SMBC Venture Capital

SMBC Venture Capital Co., Ltd. is the private equity and venture capital arm of Sumitomo Mitsui Banking Corporation, established in 2005 and headquartered in Tokyo, Japan, with an additional office in Osaka. The firm specializes in growth capital and buyout investments, focusing on a diverse range of industries, including information technology, life sciences, services, and manufacturing. By leveraging its extensive financial services background, SMBC Venture Capital aims to support the growth and development of innovative companies in these sectors.

Takashi Arai

Managing Director and Board Member

Daiji Furuta

Managing Director

Hironori Shimizu

Managing Director and Board Member

Past deals in Marketing

Good Vibes Only

Series A in 2021
GOOD VIBES ONLY inc. provides digital transformation and D2C consulting services. It includes apparel, beauty, product planning, development, manufacturing, PR, and sales specialists services. The company was founded in 2018 and is based in Shibuya, Japan.

Super Studio

Funding Round in 2021
Provider of D2C consulting services specializing in product planning and development. The company provides consulting services concentrating on product manufacturing, sales promotion activities, supply chain optimization, and CRM after-sales as well as offering an enterprise collaboration platform for sales and marketing, enabling businesses to maximize their revenue and customer experience.

Brandit

Series A in 2021
Brandit Co., Ltd. engages in D2C brand and D2C solution business. The company offers in-house production/D2C brand deployment services; and develops and provides B2B solutions that provide one-stop services from production to logistics. Its activities include EC operation, product production, logistics business, advertising agency, and PR business. The company was founded in 2019 and is based in Tokyo, Japan.

toBe marketing

Venture Round in 2019
ToBe Marketing is an information technology company that provides services to combine marketing automation and CRM. It offers consulting services, IT, and marketing consultation. The company is driven by a mission is to realize the engagement of companies and their customers by creating marketing and sales activities using IT or digital technology. ToBe Marketing was founded in 2015 and headquartered in Tokyo, Japan.

MIL

Venture Round in 2019
MIL Inc., founded in 2018 and based in Tokyo, Japan, specializes in interactive video production and marketing services. The company offers a diverse range of solutions including video commerce, recruitment videos, and landing videos, aimed at enhancing video marketing efforts. MIL operates a video editing platform designed to address challenges in the video marketing and advertising sectors. By developing its products in-house, MIL empowers marketers to excel in video marketing, fostering innovative viewing experiences and improving customer engagement.

Patra

Venture Round in 2019
PATRA is a marketplace that sells multiple corporate brand products produced by influencers in addition to brands originating in-house. PATRA provides a trend media for women who sends the latest in girl trends, watched by more than one million women in the middle of Instagram.

IMCF

Venture Round in 2019
IMCF Co., Ltd., based in Tokyo, Japan, specializes in providing comprehensive financial, marketing, and business support services tailored for fashion designers. The company focuses on brand incubation, allowing designers to concentrate on their creative work by managing various operational aspects, including funding, business management, and marketing. IMCF positions itself as a collaborative business partner, working closely with designers to promote their brands and foster growth in the competitive fashion industry. Through this approach, IMCF aims to create an environment conducive to creativity and innovation, supporting designers in building their identities and expanding their market presence.

SATORI

Venture Round in 2019
SATORI Inc. is a Tokyo-based company founded in 2015 that specializes in developing an all-in-one marketing automation platform. The platform provides a comprehensive suite of tools for lead management, lead generation, lead nurturing, lead qualification, and reporting. It aims to enhance the marketing efforts of businesses by facilitating user engagement on websites, managing prospective customers, and conducting market research. By offering an easy-to-use interface and effective marketing techniques, SATORI empowers companies to streamline their marketing processes and improve their outreach to leads and prospects.

Identity

Venture Round in 2018
IDENTITY is a company that develops digital marketing support and in house media business

Patra

Venture Round in 2018
PATRA is a marketplace that sells multiple corporate brand products produced by influencers in addition to brands originating in-house. PATRA provides a trend media for women who sends the latest in girl trends, watched by more than one million women in the middle of Instagram.

Patra

Venture Round in 2018
PATRA is a marketplace that sells multiple corporate brand products produced by influencers in addition to brands originating in-house. PATRA provides a trend media for women who sends the latest in girl trends, watched by more than one million women in the middle of Instagram.

toBe marketing

Series B in 2017
ToBe Marketing is an information technology company that provides services to combine marketing automation and CRM. It offers consulting services, IT, and marketing consultation. The company is driven by a mission is to realize the engagement of companies and their customers by creating marketing and sales activities using IT or digital technology. ToBe Marketing was founded in 2015 and headquartered in Tokyo, Japan.

SMARTCAMP

Series B in 2017
Smart camp is a company that manages Internet services and this company is good at B2B marketing.

