Silas Capital

Silas Capital is a private equity investment firm based in New York, founded in 2012, that focuses on venture and growth equity investments in the consumer sector. The firm specializes in early growth-stage consumer businesses with revenues between $5 million and $20 million, aiming to cultivate the next generation of consumer brands. Silas Capital targets a variety of specialty consumer sectors, including home and housewares, electronics accessories, sustainable products, apparel, consumable goods, and online services such as direct-to-consumer e-commerce and mobile applications. Additionally, the firm allocates a portion of its capital to venture-stage digital brands. As a Registered Investment Adviser, Silas Capital is committed to nurturing innovative and sustainable consumer ventures across diverse markets.

Frank Lin

Co-Founder and Managing Partner

Mary Murtagh

Vice President

Brian Thorne

Partner

Past deals in Wellness

RŌZ

Seed Round in 2024
RŌZ specializes in the manufacture of personalized personal care products aimed at enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free items, including styling oils, treatment oils, and repair kits. By focusing on restoring natural beauty and well-being, RŌZ provides women with a curated selection of products tailored to their individual needs for both facial and hair care.

Wonderbelly

Series A in 2024
Wonderbelly specializes in digestive health products, focusing on solutions for heartburn and acid reflux symptoms. The company offers a line of antacid drugs that are formulated with non-genetically modified and vegan ingredients, including calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. These products aim to provide relief from gastroenterological issues such as acid indigestion and upset stomach, catering to consumers seeking effective and health-conscious remedies for their digestive discomfort.

Cure Hydration

Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Vacation

Series A in 2023
Vacation specializes in the production of sunscreen products designed to protect the skin. Their offerings prioritize safety and health, as they are formulated without harmful ingredients and incorporate natural moisturizers. Approved by skin cancer specialists, Vacation's products aim to provide effective skincare protection while enhancing the enjoyment of leisure activities.

Hello Cake

Series A in 2022
Hello Cake, Inc. is a sexual health and wellness brand that specializes in manufacturing moisturizing lubricants and a variety of related products, including prescription medication, supplements, and cleansing wipes. The company, which was incorporated in 2018 and is based in Calabasas, California, sells its offerings online. Originally known as Cake For Men, Inc., it rebranded to Hello Cake in April 2020. The products are designed to enhance sexual experiences and are inspired by real couples, having undergone testing across a wide range of sexual preferences prior to their launch. Through its premium product line, Hello Cake aims to promote healthier and more pleasurable sexual lives for its customers.

Hello Cake

Convertible Note in 2022
Hello Cake, Inc. is a sexual health and wellness brand that specializes in manufacturing moisturizing lubricants and a variety of related products, including prescription medication, supplements, and cleansing wipes. The company, which was incorporated in 2018 and is based in Calabasas, California, sells its offerings online. Originally known as Cake For Men, Inc., it rebranded to Hello Cake in April 2020. The products are designed to enhance sexual experiences and are inspired by real couples, having undergone testing across a wide range of sexual preferences prior to their launch. Through its premium product line, Hello Cake aims to promote healthier and more pleasurable sexual lives for its customers.

Hello Cake

Seed Round in 2021
Hello Cake, Inc. is a sexual health and wellness brand that specializes in manufacturing moisturizing lubricants and a variety of related products, including prescription medication, supplements, and cleansing wipes. The company, which was incorporated in 2018 and is based in Calabasas, California, sells its offerings online. Originally known as Cake For Men, Inc., it rebranded to Hello Cake in April 2020. The products are designed to enhance sexual experiences and are inspired by real couples, having undergone testing across a wide range of sexual preferences prior to their launch. Through its premium product line, Hello Cake aims to promote healthier and more pleasurable sexual lives for its customers.

Mud\Wtr

Series A in 2021
MUD\WTR is a producer of organic beverages that provide health and performance benefits through a blend of natural ingredients. The company offers coffee alternatives made from adaptogenic mushrooms such as reishi, lion's mane, and cordyceps, combined with cacao, chia, turmeric, cinnamon, and sea salt. These beverages aim to deliver energy, focus, and immune support without the jitters or crashes associated with traditional coffee. MUD\WTR is committed to promoting healthy minds through the cultivation of healthy habits, positioning itself as a natural alternative to conventional caffeinated drinks.

Sakara Life

Series B in 2021
Sakara Life, Inc. is a New York-based company that specializes in organic meal delivery services across the United States. Founded in 2011, it provides nutritionally designed meals that emphasize whole, plant-rich foods and incorporate fresh, superfood ingredients. In addition to meal delivery, Sakara Life offers a range of wellness products, including beauty items, snacks, supplements, and salad dressings, available through its online store. The company also conducts wellness programs in workplaces and provides specialized meal programs, such as detoxification and bridal diets. Sakara Life serves customers in several states, including New York, New Jersey, Massachusetts, and Florida, among others.

Feals

Pre Seed Round in 2019
Feals, Inc. is a wellness brand based in Denver, Colorado, that specializes in the production of hemp-based CBD products. Established in 2018, the company focuses on delivering cannabinoid-based health supplements designed to promote mental clarity and overall well-being. Feals sources its ingredients from Sativa-L Cannabis plants that contain less than 0.3 percent THC, ensuring that users can experience the benefits of CBD without the psychoactive effects. The company's offerings aim to provide a natural solution for managing stress, alleviating pain, and improving sleep quality.
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