Red Lion Hotels
Acquisition in 2020
Red Lion Hotels Corporation, headquartered in Denver, Colorado, is a hospitality and leisure company that operates across the United States. Founded in 1937, the company specializes in the ownership, management, and franchising of mid-scale, full-service hotels. It operates its hotels under several brands, including Hotel RL, Red Lion Hotels, Red Lion Inn & Suites, GuestHouse, Settle Inn, and others. Red Lion Hotels is structured in two segments: Company Operated Hotels, which focus on providing room, food, and beverage services at owned and leased properties, and Franchised Hotels, which involves licensing its brands to franchisees. The company has a significant network of hotels, with over 1,000 franchised locations and around 66,700 rooms. Red Lion Hotels was formerly known as WestCoast Hospitality Corporation until it rebranded in 2005. In addition to hotel operations, the company also engages in entertainment and real estate activities.