Crafter

Venture Round in 2016
ChatBook is a SaaS platform for marketers who work in B2B area to automate acquiring leads and evaluate leads in your absence.We remove the trouble of spending lots of money on online marketing and make better conversions. If you are using ChatBook, users don’t have to visit the website, it comes to you on your social media advertisements. ChatBook delivers more solid targeting based on social media activity and profiles.

M0mentum

Venture Round in 2015
Monitoring and countermeasures for fraudulent online Advertising transactions in Japan for the first time.

Plus-D

Venture Round in 2015
Plus D Inc. provides creative design planning and production services. Its services include creative and planning, providing digital creation services and build communication between business and consumers; movie produce, engages in planning and production of video content, including movie theaters and television (TV) dramas, music videos, and commercial videos; and creative sharing, providing creative know-how to partner companies and create new business together. The company was founded in 2008 and is based in Tokyo, Japan.

Leading Mark

Series A in 2015
Leading Mark Inc. is an employment agency based in Tokyo, Japan, that focuses on addressing the needs of job seekers. As a growing human resources startup, it is expanding its services to include mid-career and international hiring. The company has a representative in China who is dedicated to connecting top Japanese-speaking Chinese students with opportunities in Japan. Leading Mark emphasizes the importance of providing relevant information to job seekers, in contrast to larger, traditional agencies that may prioritize the interests of employers and their own commissions. By centering its efforts around the average job seeker, Leading Mark aims to alleviate frustration and support career development.

Plus-D

Venture Round in 2015
Plus D Inc. provides creative design planning and production services. Its services include creative and planning, providing digital creation services and build communication between business and consumers; movie produce, engages in planning and production of video content, including movie theaters and television (TV) dramas, music videos, and commercial videos; and creative sharing, providing creative know-how to partner companies and create new business together. The company was founded in 2008 and is based in Tokyo, Japan.

MtGox.us

Venture Round in 2014
Logly is a demand-side platform that allows advertisers to distribute ads efficiently based on their unique technology that combines the context analysis of a website and the behavioral analysis of visitors.

AdInnovation

Venture Round in 2013
AdInnovation Inc. is a mobile advertising solutions provider based in Tokyo, Japan, operating in Europe, America, Southeast Asia, and beyond. Established in 2010, the company specializes in mobile app promotion, management, and advertising effectiveness measurement. Its key offerings include HITRACKING, which provides a unified app and ad tracking service across multiple platforms through a single SDK, and AdStore, a system designed to assess advertising impact. AdInnovation focuses on enhancing client success by maximizing user engagement and revenue for smartphone applications while ensuring prompt delivery of services to mitigate opportunity loss. As of July 2017, AdInnovation operates as a subsidiary of Taptica International Ltd.

Research and Innovation

Seed Round in 2013
Research and Innovation Co., Ltd. provides marketing research, sales promotion, and various information provision services using the Internet. Its services include barcode research, barcode promotion, and other promotional programs under the CODE brand; experiential and brand image association surveys under the Mycomment brand; in-store and street surveys of foreign tourists visiting Japan; investigation of consumers who are interested; and investigation of other people. The company serves customers in food, daily necessities, beauty and fashion, retail and distribution, eating and drinking, ceremonial occasion, car, finance, leisure and entertainment, and media and advertising sectors. Research and Innovation Co., Ltd. was founded in 2011 and is based in Tokyo, Japan.

KPI Solutions

Venture Round in 2011
KPI Solutions Co., Ltd. develops email marketing software. The company is based in Tokyo, Japan.

All Ads

Venture Round in 2008
Net-Marketing Corporation operates as an advertisement agent in Japan. The company is based in Tokyo, Japan.

Adways

Venture Round in 2005
Adways, based in Tokyo and founded in 2001, specializes in mobile marketing solutions, offering services that include one of Asia's largest mobile CPI ad networks, AppDriver, and the mobile app measurement tool, PartyTrack. The company has a significant presence across Asia, with operations in 11 countries, including Japan, China, and India. It focuses on helping app developers enhance user acquisition and monetization strategies. Adways has expanded its offerings to include internet advertising, mobile applications, and content development for media advertising. With a workforce of approximately 1,000 employees, Adways has evolved from a small startup to a prominent international corporation, led by its founder and CEO, Haruhisa Okamura. The company is dedicated to providing innovative marketing solutions and maximizing value for its clients in the competitive mobile app market.

Adways

Venture Round in 2005
Adways, based in Tokyo and founded in 2001, specializes in mobile marketing solutions, offering services that include one of Asia's largest mobile CPI ad networks, AppDriver, and the mobile app measurement tool, PartyTrack. The company has a significant presence across Asia, with operations in 11 countries, including Japan, China, and India. It focuses on helping app developers enhance user acquisition and monetization strategies. Adways has expanded its offerings to include internet advertising, mobile applications, and content development for media advertising. With a workforce of approximately 1,000 employees, Adways has evolved from a small startup to a prominent international corporation, led by its founder and CEO, Haruhisa Okamura. The company is dedicated to providing innovative marketing solutions and maximizing value for its clients in the competitive mobile app market.
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