Stream.io, Inc. specializes in developing an open-source platform that enables the creation of customizable newsfeeds and messaging applications. The company provides a range of application programming interfaces (APIs) that allow product teams to implement chat features and activity feeds tailored to their specific needs. Its offerings include flat feeds for displaying followed content, aggregated feeds for grouping similar content, notification feeds for site alerts, and profile pages for user activity storage. Stream's solutions cater to various sectors, including finance, healthcare, dating, education, and social networking, facilitating community engagement. Established in 2014, the company is headquartered in Boulder, Colorado, with an additional office located in Amsterdam, the Netherlands. Stream’s products are recognized for their scalability and security, serving over a billion end-users globally.
Medal is an online platform designed for gamers to create, watch, share, and analyze gaming highlights. The platform allows users to capture key moments from their gameplay using various recording methods, which can then be shared with others. This functionality enables gamers to showcase their skills and enhance their overall gaming experience by easily sharing digital clips and highlights from live streams.
Medal is an online platform designed for gamers to create, watch, share, and analyze gaming highlights. The platform allows users to capture key moments from their gameplay using various recording methods, which can then be shared with others. This functionality enables gamers to showcase their skills and enhance their overall gaming experience by easily sharing digital clips and highlights from live streams.
Toonstar
Seed Round in 2018
Toonstar is a digital animation platform that enables users to livestream and record animated content by transforming themselves into cartoon characters through facial recognition. The platform offers avatar customization, voice modulation, and real-time animation capture to produce engaging, personalized animated videos for mobile audiences and social media. It focuses on rapid creation of daily interactive pop culture content and partners with creators to bring virtual influencers to life. Founded in 2014 and based in Los Angeles, Toonstar aims to simplify the production of entertaining animated experiences for communication and entertainment.
Panda is a new kind of TV show starring you and your friends record and watch new episodes together each week until the season is over.
Classkick
Seed Round in 2018
Classkick is an online educational platform that enhances the learning experience by facilitating real-time interaction between students and teachers. The platform allows educators to create assignments that incorporate various multimedia formats, including video, audio, and text, all on a single page. Through Classkick, teachers can monitor individual student progress and provide personalized feedback instantly, fostering a supportive learning environment. Students can also engage with their peers by giving and receiving feedback privately, which promotes collaboration and understanding. By focusing on immediate and personalized assistance, Classkick aims to improve student learning outcomes and empower teachers in their instructional efforts.
Tribalist
Seed Round in 2017
Tribalist is a venture-backed startup based in San Francisco that specializes in intelligent search and discovery. The company utilizes a proprietary machine learning algorithm to index and standardize lists from across the web, focusing on entertainment and lifestyle categories. Its platform provides curated information on various topics, including hotels, movies, music, restaurants, and games. Users can access a searchable database that allows them to stay informed about the latest trends and news in these areas. Additionally, the lists are designed to be saveable, shareable, and actionable, positioning Tribalist to tap into a significant new commerce and advertising market associated with list-based content.
Stream
Venture Round in 2017
Stream.io, Inc. specializes in developing an open-source platform that enables the creation of customizable newsfeeds and messaging applications. The company provides a range of application programming interfaces (APIs) that allow product teams to implement chat features and activity feeds tailored to their specific needs. Its offerings include flat feeds for displaying followed content, aggregated feeds for grouping similar content, notification feeds for site alerts, and profile pages for user activity storage. Stream's solutions cater to various sectors, including finance, healthcare, dating, education, and social networking, facilitating community engagement. Established in 2014, the company is headquartered in Boulder, Colorado, with an additional office located in Amsterdam, the Netherlands. Stream’s products are recognized for their scalability and security, serving over a billion end-users globally.
Toonstar
Seed Round in 2017
Toonstar is a digital animation platform that enables users to livestream and record animated content by transforming themselves into cartoon characters through facial recognition. The platform offers avatar customization, voice modulation, and real-time animation capture to produce engaging, personalized animated videos for mobile audiences and social media. It focuses on rapid creation of daily interactive pop culture content and partners with creators to bring virtual influencers to life. Founded in 2014 and based in Los Angeles, Toonstar aims to simplify the production of entertaining animated experiences for communication and entertainment.
