Service Provider Capital

Service Provider Capital is a venture capital firm founded in 2014 and based in Golden, Colorado. The firm focuses on co-investing in series A deals led by institutional venture funds, primarily targeting seed-stage companies across various sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and healthcare. In addition to its general investment strategy, Service Provider Capital manages the Midwest Fund I and Fund II, which concentrate on software and healthcare technology systems in the Midwest region of the United States. The firm typically prefers to take minority stakes in its investments and engages in syndication to diversify its portfolio.

Patrick Cerone

Managing Director

Edward B. Hill

Managing Director

Ned Hill

Managing Director

Lori Pickle

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Past deals in Wearables

Exer

Seed Round in 2020
Exer Labs is a developer of an exercise coaching application that leverages artificial intelligence and computer vision to enhance at-home workouts. The application is designed to provide users with an interactive and accessible fitness experience by utilizing human motion data. Key features include real-time form correction, motion scoring, exercise tracking, rep counting, and workout summaries. Additionally, the app incorporates social features to foster community engagement among users. By delivering verifiable motion health data, Exer Labs enables individuals to exercise correctly and effectively in the comfort of their homes.

Bellwethr

Seed Round in 2019
Bellwethr Inc. is a technology company that specializes in customer decision optimization through its innovative platform, which leverages artificial intelligence and machine learning. Founded in 2017 and headquartered in Wamego, Kansas, Bellwethr aims to enhance customer retention and lifetime value by automating personalized, next-best actions during critical events in the customer journey. The platform is designed to be accessible to users regardless of their technical expertise, promoting the idea that AI and machine learning should be available to everyone. By focusing on data utilization, Bellwethr assists businesses in attracting new leads and retaining existing customers, ultimately optimizing processes throughout the customer lifecycle.

VeriSolutions

Series A in 2018
VeriSolutions, LLC is an early-stage Internet of Things (IoT) technology company based in Atlanta, Georgia, founded in 2015. It specializes in providing an intelligent network of sensors, firmware, and software tailored for the restaurant industry. The company's offerings include VeriSense, a temperature and humidity monitoring sensor that alerts operators to potential issues, and VeriConnect, a device that creates a centralized data hub for restaurants and vehicles. Additionally, VeriTrack functions as an indoor location sensor, enabling asset tracking and staff analytics. Through its integrated platform, VeriSolutions aims to enhance operational oversight, prevent inventory loss, optimize staff efficiency, and ensure food safety by monitoring refrigeration devices.

OROS

Seed Round in 2018
OROS Apparel specializes in manufacturing warm outdoor winter jackets for both men and women, utilizing innovative insulative technology to enhance performance. The company's patented Solarcore technology, derived from NASA's Aerogel used in space suits and Mars Rovers, allows for the creation of outerwear that is thinner, warmer, and more flexible. By integrating this advanced material into their designs, OROS provides jackets with waterproof outer shells and zippers, ensuring durability and comfort in harsh weather conditions. Founded in 2013 and based in Cincinnati, Ohio, OROS operates primarily through online sales channels, catering to a market that values high-quality, functional outdoor apparel.

Losant

Series A in 2018
Losant IoT, Inc. operates an Internet-of-Things (IoT) developer platform that facilitates the management, collection, and visualization of real-time data from connected devices. Founded in 2015 and headquartered in Cincinnati, Ohio, the platform enables users to track equipment, manage fleets, prevent theft, maintain inventory, and monitor shipments in real-time. Losant also offers a range of developer kits, such as sensor kits and bundled hardware and software solutions, to assist makers in creating IoT products. Additionally, the company provides the Losant Go mobile application, which allows users to activate workflows through their mobile devices. Losant supports various applications, including asset tracking, connected products, home healthcare, logistics, smart cities, and smart retail, making it a versatile tool for organizations seeking to leverage IoT technology.

