Silas Capital

Silas Capital, established in 2012 and based in New York, is a private equity firm specializing in growth equity investments in consumer businesses. It focuses on early growth-stage companies with revenues between $5 million and $25 million, primarily in the consumer products and services sector. The firm differentiates itself by allocating a portion of its capital to venture stage digital brands and has a registered investment adviser status.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

Past deals in Hairdressing

RŌZ

Seed Round in 2024
RŌZ specializes in the manufacture of personalized personal care products aimed at enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free items, including styling oils, treatment oils, and repair kits. By focusing on restoring natural beauty and well-being, RŌZ provides women with a curated selection of products tailored to their individual needs for both facial and hair care.

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.

Ceremonia

Seed Round in 2021
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, aiming to celebrate and empower the next generation of Latinx individuals. Set to launch this fall, the company focuses on providing hair care products designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. Ceremonia emphasizes the use of sustainable and chemical-free ingredients, allowing users to repair and improve the health of their hair while embracing their natural beauty.
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