Silas Capital

Silas Capital is a private equity investment firm based in New York, founded in 2012. The firm specializes in growth equity investments in early-stage consumer brands, focusing on those with revenues between $5 million and $20 million. Silas Capital adopts a dual investment strategy, allocating a portion of its capital to venture-stage digital brands. Its target investments range from $3 million to $8 million for growth-stage companies and $200,000 to $500,000 for venture-stage startups. The firm invests across various consumer sectors, including specialty products, consumables, and online services. Notable investments include brands such as Boll & Branch and Lifefactory, as well as startups like Casper and Tracksmith. Silas Capital is distinguished by its team of experienced operators and investors, who bring extensive knowledge from the consumer, retail, and Internet sectors.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

Past deals in Dietary Supplements

Vacation

Series A in 2023
Producer of sunscreen products intended to provide skincare protection. The company's products are free from harmful ingredients, prepared with natural moisturizers, and approved by skin cancer doctors, enabling customers to use a clean skin product and enhance their leisure.

Drink Barcode

Seed Round in 2022
Drink Barcode is a plant-based and adaptogen-powered beverage that works with the body to keep the entire self at full potential. The company was founded in 2021 and is headquartered in Burlington, Vermont.

kencko

Series A in 2022
Kencko Foods, Inc. specializes in producing and selling organic fruit and vegetable products across the United States, the United Kingdom, and Canada. Founded in 2017 and headquartered in New York, the company operates a processing facility in Lisbon, Portugal. Kencko focuses on reinventing fresh organic produce into convenient, hassle-free products, including sachet-based instant smoothies that come in various pack sizes. These smoothies contain no added sugar, chemicals, or colorants, preserving the nutritional content of the ingredients. Kencko aims to make it easy for consumers to incorporate healthy and tasty organic fruits and vegetables into their daily routines.

Mud\Wtr

Series A in 2021
MUD\WTR is an amalgam of organic, earth-grown ingredients lauded by cultures old and young around the world for their health and performance benefits.

Sakara

Series B in 2021
Sakara Life, Inc. is an organic meal delivery service based in New York, providing nutritionally designed meals and wellness products to customers across several U.S. states, including New York, New Jersey, Massachusetts, and Southern California. The company focuses on a whole food and plant-rich diet, incorporating fresh and superfood-rich ingredients into its meal offerings. In addition to meal delivery, Sakara Life offers a range of products, such as beauty items, snacks, supplements, salad dressings, and other lifestyle products through its online store. Furthermore, the company conducts wellness programs in workplaces and provides specialized meal programs, including detoxification and bridal diets. Founded in 2011, Sakara Life aims to promote healthy living through its diverse offerings.

Herbivore

Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company that specializes in the manufacture of organic skincare products. Established in 2011, the brand focuses on creating safe, non-toxic, and highly effective items using high-quality, food-grade ingredients. Its product range includes face creams, mists, oils, night creams, bathing soaps, masks, body polishes, oils, beard tonics, and aftershaves. Emphasizing original formulations that incorporate essential vitamins, minerals, and botanicals, Herbivore Botanicals aims to restore skin health while avoiding fillers, ensuring that nearly every ingredient serves an active purpose. The company distributes its products through local retailers and its online platform, promoting a philosophy of personal rejuvenation and indulgence in skincare.

Feals

Pre Seed Round in 2019
Feals, Inc., established in 2018 and located in Denver, Colorado, specializes in the production of hemp-based CBD products. The company focuses on delivering cannabinoid-based health supplements designed to promote wellness and alleviate stress, anxiety, and discomfort. Utilizing Sativa-L Cannabis plants with less than 0.3 percent THC, Feals aims to provide a natural and effective solution for improving sleep quality and overall well-being. The brand emphasizes a customer-centric approach, blending modern digital commerce with a supportive human touch to enhance the user experience.
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