Silicon Valley Bank

Silicon Valley Bank, established in 1983, is a leading commercial bank headquartered in Santa Clara, California. It specializes in providing a wide array of financial services, including banking, treasury management, and international banking, to innovative technology, life science, and premium wine businesses, as well as venture capital and private equity firms. With a global presence through 27 U.S. offices and seven international operations, the bank leverages its industry knowledge, connections, and world-class service to support the success of its clients.

Greg Becker

CEO

Brian Foley

Managing Director

Peter Freyer

Managing Director of National Healthcare Sponsor Finance and Life Sciences

Scott McCarty

Director, Life Sciences

Andrew Merget

Managing Director

Christopher Morrison

Managing Director and Head of Boston Enterprise Software

Joan Parsons

Executive Vice President, Corporate Banking

Sameer Paul

Director

Marisa Phan

Managing Director - Enterprise Software

Peter Sletteland

Associate

Jordy Samiljan

Managing Director, I Leveraged Finance and Sponsor Coverage

John Benetti

Managing Director

Past deals in Digital Marketing

TravelNest

Debt Financing in 2020
TravelNest Limited is an Edinburgh-based software company that operates an online platform for holiday rental owners to advertise their properties more effectively. Founded in 2014, the company aims to transform how property owners market their rentals by optimizing advertising across multiple channels. TravelNest's platform provides a comprehensive dashboard that allows vacation rental owners to manage their advertising efforts in one location. By offering insights into advertisement performance and property metrics, TravelNest enables hosts to maximize their revenue while simplifying the process of distributing listings across various global websites.

Postal

Debt Financing in 2020
Postal.io, Inc. is a sales and marketing engagement platform that enhances team management, content curation, and workflow automation. Incorporated in 2019 and based in San Luis Obispo, California, the company offers solutions that generate leads, increase sales, and improve customer retention across various industries, including software, healthcare, finance, real estate, and insurance. The platform automates the delivery and reporting of personalized physical assets, such as direct mail and corporate gifts, which can be seamlessly integrated with existing CRM and marketing automation systems or used independently. By personalizing and scaling engagement efforts, Postal.io aims to boost brand loyalty, improve conversion rates, and enhance overall employee and customer satisfaction. The company is led by a founding team with a track record of successful ventures.

illumin Holdings

Post in 2020
Illumin Holdings Inc operates a journey advertising platform designed to assist marketers in effectively reaching consumers throughout their buying journeys. Launched in 2020 and rebranded from AcuityAds in 2023, the platform utilizes advanced machine learning algorithms and real-time data analytics to enhance the process of programmatic advertising, which automates the buying and selling of advertising inventory. By leveraging proprietary technology, Illumin enables marketers to connect with customers more efficiently, fostering trust and transparency at every stage of the advertising process. The company is dedicated to improving digital advertising outcomes through innovative technological solutions.

FastForward.ai

Seed Round in 2020
FastForward.ai is a company that develops a social media engagement and commerce platform designed to help enterprises connect with their customers within social media and messaging applications. Founded in Mountain View, California, in 2016, FastForward.ai offers a software-as-a-service platform that modernizes user experiences through digital marketing, commerce, and mobile payment solutions. Its patented technology facilitates one-click digital commerce, allowing customers to easily access personalized offers, make purchases, and review their transaction history. By leveraging popular messaging applications, the platform enhances customer engagement and enables businesses to drive brand awareness effectively in environments where consumers spend significant time online.

Trustpilot

Series E in 2019
Trustpilot is a global review platform that enables consumers to share and discover reviews of various businesses. With over 58 million reviews covering more than 270,000 domains, Trustpilot facilitates informed purchasing decisions for consumers while providing companies with tools to leverage feedback for business improvement. The platform garners over 3 billion monthly views from users worldwide, reflecting its significant influence in the online review space. Headquartered in multiple cities, including Copenhagen, London, and New York, Trustpilot employs around 700 individuals from over 40 nationalities. The company is committed to fostering connections between consumers and businesses to enhance overall experiences.

