ServiceNow
ServiceNow provides cloud-based enterprise software that defines, structures, manages, and automates services across an organization. The company offers IT service management, IT operations management, IT asset management, IT business management, and enterprise development operations to connect workflows across employees, customers, and partners. It also provides customer service management, HR service delivery, security operations, and governance, risk, and compliance solutions, and field service management, all delivered via the Now Platform which enables workflow automation, service catalogs, and collaboration tools. In addition, it offers professional services, training, and customer support programs. ServiceNow serves industries including government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products, selling its software through a direct sales force and partners. Founded in 2004 and headquartered in Santa Clara, California, the company focuses on expanding its cloud-based workflow automation across enterprise functions beyond IT.
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Past deals in Enterprise Software
8Flow
Series A in 2025
8Flow develops an enterprise-grade self-learning platform that automates customer support workflows. Its platform analyzes agent actions, identifies repetitive tasks, and generates automation across various systems like ticketing platforms, business apps, spreadsheets, databases, and CRMs.
Logik.io
Acquisition in 2025
Logik.io develops high-performance headless configuration technology for enterprise businesses. Its platform eliminates operational limitations of traditional configurators, streamlining complex selling processes and enabling omnichannel e-commerce sales.
Moveworks
Acquisition in 2025
Moveworks is a cloud-based AI platform for enterprises that automates IT support and related administrative tasks. The platform autonomously handles requests such as ordering hardware, provisioning software and account access, locating colleagues and conference rooms, checking ticket status, and obtaining software licenses, all through conversational interfaces. It integrates with enterprise chat tools like Slack to interact with users and trigger automated workflows. The solution uses a Reasoning Engine that combines public and proprietary large language models to interpret complex requests, execute multi-step processes, and adapt from past interactions. It surfaces information and automates tasks across multiple systems with an agentic AI assistant that enables conversational automation across business functions. Moveworks was founded in 2016 and is headquartered in Mountain View, California, with an additional office in Culver City, California.
Island
Series D in 2024
Island is a cybersecurity company that specializes in enterprise browser solutions. It offers a web browser tailored for businesses, enabling secure and efficient work environments. Island's platform provides organizations with comprehensive control, visibility, and governance over their online activities, enhancing performance and minimizing cybersecurity risks. The company fosters a collaborative work culture, valuing integrity, quality, and honesty in its interactions with clients.
Logik.io
Series B in 2024
Logik.io develops high-performance headless configuration technology for enterprise businesses. Its platform eliminates operational limitations of traditional configurators, streamlining complex selling processes and enabling omnichannel e-commerce sales.
Tenon
Series A in 2024
Tenon is a marketing technology company offering a native marketing automation platform for enterprise marketing teams. The platform helps streamline campaigns and align marketing with sales, while enabling management of marketing activities within existing infrastructure, including on the ServiceNow platform, to improve coordination and measure business impact. It provides ready-to-use templates, agile tools, goal setting, and collaboration features to simplify project planning and foster team alignment, ultimately boosting marketing effectiveness.
ANSR
Venture Round in 2023
ANSR is a leading provider of consulting services focused on establishing and operating Global Capability Centers (GCCs) for multinational corporations. The company specializes in developing technology and innovation capabilities in regions such as India and Eastern Europe. ANSR offers comprehensive end-to-end solutions for businesses looking to set up captive service centers. Its platform facilitates the creation of fully integrated, in-house centers by providing enterprise-ready services in talent acquisition, workspace management, human resources, operations, and payroll. By utilizing a proprietary as-a-service model, ANSR helps clients mitigate risks associated with building globally distributed teams while eliminating the need for substantial upfront investments.
Logik.io
Series A in 2023
Logik.io develops high-performance headless configuration technology for enterprise businesses. Its platform eliminates operational limitations of traditional configurators, streamlining complex selling processes and enabling omnichannel e-commerce sales.
Authorium
Series A in 2023
Authorium automates complex processes by transforming traditional documents into interactive resources. Its platform consolidates legacy applications, ensuring comprehensive compliance, enhancing collaboration, increasing efficiency, and improving review processes. This enables government agencies to gain meaningful insights, optimize operations, and free up staff time for higher-value work.
