SoftBank Investment Advisers

SoftBank Investment Advisers is a venture capital firm established in 2017 and headquartered in London, United Kingdom. It operates as a subsidiary of SoftBank Group Corp. and specializes in growth capital and late-stage investments predominantly within the technology sector. The firm focuses on a diverse array of industries, including internet-of-things, artificial intelligence, robotics, telecommunications, computational biology, fintech, and digital financial services. With a preference for global investments, particularly in the United States, SoftBank Investment Advisers typically commits a minimum of $100 million to both minority and majority stakes in private and public companies. The firm is known for offering operational expertise and leveraging a vast global network, aiming to support innovative companies that have the potential to revolutionize their respective fields. It maintains additional offices in key locations such as Tokyo, San Francisco, and Singapore.

Karim Abouzahr

Director, SoftBank Europe Ventures

Lee Bocker

COO

John Cassidy

Investment Director, Life Sciences and HealthTech

Tom Cheung

Partner, Americas

Rodrigo Costa

Partner

Serena Dayal

Investment Director

Angela Du

Investor

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Ronald Fisher

Executive Vice Chairman

Eric Gan

Executive Vice President

Navneet Govil

Managing Partner, CFO

Ayush Jain

Investment Vice President

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Investment Director

Hiroaki Kitano

SVP

Anna Lo

Director, Americas

Amit Lubovsky

Director, Americas

Jimi Macdonald

Director

Ken Miyauchi

Representative Director and Senior Executive Vice President

Greg Moon

Managing Partner, Asia

Akshay Naheta

Partner, EMEA

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Partner, EMEA

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

Narendra Rathi

Director, Asia

Saleh Romeih

Managing Partner, Investment Committee Member, SBIA, EMEA

David Thevenon

Partner

Ram Trichur

Partner

Ervin Tu

Partner, Americas

Munish Varma

Partner, EMEA, Asia

Aaron Wong

Vice President

Andrew Zloto

Investment Director

Tim Yap

Director, EMEA

Vishal Gupta

Director

Past deals in Supply Chain Management

Forto

Series D in 2022
Forto GmbH, founded in 2016 in Berlin, specializes in freight forwarding services across Asia and Europe. Originally named FreightHub, the company rebranded in April 2020 and has developed a digital logistics platform that simplifies the management of international shipping, including FCL and LCL shipments, as well as air freight services. This user-friendly interface allows customers to optimize their global supply chain processes by providing real-time quotes, online booking, and digital freight tracking. With over 2,000 clients and a workforce exceeding 200 employees, Forto aims to enhance global trade and promote sustainability through its innovative logistics technology. The company operates nine global offices, emphasizing efficiency and transparency in logistics management.

RightHand Robotics

Series C in 2022
RightHand Robotics, Inc. specializes in the manufacturing of robotic order-picking systems designed to enhance supply chain logistics and order fulfillment across various industries, including e-commerce, food handling, and flexible manufacturing. Founded in 2015, the company is headquartered in Cambridge, Massachusetts, with an additional office in Frankfurt, Germany. RightHand Robotics offers innovative solutions like the ReFlex SF, which features a 3D-printed palm equipped with advanced servos and compliant fingers, and the ReFlex TakkTile, a tactile sensor that aids in gentle object handling. Their technology enables robots to automatically grasp a wide range of items from bins and cases without the need for extensive data entry or parameter tuning, making their systems cost-effective and adaptable to changing business needs.

Flexport

Series E in 2022
Flexport, Inc. is a global freight forwarder and logistics platform that offers online customs brokerage and freight forwarding services. Founded in 2013 and based in San Francisco, the company provides a comprehensive online dashboard that allows businesses to understand, purchase, manage, and track essential services for global trade. Flexport's offerings include customs brokerage, which encompasses customs clearances, bonds, product classification, and government filings, as well as freight forwarding services such as ocean, air, and road transport. The company also delivers supply chain solutions, including cargo insurance, quality inspections, warehousing, fulfillment, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, ensuring timely and cost-effective delivery of goods to fulfillment centers.