Springbot

Series C in 2018
Springbot develops an e-commerce marketing platform tailored for small and medium-sized businesses. Based in Atlanta, Georgia, the company offers a Software as a Service (SaaS) solution that integrates various data, content, and multi-channel marketing tools to simplify marketing efforts. Features include signup forms, automation editors, email campaigns, social marketing, online ads, and more. The platform aims to help online retailers boost revenue through data-driven marketing strategies. Founded in 2011, Springbot focuses on making digital marketing more efficient and effective for its clients.

MarketDial

Series A in 2018
MarketDial is a technology company established in 2016 by former management consultants from leading firms. It specializes in providing a robust platform for in-store experimentation, enabling businesses to conduct statistically rigorous tests that inform critical decision-making across various sectors, including retail, restaurants, consumer packaged goods, healthcare, and financial services. The platform allows partners to design and analyze tests related to pricing, promotions, operations, staffing, and new product launches. MarketDial's software also facilitates offline split testing, integrating stored data to analyze trade areas and shopper demographics, which aids in executing effective A/B testing and analytics. The company collaborates with top management consulting firms and retail analytics leaders to deliver comprehensive solutions to its clients.

illumin Holdings

Post in 2018
Illumin Holdings Inc operates a journey advertising platform designed to assist marketers in effectively reaching consumers throughout their buying journeys. Launched in 2020 and rebranded from AcuityAds in 2023, the platform utilizes advanced machine learning algorithms and real-time data analytics to enhance the process of programmatic advertising, which automates the buying and selling of advertising inventory. By leveraging proprietary technology, Illumin enables marketers to connect with customers more efficiently, fostering trust and transparency at every stage of the advertising process. The company is dedicated to improving digital advertising outcomes through innovative technological solutions.

Persado

Debt Financing in 2017
Persado Inc., established in 2011, specializes in AI-generated marketing language solutions. Headquartered in New York, with offices in San Francisco, Chicago, Europe, and the UK, Persado serves major brands across retail, finance, travel, telecom, and healthcare. Its AI platforms, including Pro Email, Pro Social, and Persado Enterprise, create emotionally resonant language for emails, social ads, and personalized consumer interactions, driving short-term sales and long-term relationships. Persado's solutions have generated over $1.5 billion in incremental revenue for clients like Ally Bank, JPMorgan Chase, and Verizon, demonstrating an average 41% lift in conversion rates.

Trustpilot

Debt Financing in 2017
Trustpilot is a global review platform that enables consumers to share and discover reviews of various businesses. With over 58 million reviews covering more than 270,000 domains, Trustpilot facilitates informed purchasing decisions for consumers while providing companies with tools to leverage feedback for business improvement. The platform garners over 3 billion monthly views from users worldwide, reflecting its significant influence in the online review space. Headquartered in multiple cities, including Copenhagen, London, and New York, Trustpilot employs around 700 individuals from over 40 nationalities. The company is committed to fostering connections between consumers and businesses to enhance overall experiences.

Spotright

Venture Round in 2017
SpotRight, Inc. is a developer of a marketing insights application that provides brands with tools to design and build custom audiences for digital, social, and mobile advertising. The company offers a software-as-a-service platform that utilizes an artificial intelligence engine to analyze over 60 billion consumer-level data points, including social behaviors, brand affinities, and demographic information. This technology enables users to create high-performing custom audiences, which can be activated across more than 300 media-buying platforms, thus streamlining the marketing process and improving return on investment. SpotRight's platform assists agencies and national advertisers in connecting their marketing strategies with media activation, enhancing their audience targeting capabilities, and enabling more effective measurement of campaign performance. Established in 2009 and headquartered in Little Rock, Arkansas, with an additional office in Niwot, Colorado, SpotRight operates as a subsidiary of Wiland, Inc.