Tenon
Seed Round in 2023
Tenon is a marketing technology company offering a native marketing automation platform for enterprise marketing teams. The platform helps streamline campaigns and align marketing with sales, while enabling management of marketing activities within existing infrastructure, including on the ServiceNow platform, to improve coordination and measure business impact. It provides ready-to-use templates, agile tools, goal setting, and collaboration features to simplify project planning and foster team alignment, ultimately boosting marketing effectiveness.
Craft.co
Series B in 2023
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.
Noodle.ai
Series C in 2022
Noodle.ai specializes in Enterprise Artificial Intelligence solutions. It collaborates with business executives, process experts, and AI technologies to create innovative solutions that address complex business challenges and enhance customer, product, and enterprise operations.
Fairmarkit
Series C in 2022
Fairmarkit is a Boston‑based company that offers a SaaS platform for tail spend management. The platform is ERP‑agnostic and automates procurement for small to medium purchases by using machine learning to analyze unstructured spend data. It provides automated request‑for‑quotation workflows, vendor recommendations, price benchmarking, trend analysis, and risk identification. By delivering these capabilities in a single, cloud‑based solution, Fairmarkit helps procurement and supply‑chain teams reduce manual effort, increase competitive bidding, and realize savings across their tail spend.
Hitch Works
Acquisition in 2022
Hitch is a SaaS-based talent mobility platform for the enterprise that accelerates the productivity and performance of existing talents.
The platform helps companies become more inclusive, adaptive, and innovative by connecting the right talent with the right tasks based on skills, experiences, and career aspirations. Its AI-powered solution enables upskilling and reskilling, dynamic teaming, and fosters a culture of learning and growth while accelerating productivity and performance.
Genesys
Private Equity Round in 2021
Genesys provides enterprise and customer engagement software and cloud platforms that help organizations deliver proactive, predictive, and hyper-personalized experiences across marketing, sales, and service channels. By integrating digital channels, AI, automation, and workforce management, the company enables omnichannel interactions and back-office modernization to improve employee productivity and engagement while accelerating revenue velocity. The platform supports organizations in industries such as retail, financial services, government, and healthcare, aiming to deepen customer connections, build trust, and foster loyalty through consistent, tailored experiences.
SafeBreach
Series D in 2021
SafeBreach Inc. is a cybersecurity company that specializes in breach and attack simulation (BAS). Founded in 2014 and headquartered in Sunnyvale, California, with an additional office in Tel Aviv, Israel, SafeBreach offers a platform designed to enhance an organization's security posture by simulating real-world attack methods. The platform utilizes a comprehensive Hacker's Playbook, which includes a range of breach techniques derived from actual cyber incidents, to proactively identify vulnerabilities within an enterprise's network, cloud, and endpoints. By mimicking the tactics of cybercriminals, SafeBreach enables businesses to validate their security controls and improve the responsiveness of their security operations center (SOC) analysts. The platform can integrate with various security information and event management systems, ticketing solutions, and automation tools, providing continuous visibility into potential security threats and allowing organizations to address issues before they can be exploited by attackers.
Swarm64
Acquisition in 2021
Swarm64 is a Norwegian company founded in 2013 that specializes in providing accelerators for relational databases, enabling real-time analytics for high-velocity data. With a strong focus on FPGA acceleration and real-time database design, Swarm64 develops micro-server architecture technology that enhances cloud-based computing. The company's solutions utilize SQL for big data analysis on native data in real-time, supporting both Online Analytical Processing (OLAP) and Online Transaction Processing (OLTP) workloads simultaneously while ensuring improved transaction safety. By simplifying the complexities associated with Extract, Transform, Load (ETL) processes, Swarm64 empowers businesses to derive significant value from their big data and achieve in-memory database performance at competitive costs. The company operates from its headquarters in Norway and has a presence in Berlin, Germany.
LightStep
Acquisition in 2021
LightStep Inc., established in 2013 and based in San Francisco, specializes in application performance management (APM) software solutions. The company's flagship product, LightStepPM, monitors and manages the performance of production systems at scale, providing real-time insights into end-to-end system behavior and interactions across organizational boundaries. It offers features such as SAML support, flexible data scrubbing, and is built on open standards. LightStep aims to deliver confidence in software application management by analyzing 100% of unsampled transaction data, accelerating root cause analysis for complex systems.
