SoftBank

SoftBank Investment Advisers is a venture capital firm based in London, United Kingdom, that specializes in growth equity and late-stage investments. It is a subsidiary of SoftBank Group Corp. The firm focuses primarily on the technology sector, targeting areas such as artificial intelligence, robotics, internet-of-things, telecommunications, computational biology, cloud technologies, fintech, consumer internet, and healthcare. SoftBank Investment Advisers typically invests a minimum of $100 million in both minority and majority stakes in private or public companies, with a strong emphasis on opportunities in the United States and globally. Established in 2017, the firm aims to leverage its operational expertise and extensive global network to foster innovation and drive growth in its portfolio companies.

Praveen Akkiraju

Managing Partner, Americas, Asia

Lee Bocker

COO

Rodrigo Costa

Partner

Serena Dayal

Investment Director

Colin Fan

Managing Partner, Americas, Asia

Ted Fike

Director, Americas

Lydia Jett

Partner

Sumer Juneja

Partner and Head of India

Robert Kaplan

Investment Director

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Vikas Parekh

Partner

Yanni Pipilis

Managing Partner

David Thevenon

Partner

Ram Trichur

Partner

Andrew Zloto

Investment Director

Past deals in Retail Technology

GeoIQ.io

Seed Round in 2022
GeoIQ.io is an ML-ready location data and no-code AI for fintech. By incorporating location into the mix, improved feed contextualization or personalized offers provide better consumer experiences. It tells the value of each location as easily consumable layers on maps - people, their behaviors, businesses, and potentials. Geo uses location as an indicator to predict which users are likely to churn in real time. GeoIQ.io was established in 2019 and is headquartered in India.

Fetch

Series E in 2022
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.

Remote

Series C in 2022
Remote provides payroll, tax, HR, and compliance solutions for distributed teams. They develop recruiting platforms designed to help companies. They help human resource executives hire a person from anywhere and help management allocate them to projects and make the payment. They enable clients to increase productivity and employment in their organization.

CommerceIQ

Series D in 2022
CommerceIQ specializes in Ecommerce Channel Optimization (ECO), the practice of using machine learning, analytics, and automation to optimize the e-commerce channel across the supply chain, marketing, and sales operations to win at the moment of purchase and drive profitable market share growth. CommerceIQ has been adopted by leading consumer brands accounting for more than $6 billion in e-commerce sales and millions in marketing spend, including Avery Products, Georgia-Pacific, Spectrum Brands, and 3 of the top-5 Fast-Moving Consumer Goods Companies in the U.S. These brands rely on CommerceIQ’s machine-based commerce technology and business processes, which are purpose-built to tune e-commerce algorithms, collaborate and share data-driven insights in real-time in response to changing variables across hundreds of products on leading retail sites. Using CommerceIQ as a single source of truth, customers have driven a 40% increase in incremental sales, a 20% improvement in profitability, and a 32% reduction in out-of-stock rates on Amazon. For more information, please visit CommerceIQ.

fabric

Series C in 2022
fabric’s mission is to accelerate the GMV of the Internet by ending the pain of replatforming. By democratizing access to best-in-class digital commerce tooling, fabric allows merchants who aren’t served well by Shopify, Oracle, or Salesforce (and other hosted platforms) to thrive in an e-commerce world. Customers like BuildDirect and GNC trust fabric for its open and modular design that allows them to be live within just a few months without having to replatform. fabric is a force multiplier on retailers’ existing technology investments proven to grow digital revenue by up to 3x. Headquartered in the Cloud Capital Seattle, Washington, with offices and customers around the world, fabric is backed by SoftBank, Glynn Capital, Forerunner Ventures, Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, and Expa. To learn more, visit https://fabric.inc

RightHand Robotics

Series C in 2022
RightHand Robotics provides end-to-end solutions that reduce the cost of e-commerce order-fulfillment of electronics, apparel, grocery. Their robots grasp a wide variety of items from bins and cases. Their core technology enables them to do this automatically without laborious data entry or parameter-tuning — so they are inexpensive to set up and flexible to the changing needs of businesses. The company was founded in 2015 and is headquartered in Somerville, Massachusetts.

