity among nutritionists and consumers alike for its innovative approach to beauty nutrition.

Yumble

Series A in 2018
Yumble is a weekly subscription that delivers healthy, delicious and fully cooked meals specifically designed for kids. The company aims to make mealtime stress-free for parents and super fun for kids. Currently, they offer plenty of options for dinner, lunch, breakfast, and snacks. Founded in 2016, the company is headquartered in New York, New York, United States.

Vintage Wine Estates

Series A in 2018
Vintage Wine Estates is a privately held wine company comprised of a consortium of vintner families with extensive experience in the wine industry. The company owns a diverse collection of winery estates and brands, including Clos Pegase Winery, Cosentino Winery, Girard Winery, B.R. Cohn Winery, Swanson Vineyards, Viansa Sonoma, Windsor Vineyards, Cameron Hughes, Firesteed, and several others. Vintage Wine Estates is dedicated to producing high-quality wines and providing exceptional customer experiences across its wineries located in Napa, Sonoma, California's Central Coast, Oregon, and Washington State. The brand portfolio also features exclusive labels such as Middle Sister, Tall Dark Stranger, Pro-mis-Q-ous, Monogamy, Girl & Dragon, and Purple Cowboy, reflecting a commitment to craftsmanship and innovation in winemaking.

Hu Kitchen

Series A in 2018
A bit groggy, run-down, and over-caffeinated. Even though they were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - they weren’t really thriving. So Jordan, their co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on their health, and where potentially harmful things are hiding in their food supply.

True Botanicals

Series A in 2018
True Botanicals is a provider of luxury natural skincare products intended to transform the result for every skin type. Its skincare products are concentrated with bio-active ingredients that do not harm health or skin and is more than just anti-aging skincare, enabling users to combat specific skin issues, like acne, hyper-pigmentation, and wrinkles.

Smashmallow

Venture Round in 2018
Smashmallow, LLC is a company based in Sonoma, California, that specializes in producing premium snacking marshmallows made with organic cane sugar and natural ingredients. Founded in 2016, the company offers a diverse range of flavors, including mint chocolate chip, toasted coconut pineapple, strawberries and cream, root beer float, lemon chia seed, cinnamon churro, and espresso bean. The marshmallows are gluten-free, low in calories, and designed to provide a guilt-free indulgence, with each serving containing around 80 calories and less than 1 gram of fat. Smashmallow sells its products online, catering to consumers seeking a sweet treat that satisfies cravings at any time of the day.

PECKISH

Venture Round in 2017
PECKISH deliver a truly innovative snacking experience with first-to-market products PECKISH Snackable Eggs & Crispy Dips.

Dang Foods

Series A in 2016
Dang Foods LLC, founded in 2012 and based in Berkeley, California, specializes in the manufacture and sale of flavored chips, including coconut and onion varieties. The company focuses on providing organic snacks made from Thai coconuts, which are sourced, processed, and packaged into chips, offering nutritious options to consumers. Dang Foods distributes its products through a network of retailers across the United States and online platforms. Additionally, the company caters to food distributors and retailers, providing bulk sales and customization options for brands seeking to offer their own snack products.
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