Fresco News
Series A in 2017
Fresco News Inc. is a New York-based company that operates a citizen-driven platform for breaking news content. Founded in 2014, the platform enables users to browse and share breaking news photos and videos from around the world, allowing individuals to report news as they experience it. Fresco News facilitates the sharing of diverse perspectives on news stories and connects users with news outlets across the United States. The platform notifies users about nearby breaking news events and offers opportunities for users to earn money by sharing videos directly with news organizations. By leveraging mobile technology, Fresco News empowers individuals to become reporters and contribute to the news landscape in meaningful ways.
Canvs AI offers an insights platform that transforms open-ended text from various sources such as surveys, customer reviews, and social media into actionable business intelligence. It uses patented natural-language algorithms to accelerate time-to-insights and deepen consumer understanding for brands, research agencies, and media companies.
NewsWhip is a leading provider of content discovery and analytics solutions that enable users to predict and analyze the impact of stories across various platforms. The company offers a suite of products designed to help customers, including prominent publishers, brands, and agencies, understand content trends and audience engagement. Its flagship product, NewsWhip Spike, is a real-time content discovery dashboard that identifies trending stories within minutes of publication and forecasts their social media reach. Additionally, NewsWhip Analytics provides a comprehensive database of audience interactions with content across social networks, allowing clients to benchmark their performance against competitors and observe engagement patterns over time. By leveraging proprietary technology to track news and social data, NewsWhip empowers media and marketing professionals to create impactful content that resonates with their audiences.
Modern develops communication tools, offering a chat application designed for businesses. Its platform provides online resources to help businesses engage with clients and website visitors using social media applications, fostering solid client relationships.
Fresco News
Seed Round in 2016
Fresco News Inc. is a New York-based company that operates a citizen-driven platform for breaking news content. Founded in 2014, the platform enables users to browse and share breaking news photos and videos from around the world, allowing individuals to report news as they experience it. Fresco News facilitates the sharing of diverse perspectives on news stories and connects users with news outlets across the United States. The platform notifies users about nearby breaking news events and offers opportunities for users to earn money by sharing videos directly with news organizations. By leveraging mobile technology, Fresco News empowers individuals to become reporters and contribute to the news landscape in meaningful ways.
Captiv8
Seed Round in 2016
Founded in 2014, Captiv8 is a leading influencer marketing platform that connects brands with influencers across various social media platforms. Its AI-driven marketplace helps brands discover, match, and collaborate with influencers based on real-time audience data, optimizing campaigns for maximum impact.
TOK.tv Inc. is a company that operates a voice social platform specifically designed for sports fans, enabling them to communicate with friends while watching games on television. Founded in 2012 and headquartered in Palo Alto, California, with additional offices in London and Pavia, TOK.tv enhances fan engagement by allowing users to share real-time experiences, including sending stadium sounds and social selfies. The platform also offers features that enable fans to stream games live on their devices and interact with sports teams and brands. By providing a social interface for live sports streaming, TOK.tv helps teams and organizations monetize the fan experience and connects millions of users with real-time information and statistics about sporting events. In August 2019, the company became a subsidiary of Minerva Networks.
Canvs AI offers an insights platform that transforms open-ended text from various sources such as surveys, customer reviews, and social media into actionable business intelligence. It uses patented natural-language algorithms to accelerate time-to-insights and deepen consumer understanding for brands, research agencies, and media companies.
Fama Technologies
Seed Round in 2015
Fama Technologies provides a cloud-based software solution that automates social media and web analysis to help companies make informed hiring decisions. Its AI-driven platform identifies potential risks and positive attributes in candidates by analyzing publicly available online information, enabling employers to create safer and more inclusive workplaces.
Renzell
Seed Round in 2015
Renzell, Inc. develops a restaurant rating application for restaurants in New York city. Its application allows users to rate restaurants on various factors, including cocktail menu, atmosphere, chef's reputation, recognized awards, design, food, hospitality, service, value, vibe, and wine/sake, and others.