Shoplazza

Series C in 2022
Shoplazza is an award-winning shopping cart commerce technology company that provides differentiated value by offering technology that is easy to start, market and manage online stores of any size. The single integrated back-end platform powered by advanced data analytical capability is engineered for reliability, security and adaptivity, ensuring our merchants never miss a turn. Shoplazza champions merchants to not only build an online store but own their brand. The North America-based Direct-to-customer (“DTC”) branding incubation team provides service covering the entire journey of buyers that helps merchants develop a direct relationship with the buyers and make their brand memorable and distinctive. The company was founded in 2017 and with our global strategy department headquartered in Toronto.

Zaihui

Series D in 2022
Zaihui is a SaaS-based data-driven marketing automation solution for local businesses that offers them with member management, precipitation members, incentive members, and mining member values. Product system offers intelligent precision marketing, integral marketing, stored-value marketing, anniversary marketing, attendant performance, theme marketing activities, and brand packaging marketing. Zaihui is headquartered in China and the company was founded in 2015.

Robin AI

Seed Round in 2021
Robin AI is a legal infrastructure business that rethinks how contracts are drafted, negotiated, and used. Robin AI caters to a broad spectrum of clients, ranging from large multinational corporations to SMEs and scale-ups. Its self-serve software enables SMEs to streamline contract processing with greater speed and cost efficiency. For larger enterprises, advanced AI features facilitate the efficient editing and querying of high-volume contracts, complemented by specialized support from the company's 45 in-house legal professionals.

Incode Technologies

Series B in 2021
Incode Technologies is a digital identity company that builds delightful and secure biometric identity products for frictionless banking, payment, hospitality, and retail experiences. Incode is recognized as a leader in enterprise-grade facial recognition by the US Government. Built for the next generation of consumers, Incode’s products are already used by some of the world’s largest banks, financial institutions, governments, and retailers. Incode sets a new standard in convenience and security for those who matter the most: the end-users. Incode was founded in 2015 by a passionate serial entrepreneur and a group of hard-working, goal-crushing individuals. Headquartered in San Francisco, Incode operates globally with additional offices in Europe and Latin America.

Reibus

Series B in 2021
Reibus is an online marketplace for buying and selling metals that connects businesses and simplifies metal transactions. The company connects buyers with a network of metal suppliers and offer logistics services to ensure smooth metal transportation. Reibus showcases features like anonymous buying, real-time leads for sellers, and transparent shipping.

LTK

Venture Round in 2021
LTK is an influencer platform that builds influencer marketing campaigns for brands of all sizes with self-to-full service products, ROI and full-funnel brand performance measurement from discovery to transaction. They also provides consulting brand partnerships, shopper distribution, shopping app, performance measurement, and marketing services.

Wangdiantong

Series D in 2021
Wangdiantong ERP is an enterprise-level e-commerce ERP, supporting Taobao, Tmall, Jingdong, Amazon, Dangdang, No. 1 shop, Alibaba and many other platforms, supporting multi-warehouses, support online stores and physical store cashiers. Including goods management, inventory, orders, purchasing, after-sales, accounts, statistics, CRM and other rich features.

Riiid

Series E in 2021
Riiid is a global leading AI Tutor solution provider delivering creative disruption to the education market through its cutting-edge AI technology. Having launched Santa TOEIC in 2017, the firm’s first commercialized AI Tutor solution based on a deep learning algorithm which has garnered 1 million users solely in the Korean market with proven efficacy. Leveraging the firm’s highly scalable and proven AI solution, Rigid is expanding its business to new test areas as well as into new geographical markets. It currently operates Santa TOEIC in Japan and has launched Santa SAT in Vietnam. Riiid aims at replacing hard copy textbooks and traditional lectures with AI Tutor. Through the firm's technology, any individual student gains access to a personalized AI tutor that far outpaces human tutors in terms of learning efficacy at a fraction of the cost. Driving the democratization and equalization of educational opportunities, Riiid is transforming learning and the industry landscape in a remarkable and rapid fashion.

