Service Provider Capital

Service Provider Capital is a venture capital firm founded in 2014 and based in Golden, Colorado. The firm focuses on co-investing in series A deals led by institutional venture funds, primarily targeting seed-stage companies across various sectors, including artificial intelligence, machine learning, blockchain, cybersecurity, e-commerce, education technology, fintech, hardware, information technology, robotics, and healthcare. In addition to its general investment strategy, Service Provider Capital manages the Midwest Fund I and Fund II, which concentrate on software and healthcare technology systems in the Midwest region of the United States. The firm typically prefers to take minority stakes in its investments and engages in syndication to diversify its portfolio.

Patrick Cerone

Managing Director

Edward B. Hill

Managing Director

Ned Hill

Managing Director

Lori Pickle

Managing Director

Jody Shepherd

Co-Founder and Managing Director

Past deals in Durables and Apparel

2ULaundry

Series A in 2019
2ULaundry, Inc. is a garment care service provider based in Charlotte, North Carolina, established in 2015. The company specializes in a range of services, including wash and fold, dry cleaning, laundering and pressing, as well as specialized offerings such as leather cleaning, shoe shining, shoe repair, alterations, and repairs. 2ULaundry distinguishes itself by offering convenient door-to-door pickup and delivery, allowing customers to save time on laundry chores. With the average person spending over five hours a week on laundry, the company addresses the growing demand for time-saving solutions in the $23 billion laundry industry. The service is designed for a broad customer base, including those with in-home washers and dryers who seek convenience. By leveraging a team of industry experts and optimizing delivery routes through underutilized laundromats, 2ULaundry enhances the customer experience while providing a hassle-free tracking system for orders.

GoodBuy Gear

Seed Round in 2019
Good Buy Gear is a developer of an online marketplace used to extend the life of the baby and kids' gear and make the lives of parents a little easier. Its platform uses product photos, descriptions, recommends pricing, and promotes kids' items in order to sell products quickly, enabling customers to enjoy a safe and easy shopping experience with curated product collections. Good Buy Gear was co-founded by Kristin Langenfeld and Jessica Crothers in 2016 and is headquartered in Arvada, Colorado.

OROS

Seed Round in 2018
OROS Apparel specializes in manufacturing warm outdoor winter jackets for both men and women, utilizing innovative insulative technology to enhance performance. The company's patented Solarcore technology, derived from NASA's Aerogel used in space suits and Mars Rovers, allows for the creation of outerwear that is thinner, warmer, and more flexible. By integrating this advanced material into their designs, OROS provides jackets with waterproof outer shells and zippers, ensuring durability and comfort in harsh weather conditions. Founded in 2013 and based in Cincinnati, Ohio, OROS operates primarily through online sales channels, catering to a market that values high-quality, functional outdoor apparel.

Summersalt

Seed Round in 2018
Summersalt, LLC is a women's apparel brand established in 2017 and based in Clayton, Missouri. The company specializes in designing, manufacturing, and selling eco-friendly swimwear, activewear, loungewear, travel wear, and sleepwear, all while maintaining an affordable price point. Summersalt's swimwear is crafted from recycled materials and is designed to provide comfort and functionality, including features like chlorine resistance and protection against sand and sweat. The brand is known for its modern and sophisticated styles, backed by extensive data-driven research from millions of measurements collected from thousands of women to ensure an impeccable fit. Summersalt has quickly gained recognition in the fashion industry, attracting a diverse customer base, including influencers and celebrities, and receiving accolades from prominent publications such as ELLE and Vogue. The products are primarily sold online, making them accessible to a wide audience.

Demand Driven Technologies

Seed Round in 2018
Demand Driven Technologies, Inc. specializes in developing software solutions for materials, inventory, and production scheduling aimed at manufacturers and wholesale distributors worldwide. The company offers a range of tools, including DDMRP, a supply chain planning tool that enhances inventory alignment with market demand. Its Replenishment+ software improves materials planning by transitioning from forecast-driven to sales order-driven approaches, thus optimizing inventory and enhancing service levels. The company also provides Replenishment+ NetSuite for NetSuite users and Replenishment+ APM, which offers insights into buffer activity and its impacts on materials management. Additionally, DBR+ aligns materials and production resources with actual market demand. Founded in 2011, Demand Driven Technologies is headquartered in Atlanta, Georgia, with an additional office in Mérignac, France.

Mac & Mia

Seed Round in 2017
Mac & Mia, Inc. is an online retailer specializing in children's clothing and accessories, catering to children from newborns to six years old. Founded in 2014 and headquartered in Delaware, the company offers a personalized shopping experience that allows parents to discover boutique and specialty clothing items without the challenges of traditional shopping. Each piece is carefully curated by style experts to align with individual family preferences, ensuring that the clothing fits well and meets high standards of quality and style. Additionally, Mac & Mia provides gift cards, enhancing the shopping experience for customers seeking thoughtful gifts. Through its innovative platform, the company aims to simplify the process of building children's wardrobes, allowing parents to spend more quality time with their families.

Luxury Garage Sale

Series A in 2016
Luxury Garage Sale, Inc. is a consignment boutique and e-commerce platform based in Chicago, Illinois, specializing in the sale of luxury designer clothing, shoes, handbags, and jewelry. Established in 2010, the company offers a curated selection of high-end fashion items, including bags, dresses, jackets, accessories, and costume jewelry, ensuring a unique shopping experience for consumers. Luxury Garage Sale operates physical stores in Chicago, Highland Park, and Dallas, while also providing an online platform for customers to access standout items from renowned luxury brands. The company focuses on offering luxury fashion at accessible prices through its consignment model, allowing customers to enjoy premium products while promoting sustainability in fashion.
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