Tapslash
Seed Round in 2015
Tapslash is a mobile keyboard application designed for iPhone and iPad that enhances communication by allowing users to share various types of content, including videos, links, news articles, music, and maps, directly from their keyboard without the need to switch between applications. The innovative keyboard connects seamlessly with popular platforms such as Giphy, Spotify, and YouTube, facilitating the sharing of rich media and contextual information. By integrating with services like Contacts and Weather, Tapslash enables users to access a broader range of information while chatting. The company's goal is not only to improve the speed of communication but to increase the effectiveness of idea sharing, allowing users to transition quickly from concept to action.
SocialRank
Convertible Note in 2015
SocialRank is an online service that enables users to identify, organize, and manage their followers on Twitter and Instagram. SocialRank's product empowers their users to segment and filter their followers based on location, interests, bio keywords, hashtags, influence, engagement, and more. Fortune 500 brands have used SocialRank to mobilize marketing campaigns ranging from local events and prize giveaways to targeted advertising and competitive analysis.
SocialRank was launched by Alexander Taub and Michael Schonfeld in February 2014.
Affinio develops a marketing intelligence platform that leverages the interest graph to understand consumers. Its platform enables users to discover audience segments, analyze cultural fingerprints, and generate data-driven creative strategies. Serving brands, agencies, media companies, and publishers worldwide, Affinio's solution covers areas such as audience, influencers, content, advertising, research, and competitors.
Fohr Card
Seed Round in 2015
With more than 11,500 blogs and 50 filters (location, category and social media engagement), Fohr Card allows you to find the right blog for your next campaign, show or event.
Each Fohr Card profile contains detailed information about their social media reach, including OAuth-verified stats on traffic, social media follower count and engagement (Google Analytics, Twitter, Tumblr, Instagram, Facebook and YouTube). Each profile also contains links to past brand work and press.
Fresco News
Seed Round in 2015
Fresco News Inc. is a New York-based company that operates a citizen-driven platform for breaking news content. Founded in 2014, the platform enables users to browse and share breaking news photos and videos from around the world, allowing individuals to report news as they experience it. Fresco News facilitates the sharing of diverse perspectives on news stories and connects users with news outlets across the United States. The platform notifies users about nearby breaking news events and offers opportunities for users to earn money by sharing videos directly with news organizations. By leveraging mobile technology, Fresco News empowers individuals to become reporters and contribute to the news landscape in meaningful ways.
Upside Commerce
Venture Round in 2015
Upside Commerce, Inc. is a consumer promotional platform based in Seattle, Washington, that specializes in location-based marketing and online engagement monetization. The company's primary offering, the Dynamic Consumer Exchange (DCX), allows businesses to connect with consumers directly by transforming social engagement and online impressions into in-store traffic. By leveraging vast amounts of semi-structured psychographic data from social media and real-time transactions, Upside applies game mechanics and deductive logic to enable brands to monetize online intent through personalized deals and progressive rewards. Founded in 2012, Upside Commerce aims to enhance the consumer shopping experience while providing businesses with effective marketing solutions.
Stream.io, Inc. specializes in developing an open-source platform that enables the creation of customizable newsfeeds and messaging applications. The company provides a range of application programming interfaces (APIs) that allow product teams to implement chat features and activity feeds tailored to their specific needs. Its offerings include flat feeds for displaying followed content, aggregated feeds for grouping similar content, notification feeds for site alerts, and profile pages for user activity storage. Stream's solutions cater to various sectors, including finance, healthcare, dating, education, and social networking, facilitating community engagement. Established in 2014, the company is headquartered in Boulder, Colorado, with an additional office located in Amsterdam, the Netherlands. Stream’s products are recognized for their scalability and security, serving over a billion end-users globally.
Magpie operates a Twitter advertising network that allows advertisers to engage in tailored sponsored conversations on the platform. This service fosters a mutually beneficial relationship between advertisers and Twitter users, known as twitterers. By using Magpie's platform, advertisers can create relevant and controlled advertisements, while twitterers gain the opportunity to monetize their accounts transparently and maintain full control over the ads published on their profiles.