PebblePost

Debt Financing in 2017
PebblePost Inc., established in 2014 and headquartered in New York, specializes in a direct mail marketing platform that bridges digital intent with physical mail. The company pioneered Programmatic Direct Mail, leveraging real-time online activity data to send targeted direct mail pieces, enhancing buying decisions at home and driving conversions across various channels. PebblePost's platform offers advanced targeting, algorithmic optimization, attribution analysis, and campaign management tools for marketers to engage consumers effectively.

Wunderkind

Series A in 2017
Wunderkind, Inc. is a technology company that specializes in cloud-based solutions for customer acquisition and behavioral marketing automation. Founded in 2010 and headquartered in New York City, with an additional office in London, Wunderkind offers a platform known as BounceX, which focuses on people-based marketing. This platform enables online publishers and retail website owners to engage visitors through targeted messaging and timely advertising, ultimately enhancing conversion rates and increasing revenue. Wunderkind's technology leverages real-time user behavior data, such as mouse movements and intent signals, to identify potential customers and deliver personalized experiences across various channels, including websites, email, and advertisements. The company's impressive client roster includes well-known brands like Uniqlo, Lufthansa, and CNN, and it is recognized for driving significant revenue growth for these businesses through its innovative marketing solutions.

Signal

Series E in 2016
Signal Digital, Inc. is a digital marketing technology company that specializes in customer identity solutions for enterprises. Its platform enhances customer experiences by delivering contextual relevance across various engagement points. Key offerings include Onboard to Activate, which effectively targets the right customers while filtering out duplicates, and Onsite Identity Resolution, which identifies anonymous website visitors. Additionally, its Measurement solution provides real-time insights into media impressions and return on investment, enabling marketers to better understand their audiences. Founded in 2009 and headquartered in Chicago, Illinois, Signal also maintains offices in London, Tokyo, and Sydney. As of August 2020, Signal operates as a subsidiary of TransUnion.

Wrap

Series C in 2016
Wrap Media, LLC, established in 2013 and headquartered in Larkspur, California, specializes in mobile engagement technology. The company's core business is a mobile-first storytelling and commerce platform, offering app-like experiences through the web. Wrap's technology enables brands, publishers, and digital businesses to create engaging, portable content and commerce solutions without the need for app downloads. Its SaaS platform and unique authoring tools facilitate the creation of new business models, fostering deeper customer relationships and driving revenue growth. Wrap operates as a subsidiary of DXC Technology Company.

Atolls

Series B in 2015
Global Savings Group GmbH, based in Munich, Germany, is a prominent shopping rewards company in Europe, founded in 2012. The company operates savings platforms that enable consumers to shop more efficiently by providing access to exclusive deals across various sectors, including fashion, electronics, beauty, and wellness. With a robust portfolio of consumer engagement platforms, GSG assists over 350 million shoppers annually in making informed purchasing decisions. The company employs a team of over 500 professionals and utilizes an advanced technology stack to facilitate more than 2 million transactions each month. By fostering partnerships with leading publishers, Global Savings Group enhances customer loyalty and engagement for major advertising brands, while also allowing publishers to monetize their content through product recommendations and discounts.

Amplience

Venture Round in 2015
Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

Unified

Debt Financing in 2015
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

Integral Ad Science

Debt Financing in 2015
Integral Ad Science operates as a media valuation platform that enables digital buyers and sellers to assess the value of every advertising opportunity across various channels and screens, facilitating informed decisions in the digital advertising ecosystem. The company offers solutions such as Firewall for blocking unwanted impressions, Causal Impact for quantifying buying strategies' effectiveness, Bid Expert for dynamic data-driven programmatic buying, Server Link for API data exchange integration, and Pub Expert for detailed analysis of individual advertising units. Integral Ad Science's technology provides insights across multiple media quality metrics to enhance online advertising potential. The company serves brands, agencies, publishers, and ad-tech companies, with a mission to be the global benchmark for trust and transparency in digital media quality. Founded in 2008 and headquartered in New York, Integral Ad Science has additional offices globally.