Sweagle
Acquisition in 2020
Sweagle, headquartered in Kampenhout, Belgium, is a configuration data management company that provides a SaaS-based platform aimed at improving the management, security, and validation of configuration data files across enterprise applications. As a subsidiary of ServiceNow, Sweagle emphasizes the importance of effective governance of configuration data for the operational success of organizations, a task often overlooked despite its critical role. The company's platform consolidates configuration data, transforming it into validated and actionable insights, which enables enterprises to securely manage and govern their application configurations. With a focus on automation, Sweagle supports DevSecOps practices, allowing DevOps teams to concentrate on delivering business value. The company serves over 100 tenants and more than 80 customer environments globally, operating in various sectors, including banking, telecom, and e-commerce.
VNDLY
Series B in 2019
VNDLY, Inc. is a technology company that specializes in developing a cloud-based vendor management platform tailored for the non-employee workforce. Founded in 2017 and headquartered in Mason, Ohio, VNDLY's platform supports Fortune 500 companies, managed service providers, and vendors by managing the entire lifecycle of non-employee engagement, which includes talent acquisition, training, payment, and offboarding. The platform comprises four key modules: contingent workforce management, statement of work management, independent contractor compliance, and total talent acquisition. VNDLY aims to streamline the talent sourcing and acquisition process by integrating various sources such as staffing agencies and job boards, ultimately enhancing companies' returns on investment and enabling them to hire quality talent more efficiently.
Nuvolo
Series B in 2019
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
Pathmind
Series A in 2019
Pathmind develops a SaaS platform that leverages cloud computing and AI to optimize decisions in industrial operations and supply chains. It integrates with simulation software like AnyLogic, enabling users to discover better decision paths through complex scenarios.
Pathmind
Series A in 2019
Pathmind develops a SaaS platform that leverages cloud computing and AI to optimize decisions in industrial operations and supply chains. It integrates with simulation software like AnyLogic, enabling users to discover better decision paths through complex scenarios.
Workato
Series B in 2018
Workato, Inc. is a cloud automation and integration platform based in Cupertino, California, that focuses on enhancing enterprise workflow automation across various applications. Founded in 2013, the company provides a suite of tools that facilitate the rapid creation and deployment of integrations, allowing businesses to streamline operations without the need for extensive coding. Its platform leverages machine learning and patented technology to enable efficient automation of complex business workflows while maintaining security and governance. Workato enhances sales efficiency and customer service by delivering comprehensive customer intelligence, automating data processes, and optimizing account management strategies. The platform also supports targeted marketing campaigns and e-commerce operations by offering a holistic view of customer interactions. By breaking down application silos, Workato empowers businesses to automate processes related to project onboarding, IT operations, and software management, thereby driving real-time outcomes and improving overall operational efficiency.
FriendlyData
Acquisition in 2018
FriendlyData, Inc. is a San Francisco-based enterprise software company that specializes in developing a natural language interface for databases. Established in 2016, the company’s solution allows users, particularly those without technical expertise, to interact with business data platforms like sales and ERP/CRM systems using everyday language. By translating human language into SQL queries, FriendlyData enables users to access and manipulate data more intuitively. The results are returned in JSON format, facilitating greater engagement and productivity within organizations. As of October 2018, FriendlyData operates as a subsidiary of ServiceNow, Inc.
Parlo
Acquisition in 2018
Parlo, Inc. is a technology company that specializes in artificial intelligence and natural language understanding solutions aimed at enhancing customer and employee interactions within enterprises. Founded in 2003 and located in Sunnyvale, California, Parlo develops advanced bots designed for various operational needs, such as IT Help Desk Bots for managing and resolving support tickets, HR Bots for employee benefits management, and Customer Support Bots to address frequently asked questions. The company's proprietary NLU engine, known as Broca, enables these bots to comprehend complex language and execute contextually relevant tasks, thereby streamlining communication and operational efficiency. By integrating machine learning, Parlo’s solutions continuously improve their performance, ultimately supporting human workers, enhancing customer satisfaction, and reducing costs for enterprises. As of mid-2018, Parlo operates as a subsidiary of ServiceNow, Inc.
