Soma Capital

Soma Capital is a venture capital firm established in 2015 and based in San Francisco, California. The firm specializes in seed investments, primarily in the software sector, and was founded by individuals with entrepreneurial backgrounds. Soma Capital has backed numerous startups that collectively hold a valuation exceeding $60 billion, including notable companies such as Cruise, Rappi, Ironclad, Human Interest, Razorpay, Rippling, and Lambda School. The firm has a focus on supporting early-stage companies and has been involved with multiple unicorns, contributing to the growth of innovative businesses in the technology landscape.

Willem van den Bosch

Investor

Fouad Farhat

Investor

Aneel Ranadive

Managing Partner and Founder

Past deals in CRM

Artisan AI

Series A in 2025
Artisan AI creates digital workers, called Artisans. The company's first Artisan, Ava, automates the entire outbound sales process and can be set up with a 10-minute conversation. Ava creates TCPs, and prospects with her database of over 270,000,000 contacts, crafts and sends highly bespoke email sequences, and books meetings into the user's calendar. The user can manage all features and settings by talking to Ava via Slack.

Artisan AI

Seed Round in 2024
Artisan AI creates digital workers, called Artisans. The company's first Artisan, Ava, automates the entire outbound sales process and can be set up with a 10-minute conversation. Ava creates TCPs, and prospects with her database of over 270,000,000 contacts, crafts and sends highly bespoke email sequences, and books meetings into the user's calendar. The user can manage all features and settings by talking to Ava via Slack.

Hona

Series A in 2024
Hona is a developer of a comprehensive business application tailored specifically for law firms. The platform offers a 24/7 AI receptionist and automated intake system, which streamlines client interactions and enhances overall communication. Hona's solution includes a client portal that allows law firms to keep their clients informed about project statuses, facilitating direct communication and reducing redundant inquiries. Additionally, the platform enables clients to upload documents, provide feedback, and leave reviews, thereby improving the client experience and fostering better relationships between firms and their clients.

Artisan AI

Seed Round in 2024
Artisan AI creates digital workers, called Artisans. The company's first Artisan, Ava, automates the entire outbound sales process and can be set up with a 10-minute conversation. Ava creates TCPs, and prospects with her database of over 270,000,000 contacts, crafts and sends highly bespoke email sequences, and books meetings into the user's calendar. The user can manage all features and settings by talking to Ava via Slack.

PropelAuth

Seed Round in 2022
PropelAuth offers a comprehensive authentication solution tailored for B2B companies, enabling them to efficiently onboard and manage users while conserving developer resources. The platform addresses specific challenges faced by B2B organizations by incorporating features such as organization management, test environments, and hierarchical roles, all accessible through user-friendly self-service interfaces. PropelAuth's tool also allows for easy integration of various authentication methods, including social logins and magic links, simplifying the user experience. Clients can create organizations and invite team members, providing an alternative sign-in method that enhances user engagement and streamlines the management process.

Atlas

Venture Round in 2022
Atlas is an all-in-one customer support tool that helps you transform your customer support team from a cost center into an engine of product innovation. We bring together key information from across your customers’ journey into a single location so you can give faster, more effective responses and can analyze and learn from your customers’ holistic needs.

Bolster

Seed Round in 2021
Bolster is a comprehensive platform tailored for contractors in the residential construction sector, aiming to streamline the buying, selling, and management processes. The software features a patented estimation engine that reduces errors and improves the accuracy of project estimates. By integrating tools such as customer relationship management (CRM) and automated invoicing, Bolster helps contractors save time, enhance project oversight, and ultimately increase profitability. The platform is designed to empower contractors to sell more effectively while improving the overall experience for homeowners.

Alloy Automation

Seed Round in 2021
Alloy Automation is a no-code automation platform that enables businesses to build and manage integrations across various software applications, including ERP, Commerce, and CRM systems. Founded in 2019, the platform allows companies to streamline their processes by automating workflows in sales, marketing, customer support, and messaging applications without the need for coding. This functionality helps organizations save time and resources that would otherwise be spent on manual tasks while enhancing overall efficiency. Alloy's services are utilized by notable clients such as Amazon and Gorgias, and the company has secured $27 million in funding from prominent investors including a16z, Bain Capital Ventures, and Y Combinator.

Omni

Seed Round in 2020
Omni is the fastest way for customer success, support, and sales teams to find the up-to-date answer to a customer’s question. When a sales or support rep is talking to a customer in a tool like Salesforce and can't figure out an answer, Omni will search across any tool they own instantly and will automatically confirm that the answer they find is up-to-date.

Upcall

Seed Round in 2017
Upcall, Inc. is a company that offers an outbound calling platform designed for business professionals, non-profits, and individuals globally. Founded in 2016 and headquartered in San Francisco, with an additional office in Brussels, Upcall helps organizations acquire, qualify, engage, and retain customers through effective phone outreach. The platform provides 24/7 access to thousands of vetted callers in the U.S. and includes various tools for managing call campaigns, such as script templates, call analytics, and recording features. Additionally, Upcall integrates seamlessly with existing workflows, including popular applications like Slack, Salesforce, Google Calendar, and Outlook. The company has gained recognition for its innovative approach and was a participant in Y Combinator.
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