SoGal Ventures

Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

GENBEN is fundamentally a fashionable and healthy food and drink brand, a light health brand that promotes a sustainable and healthy lifestyle. The company adheres to the use of natural ingredients, vegan formulas and environmentally friendly packaging. The brand draws inspiration from Oriental health wisdom, incorporates Chinese and Western superfood ingredients, and works with professional nutritionists and herbal experts to explore global high-quality plant materials and design scientific formulas. At present, two products of the Oriental Plant Extract solid drink series "Water Ginger" and "Warm Ginger" have been launched, providing urban women with healthy food and drink with natural ingredients and convenient experience.

Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

Bold Health is a virtual therapeutic care provider focused on transforming the treatment of gastrointestinal (GI) conditions through a patient-centered approach. The company offers personalized, end-to-end care programs that integrate telehealth services with a multidisciplinary team comprising GI specialists, registered nurses, dietitians, therapists, and health coaches. By utilizing an integrated digestive care platform, Bold Health combines medication, nutrition, behavioral interventions, and remote monitoring to alleviate gut symptoms and enhance both productivity and emotional well-being. The platform aims to reduce overall healthcare costs while delivering effective and convenient GI care. Bold Health collaborates with self-insured employers and health plans to ensure that patients receive comprehensive support on their journey to improved digestive health.

Cabinet Health is a sustainable healthcare company based in New York, established in 2018. It specializes in over-the-counter (OTC) medicines and dietary supplements, offering a range of over 30 products with an emphasis on environmental sustainability and personalized care. The company focuses on innovative packaging solutions, including refillable medicine bottles and compostable medicine pouches made from a blend of wood cellulose and sealants. These products are designed to keep medicines fresh and safe while reducing environmental impact.

Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Little Spoon, Inc. is a New York-based company specializing in the manufacture and marketing of organic baby food, vitamins, and probiotics. Established in 2013, it offers a diverse range of products, including baby blends with varying textures and nutritional boosters designed to support children's health. These boosters include ingredients such as iron, Vitamin E, Omega-3 DHA, zinc, and prebiotics. Little Spoon's direct-to-consumer model provides convenience by delivering fresh, nutritious meals and snacks directly to customers' doors, thereby eliminating the need for grocery store trips. The company has become a prominent player in the U.S. baby and kids food market, delivering millions of meals to families across the country and positioning itself as a reliable source for junk-free food options for children.

Parsley Health, Inc. offers personalized holistic healthcare services focused on addressing the root causes of diseases. By considering patients' personal histories, lifestyles, environments, and genetic factors, the company creates comprehensive health regimens that may include dietary changes, lifestyle adjustments, stress management techniques, supplements, botanical medicines, and prescription drugs. Their services encompass functional medicine assessments, personalized nutrition consultations, health coaching, specialized testing, bioidentical hormone therapy, and online access to labs and medical records. Parsley Health also provides various diagnostic tests and sells health-related products online. Founded in 2015 by Dr. Robin Berzin, M.D., the company operates clinics in New York City, Los Angeles, and San Francisco, integrating technology with wellness and preventive care to offer a subscription-based model that emphasizes chronic disease management and personalized treatment.

Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

EverlyWell develops do-it-yourself kits for a vast range of at-home regulatory-compliant diagnostic tests including food sensitivity, fertility, hormones, STDs, thyroid, and metabolism among the others, allowing users to perform tests at home and receive physician-reviewed results and insights on their mobile devices. EverlyWell also provides at-home covid testing.

Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.