Silas Capital

Silas Capital, established in 2012 and based in New York, is a private equity firm specializing in growth equity investments in consumer businesses. It focuses on early growth-stage companies with revenues between $5 million and $25 million, primarily in the consumer products and services sector. The firm differentiates itself by allocating a portion of its capital to venture stage digital brands and has a registered investment adviser status.

Mary Murtagh

Vice President

Greg Stupore

Vice President, Finance

Past deals in Beauty

DAMDAM Tokyo

Seed Round in 2025
DAMDAM Tokyo is a Japanese skincare company that specializes in crafting high-quality, natural products. Their range includes serums, cleansers, hair care, and body wash, all formulated with plant-based extracts to nourish, soothe, and balance the skin. The brand is committed to using 100% natural ingredients, ensuring their products are effective yet gentle, and can be used alone or in combination.

Violette_FR

Series B in 2024
Violette_FR is a skincare and cosmetics company that offers a diverse range of products, including lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. Committed to using safe and effective vegan and cruelty-free ingredients, the company focuses on celebrating individuality and the French philosophy of embracing imperfection. Violette_FR aims to serve beauty professionals and consumers alike, providing natural and eco-friendly options that allow users to express their personalities and aspirations. Through its multi-category product line, the company emphasizes both quality and ethical standards, aligning with modern consumer preferences for environmentally conscious beauty solutions.

Oak Essentials

Series A in 2024
Oak Essentials is a premium skincare brand that focuses on delivering effective, hydrating products to promote daily skincare routines and achieve youthful, healthy skin. Their range, suitable for all ages, emphasizes natural ingredients and simplicity, encouraging a holistic approach to beauty and wellness.

RŌZ

Seed Round in 2024
RŌZ is a manufacturer of personalized personal care products focused on enhancing skin and hair beauty. The company offers a range of vegan, organic, sustainably sourced, and cruelty-free products, including styling oils, treatment oils, and repair kits. RŌZ is dedicated to helping women restore their natural beauty and well-being through curated beauty solutions designed to meet individual needs.

Ceremonia

Series A in 2023
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, celebrating the richness of Latinx culture. Set to launch this fall, the company focuses on empowering individuals to achieve a confident, natural hair look. Ceremonia's product line includes sustainable and chemical-free hair care solutions designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. The brand aims to cater to the next generation by providing hair care products that not only repair but also improve the overall health of hair.

Makeup by Mario

Venture Round in 2023
Makeup by Mario is a cosmetics brand founded by renowned makeup artist Mario Dedivanovic, drawing inspiration from his two decades of experience in the beauty industry. The brand focuses on high-quality makeup products and tools designed for professional artists, with an emphasis on enhancing natural beauty through subtle transformations. Its product range includes lipsticks, eyeshadow palettes, bronzers, makeup brushes, lip glosses, and shaping sticks, all crafted to suit a diverse array of skin tones. By popularizing key makeup techniques and setting viral trends, Makeup by Mario has garnered a substantial global following, solidifying its influence in the beauty landscape.

Cay Skin

Seed Round in 2022
Cay Skin is a manufacturer of skincare products designed for all skin types and tones, focusing on sustainability and inclusivity. The company offers a range of personal care items that are silicone-free, vegan, cruelty-free, and reef-friendly. Each product is formulated with a unique blend of gentle island-based ingredients and high-performance skincare actives, ensuring that consumers can feel confident in their skin. Cay Skin emphasizes direct online sales, allowing consumers to easily purchase their skin-loving products through a web browser.

Veracity

Seed Round in 2021
Veracity is a health-focused company that specializes in root-cause metabolic health solutions, offering clinically-backed and drug-free products aimed at energy and weight management. The company has experienced significant growth, achieving an annual recurring revenue of $11 million and deriving 90% of its revenue from subscriptions. Veracity is committed to modernizing the global weight management market, estimated at $1 trillion, by providing safe and sustainable alternatives for individuals seeking to avoid certain medications. In addition to its metabolic health offerings, Veracity manufactures personal care and wellness products that focus on hormonal balance, empowering customers with personalized recommendations based on scientific data. The company's holistic approach addresses underlying health issues, positioning it as a leader in the evolving landscape of wellness solutions.