Losant

Series A in 2018
Losant IoT, Inc. operates an Internet-of-Things (IoT) developer platform that facilitates the management, collection, and visualization of real-time data from connected devices. Founded in 2015 and headquartered in Cincinnati, Ohio, the platform enables users to track equipment, manage fleets, prevent theft, maintain inventory, and monitor shipments in real-time. Losant also offers a range of developer kits, such as sensor kits and bundled hardware and software solutions, to assist makers in creating IoT products. Additionally, the company provides the Losant Go mobile application, which allows users to activate workflows through their mobile devices. Losant supports various applications, including asset tracking, connected products, home healthcare, logistics, smart cities, and smart retail, making it a versatile tool for organizations seeking to leverage IoT technology.

ShotTracker

Seed Round in 2016
ShotTracker Inc. is a technology company based in Merriam, Kansas, that specializes in wearable technology for basketball players. Founded in 2013, the company provides a solution that includes a wrist sensor, a net sensor, and a mobile application compatible with various Bluetooth-enabled iOS and select Android devices. ShotTracker's innovative system automatically tracks shot attempts, makes, and misses in real-time during practices and games, delivering valuable statistical and performance analytics. The latest offering, ShotTracker TEAM, is designed for basketball teams at all levels, allowing coaches to access critical data to make informed adjustments and strategies to enhance player performance. By making elite-level analytics accessible, ShotTracker aims to improve the skills of competitive athletes.

Revolar

Seed Round in 2016
Revolar Inc. is a Denver-based company that specializes in personal security through wearable technology. Founded in 2013, it offers a compact device that enables users to send emergency alerts, complete with GPS location information, to their designated emergency contacts. The device operates on a simple 1-2-3 click alert system, ensuring that users can quickly communicate their status in threatening situations. Revolar's patented technology and customizable features provide not just protection for individuals, but also reassurance for their friends and family. As a leader in the personal safety device industry, Revolar focuses on empowering users to maintain their safety discreetly and effectively.

Blyncsy

Seed Round in 2016
Blyncsy, Inc. is a data solutions provider based in Salt Lake City, Utah, founded in 2014. The company specializes in deploying Blyncs sensors in various environments, including ski resorts and college campuses, to capture real-time movement data of people and connected devices. This data is processed through Blyncsy's analytics platform, which offers insights into various public infrastructure aspects, such as parking availability and public transit demand. Additionally, Blyncsy offers a contact tracing product named Mercury, designed to assist universities in managing contagion tracking. By delivering actionable insights, Blyncsy aims to enhance urban efficiency, improve traffic flow, and contribute to environmental sustainability.

Kindara

Seed Round in 2015
Kindara, Inc. is a company that specializes in developing a fertility awareness application compatible with iPhone and Android devices. Its primary product, Kindara Fertility Trackr, assists women in achieving pregnancy, avoiding pregnancy naturally, and understanding their menstrual cycles. Additionally, Kindara offers Wink, an oral fertility thermometer that records basal body temperature and automatically syncs with the Kindara application. The company distributes its products through various channels and is committed to empowering women by providing them with tools and knowledge to take control of their reproductive health. Founded in 2012 and based in Boulder, Colorado, Kindara operates as a subsidiary of Prima-Temp, Inc. since a transaction in October 2018.

Owlet Baby Care

Series A in 2015
Owlet Baby Care Inc. is a company that develops and manufactures innovative monitoring products designed to track the vital signs of sleeping infants. Founded in 2012 and based in Lehi, Utah, Owlet offers the Owlet Smart Sock, a device that monitors an infant's heart rate and oxygen levels, alerting parents if there are any concerns. The Owlet Baby Monitor provides real-time data on a child's vital signs through a compatible app for iOS and Android devices, giving parents peace of mind. The company's product range also includes the Owlet Cam, which transforms smartphones into high-definition baby monitors, and the Owlet Monitor Duo, which combines the features of the Smart Sock with the Cam. Additionally, the Owlet Dream Lab offers resources to help parents establish healthy sleep habits for their children. Owlet's commitment to enhancing parental confidence through technology is reflected in its diversified product portfolio.
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