Sinclair Broadcast Group, Inc. is a leading television media company in the United States, operating a large portfolio of television stations. The company owns and operates 191 stations across 89 markets, delivering a diverse range of programming that includes network-affiliated shows, locally-produced news, local sporting events, and syndicated entertainment. Sinclair's reach encompasses approximately 35% of U.S. television households, featuring affiliations with major networks like FOX, ABC, CBS, NBC, and more. In addition to its broadcasting operations, Sinclair owns the Tennis Channel and various regional sports networks that have exclusive rights to air games for numerous professional sports teams. The company also offers digital agency services, broadcast technical services, and manufactures broadcast systems. Founded in 1986 and headquartered in Hunt Valley, Maryland, Sinclair Broadcast Group continues to expand its influence within the media landscape through strategic investments and comprehensive programming.
ZypMedia, Inc., also known as ZypTV, operates a demand-side platform that connects advertisers with audiences on streaming television. Founded in 2013 and headquartered in San Francisco, the company has expanded to include offices in New York City, New Delhi, and Saint Petersburg. ZypMedia offers products like ZypTV Enterprise and ZypTV Self-Serve, tailored for local streaming TV advertising. The platform is designed for local media companies, media buying agencies, and brands seeking to effectively target local audiences at scale. By integrating machine learning with human expertise, ZypMedia provides tools that facilitate the transition between traditional and digital advertising, enabling clients to enhance their offerings and increase revenue in a rapidly evolving media landscape.
Bonten Media Group
Acquisition in 2017
Bonten Media Group provides services via SSA/JSA agreements to WEMT (FOX/ThisTV), Tri-Cities, TN/VA and WFXI/WYDO (FOX/Bounce), Greenville-New Bern, NC, which are owned by Esteem Broadcasting. Bonten seeks further additions to our portfolio of leading television stations. Building and maintaining strong local news products and brands is at the core of the Bonten philosophy. Bonten regularly researches and responds to the needs of local news viewers in each of our markets. We dedicate significant resources to bringing timely, accurate and sophisticated weather information to viewers. Our goal is to provide trustworthy coverage of vital local news and weather events. Bonten believes strongly in the value of local television to advertisers. Bonten account executives may be relied upon to provide sound marketing advice to advertisers regardless of the size of the advertiser’s budget.
ZypMedia
Series B in 2015
ZypMedia, Inc., also known as ZypTV, operates a demand-side platform that connects advertisers with audiences on streaming television. Founded in 2013 and headquartered in San Francisco, the company has expanded to include offices in New York City, New Delhi, and Saint Petersburg. ZypMedia offers products like ZypTV Enterprise and ZypTV Self-Serve, tailored for local streaming TV advertising. The platform is designed for local media companies, media buying agencies, and brands seeking to effectively target local audiences at scale. By integrating machine learning with human expertise, ZypMedia provides tools that facilitate the transition between traditional and digital advertising, enabling clients to enhance their offerings and increase revenue in a rapidly evolving media landscape.
Max Media Properties, L.L.C.
Acquisition in 1997
The Max Media television stations WKEF-TV in Dayton and WEMT-TV in TriCities have overlapping service areas with Sinclair's WSTR-TV.
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