Silicon Valley Bank

Silicon Valley Bank is a commercial bank headquartered in Santa Clara, California, specializing in providing diversified financial services to companies in technology, life sciences, cleantech, venture capital, private equity, and premium wine sectors. Established in 1983, it offers a range of services including debt financing, treasury management, corporate investment, and international banking. The bank operates through 27 offices in the United States and has an international presence with seven operations worldwide. By leveraging its industry expertise and global connections, Silicon Valley Bank aims to enhance the success potential of its clients, which include both emerging growth and established businesses. Additionally, its UK branch, founded in 2010, facilitates cross-border transactions and supports clients in meeting their strategic needs. The bank is recognized for its commitment to service excellence and innovation within the financial sector.

Trefor Bacon

Managing Director

Greg Becker

CEO

Julie Betts

Managing Director

Gerald Brady

Managing Director, SVB Network

Samantha Colletti

Director

Peter Freyer

Managing Director of National Healthcare Sponsor Finance and Life Sciences

Dennis Grunt

Director

Nicole Hawkey

Director

Stephen Lowery

Managing Director

Scott McCarty

Director - Life Sciences

Andrew Oddo

Managing Director, Startup Banking

Eric Otterson

Managing Director

Robert Parker

Director

Sameer Paul

Director

Priya Rajan

Managing Director - India and Middle East and North Africa

Laura Scott

Managing Director

Ben Tickler

Managing Director - Enterprise Software

Past deals in Outdoor Advertising

TravelNest

Debt Financing in 2020
TravelNest Limited operates an online platform that enables rental property owners to advertise their properties effectively. Founded in 2014 and based in Edinburgh, United Kingdom, the company focuses on the holiday rentals industry across Europe. It assists property owners in optimizing their listings and identifying the most suitable advertising channels to enhance visibility and attract potential guests. TravelNest was previously known as TouristCo Limited before rebranding in October 2017. Through its innovative approach, the company aims to transform the way rental properties are marketed.

Cooler Screens

Series C in 2020
Cooler Screens Inc. specializes in developing interactive digital displays that replace traditional glass doors on retail cooler surfaces. Founded in 2017 and based in Chicago, Illinois, the company provides IoT-enabled screens that enhance the shopping experience by delivering targeted advertisements and relevant product information. These screens allow consumers to access details that assist in making informed purchasing decisions based on their preferences and budgets. Retailers benefit from increased sales through improved visibility and personalized marketing opportunities, while consumer product companies can utilize this platform to enhance brand awareness and market their offerings effectively at the point-of-sale. Cooler Screens offers a variety of advertising formats, including full door and multi-door displays, banners, and promotional tags, supporting both engagement and nutritional transparency for shoppers.

Illumin

Post in 2020
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of its business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results. AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary and Montreal. For more information, visit AcuityAds.com.

Illumin

Post in 2018
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of its business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results. AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary and Montreal. For more information, visit AcuityAds.com.

PebblePost

Debt Financing in 2017
PebblePost, Inc. is a New York-based company that operates a digital-to-direct mail marketing platform. Established in 2014, PebblePost specializes in transforming online consumer behavior into targeted direct mail campaigns. By leveraging online interest and intent data, the company sends personalized direct mail that aims to activate purchasing decisions and enhance conversion rates. PebblePost is known for its innovation in Programmatic Direct Mail, which utilizes advanced targeting and algorithmic optimization techniques. The platform integrates various marketing functions, including segmentation, campaign management, production, analytics, and optimization, allowing brands to effectively engage consumers through tailored media impressions delivered to their homes.

NovoRoll

Debt Financing in 2017
NovoRoll is a leading advertising technology company, specializing in delivering cross-platform video monetization and advertising solutions. The company empowers hundreds of the world's leading publishers, SSPs, and ad networks to easily distribute video ads to any device and ad format. NovoRoll is headquartered in San Francisco, CA with offices in Seattle, Tel-Aviv and eastern Europe.