Springbot

Series A in 2015
Springbot develops an e-commerce marketing platform tailored for small and medium-sized businesses. Based in Atlanta, Georgia, the company offers a Software as a Service (SaaS) solution that integrates various data, content, and multi-channel marketing tools to simplify marketing efforts. Features include signup forms, automation editors, email campaigns, social marketing, online ads, and more. The platform aims to help online retailers boost revenue through data-driven marketing strategies. Founded in 2011, Springbot focuses on making digital marketing more efficient and effective for its clients.

Ahalogy

Series B in 2015
Ahalogy is a digital marketing company that operates as the Passion to Purchase Platform, focusing on helping brands and agencies connect with consumers through their interests. The company provides a range of services, including category trend data, authentic influencer content, and social optimization technology, which enable clients to enhance user engagement and drive sales. As an official Pinterest Marketing Partner, Ahalogy collaborates with leading social networks to deliver effective marketing solutions. Headquartered in Cincinnati, Ohio, Ahalogy also has offices in New York, Chicago, Los Angeles, and San Francisco, positioning itself in key markets for brand marketing. Through its innovative platform, Ahalogy aims to provide proven return on investment for its clients by leveraging data-driven insights and creative content strategies.

Tapad

Series B in 2015
Tapad Inc., established in 2010, is a global marketing technology company headquartered in New York with offices worldwide. It specializes in providing identity-based marketing solutions, primarily its proprietary Tapad Graph. This technology integrates billions of data points to understand consumer behavior across various devices, enabling publishers and advertisers to engage consumers more effectively and personalize campaigns at scale. Tapad's offerings include The Tapad Customer Data Platform for managing first-party data, Device Graph Access for targeting workflows, Applied Analytics suite for campaign performance tracking, and Dynamic Audiences for precise cross-device targeting. Serving agency trading desks, publishers, marketing technology companies, and Fortune 500 brands, Tapad operates as a subsidiary of Experian plc since November 2020.

Amplience

Series B in 2015
Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

TrackMaven

Debt Financing in 2014
TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

Advice Interactive Group

Series A in 2014
Advice Interactive Group is a full-service internet marketing agency based in McKinney, Texas, that serves clients both domestically and internationally. Founded in 2008, the company specializes in a range of services including search engine optimization (SEO), local SEO, social media marketing, and web design. Their SEO services encompass competitive analysis, keyword research, content marketing, and video optimization. The agency also offers social media marketing solutions, which involve social profiling, content curation, and engagement strategies. In addition, Advice Interactive Group provides comprehensive web design services, focusing on user experience, graphic design, and e-commerce. Their pay-per-click (PPC) management services include optimization of advertising strategies and thorough performance assessments, ensuring effective online marketing campaigns.

TrackMaven

Series B in 2014
TrackMaven, Inc. is a marketing analytics and attribution software company based in Washington, D.C., founded in 2012. The company provides a comprehensive platform that enables marketers to measure and optimize their performance across various digital channels. Its software integrates with existing tools, including social networks, web analytics, and marketing automation platforms, offering a unified view of marketing metrics such as website traffic, conversions, and revenue. TrackMaven also delivers competitive intelligence, allowing users to benchmark their performance against competitors, peers, and industry influencers. Additionally, the platform offers insights into content optimization, campaign strategy, and executive reporting, thus helping marketers demonstrate their value and enhance their results. As of October 2018, TrackMaven operates as a subsidiary of Skyword Inc.