ElasticRun

Series E in 2022
ElasticRun is a logistics and distribution platform that enables businesses to access traditionally underserved consumers, particularly in rural areas of India. By acting as an extension of fast-moving consumer goods (FMCG) companies' distribution networks, ElasticRun helps these companies tap into new customer bases through its connections with local Kirana stores. The platform not only facilitates eCommerce companies in reaching remote customers but also connects banks and financial institutions with small and medium-sized enterprises (SMEs) in these regions. Additionally, ElasticRun leverages the data generated on its platform to assist clients in refining their marketing strategies, ultimately enhancing their outreach and operational efficiency.

Frubana

Series C in 2021
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Wangdiantong

Series D in 2021
Wangdiantong ERP is a provider of enterprise-level e-commerce solutions that facilitate the integration of online and offline retail operations. The company's services encompass a range of functionalities, including inventory management, order processing, purchasing, after-sales service, and customer relationship management. By supporting major platforms such as Taobao, Tmall, Jingdong, Amazon, and Alibaba, Wangdiantong enables businesses to effectively manage multi-warehouse systems and streamline operations for both online stores and physical retail locations. Additionally, the company offers intelligent warehouse solutions and cloud-based services designed to assist enterprises in transitioning to digital management and scaling their operations efficiently.

Flock Freight

Series D in 2021
Flock Freight is reimagining and reinventing the freight industry by relentlessly eliminating inefficiency and waste through algorithmic pooling. Working at the intersection of cutting-edge technology and human-centric logistics management, Flock Freight tailors its shipping experience to meet your business’s needs. Flock Freight seamlessly pools any freight to find the perfect route, avoiding terminals and risky offloads so that a shipment travels safely and directly to its destination, damage-free. The result: on-time delivery with every shipment—guaranteed. With venture capital from Google Ventures and SignalFire, Flock Freight is one of the largest startups in San Diego, California. The company's team is obsessed with aggressively growing its customer base, constantly improving the technology platform, and delivering a superior customer experience. Flock Freight aims to fundamentally change the $60 billion LTL freight industry across North America with FlockDirect—one pooled shipment at a time.

Forto

Series C in 2021
Forto GmbH, founded in 2016 in Berlin, specializes in freight forwarding services across Asia and Europe. Originally named FreightHub, the company rebranded in April 2020 and has developed a digital logistics platform that simplifies the management of international shipping, including FCL and LCL shipments, as well as air freight services. This user-friendly interface allows customers to optimize their global supply chain processes by providing real-time quotes, online booking, and digital freight tracking. With over 2,000 clients and a workforce exceeding 200 employees, Forto aims to enhance global trade and promote sustainability through its innovative logistics technology. The company operates nine global offices, emphasizing efficiency and transparency in logistics management.

Frubana

Series B in 2021
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

ADA

Corporate Round in 2021
ADA is end-to-end commerce excellence, from marketing and content optimization to store operations offers comprehensive messaging solutions and extensive integration knowledge.

Loggi

Series F in 2021
Loggi is a Brazilian logistics company founded in 2013 and based in São Paulo. It operates an online shipping platform that connects couriers with shippers, facilitating efficient delivery services for a variety of users, including major e-commerce businesses, small and medium-sized enterprises, and individual customers. By leveraging technology, Loggi aims to reinvent logistics, providing a fast, cost-effective, and reliable network that meets the shipping needs of Brazil's large, young, urban population. The company plays a significant role in enhancing the on-demand economy, making deliveries easier, quicker, and more secure for its users.

