Shasta Ventures

Shasta Ventures is a California-based venture capital firm founded in 2004 that invests in early-stage software companies in the United States, typically from seed to Series B. The firm is headquartered in Portola Valley, with a presence in Menlo Park, and focuses on software-related sectors such as software as a service, cybersecurity, infrastructure, data intelligence, and consumer subscription models. Shasta Ventures supports startups through an agile, founder-focused approach, offering resources and guidance tailored to early-stage needs.

Rob Coneybeer

Managing Director and Co-Founder

Tod Francis

Managing Partner

Austin Grose

Venture Partner

Ravi Mohan

Managing Partner

Jacob Mullins

Managing Director

Doug Pepper

Managing Director

Jason Pressman

Managing Partner

Issac Roth

Venture Partner

Juan Soto

Venture Partner

Past deals in Augmented Reality

Threekit

Series B in 2021
Threekit Inc. is a company that specializes in 3D product configuration and visualization solutions. Founded in 2005 and based in Chicago, Illinois, Threekit offers a platform that enables brands to create and manage high-quality visual content at scale, enhancing customer engagement and conversion rates. The platform provides a range of services including interactive 3D visualization, photorealistic 2D imagery, augmented reality, and virtual reality solutions. Threekit’s technology allows businesses of all sizes to automate and produce thousands of customizable product visuals efficiently. Its flagship product, Virtual Photographer, generates realistic, computer-rendered images for e-commerce applications. By facilitating real-time customization through a 3D configurator, Threekit empowers companies to enhance their visual commerce and drive business growth.

Camera IQ

Series A in 2020
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.

Threekit

Series A in 2019
Threekit Inc. is a company that specializes in 3D product configuration and visualization solutions. Founded in 2005 and based in Chicago, Illinois, Threekit offers a platform that enables brands to create and manage high-quality visual content at scale, enhancing customer engagement and conversion rates. The platform provides a range of services including interactive 3D visualization, photorealistic 2D imagery, augmented reality, and virtual reality solutions. Threekit’s technology allows businesses of all sizes to automate and produce thousands of customizable product visuals efficiently. Its flagship product, Virtual Photographer, generates realistic, computer-rendered images for e-commerce applications. By facilitating real-time customization through a 3D configurator, Threekit empowers companies to enhance their visual commerce and drive business growth.

RosieReality

Seed Round in 2019
RosieReality is a company based in Zurich, Switzerland, founded in 2017, that specializes in developing an educational mobile application named Rosie. Aimed at children aged 9 and up, the app utilizes augmented reality to create an engaging learning experience focused on science and basic robotics coding. Through the interactive platform, users can program Rosie the Robot using magical 3D shapes to solve AR puzzles and complete various challenges. This gamified approach not only fosters curiosity in scientific exploration but also offers parents a fun and educational tool to support their children's learning in technology and coding.

Leaftail Labs

Seed Round in 2018
Leaftail Labs is a Seattle-based developer of video games and immersive entertainment experiences founded in 2017. The company develops a gaming platform that pushes the boundaries of augmented reality gaming and social interaction in the real world, crafting immersive games that connect players with the physical environment and with one another. Its work blends daily routines with storytelling through frontier AR technology and distinctive, innovative content.

Octi

Seed Round in 2018
Octi is the world’s first augmented reality social platform where reality merges with the metaverse and empowers anyone to create vibrant content with digital objects and scenes, rewarding creators with virtual and physical goods from leading brands. Octi’s independent Los Angeles-based team builds and combines the latest in machine learning, computer vision, and AR technologies to deliver the killer applications of the future.

Leaftail Labs

Seed Round in 2018
Leaftail Labs is a Seattle-based developer of video games and immersive entertainment experiences founded in 2017. The company develops a gaming platform that pushes the boundaries of augmented reality gaming and social interaction in the real world, crafting immersive games that connect players with the physical environment and with one another. Its work blends daily routines with storytelling through frontier AR technology and distinctive, innovative content.

Camera IQ

Seed Round in 2018
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.

8th Wall

Series A in 2018
8th Wall Inc. specializes in developing an augmented reality (AR) platform that facilitates the creation and deployment of interactive AR content directly on mobile websites, eliminating the need for separate apps. Founded in 2016 and based in Palo Alto, California, the company offers a suite of tools, including 8th Wall XR, which empowers developers to design mobile AR applications for a wide range of industries, such as retail, travel, automotive, and entertainment. Its proprietary SLAM engine enables markerless AR experiences with advanced features such as six degrees of freedom (6DoF) positional tracking, surface detection, and lighting estimation. The platform also includes XR Remote for real-time testing of AR applications and a Cloud Editor for collaborative development. 8th Wall effectively enhances AR accessibility across various devices that support rear-facing cameras, making it easier for creators to deliver immersive user experiences.

RosieReality

Seed Round in 2018
RosieReality is a company based in Zurich, Switzerland, founded in 2017, that specializes in developing an educational mobile application named Rosie. Aimed at children aged 9 and up, the app utilizes augmented reality to create an engaging learning experience focused on science and basic robotics coding. Through the interactive platform, users can program Rosie the Robot using magical 3D shapes to solve AR puzzles and complete various challenges. This gamified approach not only fosters curiosity in scientific exploration but also offers parents a fun and educational tool to support their children's learning in technology and coding.

Camera IQ

Seed Round in 2017
Camera IQ Inc. is a technology company based in Santa Monica, California, that specializes in augmented reality (AR) solutions for digital marketing. Founded in 2013, Camera IQ offers a camera experience management platform that integrates various operating system platforms, AR toolkits, and native applications. This platform enables marketers to create, manage, and measure large-scale AR campaigns that engage audiences across social media and streaming platforms. By providing intuitive drag-and-drop tools, Camera IQ allows brands to design captivating marketing experiences optimized for smartphone cameras, fostering deeper connections with customers and enhancing brand engagement.
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