Snipp

Post in 2016
Snipp Interactive Inc. is a loyalty and promotions technology company that specializes in mobile marketing solutions, rebates, and loyalty programs. Headquartered in Toronto, Canada, Snipp operates in the United States, Canada, Ireland, and other international markets. The company's offerings include SnippCheck, a mobile receipt processing solution that facilitates purchase-based promotions; SnippWin, a platform for various promotional activities; and SnippLoyalty, which supports a range of loyalty programs. Additionally, Snipp provides SnippRewards, a rewards platform, and SnippInsights, a data analytics program that aggregates and analyzes data from its services. Snipp's solutions are designed to help brands and advertising agencies engage consumers effectively and drive sales through integrated marketing technology. Founded in 2007, the company has powered numerous programs for Fortune 1000 brands and has gained recognition for its growth and innovation in the industry.

Verve

Debt Financing in 2016
Verve Group’s omnichannel ad platform connects advertisers, agencies, brands, and publishers to people in real time. With a privacy-first approach, Verve Group offers advertising innovation at scale with full-stack programmatic solutions in brand-safe environments. The global company is a trusted partner of 5,000+ advertisers and brands with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with over 200 employees in 20+ offices worldwide, spanning the Americas, EMEA, and APAC. Learn more at www.verve.com.

Signal

Series E in 2016
Signal Digital, Inc. is a digital marketing technology company that specializes in customer identity solutions for enterprises. Founded in 2009 and headquartered in Chicago, Illinois, Signal offers a platform designed to enhance the customer experience by delivering contextual relevance at various engagement points. Its key services include Onboard to Activate, which helps businesses engage the right customers while eliminating duplicate and outdated audiences; Onsite Identity Resolution, which identifies anonymous visitors; and a Measurement solution that provides detailed insights into media impressions and return on investment. The Signal Open Data Platform enables marketers to collect and synchronize data from multiple offline and online sources in real-time, facilitating improved customer interactions across all channels. In June 2014, the company changed its name from BrightTag Inc. and operates as a subsidiary of TransUnion, with additional offices in London, Tokyo, and Sydney.

Innovid

Debt Financing in 2015
Innovid is an independent advertising and analytics platform designed specifically for television. It offers a comprehensive suite of services that includes ad serving, measurement, and creative optimization for TV advertisements across various environments, such as connected TV, mobile TV, and desktop TV. The platform enables advertisers to personalize, deliver, and assess innovative advertising experiences across multiple devices and media outlets. Innovid serves a diverse clientele, including advertisers, publishers, and media agencies, and operates in regions including the U.S., Canada, EMEA, APAC, and LATAM, with the majority of its revenue generated in the U.S.

MNTN

Venture Round in 2015
MNTN is a provider of cloud-based advertising software designed for direct marketers, agencies, and brands of all sizes. Its comprehensive advertising suite enables users to effectively launch retargeting and prospecting campaigns across various platforms, including display, mobile, and social media. Additionally, MNTN offers a creative suite that empowers users to design visually appealing advertisements utilizing available content. The platform is known for its emphasis on transparency and control, allowing advertisers to manage their campaigns efficiently with one of the fastest go-live times in the industry. MNTN has received multiple accolades for its innovative solutions and workplace culture, establishing itself as a prominent player in the digital advertising landscape.

PulsePoint

Debt Financing in 2015
PulsePoint is a data and technology company that specializes in programmatic solutions for healthcare organizations, focusing on personalizing information to enhance health outcomes. By leveraging advanced advertising technology, PulsePoint enables healthcare providers to effectively reach consumers and physicians with contextually relevant content. The company's platform utilizes programmatic automation to analyze customer journey signals, facilitating a better understanding of engagement and relevance. This allows organizations to seamlessly activate health options and improve the delivery of care, education, and support when it is most needed. Through actionable insights, PulsePoint aims to foster meaningful connections in the healthcare landscape.