THG

Post in 2021
THG Holdings plc is an online retailer and technology company headquartered in Manchester, United Kingdom, operating across Europe and internationally. The company specializes in providing a comprehensive direct-to-consumer e-commerce solution for consumer brand owners, utilizing Software as a Service licenses. THG is actively involved in the manufacture and online retail of nutrition, skincare, haircare, and cosmetics products. Additionally, it operates various websites that feature luxury fashion brands and offers services such as website development, online advertising, marketing, and consultancy. Beyond e-commerce, THG manages hairdressing salons, hotels, and a health club and spa. Established in 2004 and originally known as The Hut Group Limited, the company rebranded to THG Holdings plc in September 2020. With a focus on fast-moving consumer goods, particularly in the health and beauty sectors, THG leverages advanced technology and a skilled workforce to drive its growth in the global market.

THG Ingenuity

Venture Round in 2021
THG Ingenuity is the technology division of British e-commerce start-up THG.

Trax

Series E in 2021
Trax provides offers in-store execution tools, market measurement services, and data science solutions for retail. Its mission is to enable brands and retailers to harness digital technologies' power to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on a shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As a pioneer in computer vision, Trax continues to lead the industry in innovation and excellence through the development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore, and Israel, serving customers in more than 90 countries worldwide.

EDDA Technology

Private Equity Round in 2021
EDDA Technology offers computer assistance to the patient care management cycle and enables early detection and diagnosis of diseases. The company developed the IQQA platform that provides innovative imaging solutions to physicians, enabling improved workflow and patient care in open/minimally invasive/robotic surgery. It encourages a patient-specific, disease-targeted, multidisciplinary approach to cancer treatment. The end-to-end surgical enabling platform supports pre-surgical planning and simulation, intra-operative guidance and monitoring, post-operative follow-up evaluation, and training.

Fetch

Series D in 2021
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.

Standard Cognition

Series C in 2021
Standard Cognition is an artificial intelligence platform that allows buyers to grab what they want without having to go to a cashier. It empowers consumers to shop and pay without waiting in line, scanning or stopping to check out. Available to any retailer, the solution helps reduce labor costs, improve the customer experience, and improve profit margins. It also helps small-size retailers to compete with larger chains and online offerings. Standard Cognition was founded in 2017 and is based in San Francisco, California.

REEF

Private Equity Round in 2020
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

VTEX

Series D in 2020
VTEX is a developer of a cloud-based eCommerce platform used to help companies future-proof their businesses and free them from software updates. It offers an end-to-end omnichannel commerce platform that allows users to increase sales and reduce overhead by uniting with partners, suppliers, and even competitors to eliminate channel conflict to seamlessly serve customers, enabling retailers, brands, and B2B manufacturers to collaborate with third-party suppliers and grow their business by launching their own marketplaces.

Bear Robotics

Series A in 2020
Bear Robotics addresses the increased pressure faced by the restaurant industry around wages, labor supply, and cost efficiencies. It aims to revolutionize the restaurant and food service industry using robotics and AI. The company makes robots that help customers receive an improved dining experience, employees with greater job satisfaction, and owners of restaurants with an increase in profits.

Berkshire Grey

Series B in 2020
Berkshire Grey develops a materials handling system intended to automate omnichannel fulfillment. Its system utilizes artificial intelligence, computer vision, machine learning, and novel sensing to deploy intelligent robotic systems that automate tasks never before performed by machines in commercial settings, enabling customers to achieve higher accuracy and throughput speeds than traditional approaches as well as handle the broadest assortment of products, packaging, and parcels with ease.