VigLink

Series C in 2014
VigLink, Inc. is a San Francisco-based company that operates a platform focused on content-driven commerce, allowing publishers to monetize their content effectively. Founded in 2009, VigLink provides solutions that automate the monetization of links to over 30,000 retailers, processing billions of page views and millions of clicks monthly. Its key products include VigLink Convert, which transforms existing product links into revenue-generating links; VigLink Insert, which automatically identifies and links mentions of merchants within content; and VigLink Anywhere, which enables users to create shareable revenue-generating links across social media and email. By streamlining the affiliate marketing process, VigLink allows content creators to concentrate on producing quality material while maximizing their earnings through enhanced link monetization and detailed reporting capabilities. As of December 2018, VigLink operates as a subsidiary of sovrn Holdings, Inc.

Amplience

Debt Financing in 2014
Amplience is a technology company that specializes in AI-driven content creation for retailers. It combines data, performance insights, and generative AI to deliver persuasive content tailored to each shopping context, enhancing customer experiences and driving conversions. The company's headless CMS enables businesses to create, manage, and deliver dynamic, highly visual, and customizable content, with a particular focus on eCommerce applications.

GetOne Rewards

Series B in 2014
GetOne Rewards is a company based in Atlanta, Georgia, founded in 2010, that specializes in developing software and mobile applications tailored for the retail sector. The company offers a comprehensive platform that transforms traditional loyalty card systems into a digitized solution integrating social media, mobile communication, and marketing functionalities. Its services include digital loyalty programs, mobile marketing, and tools for tracking and reporting, which allow retail establishments to engage directly with their customers. By enabling businesses to send personalized messages and coupons to customers' mobile devices, GetOne Rewards helps clients effectively monitor and evaluate their rewards programs in real-time while promoting a paperless reward system.

Volusion

Debt Financing in 2014
Volusion is a prominent e-commerce solution tailored for small businesses, providing an all-in-one platform that enables merchants to create custom online stores. With its robust shopping cart software, Volusion has facilitated over $28 billion in transactions and more than 185 million orders globally. The platform features a comprehensive suite of tools, including product merchandising, site design, search engine optimization, online marketing, and order processing. Additionally, it offers mCommerce capabilities, a drag-and-drop content builder, a style editor, affiliate marketing, and a loyalty rewards program. Volusion also provides essential services such as payment processing, fraud protection, and a range of digital marketing and design solutions. Committed to security, Volusion has maintained PCI certification for over a decade and is recognized on Visa's approved provider list. Customers benefit from 24/7 access to Volusion's award-winning support via live chat or phone, ensuring assistance whenever needed.

InMobi

Debt Financing in 2014
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.

The Mobile Majority

Venture Round in 2013
The Mobile Majority is an ad tech startup based in Santa Monica, with additional offices in New York City, San Francisco, Chicago, and Sao Paulo. As a vertically integrated mobile advertising platform, it focuses on providing a comprehensive solution for mobile advertising needs. The company employs advanced technology designed to minimize redundancy and eliminate waste, resulting in more efficient and cost-effective advertising campaigns. The leadership team consists of seasoned entrepreneurs and media industry professionals who are dedicated to addressing key challenges identified by clients in the mobile advertising space.

Ezoic

Seed Round in 2013
Ezoic, Inc. is a technology company that provides a comprehensive suite of tools designed to assist small website owners in optimizing their online presence. Founded in 2010 and headquartered in Carlsbad, California, with additional offices in Gateshead and London, Ezoic specializes in a multivariate testing platform that enhances website layouts based on user interactions across devices such as mobile, tablet, and desktop. The platform employs machine learning to personalize user experiences, improve site speed, and increase ad revenue by predicting visitor responses to automated changes. Ezoic's services cater to publishers, bloggers, and ad operation professionals, offering solutions that streamline ad implementation, optimization, and testing. By optimizing over 1.3 billion user experiences each month, Ezoic aims to enhance both user experience metrics and revenue generation for its clients.

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

Springbot

Series A in 2013
Springbot develops an e-commerce marketing platform tailored for small and medium-sized businesses. Based in Atlanta, Georgia, the company offers a Software as a Service (SaaS) solution that integrates various data, content, and multi-channel marketing tools to simplify marketing efforts. Features include signup forms, automation editors, email campaigns, social marketing, online ads, and more. The platform aims to help online retailers boost revenue through data-driven marketing strategies. Founded in 2011, Springbot focuses on making digital marketing more efficient and effective for its clients.

