Silas Capital

Silas Capital, established in 2012 and based in New York, is a private equity firm specializing in growth equity investments in consumer businesses. It focuses on early growth-stage companies with revenues between $5 million and $25 million, primarily in the consumer products and services sector. The firm differentiates itself by allocating a portion of its capital to venture stage digital brands and has a registered investment adviser status.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

Past deals in Wellness

DAMDAM Tokyo

Seed Round in 2025
DAMDAM Tokyo is a Japanese skincare company that specializes in crafting high-quality, natural products. Their range includes serums, cleansers, hair care, and body wash, all formulated with plant-based extracts to nourish, soothe, and balance the skin. The brand is committed to using 100% natural ingredients, ensuring their products are effective yet gentle, and can be used alone or in combination.

Violette_FR

Series B in 2024
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Oak Essentials

Series A in 2024
Oak Essentials is a premium skincare brand that focuses on delivering effective, hydrating products to promote daily skincare routines and achieve youthful, healthy skin. Their range, suitable for all ages, emphasizes natural ingredients and simplicity, encouraging a holistic approach to beauty and wellness.

RŌZ

Seed Round in 2024
RŌZ is a manufacturer of personalized personal care products focused on enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free products, including styling oils, treatment oils, and repair kits. RŌZ is dedicated to helping women restore their natural beauty and well-being through curated beauty solutions designed to meet individual needs.

Wonderbelly

Series A in 2024
Wonderbelly is a company that specializes in digestive health products, focusing on the development and marketing of antacid remedies designed to alleviate heartburn and acid reflux symptoms. Its product offerings include non-genetically modified and vegan drugs made from a blend of ingredients such as calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. By utilizing these carefully selected components, Wonderbelly aims to provide effective solutions for individuals experiencing gastroenterological issues like acid indigestion and upset stomach. The company's commitment to health and wellness is reflected in its product formulation, catering to consumers seeking natural and effective relief options.

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, celebrating the richness of Latinx culture. Set to launch this fall, the company focuses on empowering individuals to achieve a confident, natural hair look. Ceremonia's product line includes sustainable and chemical-free hair care solutions designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. The brand aims to cater to the next generation by providing hair care products that not only repair but also improve the overall health of hair.

Cure Hydration

Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Vacation

Series A in 2023
Vacation is a company that specializes in the production of sunscreen products designed to protect the skin. The company emphasizes the use of natural moisturizers and strives to create products free from harmful ingredients. Its formulations have received approval from skin cancer specialists, ensuring that customers can confidently use its products for effective skincare protection. By focusing on clean ingredients, Vacation aims to enhance the leisure experience for its customers while promoting skin health.

Veracity

Seed Round in 2021
Veracity is a health-focused company that specializes in root-cause metabolic health solutions, offering clinically-backed and drug-free products aimed at energy and weight management. The company has experienced significant growth, achieving an annual recurring revenue of $11 million and deriving 90% of its revenue from subscriptions. Veracity is committed to modernizing the global weight management market, estimated at $1 trillion, by providing safe and sustainable alternatives for individuals seeking to avoid certain medications. In addition to its metabolic health offerings, Veracity manufactures personal care and wellness products that focus on hormonal balance, empowering customers with personalized recommendations based on scientific data. The company's holistic approach addresses underlying health issues, positioning it as a leader in the evolving landscape of wellness solutions.

Mud\Wtr

Series A in 2021
Mud\Wtr is a producer of organic beverages focused on providing health-conscious alternatives to traditional coffee. The company offers a unique blend of ingredients, including adaptogenic mushrooms like reishi, lion's mane, and cordyceps, combined with cacao, chia, turmeric, cinnamon, and sea salt. These formulations aim to deliver energy, enhance focus, and support immune health without the jitters or crashes often associated with caffeine. Mud\Wtr is committed to promoting healthy minds through the establishment of beneficial habits, positioning itself as a suitable choice for consumers seeking natural beverage options that support overall well-being.

Ceremonia

Seed Round in 2021
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, celebrating the richness of Latinx culture. Set to launch this fall, the company focuses on empowering individuals to achieve a confident, natural hair look. Ceremonia's product line includes sustainable and chemical-free hair care solutions designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. The brand aims to cater to the next generation by providing hair care products that not only repair but also improve the overall health of hair.

Sakara

Series B in 2021
Sakara Life, Inc., established in 2012, is a New York-based company specializing in organic meal delivery services. It offers nutritionally-designed meals, snacks, and specialty wellness products, all made from fresh, whole food, and plant-rich ingredients. Sakara Life serves customers in multiple states across the U.S., delivering meals to homes and offices, and also provides wellness programs for workplaces. Its product range includes detoxification and bridal diet programs, as well as organic salad dressings and supplements. Customers can purchase these products through the company's online store.

Herbivore Botanicals

Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company that specializes in the manufacture of organic skincare products. Founded in 2011, the brand focuses on clean beauty, offering a range of items including face creams, facial oils, face masks, body oils, and bath products. Herbivore Botanicals emphasizes the use of high-quality, food-grade ingredients in its formulations, which are designed to be safe, non-toxic, and effective. The company prides itself on creating products without fillers, ensuring that nearly every ingredient serves a functional purpose. Their formulations are developed and tested on real people, never on animals, reflecting a commitment to ethical practices. Herbivore Botanicals distributes its products through local retailers and its online platform, catering to consumers seeking effective skincare solutions rooted in natural ingredients.

Feals

Pre Seed Round in 2019
Feals, Inc. is a wellness brand based in Denver, Colorado, specializing in the production of hemp-based CBD products. Incorporated in 2018, the company focuses on creating cannabinoid-based health supplements that aim to promote clarity and overall well-being. Feals utilizes Sativa-L Cannabis plants cultivated to contain less than 0.3 percent THC, ensuring that their products provide a natural solution to alleviate stress, anxiety, and discomfort while also supporting improved sleep quality. With a commitment to offering a simple and health-conscious approach, Feals is dedicated to helping customers feel their best through its thoughtfully designed product offerings.
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