Flock Freight

Series C in 2020
Flock Freight is reimagining and reinventing the freight industry by relentlessly eliminating inefficiency and waste through algorithmic pooling. Working at the intersection of cutting-edge technology and human-centric logistics management, Flock Freight tailors its shipping experience to meet your business’s needs. Flock Freight seamlessly pools any freight to find the perfect route, avoiding terminals and risky offloads so that a shipment travels safely and directly to its destination, damage-free. The result: on-time delivery with every shipment—guaranteed. With venture capital from Google Ventures and SignalFire, Flock Freight is one of the largest startups in San Diego, California. The company's team is obsessed with aggressively growing its customer base, constantly improving the technology platform, and delivering a superior customer experience. Flock Freight aims to fundamentally change the $60 billion LTL freight industry across North America with FlockDirect—one pooled shipment at a time.

Full Truck Alliance

Venture Round in 2020
Full Truck Alliance is a Chinese company that operates a platform connecting shippers with truckers to facilitate the transportation of goods over various distances and cargo weights. The company provides comprehensive services to both shippers and truckers through its mobile and web platforms. Its primary source of revenue comes from the use of these platforms for freight matching services, as well as additional value-added services. By streamlining the logistics process, Full Truck Alliance aims to enhance efficiency in freight transportation within the region.

ShipBob

Series D in 2020
ShipBob Inc. is a technology company that specializes in providing online shipping and fulfillment services tailored for small e-commerce businesses. Founded in 2014 and headquartered in Chicago, Illinois, ShipBob offers an end-to-end fulfillment solution that includes warehousing, order management, and package delivery, enabling direct-to-consumer brands to ship products within 1-2 business days. Its platform integrates with various e-commerce platforms such as Shopify, Amazon, and eBay, allowing merchants to manage orders, track inventory, and communicate with customers effectively. ShipBob's services encompass pickup, packaging, batch fulfillment, and returns, supported by a network of fulfillment centers across the United States, including a key facility in Dallas, Texas. The company also provides a smartphone application for scheduling pickups and tracking shipments.

Berkshire Grey

Series B in 2020
Berkshire Grey develops a materials handling system intended to automate omnichannel fulfillment. Its system utilizes artificial intelligence, computer vision, machine learning, and novel sensing to deploy intelligent robotic systems that automate tasks never before performed by machines in commercial settings, enabling customers to achieve higher accuracy and throughput speeds than traditional approaches as well as handle the broadest assortment of products, packaging, and parcels with ease.

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Greensill Capital

Venture Round in 2019
Greensill Capital, founded in 2011 and headquartered in London, is a financial services company that aims to make global finance more equitable for businesses and individuals. With a presence in major cities worldwide, including New York, Frankfurt, and Singapore, Greensill specializes in providing working capital and supply chain finance solutions. The company harnesses financial markets to unlock capital, creating cash advances that are structured into securities offering attractive interest rates. This innovative approach enables Greensill to deliver tailored refinancing options that meet the specific needs of its clients. In 2019 alone, the firm facilitated over $150 billion in financing, serving more than 8 million customers and suppliers across 175 countries.

CBcloud

Series B in 2019
CBcloud operates a logistics platform designed to enhance the delivery experience and address challenges within the logistics sector. By leveraging innovative technology, the company aims to improve efficiency and visibility in the logistics industry. CBcloud focuses on optimizing operations, enhancing the working environment for drivers, and developing new services for shippers. Additionally, the platform seeks to increase consumer satisfaction by providing a software solution that facilitates and automates logistics processes. Ultimately, CBcloud strives to create a more convenient and efficient logistics ecosystem for all stakeholders involved.

Greensill Capital

Venture Round in 2019
Greensill Capital, founded in 2011 and headquartered in London, is a financial services company that aims to make global finance more equitable for businesses and individuals. With a presence in major cities worldwide, including New York, Frankfurt, and Singapore, Greensill specializes in providing working capital and supply chain finance solutions. The company harnesses financial markets to unlock capital, creating cash advances that are structured into securities offering attractive interest rates. This innovative approach enables Greensill to deliver tailored refinancing options that meet the specific needs of its clients. In 2019 alone, the firm facilitated over $150 billion in financing, serving more than 8 million customers and suppliers across 175 countries.