Popular Pays
Series A in 2015
Popular Pays, Inc. is a technology company that operates a platform designed to connect brands with content creators, facilitating the production of engaging and shareable content. Established in 2013 and headquartered in Chicago, Illinois, with an additional location in New York, Popular Pays offers a comprehensive marketplace where brands can browse, apply, and collaborate with creators. The platform features tools such as a brief builder, creator profiles, in-app messaging, and API integrations, which streamline the collaboration process and enhance communication between users. By providing powerful analytics and workflow tools, Popular Pays empowers brands to effectively manage campaigns and select the right creators to tell their stories.
Little Bird
Venture Round in 2015
Little Bird, Inc. is an influencer marketing platform based in Portland, Oregon, founded in 2011. The company specializes in providing tools for influencer discovery and engagement, enabling clients to identify key individuals in their industry and connect with them for enhanced brand awareness and social impact. Little Bird's platform allows users to discover and share content from influencers, create targeted influencer lists for social campaigns, and analyze social engagement. The company caters primarily to modern marketers in sectors such as technology, entertainment, and financial services, helping them navigate the complexities of the social web to build social capital, expand their reach, and drive business growth. In October 2012, the company changed its name from Plexus Engine Inc. and, as of November 2016, operates as a subsidiary of Sprinklr Inc.
Plyfe, Inc. is a marketing technology company based in New York City, founded in 2011. The company specializes in providing an automated marketing platform that transforms content into interactive experiences through the use of engaging mechanics such as games and rewards. Plyfe's platform enables brands, agencies, and publishers to create personalized campaigns that engage audiences across various digital touchpoints, including mobile web, social media, and email. Users can participate in campaigns by selecting interactive cards from Plyfe's catalog, uploading multimedia content, and accessing audience data to enhance their marketing efforts. By allowing consumers to engage in activities such as answering trivia questions or watching videos for the chance to win prizes, Plyfe aims to make online and mobile interactions more social and rewarding. In 2018, Plyfe was acquired by Tatango, Inc.
Momunt is a platform that automatically organizes all nearby public visuals shared on social networks. It enables users to find their favorites and create collections to save or share with friends. It also enables users to tune-in to amazing events or places around the world and instantly sees everything people are sharing there.
NewsWhip
Venture Round in 2015
NewsWhip is a leading provider of content discovery and analytics solutions that enable users to predict and analyze the impact of stories across various platforms. The company offers a suite of products designed to help customers, including prominent publishers, brands, and agencies, understand content trends and audience engagement. Its flagship product, NewsWhip Spike, is a real-time content discovery dashboard that identifies trending stories within minutes of publication and forecasts their social media reach. Additionally, NewsWhip Analytics provides a comprehensive database of audience interactions with content across social networks, allowing clients to benchmark their performance against competitors and observe engagement patterns over time. By leveraging proprietary technology to track news and social data, NewsWhip empowers media and marketing professionals to create impactful content that resonates with their audiences.
QuickCoin
Seed Round in 2015
QuickCoin is a software development company building apps to trade Bitcoins in social media platforms.
The Facebook-integrated wallet is themed after making sending bitcoin to Facebook friends as easy as social messaging.
It was founded by Marshall Hayner and Nathan Lands in 2014 in San Francisco, California.
Shots Podcast Network
Series A in 2015
Shots Podcast Network, founded by John and Sam Shahidi, is a creator network that offers media management services specifically designed for influencers and celebrities. The company specializes in producing original mobile-first content tailored for platforms such as YouTube, Instagram, TikTok, and Snapchat. By facilitating content management and promotional strategies, Shots Podcast Network enables creators to effectively navigate the complexities of digital media, enhancing their reach and engagement with audiences. The network has garnered support from notable figures, including Justin Bieber and Floyd Mayweather, further establishing its presence in the entertainment industry.