Unified

Debt Financing in 2015
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

Integral Ad Science

Debt Financing in 2015
Integral Ad Science operates as a global technology and data company focused on digital advertising verification and optimization. Its media valuation platform enables buyers and sellers in the advertising ecosystem to assess the value of advertising opportunities across various channels and devices. The company offers a range of solutions for marketers, traders, and sellers, including customizable verification tools that help advertisers eliminate wasted spend, dynamic data solutions for informed programmatic buying, and real-time inventory scoring metrics. By leveraging data science and engineering, Integral Ad Science provides insights that enhance the effectiveness of advertising strategies and optimize consumer engagement. Headquartered in New York, the company has a significant presence in multiple countries, serving brands, agencies, publishers, and technology firms. Established in 2008, Integral Ad Science has gained recognition for its innovation and growth within the advertising industry.

AdStage

Debt Financing in 2015
AdStage, Inc. is a San Francisco-based company that specializes in developing a cloud-based advertisement management platform. This platform enables advertisers to create, launch, and manage targeted advertising campaigns across various social networks while automating tasks and generating comprehensive dashboards and reports. AdStage's tools allow marketers to consolidate and analyze their advertising efforts, evaluate campaign performance through customizable dashboards, and schedule actions based on specific time zones. Incorporated in 2012, the company serves a diverse range of industries, providing essential modules for automation, data integration, and reporting. As a subsidiary of TapClicks, AdStage supports marketers in demonstrating the return on ad spend and facilitating data-driven decision-making for business growth.

Advice Interactive Group

Series A in 2014
Advice Interactive Group is an Internet marketing agency based in McKinney, Texas, that offers a comprehensive range of services for organizations in the United States and internationally. The company specializes in search engine optimization (SEO) and local SEO, which includes competitive analysis, keyword research, content marketing, and social media optimization. Additionally, it provides social media marketing services such as content curation and engagement strategies. Advice Interactive Group also excels in web design, delivering services that encompass landing page design, user experience, graphic design, and mobile website development. Furthermore, the agency offers pay-per-click (PPC) management, which includes advanced keyword research, retargeting, and performance audits. Founded in 2008, the agency aims to help clients establish a clear and distinct voice in the competitive online marketplace.

Yashi

Debt Financing in 2014
Yashi, Inc. is a digital advertising company based in Toms River, New Jersey, specializing in optimization tools for online video advertising. Founded in 2007, Yashi operates a demand-side platform that utilizes location-focused technology to deliver various video advertising solutions, including pre-roll, in-page, and in-game formats. The company also provides traditional and custom advertising options, such as sponsorships, contests, and advergames. Yashi's platform processes billions of video advertisements each month across numerous websites, establishing its presence in the programmatic video advertising sector. In February 2012, the company rebranded from its original name, GamersMedia, Inc., and as of early 2015, it functions as a subsidiary of Nexstar Broadcasting Group.

GroundTruth

Series D in 2014
GroundTruth is a global location technology company that leverages real-world data to enhance marketing and advertising strategies. By utilizing its proprietary Blueprints technology, GroundTruth provides valuable consumer insights, helping businesses understand audience behavior and optimize their marketing efforts. The company boasts an extensive first-party database with 95 million active monthly users and 17 million daily users, covering 100 million places and points of interest. This data enables GroundTruth to deliver in-store visitation insights across various markets and competitors, empowering marketers to improve brand awareness, increase website traffic, and drive in-store visits. Currently, GroundTruth operates in 21 countries worldwide, making it a significant player in the location-based marketing landscape.

Altitude Digital

Debt Financing in 2014
Altitude Digital is a video advertising technology company based in Denver, Colorado, with additional offices in New York and San Francisco. The company operates the Altitude ARENA® platform, which facilitates seamless connections between publishers and advertisers through programmatic technology. This platform provides publishers with comprehensive control over their mobile and desktop video content, offering real-time actionable insights and transparent pricing. By integrating proprietary data and insights from third-party sources, Altitude ARENA® helps publishers understand inventory quality and performance, enabling them to optimize their offerings and maximize revenue. The focus on innovative technology enhances user experience while improving overall performance for advertisers.