Accel Robotics

Series A in 2019
Accel Robotics develops a 360-degree visual intelligence platform intended to improve customer experiences. Its camera-based AI system allows any shopper to enter a store, pick the items they want, then walk out, receiving a receipt via text or app notification, allowing businesses to run their stores with ease and confidence and enabling customers to have a checkout-free and more convenient shopping experience. Accel Robotics enables retailers to quickly deploy stores in net new environments, allowing them to extend their reach, acquire new customers, and increase revenue. The company specializing in computer vision, artificial intelligence, product design, system engineering, and software development. Accel Robotics was founded in 2015 and is headquartered in San Diego, California, United States.

VTEX

Series C in 2019
VTEX is a developer of a cloud-based eCommerce platform used to help companies future-proof their businesses and free them from software updates. It offers an end-to-end omnichannel commerce platform that allows users to increase sales and reduce overhead by uniting with partners, suppliers, and even competitors to eliminate channel conflict to seamlessly serve customers, enabling retailers, brands, and B2B manufacturers to collaborate with third-party suppliers and grow their business by launching their own marketplaces.

REEF

Venture Round in 2018
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

REEF

Series C in 2018
REEF is North America’s largest network of mobility and urban logistics hubs, with a presence in 200 cities and a workforce of 15,000 associates. Founded in 2013, the company transforms underutilized urban spaces into community hubs that cater to the needs of cities, residents, and businesses. By leveraging technology-driven infrastructure, REEF offers solutions that reduce congestion while providing environmentally friendly parking, micro-fulfillment, and delivery options. Each hub functions as a connected ecosystem, facilitating the efficient movement of goods and services. REEF's strategic design includes buffering zones for delivery and rideshare vehicles, which helps alleviate urban traffic and congestion. The company aims to redefine neighborhood possibilities through its innovative approach to urban logistics and mobility solutions.

SenseTime

Series D in 2018
SenseTime is a leading AI software company focused on creating a better AI-empowered future through innovation. Upholding a vision of advancing the interconnection of physical and digital worlds with AI, driving sustainable productivity growth and seamless interactive experiences, SenseTime is committed to advancing AI research, developing scalable and affordable AI software platforms that benefit businesses, people, and society, as well as attract and nurture top talents to shape the future together. With their roots in the academic world, we invest in original and cutting-edge research that allows them to offer and continuously improve industry-leading, full-stack AI capabilities, covering key fields across perception intelligence, decision intelligence, AI-enabled content generation, and AI-enabled content enhancement, as well as key capabilities in AI chips, sensors and computing infrastructure. Their proprietary AI infrastructure, SenseCore, allows us to develop powerful and efficient AI software platforms that are scalable and adaptable for a wide range of applications. Their technologies are trusted by customers and partners in many industry verticals including Smart Business, Smart City, Smart Life, and Smart Auto. SenseTime has been actively involved in the development of national and international industry standards on data security, privacy protection, ethical and sustainable AI. As of June 30, 2021, SenseTime has participated in the formulation of over 80 national or international industry standards, working closely with multiple domestic and multilateral institutions on ethical and sustainable AI development. SenseTime was the only AI company in Asia to have its Code of Ethics for AI Sustainable Development selected by the United Nations as one of the key publication references in the United Nations Resource Guide on AI Strategies published in June 2021. They have offices in markets including Hong Kong, Mainland China, Macau, Taiwan, Japan, Malaysia, Singapore, South Korea, Saudi Arabia, and the United Arab Emirates, among others, as well as a presence in Thailand, Indonesia, and the Philippines.

Paytm Mall

Venture Round in 2018
Paytm E-Commerce is the online consumer marketplace division of One97 Communications' Paytm brand. It operates Paytm Mall, an online and mobile marketplace.
remote.it (pronounced remote 'it') is unleashing private networks from legacy dependencies including hardware dependence, open ports on the Internet, on-premise configuration, and one-by-one management of individual networked devices. Founded by networking experts who's previous company invented hardware TCP/IP (acquired by NVIDIA) the companies cloud service allows for secure management of network assets from anywhere. Popular use cases include: managing cloud instances, IoT devices, remote access, remote work, and allowing legacy networking equipment to be managed from the cloud. The remote.it service is used by tens of thousands of businesses to managed devices in over 180 countries across the globe.