Popular Pays
Seed Round in 2015
Popular Pays, Inc. is a technology company that operates a platform designed to connect brands with content creators, facilitating the production of engaging and shareable content. Established in 2013 and headquartered in Chicago, Illinois, with an additional location in New York, Popular Pays offers a comprehensive marketplace where brands can browse, apply, and collaborate with creators. The platform features tools such as a brief builder, creator profiles, in-app messaging, and API integrations, which streamline the collaboration process and enhance communication between users. By providing powerful analytics and workflow tools, Popular Pays empowers brands to effectively manage campaigns and select the right creators to tell their stories.
A Plus
Convertible Note in 2015
A Plus is a technology-driven media company dedicated to delivering positive journalism aimed at fostering social change. The organization has experienced significant growth, attracting tens of millions of unique visitors each month, thanks to its proprietary technology that enhances content creation, optimization, and distribution. Co-founded by entrepreneur Ashton Kutcher and software developers Evan Beard and Kendall Dabaghi, A Plus seeks to challenge conventional media narratives by focusing on uplifting content. With an average of 30 million monthly readers, it ranks among the top 100 websites in the United States, reflecting its commitment to making a meaningful impact in the world through its journalism.
Fabric, Inc. is a mobile application company based in San Francisco, California, founded in 2013. The company provides a platform that enables users to create "want-to" lists for various entertainment and lifestyle activities. Users can explore and curate their preferences in categories such as movies, television shows, music, and travel, connecting with others who share similar interests. Fabric's app features a community-driven approach, allowing users to browse through numerous curated packs to discover new experiences and activities. The company is actively expanding its offerings to include additional lifestyle categories, enhancing its utility for users seeking to organize their entertainment and travel desires.
Qu: Stay Curious
Convertible Note in 2015
Qu: Stay Curious is an iOS mobile application for technology enthusiasts that explore and get opinions on tech trends and political news. The individuals can share information and news through the app and social media. They can also discover what other individual’s ideas and what they think about certain topics.
Qu: Stay Curious is a U.S.-based company that was founded in 2015 by Leo Gui and Marie Ng.
Waldo automatically understands your context and shares out just what want.
Affinio
Seed Round in 2014
Affinio develops a marketing intelligence platform that leverages the interest graph to understand consumers. Its platform enables users to discover audience segments, analyze cultural fingerprints, and generate data-driven creative strategies. Serving brands, agencies, media companies, and publishers worldwide, Affinio's solution covers areas such as audience, influencers, content, advertising, research, and competitors.
CrowdAlbum
Seed Round in 2014
CrowdAlbum is a company based in San Francisco, California, founded by Tracy Chan. It specializes in aggregating and displaying images and videos shared on social media during events. The platform uses advanced algorithms to collect, filter, and showcase this content from various applications, regardless of the hashtags used. CrowdAlbum's services are particularly valuable for concerts, celebrations, news coverage, disasters, and historical moments. It offers an "invite only" mode that has attracted over 1000 high-profile partners, including prominent musicians and sports teams. The company was acquired by Spotify Technology S.A. in April 2016.
Elite Daily
Convertible Note in 2014
Elite Daily, Inc. is an online media platform focused on providing engaging content tailored for millennials, particularly Generation Y. Founded in 2014 and based in New York, the company produces a wide range of articles, videos, and documentaries across various categories, including news, lifestyle, dating, entertainment, politics, and culture. Elite Daily aims to deliver content that resonates with the interests and perspectives of its audience, which exceeds 70 million monthly readers, establishing it as a significant community for millennial voices. The platform was created by a team of media professionals from the same demographic, who sought to move away from traditional media's often monotonous presentation of news and instead foster a vibrant, socially driven environment. As of 2017, Elite Daily operates as a subsidiary of Bustle Digital Group.
SocialRank
Seed Round in 2014
SocialRank is an online service that enables users to identify, organize, and manage their followers on Twitter and Instagram. SocialRank's product empowers their users to segment and filter their followers based on location, interests, bio keywords, hashtags, influence, engagement, and more. Fortune 500 brands have used SocialRank to mobilize marketing campaigns ranging from local events and prize giveaways to targeted advertising and competitive analysis.
SocialRank was launched by Alexander Taub and Michael Schonfeld in February 2014.