Movable Ink

Series B in 2013
Movable Ink is a digital marketing service headquartered in New York City that specializes in transforming data into real-time, personalized content for customer engagements. Recognized as one of the fastest-growing SaaS companies in the United States, Movable Ink has received accolades from various organizations, including Inc. Magazine and Built In NYC, for its workplace culture and growth. With a workforce of over 600 employees, the company serves a global client base across North America, Central America, Europe, Australia, and Japan. Movable Ink's platform integrates seamlessly with existing marketing technologies, allowing clients to activate any relevant data and generate tailored content based on customer interactions. This capability enhances marketing performance by streamlining workflows and improving agility in campaign execution.

Silverpop

Venture Round in 2013
Silverpop is a digital marketing software company that specializes in email marketing and marketing automation solutions. It focuses on enhancing customer experiences by leveraging customer data and individual behaviors to guide real-time interactions. This capability allows marketers to automate highly personalized communications on a large scale. Silverpop's tools cater to both B2C and B2B marketers across various industries, making it a trusted partner for over 5,000 brands worldwide. By transforming how enterprises communicate with customers, Silverpop plays a significant role in driving engagement and revenue growth.

Unified

Series A in 2012
Unified Enterprises, Corp. is a marketing and analytics technology company that specializes in connecting marketing data sets to optimize advertising investments. Founded in 2011 and headquartered in New York City, with additional offices in San Francisco, Los Angeles, Chicago, and Atlanta, Unified offers a range of services, including advertising strategy and execution, professional data solutions, and campaign automation. The company's proprietary business intelligence platform is designed specifically for social advertising, enabling marketers to make informed decisions by providing insights into their data and strategies. Unified has a proven track record of managing over one billion dollars in social investment data, serving Fortune 2000 brands and advertising agencies to enhance transparency and optimize marketing performance.

Signal

Series C in 2012
Signal Digital, Inc. is a digital marketing technology company that specializes in customer identity solutions for enterprises. Its platform enhances customer experiences by delivering contextual relevance across various engagement points. Key offerings include Onboard to Activate, which effectively targets the right customers while filtering out duplicates, and Onsite Identity Resolution, which identifies anonymous website visitors. Additionally, its Measurement solution provides real-time insights into media impressions and return on investment, enabling marketers to better understand their audiences. Founded in 2009 and headquartered in Chicago, Illinois, Signal also maintains offices in London, Tokyo, and Sydney. As of August 2020, Signal operates as a subsidiary of TransUnion.

W4

Debt Financing in 2011
W4 LLC is a performance-based online advertising company founded in 2009 and headquartered in Los Angeles, California. The company specializes in developing a platform that effectively manages, tracks, and optimizes online response-based campaigns. With a focus on cost-per-action advertising, W4 distributes its campaigns through a wide network of publishers across various channels, including search, pay-per-click, display, social media, and email. W4 is committed to adhering to best practices in affiliate media distribution, which contributes to its reputation for high campaign optimization, quality affiliate partnerships, and transparency. As of mid-2018, W4 operates as a subsidiary of Digital Media Solutions, LLC.

Auditude

Series B in 2011
Auditude is a prominent video management and monetization technology company that enhances video revenue for content owners and aggregators. Its proprietary platform, Auditude Connect, serves as an advanced ad management system tailored for premium video websites, enabling efficient management of business requirements and ad serving needs. Auditude collaborates with major players in the online video sector, including Comcast, Major League Baseball, MTV Networks, MySpace Music and Video, Universal Music Group, and Yahoo!. The company’s team comprises experts from leading technology firms such as DoubleClick, eBay, Google, PayPal, and Yahoo!. Headquartered in Palo Alto, Auditude also maintains offices in Los Angeles and New York City.