Delhivery

Series F in 2019
Delhivery is a supply chain services company based in Gurgaon, Haryana, India, established in 2011. It offers a comprehensive range of logistics services, including express parcel delivery, heavy goods transportation, freight services, and warehousing solutions. The company specializes in last-mile delivery, reverse logistics, and vendor-to-customer shipping, aiming to enhance customer trust and improve user experiences. Delhivery also provides value-added services such as e-commerce return handling, payment processing, and fraud detection. Its operational strategy focuses on reducing logistics costs while increasing delivery speed, particularly in the e-commerce sector. The company generates most of its revenue from the Indian market and is backed by several prominent investors, including Times Internet Ltd and Japan's SoftBank Vision Fund.

Flexport

Series D in 2019
Flexport, Inc. is a global freight forwarder and logistics platform that offers online customs brokerage and freight forwarding services. Founded in 2013 and based in San Francisco, the company provides a comprehensive online dashboard that allows businesses to understand, purchase, manage, and track essential services for global trade. Flexport's offerings include customs brokerage, which encompasses customs clearances, bonds, product classification, and government filings, as well as freight forwarding services such as ocean, air, and road transport. The company also delivers supply chain solutions, including cargo insurance, quality inspections, warehousing, fulfillment, product sourcing, and trade finance. By leveraging modern software, Flexport aims to enhance the user experience in global trade, ensuring timely and cost-effective delivery of goods to fulfillment centers.

Loggi

Series D in 2018
Loggi is a Brazilian logistics company founded in 2013 and based in São Paulo. It operates an online shipping platform that connects couriers with shippers, facilitating efficient delivery services for a variety of users, including major e-commerce businesses, small and medium-sized enterprises, and individual customers. By leveraging technology, Loggi aims to reinvent logistics, providing a fast, cost-effective, and reliable network that meets the shipping needs of Brazil's large, young, urban population. The company plays a significant role in enhancing the on-demand economy, making deliveries easier, quicker, and more secure for its users.

Full Truck Alliance

Private Equity Round in 2018
Full Truck Alliance is a Chinese company that operates a platform connecting shippers with truckers to facilitate the transportation of goods over various distances and cargo weights. The company provides comprehensive services to both shippers and truckers through its mobile and web platforms. Its primary source of revenue comes from the use of these platforms for freight matching services, as well as additional value-added services. By streamlining the logistics process, Full Truck Alliance aims to enhance efficiency in freight transportation within the region.

Fetch Robotics

Series B in 2017
Fetch Robotics, Inc. is a San Jose, California-based company founded in 2014 that specializes in developing and manufacturing autonomous mobile robot solutions for the warehousing and intralogistics sectors. The company focuses on creating collaborative autonomous mobile robots (AMRs) that enhance material handling and data collection processes. Its offerings include the Fetch cloud robotics platform, the VirtualConveyor system for material transport, and DataSurvey tools for data collection. Fetch Robotics integrates advanced robotics and software to tailor workflows, enabling commercial and industrial environments to improve warehouse productivity, efficiency, and cost-effectiveness.

Fetch Robotics

Series A in 2015
Fetch Robotics, Inc. is a San Jose, California-based company founded in 2014 that specializes in developing and manufacturing autonomous mobile robot solutions for the warehousing and intralogistics sectors. The company focuses on creating collaborative autonomous mobile robots (AMRs) that enhance material handling and data collection processes. Its offerings include the Fetch cloud robotics platform, the VirtualConveyor system for material transport, and DataSurvey tools for data collection. Fetch Robotics integrates advanced robotics and software to tailor workflows, enabling commercial and industrial environments to improve warehouse productivity, efficiency, and cost-effectiveness.
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