SkyGiraffe
Acquisition in 2017
SkyGiraffe, Inc. is a developer of an enterprise mobility platform that enables businesses to access their line of business applications and enterprise data from any device. Founded in 2012 and based in San Mateo, California, the company provides a secure, code-free platform that allows organizations to create and deploy mobile applications tailored to the specific needs of their workforce. SkyGiraffe’s technology supports real-time data management by enabling employees to read from and write back to existing backend systems through customized mobile apps. The platform is designed to serve various industries including logistics, retail, manufacturing, healthcare, energy, hospitality, pharmaceuticals, telecommunications, real estate, and finance, offering enhanced security and user-based app permissions while reducing maintenance costs.
Nuvolo
Series A in 2017
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
BuildOnMe
Funding Round in 2017
BuildOnMe is a technology company specializing in AI-powered solutions for cloud applications built on the ServiceNow platform. They offer products such as BuildOn Claims, an AI-infused claims processing tool; BuildOn Bot (Bob), a natural language chatbot for IT and HR service portals; and Alec, an AI solution for handling unstructured data in cases submitted to IT and HR service centers.
MapAnything
Series B in 2017
MapAnything, Inc. is a geo-productivity software company that develops solutions designed to enhance productivity and planning for businesses using Salesforce and ServiceNow. Founded in 2006 and based in Charlotte, North Carolina, with additional offices in Atlanta, Sydney, and London, MapAnything offers a suite of applications that include mapping, route planning, and territory management. Its flagship product, MapAnything, provides tools for field productivity, prospecting, and business process automation. The company also offers specialized solutions like MapAnything Live for IoT workflows and vehicle telematics, and MapAnything for ServiceNow, which focuses on IT service and asset management. With a diverse customer base exceeding 1,400 clients across various sectors—including financial services, healthcare, technology, and government—MapAnything is recognized as a Gold Salesforce App Innovation Partner and has received accolades for its innovative location analytics. The company, formerly known as Cloudbilt, Inc., rebranded in 2015 and operates as a subsidiary of Salesforce.
Nuvolo
Seed Round in 2015
Nuvolo Technologies Corporation offers a cloud-based enterprise asset management platform designed to support the lifecycle management of assets in various sectors, including healthcare, manufacturing, and facilities management. Founded in 2013 and headquartered in Paramus, New Jersey, Nuvolo innovates on the ServiceNow platform to provide a user-friendly experience for mobile and online users. The company’s solutions encompass implementation, support, tracking, reporting, and analytics, aimed at optimizing operational efficiency and improving asset management. Nuvolo also emphasizes security, workflow automation, and accurate inventory data, making it a comprehensive choice for businesses looking to enhance their asset management capabilities. With additional offices in London, Sofia, and Pune, Nuvolo maintains a global presence through strategic partnerships with firms such as KPMG and Unisys.
MuleSoft
Series G in 2015
MuleSoft provides a software platform called Anypoint Platform that enables organizations to connect applications, data, and devices through API-led connectivity, creating application networks that integrate SaaS, on-premises, cloud, mobile, and data sources. Using APIs as the digital glue, the platform supports reusable building blocks to compose applications and facilitate secure data sharing across environments. Founded in 2006 and headquartered in San Francisco, MuleSoft operates as part of Salesforce and has alliances with strategic partners such as IQVIA. The company helps re-architect legacy and proprietary systems to improve agility and enable rapid integration across enterprise ecosystems.
Neebula
Acquisition in 2014
Neebula’s Service Availability Management software improves IT performance and availability through an automated and unified approach to mapping business services which is 20 times faster and 80 percent lower cost compared to traditional solutions.
Engineered for SaaS delivery, Neebula encourages IT organizations to shift from monitoring data center silos (servers, network, storage, applications) to managing end-user business services (examples: CRM, billing, tax payment, fund transfer services). Believing that effective IT “Starts with the Map,” Neebula’s unique technology automatically creates and maintains a run-time map of business services including underlying physical, virtual, network, and storage infrastructure.
8Flow
8Flow offers AI-driven workflow automation that simplifies enterprise processes. The platform transforms user events into actionable workflow maps, allowing AI agents to execute tasks efficiently. By identifying repetitive tasks, 8Flow enables organizations to automate these processes with one-click solutions, enhancing overall productivity.Salesteams benefit from streamlined operations, allowing them to focus on core activities rather than manual data handling. This innovative approach supports organizations in achieving better workflow management and operational efficiency.
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