Tumri

Debt Financing in 2009
Tumri, founded in 2004, is an online advertising solutions provider that focuses on enhancing the digital advertising experience through its innovative platform. The company offers a range of services, including Dynamic Media, which optimizes media selection for marketing campaigns; Dynamic Messaging, which personalizes display advertising in real time; and Dynamic Response, a tool for optimizing landing pages after user interactions. Additionally, Tumri provides Dynamic Insight, a real-time analytics solution that streamlines campaign launches and enhances the effectiveness of dynamic creative marketing. The Tumri Ensemble platform serves as a self-serve option for advertisers to manage creative and offer optimization efficiently. In 2011, Tumri was acquired by Collective, furthering its reach in the advertising technology landscape.

Rubicon Project

Debt Financing in 2009
Rubicon Project is a technology company that specializes in the automation of digital advertising. The company automates the buying and selling of advertising by offering products to connect buyers and sellers.

Mode Media

Debt Financing in 2008
Mode Media, founded in Silicon Valley in 2004, is a top 10 U.S. media property with 136 million unique users a month. The company aims to help people discover relevant content by combining human curation with technology that distributes content to the right audience at the right time. Mode Media is focused on building the largest independent premium video and content platform for creators, utilizing distribution and streaming technology to deliver targeted native videos, content, and branded entertainment in real-time. With Mode.com as its owned social networking platform, creators can upload videos and create content stories that are curated by professional editors and personalized through the Mode content algorithm technology. Within six months of its launch, Mode has attracted 31 million unique monthly users and has exceeded 1 billion streamed video views.

Four Interactive

Series B in 2007
Four Interactive Private Limited operates the website www.asklaila.com, which serves as a comprehensive local information platform for users in India, Malaysia, Singapore, Qatar, and the United Arab Emirates. The site provides detailed listings and information about various service providers and businesses, including packers and movers, electronics and appliance stores, healthcare facilities, educational institutions, and entertainment options. Established in 2006 and headquartered in Bengaluru, India, the company focuses on delivering relevant information about local establishments, events, lifestyle choices, and shopping across major Indian cities such as Bangalore, Mumbai, and Delhi-NCR. Additionally, Four Interactive has formed a strategic partnership with Airtel to enhance its service offerings.

Archive

Venture Round in 2000
Archive is a technology company specializing in automating digital marketing workflows for e-commerce businesses. It offers two main products: Archive App and Archive Communities. The Archive App serves as a digital asset manager designed for contemporary digital marketers, automating the collection and metadata labeling of various social media content, including ephemeral stories. This product streamlines the process of converting and distributing content as optimized advertising creatives across multiple marketing and media platforms. Archive Communities focuses on automating influencer seeding programs, which helps brands increase impressions and generate affiliate relationships. By leveraging community-driven content and creativity, Archive aims to enhance the cost-effectiveness of digital marketing strategies.

Context Media

Series A in 2000
Context Media is a provider of Enterprise Content Integration solutions that assists digital content marketing companies in managing and sharing their digital assets more effectively. The company offers services and technologies that enable content providers to create, package, and distribute their content across various digital platforms while linking it dynamically to relevant content from partners and affiliates. By unifying, organizing, and optimizing enterprise content, Context Media enhances the value of existing content management investments, allowing for better leverage of content across organizations. Founded by Dan Harple and based in Providence, Rhode Island, the company boasts a team that includes former Netscape management and Emmy-award-winning production professionals.

Powered

Series A in 2000
Powered is a social marketing consultancy focused on assisting companies in enhancing their engagement within the digital and social landscape. The firm employs a comprehensive approach to social marketing, offering services that include strategy development, program planning and execution, content marketing, and blogger outreach. Additionally, Powered specializes in influencer activation, advocacy programs, and the creation of branded communities and events. By leveraging effective practices and technologies, Powered enables brands and publishers to connect with customers and build meaningful relationships through online communities.
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