MediaMath

Debt Financing in 2014
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.

Q1Media

Debt Financing in 2014
Q1Media is a digital advertising company that caters to national, regional, and local brands by providing targeted advertising solutions across various platforms, including mobile, video, display, and connected TV. It specializes in mobile location-based targeting and measurement, enabling advertisers to effectively reach custom audiences. The company offers advanced cross-device advertising units and has in-house teams dedicated to optimizing campaigns. Additionally, Q1Media supports web publishers in maximizing their display and video advertising revenue across desktop, tablet, and mobile devices, making it a comprehensive platform for managing digital advertising efforts.

The Mobile Majority

Venture Round in 2013
The Mobile Majority is an ad tech startup based in Santa Monica, with additional offices in New York City, San Francisco, Chicago, and Sao Paulo. As a vertically integrated mobile advertising platform, it focuses on providing a comprehensive solution for mobile advertising needs. The company employs advanced technology designed to minimize redundancy and eliminate waste, resulting in more efficient and cost-effective advertising campaigns. The leadership team consists of seasoned entrepreneurs and media industry professionals who are dedicated to addressing key challenges identified by clients in the mobile advertising space.

PaeDae

Venture Round in 2013
PaeDae partners with local and international non-profits to create pro-bono campaigns for charitable causes. PaeDae is the world's largest mobile ad engagement network. Based in Santa Monica, California with satellite offices in New York and San Francisco. PaeDae is now Mobile Majority. PaeDae has to date raised more than $12M in funding to expand its unique user-centric advertising platform, which includes mobile video, rich media, and app discovery.

Optimal

Debt Financing in 2013
Optimal Inc. is the leading social media advertising and analytics platform. Optimal helps brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary analytics tools.

Appia

Debt Financing in 2013
Appia is a prominent mobile user acquisition network that specializes in delivering mobile app downloads to over 1 billion users across 200 countries. The company provides a platform designed to meet the needs of mobile advertisers, ensuring a high volume of app installs and maximizing profit per install for its clients. Trusted by notable brands such as ngmoco, AppBrain, and Playtika, Appia combines a robust network with advanced technology to connect quality apps with engaged consumers. The company supports mobile application developers by offering a distribution point while providing advertisers with tools to acquire high-value customers. Appia has received $30 million in funding from various investors and has established itself as the largest non-incentivized network in the industry. With offices in San Francisco and Durham, Appia continues to evolve its product offerings and expand its network of publishers and advertisers.

Altitude Digital

Series A in 2013
Altitude Digital is a video advertising technology company based in Denver, Colorado, with additional offices in New York and San Francisco. The company operates the Altitude ARENA® platform, which facilitates seamless connections between publishers and advertisers through programmatic technology. This platform provides publishers with comprehensive control over their mobile and desktop video content, offering real-time actionable insights and transparent pricing. By integrating proprietary data and insights from third-party sources, Altitude ARENA® helps publishers understand inventory quality and performance, enabling them to optimize their offerings and maximize revenue. The focus on innovative technology enhances user experience while improving overall performance for advertisers.

Unified

Series A in 2012
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

PubMatic

Series D in 2012
PubMatic, Inc. is a prominent provider of cloud infrastructure that facilitates real-time programmatic advertising transactions globally. The company offers a suite of solutions, including PubMatic Cloud, which serves as a customizable platform for publishers, and various technologies for header bidding and in-app advertising. Its offerings also encompass real-time bidding advertising technologies, digital inventory management, and tools for audience data transactions. PubMatic supports diverse ad formats across multiple digital devices, such as mobile apps, desktops, and connected televisions. Founded in 2006 and headquartered in Redwood City, California, the company operates 12 offices and nine data centers worldwide. Processing nearly one trillion ad impressions monthly, PubMatic enables a seamless connection between consumers, content, and brands, positioning itself as a key player in the digital advertising technology market. Its revenue model primarily relies on a share of the advertising sales it facilitates, catering to both publishers and buyers, including demand-side platforms and direct advertisers.