Mashable, Inc. is a prominent online news community that focuses on digital culture, social media, and technology. Established in 2005 and headquartered in New York City, with additional offices in San Francisco, London, and Los Angeles, the company serves as a leading media outlet for the Connected Generation. It provides a platform for news, information, and resources, attracting 45 million monthly unique visitors and 28 million social media followers globally. Mashable also facilitates career opportunities by aggregating job openings in technology, marketing, and design fields while offering advertising services. By leveraging its proprietary technology, Mashable aims to redefine storytelling and engage its audience in the evolving digital landscape. As of 2017, it operates as a subsidiary of Ziff Davis, LLC.
Kanvas Labs
Seed Round in 2014
Kanvas Labs, Inc. is a mobile social networking company based in New York, New York, that specializes in enabling users to create and share engaging visual content centered around real-world experiences. The company offers a platform that allows users to craft social photo stories by combining photos, videos, GIFs, and custom stop motion clips with text, stickers, and music. This content can be shared within the app and across various social media platforms. Originally known as Tracks Media, Inc., Kanvas Labs was incorporated in 2010 and operates as a subsidiary of AOL Inc. The platform emphasizes the creation of micro-social networks, facilitating interactive and collaborative storytelling among friends and followers.
Mashable, Inc. is a prominent online news community that focuses on digital culture, social media, and technology. Established in 2005 and headquartered in New York City, with additional offices in San Francisco, London, and Los Angeles, the company serves as a leading media outlet for the Connected Generation. It provides a platform for news, information, and resources, attracting 45 million monthly unique visitors and 28 million social media followers globally. Mashable also facilitates career opportunities by aggregating job openings in technology, marketing, and design fields while offering advertising services. By leveraging its proprietary technology, Mashable aims to redefine storytelling and engage its audience in the evolving digital landscape. As of 2017, it operates as a subsidiary of Ziff Davis, LLC.
Butter is an innovative application designed to facilitate the formation of new friendships through the sharing of photos and messaging. It connects individuals from diverse backgrounds who share similar interests, fostering meaningful relationships across the globe. In addition to its social networking capabilities, Butter is recognized for its production team, which boasts a strong track record of delivering high-quality work for prominent clients in advertising and entertainment. This includes collaborations with major names such as Paramount Pictures, Showtime, and MTV, positioning Butter as a notable player in the industry.
Sumpto measures the social influence of college students.They provide brands the unique ability to target and engage with specific college influencers.
Users visit the website and must enter a valid .edu e-mail address to register. Once confirmed, the student connects their social networks. Sumpto then measures their social influence in the form of their Sumpto Score, a number from 1-100. Based on the students' Sumpto Score, they become eligible for free stuff and exclusive promotions from brands. Sumpto's mission is to reward college students for their peer influence and essentially create an environment where the students does the talking organically for the brand.
Ideal Me
Seed Round in 2013
Ideal Me is a social market place and online community created for women between 18 to 45 providing resources to help them live a lifestyle-by-design. It is a social commerce marketplace designed to disrupt the 11 billion dollar annually “self-improvement” industry.
It combines [Facebook](https://www.crunchbase.com/organization/facebook) with [Amazon](https://www.crunchbase.com/organization/amazon) while supporting personal development of its clients.
Ideal Me was founded by [Brittany Lynch](https://www.crunchbase.com/person/brittany-lynch) and is based in Los Angeles, C.A.
Optimal
Debt Financing in 2013
Optimal Inc. is the leading social media advertising and analytics platform.
Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
Optimal Inc. is the leading social media advertising and analytics platform.
Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.
CrowdHall
Seed Round in 2013
A CrowdHall is a crowd-sourced town hall built on the idea that public discourse with high-profile people & organizations doesn't have to be one-sided. It empowers the crowd to organize its thoughts, articulate its questions, and voice its perspective in a democratic way.
vidIQ is a YouTube video marketing and audience management platform based in San Francisco. It provides an end-to-end suite of tools that help brands, agencies, and video creators grow views and subscribers by optimizing content release times, YouTube SEO, keyword and competitor analysis, and channel audits, along with daily ideas and influencer connections. The platform also offers analytics across YouTube and associated social channels, bulk description editing, comment moderation, and syndication features to extend reach on connected networks, enabling users to monitor engagement, discover opportunities, and streamline their content development workflow.