Ceremonia

Seed Round in 2021
Ceremonia is a modern haircare brand that draws inspiration from Latin heritage, celebrating the richness of Latinx culture. Set to launch this fall, the company focuses on empowering individuals to achieve a confident, natural hair look. Ceremonia's product line includes sustainable and chemical-free hair care solutions designed to nourish the scalp, combat frizz, promote hair growth, and enhance shine. The brand aims to cater to the next generation by providing hair care products that not only repair but also improve the overall health of hair.

ILIA Beauty

Series B in 2020
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed to meet the expectations of natural makeup. The brand combines brilliant pigments with superior performance and nourishing organic ingredients, positioning itself as a leader in the rapidly growing clean beauty category. ILIA's product range includes skincare and makeup items, as well as accessories like blending brushes and travel bags, all formulated to be gluten and dairy-free and enriched with active skincare ingredients. Committed to ethical and sustainable practices, ILIA ensures its products are manufactured using recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes, reflecting its dedication to environmental responsibility.

ZitSticka

Series A in 2019
ZitSticka, Inc. is a skincare company founded in 2017 and based in New York, specializing in acne treatments that address various stages of acne development. The company is known for its innovative KILLA patch, which features self-dissolving microdarts infused with dermatologically supported ingredients designed to disrupt early-stage zits. ZitSticka's product line includes these patches along with priming CLEANA swabs, which are sold together in kits. The company's offerings are available through wholesalers and online, adhering to all FDA cosmetic regulatory standards. Founded by Robbie Miller and Daniel Kaplan, ZitSticka emphasizes evidence-based solutions for acne, providing consumers with effective spot treatment options.

Something Navy

Venture Round in 2019
Something Navy LLC is a New York-based online retailer specializing in women's apparel and accessories. Founded by Arielle Charnas in 2009 as a fashion blog, the brand has evolved into a digitally-native lifestyle label, launching its namesake clothing line in 2018. The company offers a diverse range of products, including tops, sweaters, dresses, bottoms, coats, shoes, beauty products, and accessories such as bags and jewelry. It aims to inspire and engage its customers by providing curated fashion content alongside its retail offerings, helping women find confidence in their style through accessible fashion choices and industry insights.

Herbivore Botanicals

Series A in 2019
Herbivore Botanicals, LLC is a Seattle-based company that specializes in the manufacture of organic skincare products. Founded in 2011, the brand focuses on clean beauty, offering a range of items including face creams, facial oils, face masks, body oils, and bath products. Herbivore Botanicals emphasizes the use of high-quality, food-grade ingredients in its formulations, which are designed to be safe, non-toxic, and effective. The company prides itself on creating products without fillers, ensuring that nearly every ingredient serves a functional purpose. Their formulations are developed and tested on real people, never on animals, reflecting a commitment to ethical practices. Herbivore Botanicals distributes its products through local retailers and its online platform, catering to consumers seeking effective skincare solutions rooted in natural ingredients.

Hatch Collection

Series A in 2019
Hatch Collection LLC is a New York-based company that specializes in manufacturing and marketing maternity wear. Founded in 2011, the company offers a diverse range of products, including tops, dresses, bottoms, jumpsuits, knitwear, denim, activewear, outerwear, intimate and sleepwear, and swimwear. In addition to clothing, Hatch Collection provides a selection of beauty products designed for expectant mothers, such as belly masks, belly oils, nipple and lip creams, hair oils, leg and foot relief sprays, and ginger anti-nausea remedies. The brand focuses on creating chic, timeless, and comfortable wardrobe essentials that cater to women before, during, and after pregnancy, ensuring they look and feel beautiful throughout all stages of life.

ILIA Beauty

Venture Round in 2018
ILIA Beauty is a prestige line of clean color cosmetics that offers over 100 high-performance products designed to meet the expectations of natural makeup. The brand combines brilliant pigments with superior performance and nourishing organic ingredients, positioning itself as a leader in the rapidly growing clean beauty category. ILIA's product range includes skincare and makeup items, as well as accessories like blending brushes and travel bags, all formulated to be gluten and dairy-free and enriched with active skincare ingredients. Committed to ethical and sustainable practices, ILIA ensures its products are manufactured using recycled aluminum and post-consumer recycled paper printed with vegetable-based dyes, reflecting its dedication to environmental responsibility.
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