RPA Holdings Japan

Venture Round in 2017
RPA Holdings, Inc. is a holding company based in Tokyo, Japan, specializing in robot outsourcing and transformation services. Founded in 2000, the company also operates PRESCO, which focuses on online advertising and affiliate marketing. In addition to its core business, RPA Holdings provides office-work outsourcing solutions, catering to various operational needs in the business sector.

Bear Robotics

Angel Round in 2017
Bear Robotics addresses the increased pressure faced by the restaurant industry around wages, labor supply, and cost efficiencies. It aims to revolutionize the restaurant and food service industry using robotics and AI. The company makes robots that help customers receive an improved dining experience, employees with greater job satisfaction, and owners of restaurants with an increase in profits.

QIAKR

Series B in 2016
QIAKR is an innovative retail solution service provider.

Beabloo

Venture Round in 2015
Beabloo is an innovative company that offers an integrated and easy-to-use marketing tool to create and manage digital communications platforms. Beabloo delivers this through a simple software that allows content creation and publishing to digital signage screens, websites, mobile phones and social media. The software enables message creation, upload and scheduling, centralized control with wide deployment and campaign analytics. The product is supported by services such as hardware certification, live support and assistance, training and content management services.

Origami

Series B in 2015
Origami Labs operates a mobile platform focused on cashless payments, aiming to innovate the future of money, payment, and commerce. Established in 2012, Origami Pay has expanded its services nationwide, enabling transactions at convenience stores, international fast food chains, taxis, department stores, and various retail outlets. Additionally, Origami offers families a private and customizable website that facilitates the sharing of daily updates and cherished memories through photos, videos, and quotes. This dual approach positions Origami Labs at the intersection of financial technology and personal connection, catering to both commercial and familial needs.

QIAKR

Seed Round in 2015
QIAKR is an innovative retail solution service provider.

Webvan

Series D in 1999
Webvan Group, Inc. and its subsidiaries, Webvan-Bay Area, Inc., Webvan Operations, Inc., and HomeGrocer.com, Inc. filed voluntary petitions for Chapter 11 bankruptcy protection in the United Stated Bankruptcy Court in July 2001 and ceased operations. Webvan Group, Inc. operates as an Internet retailer offering delivery of consumer products through a proprietary business design that integrates its Webstore, a distribution facility and delivery system. Its product offerings are principally focused on food; non-prescription drug products; and general merchandise, including housewares, pet supplies, consumer electronics, and entertainment products and books. The Webstore is customized for each facility to present only the products available in that facility. It offers a selection of traditional grocery store products and also non-grocery store products. Webvan's competitors include [Peapod](http://www.crunchbase.com/organization/peapod), PDQuick, and Albertsons.com. The company is based in Foster City, Califonia.

Webvan

Series B in 1998
Webvan Group, Inc. and its subsidiaries, Webvan-Bay Area, Inc., Webvan Operations, Inc., and HomeGrocer.com, Inc. filed voluntary petitions for Chapter 11 bankruptcy protection in the United Stated Bankruptcy Court in July 2001 and ceased operations. Webvan Group, Inc. operates as an Internet retailer offering delivery of consumer products through a proprietary business design that integrates its Webstore, a distribution facility and delivery system. Its product offerings are principally focused on food; non-prescription drug products; and general merchandise, including housewares, pet supplies, consumer electronics, and entertainment products and books. The Webstore is customized for each facility to present only the products available in that facility. It offers a selection of traditional grocery store products and also non-grocery store products. Webvan's competitors include [Peapod](http://www.crunchbase.com/organization/peapod), PDQuick, and Albertsons.com. The company is based in Foster City, Califonia.
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