Kanvas Labs
Angel Round in 2013
Kanvas Labs, Inc. is a mobile social networking company based in New York, New York, that specializes in enabling users to create and share engaging visual content centered around real-world experiences. The company offers a platform that allows users to craft social photo stories by combining photos, videos, GIFs, and custom stop motion clips with text, stickers, and music. This content can be shared within the app and across various social media platforms. Originally known as Tracks Media, Inc., Kanvas Labs was incorporated in 2010 and operates as a subsidiary of AOL Inc. The platform emphasizes the creation of micro-social networks, facilitating interactive and collaborative storytelling among friends and followers.
SocialThreader
Seed Round in 2012
SocialThreader increases effectiveness of digital marketing via social integration of brand and consumer voices across their ads and website
SocialThreader helps marketers increase brand awareness, social engagement and conversions. It seamlessly aggregates all of brand’s social touch points, analyzes campaign performance linked to these touch points and optimizes content based on campaign goals. SocialThreader directly improves the effectiveness of Search and Display campaigns. Businesses stand to gain significant ROI on their campaigns and better measures on relevant KPIs.
Reachli
Seed Round in 2012
Reachli, Inc. is a company that specializes in social media marketing solutions tailored for advertisers and publishers. Founded in 2011 and based in Sunnyvale, California, Reachli offers a platform that enables users to effectively disseminate visual content across various online channels. This includes the ability to promote campaigns through in-image, in-content, in-text advertising, and across social networks such as Pinterest, Tumblr, Facebook, and Twitter. By leveraging its extensive publisher network, Reachli facilitates the sharing of visual campaigns, allowing users to engage a larger audience and maximize the impact of their marketing efforts. The company was previously known as Pinerly, Inc. before rebranding to Reachli in November 2012.
Crossfader
Venture Round in 2012
Crossfader is an innovative music mashup application that empowers users to effortlessly mix and match existing songs. Designed to make anyone a DJ in seconds, the platform facilitates the discovery and sharing of unique remixes within a vibrant community. By enabling users to create their own mashups, Crossfader enhances the music experience and fosters collaboration among music enthusiasts worldwide.
vidIQ is a YouTube video marketing and audience management platform based in San Francisco. It provides an end-to-end suite of tools that help brands, agencies, and video creators grow views and subscribers by optimizing content release times, YouTube SEO, keyword and competitor analysis, and channel audits, along with daily ideas and influencer connections. The platform also offers analytics across YouTube and associated social channels, bulk description editing, comment moderation, and syndication features to extend reach on connected networks, enabling users to monitor engagement, discover opportunities, and streamline their content development workflow.
Alike is a mobile application that helps users discover nearby restaurants, bars, and cafes that are similar to their favorites. By entering the name of a preferred establishment, users receive tailored suggestions based on proximity and similarity to their search. The app features a ranking system that evaluates recommendations and allows users to provide feedback on the likeness of various venues. Additionally, Alike offers a broader platform for discovering diverse activities in urban areas across the United States, from dining options to live events. The application was acquired by Yahoo in February 2013 as part of a larger acquisition deal.
Big Frame
Seed Round in 2012
Big Frame is a media production and marketing services company based in Los Angeles. It offers services including social media advertising, search engine optimization and video advertising campaigns, helping businesses reach the right audience alongside premium content.
Mass Relevance
Series A in 2012
Mass Relevance is a company based in Austin, Texas, that specializes in developing cloud-based software tailored for the media and entertainment sectors. Founded in 2009 and originally named TweetRiver, the company rebranded in 2010. Its software facilitates the aggregation, filtration, and integration of social media content, allowing brands to effectively manage their social presence. The platform provides various services, including data management, opinion polling, trend analysis, and social activity monitoring, thereby enabling brands to strategically engage with their audiences. Mass Relevance serves a diverse clientele that includes notable organizations such as Cisco, GolfDigest, NBC Sports, and Pepsi. In April 2014, Mass Relevance merged with Spredfast, creating a more comprehensive solution for social marketing needs.