Signal

Series C in 2012
Signal Digital, Inc. is a digital marketing technology company that specializes in customer identity solutions for enterprises. Founded in 2009 and headquartered in Chicago, Illinois, Signal offers a platform designed to enhance the customer experience by delivering contextual relevance at various engagement points. Its key services include Onboard to Activate, which helps businesses engage the right customers while eliminating duplicate and outdated audiences; Onsite Identity Resolution, which identifies anonymous visitors; and a Measurement solution that provides detailed insights into media impressions and return on investment. The Signal Open Data Platform enables marketers to collect and synchronize data from multiple offline and online sources in real-time, facilitating improved customer interactions across all channels. In June 2014, the company changed its name from BrightTag Inc. and operates as a subsidiary of TransUnion, with additional offices in London, Tokyo, and Sydney.

Radiate Media

Debt Financing in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

W4

Debt Financing in 2011
W4 LLC, founded in 2009 and based in Los Angeles, California, specializes in managing and optimizing online response-based advertising campaigns. The company offers a diverse array of performance-based online advertising solutions, primarily focusing on cost-per-action (CPA) campaigns. W4 distributes these campaigns through an extensive network of publishers across various channels, including search, pay-per-click, display, social media, and email. By adhering to best practices in affiliate media distribution, W4 emphasizes campaign optimization, quality partnerships, and transparency. As of July 2018, W4 operates as a subsidiary of Digital Media Solutions, LLC.

Adconion Media Group

Venture Round in 2011
Adconian Media Group is a technology company that provides customized solutions and innovative products delivered across multiple screens on a single platform. The company’s digital distribution platform enables content owners, app developers and device manufacturers to monetize their global audiences across multiple devices and screens. This is done by building proprietary data profiles and models on their consumers and then selling these profiles to the highest bidder in a real-time marketplace. The Adconion DDP is collecting data on the 50+ billion events a month that take place across the platform. This data is ingested, mapped, and segmented, providing Adconion with a 360° audience profile across one platform. Adconion Media Group wholly owns Adconion Direct, providing performance solutions spanning display, email and social media; along with smartclip, the video and brand advertising platform specializing in multi-screen delivery. Adconion Media Group was founded by Fred Krueger and Tyler Moebius in.

INVISION Inc.

Venture Round in 2011
INVISION Inc. is a privately held company based in New York City, with an additional office in Atlanta, Georgia. Since its establishment in 1993, the company has specialized in providing software solutions and consulting services tailored for the media industry. INVISION focuses on developing advertising sales management software that assists television and media companies in optimizing revenue, managing inventory, and establishing pricing strategies. Their offerings include tools for generating and managing rate cards, as well as reporting and analytics solutions. Additionally, INVISION provides consulting services and cloud management to help clients streamline operations and enhance their ad sales processes, ultimately enabling them to maximize revenue from their advertising inventory.

Auditude

Series B in 2011
Auditude is a prominent video management and monetization technology company focused on enhancing video revenues for content owners and aggregators. Its proprietary system, Auditude Connect, serves as an advanced ad management platform that addresses the needs of premium video websites and content providers. By facilitating effective ad serving and management, Auditude has partnered with major players in the online video industry, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company employs a team of experts with backgrounds in leading technology firms such as DoubleClick, eBay, Google, and PayPal. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.

MediaMath

Debt Financing in 2009
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.

Tumri

Debt Financing in 2009
Founded in 2004 with the vision to re-imagine the online advertising experience, Tumri has developed an advertising platform that creates an interactive advertising experience. The Tumri solution—the AdPod—enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. Tumri was acquired by Collective in July 2011.

Magnite

Debt Financing in 2009
Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company's mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally.
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