SoftBank Group

SoftBank Group is a multinational telecommunications and internet corporation based in Japan. It operates through four segments: mobile communications, Sprint, fixed-line telecommunications, and internet. The company provides a wide range of services, including mobile and fixed-line voice and data transmission services, broadband services, internet advertising, e-commerce, and digital television. SoftBank Group also invests in various technologies through its venture capital arms, such as SoftBank Investment Advisers and SoftBank Vision Fund, focusing on areas like artificial intelligence, robotics, and the Internet of Things. One of its notable subsidiaries, SoftBank Robotics, designs and manufactures humanoid robots for various applications, including education, healthcare, and business.

Karim Abouzahr

Director, SoftBank Europe Ventures

Kristin Bannon

Investment Director, SoftBank Investment Advisers

Jonathan Bullock

COO and Managing Director

John Cassidy

Investment Director, Life Sciences and HealthTech

Tom Cheung

Partner, Americas

Serena Dayal

Partner, Americas

Angela Du

Partner, Americas

Colin Fan

Managing Partner, SoftBank Investment Advisers

Ted Fike

Director, Americas

Ronald Fisher

Vice Chairman

Navneet Govil

Managing Partner, CFO

Ayush Jain

Investment Vice President

Lydia Jett

Partner

Sumer Juneja

Managing Partner and Head of EMEA and India Investing

Robert Kaplan

Partner, Americas

Chris Lee

Partner, Asia

Anna Lo

Director, Americas

Amit Lubovsky

Director, Americas

Jimi Macdonald

Director

Kentaro Matsui

Managing Partner

Ken Miyauchi

Representative Director and Senior Executive Vice President

Greg Moon

Executive Managing Partner

Karol Niewiadomski

Partner

Shu Nyatta

Managing Partner

Max Ohrstrand

Partner, EMEA

Vikas Parekh

Managing Partner, Americas

Ben Parton

Director of Deals and Transactions

Yanni Pipilis

Managing Partner

Narendra Rathi

Director, Asia

Brett Rochkind

Managing Partner

Masayoshi Son

Founder

Ram Trichur

Partner

Ervin Tu

Partner, Americas

Aaron Wong

Vice President

Kenichi Yoshida

Chief Business Officer and Executive Vice President

Linda Yu

Vice President, Vision Fund

Andrew Zloto

Partner, Americas

Tim Yap

Director, EMEA

Past deals in Mobile Advertising

Swirl Networks

Series C in 2015
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

InMobi

Venture Round in 2014
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.

Swirl Networks

Series B in 2013
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

Swirl Networks

Series A in 2012
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

InMobi

Series C in 2011
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.

RockYou Media

Venture Round in 2010
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

RockYou Media

Series D in 2009
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

RockYou Media

Series C in 2008
RockYou, Inc. is an interactive media and entertainment company that specializes in in-game video advertising and the development of social games. Founded in 2005 and based in San Francisco, the company operates a video advertising platform that connects premium brands with users across various digital environments, including Facebook, the web, and mobile devices. RockYou's advertising network reaches approximately 68 million monthly viewers, providing brands and publishers with engaging content tailored for a multicultural audience. The company's portfolio includes a diverse range of free-to-play games spanning multiple genres and platforms, aimed at entertaining users while facilitating connections in an online networking space. However, in February 2019, RockYou, Inc. filed for voluntary liquidation under Chapter 7 in the US Bankruptcy Court for the Southern District of New York.

Ad Infuse

Series B in 2008
Ad Infuse specializes in providing mobile advertising solutions, focusing on dynamic ad insertion at the point of content delivery. The company offers a mobile advertisement management platform and content publishing tools to organizations, enabling them to deliver targeted ads effectively.

UpSnap

Series D in 2007
UpSnap, Inc. specializes in mobile advertising and direct mail solutions, offering services both in the United States and internationally. The company employs geo-fencing technology to target consumers based on zip codes, behaviors, and demographics within specific areas. Its advertising solutions cater to various sectors, including targeted campaigns for colleges and universities aimed at career changers, transfer students, and budget-conscious individuals, as well as location-based services for small businesses. By leveraging first-party proprietary data and real-time analytics, UpSnap creates highly-targeted, results-driven campaigns designed to engage and attract the ideal audience for brands of all sizes. Founded in 2000 and headquartered in Toronto, Canada, the company was previously known as VoodooVox Inc., adopting the name UpSnap, Inc. in July 2014.
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