Silas Capital is a private equity investment firm based in New York, founded in 2012, that focuses on venture and growth equity investments in the consumer sector. The firm specializes in early growth-stage consumer businesses with revenues between $5 million and $20 million, aiming to cultivate the next generation of consumer brands. Silas Capital targets a variety of specialty consumer sectors, including home and housewares, electronics accessories, sustainable products, apparel, consumable goods, and online services such as direct-to-consumer e-commerce and mobile applications. Additionally, the firm allocates a portion of its capital to venture-stage digital brands. As a Registered Investment Adviser, Silas Capital is committed to nurturing innovative and sustainable consumer ventures across diverse markets.
VIOLETTE_FR is a beauty brand that offers a diverse range of products, including skincare, haircare, and makeup, all crafted with safe, effective, vegan, and cruelty-free ingredients. The brand emphasizes the celebration of individuality and embraces the French philosophy of appreciating imperfection. VIOLETTE_FR caters to beauty professionals and consumers alike, providing a variety of cosmetics such as lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. With a commitment to being natural and environmentally conscious, the brand seeks to empower users to express their personalities and aspirations through its products.
Vacation
Series A in 2023
Vacation specializes in the production of sunscreen products designed to protect the skin. Their offerings prioritize safety and health, as they are formulated without harmful ingredients and incorporate natural moisturizers. Approved by skin cancer specialists, Vacation's products aim to provide effective skincare protection while enhancing the enjoyment of leisure activities.
Makeup by Mario
Venture Round in 2023
Makeup by Mario is a cosmetics brand founded by Mario Dedivanovic, a prominent makeup artist with over two decades of experience. The brand focuses on creating high-quality makeup products and tools designed for both professional artists and everyday users. Its offerings include lipsticks, eyeshadow palettes, bronzers, makeup brushes, lip glosses, and shaping sticks, all formulated to enhance natural beauty and suit a wide range of skin tones. Mario is known for his expertise in subtle makeup transformations, emphasizing the importance of showcasing a person's natural complexion and features. Through his innovative techniques and viral trends, he has garnered a substantial global following, significantly influencing the beauty industry.
Cay Skin
Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones. The company focuses on creating sustainable, skin-friendly products that are silicone-free, vegan, cruelty-free, and reef-friendly. Their offerings include a unique blend of gentle island-based ingredients combined with high-performance skincare actives. Cay Skin aims to empower consumers to feel confident in their skin every day. Customers can purchase products directly through the company's online platform.
ILIA Beauty
Series B in 2020
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.
ZitSticka
Series A in 2019
ZitSticka, Inc. is a New York-based skincare brand established in 2017 that specializes in acne treatments. The company focuses on innovative products designed to address various stages of acne development. Its flagship product, the KILLA patch, features a unique design with self-dissolving microdarts and dermatologically backed ingredients, aimed at disrupting the early progression of zits. ZitSticka ensures compliance with FDA cosmetic regulatory standards, reflecting a commitment to safety and efficacy. The KILLA kit, which includes eight patches and eight priming CLEANA swabs, is available for purchase online for $29. ZitSticka's distribution strategy encompasses both direct online sales and partnerships with wholesalers, allowing for broader accessibility to its skincare solutions.
ILIA Beauty
Venture Round in 2018
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed for a full face application. Combining certified organic ingredients with non-toxic synthetics, ILIA aims to exceed expectations in the natural makeup category. The brand is committed to ethical and sustainable manufacturing practices, utilizing recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes. In addition to its makeup offerings, ILIA also provides a range of skincare products and accessories, including blending brushes and travel bags, all formulated to be gluten and dairy-free while incorporating active skincare ingredients to protect the skin from environmental stressors.
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