SMBC Venture Capital

Established in 2005, SMBC Venture Capital is a Tokyo-based corporate venture capital arm of Sumitomo Mitsui Banking Corporation. It invests primarily in early-stage companies operating within the information technology, life sciences, services, and manufacturing sectors.

Furuta Daiji

Managing Director

Keita Kawato

Deputy General Manager

Tetsuji Nakano

Deputy General Manager

Akira Ochiai

President and CEO

Hiroya Ota

Managing Director

Yamaguchi Masahiro

Managing Director

Past deals in Marketing

NEL

Series B in 2024
NEL is a creative agency and platform that connects brands with consumers through purchases and social media posts. It operates by enabling creator-powered marketing, supporting growth and monetization for brands and creators. The company focuses on marketing planning and distribution, leveraging a network of creators on a short-film platform centered on social media to expand the value-added economy.

Saleshub

Venture Round in 2024
Founded in Tokyo in 2014, Saleshub operates an online platform facilitating connections between individuals seeking side jobs, businesses looking for customers, and customers aiming to make referrals. The platform enables users to earn rewards by introducing acquaintances to relevant business opportunities.

ByWill

Series A in 2024
ByWill specializes in brand consulting and green transformation services, aiming to foster sustainability and enhance corporate value. Its offerings include market research, execution support, organizational strengthening consulting, cultural surveys, and environmental value creation assistance, empowering clients to strive towards carbon neutrality.

Micoworks

Series B in 2023
Micoworks is a marketing tool that facilitates communication and optimizes the customer experience through personalization.

Geofla

Pre Seed Round in 2023
Geofla is a business that specializes in creating and planning products and applications designed to encourage physical activity and stimulate foot traffic in various spaces. The company's offerings include advertising and promotional services, incentivizing users to move around businesses through a points-based system.

TieUps

Seed Round in 2023
TieUps develops and operates social networking services integrated marketing solutions that help businesses and creators connect with audiences. It provides a technology platform with tools to consolidate individual and business links into a single profile, generate interchangeable digital business cards, and support community-based customer development and digital marketing, enabling high-quality, high-intensity connections between creators, consumers, and brands through specialized digital communication methods.

Taian

Seed Round in 2023
Taian specializes in bridal industry services and software. It provides tools for wedding planning and guest management, including designable invitations and seating charts aligned with a couple's theme, and a system to display guest information. It also offers a digital marketing platform that supports post-wedding experiences by delivering CRM-driven promotions for wedding businesses, such as web invitations and seating order lists, with the aim of encouraging guests to visit on-site venues and generating repeat business.

NEL

Series A in 2023
NEL is a creative agency and platform that connects brands with consumers through purchases and social media posts. It operates by enabling creator-powered marketing, supporting growth and monetization for brands and creators. The company focuses on marketing planning and distribution, leveraging a network of creators on a short-film platform centered on social media to expand the value-added economy.

Good Vibes Only

Series A in 2021
Good Vibes Only Inc. is a consulting firm based in Shibuya, Japan, specializing in digital transformation and direct-to-consumer (D2C) services. Established in 2018, the company focuses on the apparel industry, offering a range of services that include product planning, development, manufacturing, public relations, and sales. Good Vibes Only operates an apparel digital transformation platform that leverages web3 technology to enhance merchandise planning and demand forecasting. By utilizing digital samples and artificial intelligence, the company aims to innovate supply chain processes in the apparel sector, facilitating regular access to new apparel in the web3 space for its clients.

Super Studio

Funding Round in 2021
Super Studio specializes in providing Software as a Service (SaaS) solutions that enhance the efficiency of eco-friendly operations, sales processes, and customer experiences. They offer consulting services focused on product planning, development, manufacturing, sales promotion, supply chain optimization, customer relationship management, and enterprise collaboration platforms.

Brandit

Series A in 2021
Brandit is a fashion technology company that enables direct-to-consumer brands through end-to-end services and a digital platform. It provides in-house production, inventory management, marketing, analytics, and logistics to support brand creation, scaling, and operations in the fashion sector. The Brandit system and its apparel EC platform allow developers and brands to manage development, production, sales, distribution, and channel-level costs and commissions from a single interface to optimize profitability. The company also manages D2C brands such as TRUNC 88 and originated as a spin-off connected with Candee, focusing on brand incubation and digital transformation to help fashion businesses launch and grow in a direct-to-consumer environment.

toBe marketing

Venture Round in 2019
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

MIL

Venture Round in 2019
MIL Inc., founded in 2018 and based in Tokyo, Japan, specializes in interactive video and movie production as well as product development services. The company focuses on a variety of video marketing solutions, including video commerce, online-to-offline (O2O) initiatives, recruitment videos, and landing videos. By integrating innovative video content into marketing strategies, MIL aims to enhance engagement and drive results for its clients.

