Silas Capital

Silas Capital is a private equity investment firm based in New York, founded in 2012, that focuses on venture and growth equity investments in the consumer sector. The firm specializes in early growth-stage consumer businesses with revenues between $5 million and $20 million, aiming to cultivate the next generation of consumer brands. Silas Capital targets a variety of specialty consumer sectors, including home and housewares, electronics accessories, sustainable products, apparel, consumable goods, and online services such as direct-to-consumer e-commerce and mobile applications. Additionally, the firm allocates a portion of its capital to venture-stage digital brands. As a Registered Investment Adviser, Silas Capital is committed to nurturing innovative and sustainable consumer ventures across diverse markets.

Frank Lin

Co-Founder and Managing Partner

Mary Murtagh

Vice President

Brian Thorne

Partner

Past deals in Skincare

DAMDAM Tokyo

Seed Round in 2025
DAMDAM is clean skincare born from Japanese craftsmanship and time-honored plant ingredients. We believe in creating thoroughly modern, thoughtfully made products that cultivate a connection between ourselves and the natural world. The line is minimal, made up of purposeful essentials formulated to work alone or in harmonious combination with each other. All products are made with 100% natural ingredients that have high efficacy without causing irritation. Equally important, they feel weightless on skin.

VIOLETTE_FR

Series B in 2024
VIOLETTE_FR is a beauty brand that offers a diverse range of products, including skincare, haircare, and makeup, all crafted with safe, effective, vegan, and cruelty-free ingredients. The brand emphasizes the celebration of individuality and embraces the French philosophy of appreciating imperfection. VIOLETTE_FR caters to beauty professionals and consumers alike, providing a variety of cosmetics such as lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. With a commitment to being natural and environmentally conscious, the brand seeks to empower users to express their personalities and aspirations through its products.

Oak Essentials

Series A in 2024
Oak Essentials is a Clean, opulent skincare brand that prioritizes effectiveness above sensory, spa-like experiences and a minimalist look—Oak Essentials pledges to provide hydrating necessities that encourage deliberate daily routines for glowing, youthful skin.

RŌZ

Seed Round in 2024
RŌZ specializes in the manufacture of personalized personal care products aimed at enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free items, including styling oils, treatment oils, and repair kits. By focusing on restoring natural beauty and well-being, RŌZ provides women with a curated selection of products tailored to their individual needs for both facial and hair care.

Vacation

Series A in 2023
Vacation specializes in the production of sunscreen products designed to protect the skin. Their offerings prioritize safety and health, as they are formulated without harmful ingredients and incorporate natural moisturizers. Approved by skin cancer specialists, Vacation's products aim to provide effective skincare protection while enhancing the enjoyment of leisure activities.

Makeup by Mario

Venture Round in 2023
Makeup by Mario is a cosmetics brand founded by Mario Dedivanovic, a prominent makeup artist with over two decades of experience. The brand focuses on creating high-quality makeup products and tools designed for both professional artists and everyday users. Its offerings include lipsticks, eyeshadow palettes, bronzers, makeup brushes, lip glosses, and shaping sticks, all formulated to enhance natural beauty and suit a wide range of skin tones. Mario is known for his expertise in subtle makeup transformations, emphasizing the importance of showcasing a person's natural complexion and features. Through his innovative techniques and viral trends, he has garnered a substantial global following, significantly influencing the beauty industry.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.

ILIA Beauty

Series B in 2020
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.

Hatch Collection

Series A in 2019
Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, it offers a diverse range of products including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides beauty products such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic and comfortable wardrobe essentials designed for women to wear before, during, and after pregnancy, emphasizing beauty and style throughout all stages of life.

ILIA Beauty

Venture Round in 2018
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.
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