TOK.tv
Angel Round in 2012
TOK.tv Inc. is a company that operates a voice social platform specifically designed for sports fans, enabling them to communicate with friends while watching games on television. Founded in 2012 and headquartered in Palo Alto, California, with additional offices in London and Pavia, TOK.tv enhances fan engagement by allowing users to share real-time experiences, including sending stadium sounds and social selfies. The platform also offers features that enable fans to stream games live on their devices and interact with sports teams and brands. By providing a social interface for live sports streaming, TOK.tv helps teams and organizations monetize the fan experience and connects millions of users with real-time information and statistics about sporting events. In August 2019, the company became a subsidiary of Minerva Networks.
LikeIt.com
Seed Round in 2012
LikeIt.com (http://www.likeit.com), a fun way to discover people, places, and things via social graph interests and social games.
LikeIt™ enables social people discovery, helping users connect to others who are talking about the things they like and share their attitudes. LikeIt™ expands people search beyond the Facebook network, allowing users to easily aggregate interests and activities from eight other social networks into their people-discovery experience.
LikeIt™ considers a broad picture of a user’s preferences to make people recommendations, while saving the user the time of having to repeat movie reviews, music channels, favorite restaurants, and other interests from numerous other social sites. The site also uses social games to continually update users’ searchable interests and opinions.
How LikeIt™ Works:
• Users log-in using a Facebook account and share their favorite music, movies, books, hobbies, and sports across Instagram, Twitter, LinkedIn, Google+, Photobucket, Flickr, Foursquare, and Goodreads
• The site uses fun social games to encourage people to share their interests, which are fed into a recommendation engine to present interesting people from around the world
• “Would You Rather” questions let users compare opinions on today’s hottest topics
• “Top Interests” encourages sharing of preferences for movies, sports, music, celebrities, food, books, and more.
• “SuperFan” challenges users to pick friends’ top interests, such as the San Francisco 49ers, Oscars®, and Adele
• “Who Wore It Best” lets users share fashion opinions and tastes
• Using intuition and compatible interests, users play matchmaker for single friends with FriendConnect™
• LikeIt™ is committed to privacy, is TRUSTe certified, and offers users control over who sees what and when
Big Frame
Seed Round in 2012
Big Frame is a media production and marketing services company based in Los Angeles. It offers services including social media advertising, search engine optimization and video advertising campaigns, helping businesses reach the right audience alongside premium content.
Hotlist
Angel Round in 2012
Hotlist is a location-based social media platform designed to help users coordinate plans and discover events at millions of venues globally. By allowing users to follow friends, places, and brands, Hotlist provides personalized notifications and suggestions tailored to individual social interests. Its Planner feature enables users to easily find the most convenient times and locations for meet-ups with friends. Additionally, users can take "virtual peeks" into venues to view crowd demographics, including expected attendees and their Facebook profile photos, enhancing the decision-making process for social outings. Leveraging data from over 110 million users, Hotlist offers insights on more than 3 million venues across over 40,000 cities, using public data from platforms like Facebook and Twitter to customize recommendations based on users' locations and preferences.
Wantworthy
Angel Round in 2011
Wantworthy lets you save the products you want from any site as you're shopping online and gives you a place to organize, compare and get feedback from friends.
SocialFlow
Series A in 2011
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.
SocialFlow
Seed Round in 2010
SocialFlow, Inc. is a software company that specializes in social media distribution and monetization solutions tailored for publishers and media organizations. Founded in 2009 and based in New York, SocialFlow utilizes an advanced algorithm to optimize the timing, relevance, and audience targeting of social media posts. The platform identifies high-performing content for amplification through advertising and integrates these posts into platform-specific advertising formats. Furthermore, it establishes a feedback loop that analyzes audience responses, facilitating the development of new advertising opportunities that enhance client reach to segmented audiences. SocialFlow’s technologies enable publishers to distribute engaging content effectively while generating new revenue streams, and its client roster includes prominent organizations such as Condé Nast, The Associated Press, and CNN. The software supports tens of thousands of journalists globally in extending the reach and engagement of editorial content across various social platforms.