IMCF

Venture Round in 2019
IMCF Co., Ltd. is a Tokyo-based brand incubation company dedicated to supporting fashion designers in establishing and promoting their brands. By providing financial assistance, business management, marketing, and back office services, IMCF allows designers to concentrate on their creative work without being burdened by administrative tasks. The company collaborates closely with designers, acting as a business partner to facilitate their growth and success. IMCF's approach focuses on new value creation, enabling entrepreneurs to transform their ideas into viable businesses while gaining essential knowledge of marketing and operational processes, all while minimizing the cost and time involved in launching a brand.

Satori

Venture Round in 2019
Satori Inc., founded in 2015 and based in Tokyo, Japan, specializes in developing a comprehensive marketing automation tool. This tool encompasses various functionalities, including lead management, lead generation, lead nurturing, lead qualification, and reporting. Satori aims to deliver creative and effective solutions tailored to their clients' needs, ensuring projects are completed on time and within budget. The company emphasizes a holistic approach to communications, offering a range of services in-house to meet diverse client requirements.

EXest

Seed Round in 2018
EXest is a Tokyo-based startup that promotes inbound travel to Japan. It operates WOW U, a platform connecting visitors with licensed interpreters and tour guides, and offers video clips showcasing popular spots and souvenirs via WOWU-media.

Cozre

Venture Round in 2017
Cozre is a media company that offers digital marketing support, DX solutions, and marketing research services for child-rearing households.

toBe marketing

Series B in 2017
ToBe Marketing Co., Ltd. is a Tokyo-based information technology company founded in 2015, specializing in client management systems and marketing automation. The company offers consulting services to help businesses integrate marketing technology with customer relationship management, aiming to enhance engagement between companies and their customers. ToBe Marketing provides a suite of tools that support various marketing and sales operations, including social media collaboration, email distribution, and salesforce integration. By focusing on the effective use of digital technology, ToBe Marketing empowers clients to improve their marketing outcomes and drive sales growth.

Crafter

Venture Round in 2016
Crafter is now a member of Monex Group! Crafter provides Crew, a team collaboration tool powered by GPT-3 and CraftChat. CraftChat is a SaaS platform for marketers who work in enterprises to automate acquiring leads and providing best customer experience in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using CraftChat, users don’t have to visit the website, it comes to you on your social media advertisements. CraftChat delivers more solid targeting based on social media activity and profiles.

Plus-D

Venture Round in 2015
Plus-D is a design agency focused on addressing challenges faced by companies in digital creative and communication design. The company specializes in planning and combining mass media with real media, particularly in digital environments like websites, smartphone applications, and social networking services. Plus-D boasts a diverse creative team that includes designers, engineers, and copywriters, and it leverages external networks of creators to manage projects from initial planning and design through to production. By offering services in advertising, production, and content creation, Plus-D aims to enhance client communication activities and foster stronger connections between brands and users, ultimately creating meaningful experience value.

Plus-D

Venture Round in 2015
Plus-D is a design agency focused on addressing challenges faced by companies in digital creative and communication design. The company specializes in planning and combining mass media with real media, particularly in digital environments like websites, smartphone applications, and social networking services. Plus-D boasts a diverse creative team that includes designers, engineers, and copywriters, and it leverages external networks of creators to manage projects from initial planning and design through to production. By offering services in advertising, production, and content creation, Plus-D aims to enhance client communication activities and foster stronger connections between brands and users, ultimately creating meaningful experience value.

AdInnovation

Venture Round in 2013
AdInnovation Inc. is a mobile advertising solutions provider based in Tokyo, Japan, operating since its founding in 2010. The company focuses on delivering marketing strategies specifically for smartphone applications across various regions, including Europe, America, and Southeast Asia. AdInnovation offers services such as HITRACKING, which enables mobile app and ad tracking through a single SDK, and AdStore, designed to measure advertising effectiveness. Additionally, the company specializes in mobile advertising marketing promotion, implementation, management, tracking, media site monetization, and media consulting. By providing effective promotional methods for applications, AdInnovation aims to help enterprises maximize their advertising potential and achieve significant user engagement and revenue growth.

Metaps

Series A in 2011
Metaps operates three core businesses: finance services including cashless payments, digital marketing solutions, and SaaS platforms for data analysis.

KPI Solutions

Venture Round in 2011
KPI Solutions Co., Ltd. is a Tokyo-based company that specializes in developing email marketing software. The company operates a marketing platform that facilitates collaboration and value sharing between consumers and marketers. Its platform features tracking technology for identification, as well as big data analytics and optimization tools to enhance consumption activities and security. This enables clients to attract customers more effectively and efficiently.

All Ads

Venture Round in 2008
All Ads is a Tokyo-based company that specializes in digital marketing services aimed at enhancing the cost-effectiveness of advertising for business professionals. The company focuses on lifetime value (LTV) marketing, integrating data, technology, and consulting to optimize advertising strategies. In addition to LTV marketing, All Ads provides in-house media management and licensing services, which encompass affiliate advertising consulting, operational advertising consulting, and roundtable discussions. The company's mission is to support the growth of advertisers by improving their advertising performance and overall business outcomes.
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